Category: Trademarks In The News

Ohio State challenges a Michigan company’s attempt to trademark ‘BUCKEYE TEARS’ for beer, citing confusion, dilution, and rivalry-fueled branding.

Bill Belichick files trademarks for ‘BELECAST’ and ‘GOLD DIGGER,’ signaling plans for a podcast, TV ventures, and a provocative jewelry brand.

Terry Bradshaw’s bourbon company files a ‘TB12’ trademark, potentially conflicting with Tom Brady’s famous brand and raising questions of consumer confusion.

Pompano Beach sues a local resident over his “Pompano Bitch” clothing line, claiming logo misuse infringes the city’s trademark and goodwill.

Lamar Jackson ends his trademark fight with Troy Aikman over “EIGHT,” withdrawing his USPTO oppositions with prejudice after a year-long dispute.

Baylor sues Boston University over an “interlocking BU” logo, alleging trademark infringement and breach of a 1988 coexistence agreement.

Bed Bath & Beyond is back—and so is its iconic blue coupon. The company has filed a trademark for “The Legendary Coupon” as part of its brand revival.

Serena Williams’ trademark application for “WYN BEAUTY” is facing opposition from the founder of WEN haircare, who claims the names are too similar and could confuse consumers.

The USPTO refused the Buccaneers’ trademark application for “BUCS” due to a conflicting “BUC BOWL” registration. However, the team may still secure rights through a cancellation petition or coexistence agreement.

Columbia Sportswear is suing Columbia University for breaching a 2023 trademark deal. The lawsuit claims the school sold apparel labeled only “Columbia,” risking confusion with the outerwear brand.

Popmart sues 7-Eleven over alleged counterfeit Labubu dolls, accusing the retailer of negligence and trademark infringement in a growing IP enforcement battle.

Monster Energy challenges MrBeast’s “Feast Like A Beast” trademark, claiming conflict with its “Beast” marks. A major trademark battle may be brewing.