Gerben IP’s Trademark Blog

How To's, International, International Registration

The Facts on Filing an International Trademark

After you have registered your U.S. trademark, you may be considering expanding your protections to other countries. In today’s global marketplace, it is often a good idea to have a strategic international trademark plan. Whether you reach customers in Europe or you manufacture goods in China, filing an international trademark can be a valuable, and often necessary, asset to your business. […]

Food & Beverage, In The News, Industries

In-N-Out Sues Puma over “California Drive Thru Sneakers”

The fast food chain In-N-Out has recently sued the sportswear brand Puma over a new release called the “California Drive Thru” Sneaker. As can be seen in the video above, the sneaker has palm tree patterned laces, along with red and gold details throughout. When compared to an In-N-Out store, the shoe, and its name, greatly resemble the visual characteristics […]

How To's, International, International Registration

US Trademark Application Strategies for Foreign Companies

If you are a foreign entity considering filing a trademark in the United States, there are two very good reasons to use a local US trademark attorney as opposed to filing through the Madrid Protocol. 1. Filing directly through a US trademark attorney will likely result in a faster registration than if you file through the Madrid Protocol. First and […]

How To's, International, International Registration, United Kingdom Trademarks

5 Steps on Trademarking a Business Name in the UK

Once you’ve registered your business name with the United States Patent and Trademark Office, you may be considering international trademarks.  Because trademark protection is only granted in the countries in which your trademark is registered, it is important to have a strategic international trademark plan.  A trademark registered with the United Kingdom will provide protection in England, Scotland, Wales, and Northern […]

How To's, The Basics

Checking the Status of Your Trademark Registration

The process to register a trademark can take eight to ten months on average, but occasionally, it can take a year or more before approval. In order to ensure a smooth, efficient process, it is up to you, the applicant, to check the status of your trademark and follow up as needed. Failure to do so could lengthen the process […]

The Basics, Trademark Search

Why Our Trademark Searches Are Unique

  One thing that makes our firm extremely special is the type of trademark search that we offer to our clients.  The trademark search we conduct is called a federal, state, and common law search. This looks through three different areas that could be a problem for the trademark you’re considering using. A full federal trademark search (as opposed to […]

Athletics, In The News, Industries, Sports

Sister Jean Trademark Application Contains Critical Errors

If you recall last year’s March Madness tournament, the Loyola University of Chicago made it to the semifinals and the team chaplain, Sister Jean, received a lot of press. Sister Jean was shown on national television often during the tournament. So, in advance of the tournament this year, Loyola University has moved to protect the name “Sister Jean” with a […]

Chinese Trademarks, International

Understanding the China Trademark Database Search

As a trademark owner, you’ve probably learned of the benefits of registering your trademark in China. Whether you have existing customers in Shanghai or you are looking to manufacture your product in Beijing, your business could benefit from Chinese trademark protection. The first step in this process is to conduct a China trademark database search. This will alert you to any […]

The Basics, Trademark Protection

Why Everyone Should Be Monitoring Their Trademark

As a trademark attorney, the most difficult thing to convince our clients to do, is to engage us to monitor their trademark registrations that we’ve worked so hard to obtain. I understand the mentality. Once you obtain your trademark registration, you are eager to move onto other priorities in your business and decide to not spend more money on your […]

Canadian Trademarks, International

Canada’s June 2019 Trademark Law Changes – “Use” is No Longer Required and Other Highlights

Canada’s longstanding trademark laws are about to change. On June 17, 2019, Canadian trademark owners and applicants will see differences in how trademarks are approved, the cost to file, and the international application process, among other changes. The largest change to Canada’s trademark laws in recent history will better align with global trademark requirements and processes. Here’s what you need to […]

General

Sales Tips for Lawyers – How To Be a Good Salesperson and Attorney

[This video and post is an Episode of the Josh Gerben Show.  The show, available on YouTube, is a show about the business of running and operating a law practice.  It is not legal advice.] To be a good lawyer, it is essential that you become a good salesperson. All the attorneys that we look up to in our firms […]

Athletics, General, In The News, Sports

Joel Embiid’s Trademark Filing for ‘THE PROCESS’ May Soon Be Denied

  The 76ers recently had a big win at Oracle Arena, which led me to take a look at a trademark application by Joel Embiid for “The Process.” After reviewing the trademark, I have a prediction to make. This trademark application for THE PROCESS was filed by Joel Embiid back in October 2016 and it has been pending since then.  […]

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