Trademark Protection
How to Get a Trademark for Virtual Goods
Legal trademark protection for a virtual product or service utilizes the same process as the traditional marketplace: filing a trademark application with the USPTO.
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Category: Trademark Protection
Trademark Protection
New Study Finds that Trademark Ownership Makes Companies More Valuable
Companies that actively file trademarks see higher value and stronger stock performance. Learn why investing in brand protection pays off.
Trademark Protection
The Complete Guide to Protecting and Registering Certification Marks
Learn what certification marks are, how they differ from trademarks, and how organizations can protect standards, quality, and origin through USPTO registration.
Trademark Protection
Should I Trademark My Name? – Building Your Brand
A carefully planned trademarking strategy can protect you from competitors who may want to infringe on a name or other elements of your brand.
Trademark Protection
How to Register a Trademark
You can register a trademark by identifying your unique name and applicable class, filing a successful application with the United States Patent and Trademark Office (USPTO), and maintaining it afterwards.
Trademark Protection
The Definitive Guide to Trademark Expungement and Trademark Reexamination Proceedings at the USPTO
Learn how trademark owners can challenge or cancel USPTO registrations through expungement and reexamination proceedings to protect their brand rights.
Trademark Protection
NIL Laws: How College Athletes Should Protect Their Name, Image and Likeness
A comprehensive guide for NCAA athletes on protecting their “name, image and likeness” using federal trademark registrations.
Types of Trademarks
Beyond the Visual: The World of Sound Trademarks
Explore sound trademarks, how they work, requirements for registration, and why protecting distinctive brand sounds is increasingly important.
Trademark Protection
What is the Priority Date for a Trademark Registration?
Priority dates in trademark registration are important, but how do you establish priority? Learn about filing a trademark application and “in commerce” use.
Trademark Protection
How to Protect Your Food Truck’s Trademark
The food truck industry is experiencing exponential growth, and with that comes competition. Register your trademarks to ensure your brand is protected.
Trademark Protection
What Should I Trademark?
With so many sources explaining the different aspects of your business you can trademark, it can be hard to know what you should trademark. Find out here.
Trademark Protection
How to Protect a Business Name
Protecting your business name is an essential step in starting or operating your business. Learn how trademarks can protect a business name on our blog.