Articles by Josh Gerben, Esq.

Josh Gerben, Esq. is the founder and principal of Gerben IP. In 2008, Mr. Gerben started the firm to provide high-quality trademark services at reasonable prices. Today, he is recognized by the World Trademark Review as a top trademark filer, having registered over 7,500 trademarks. The contents of this blog are for informational purposes only and may not be relied on as legal advice.

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By Industry Type, How To's, Industries, Technology, The Basics, Trademark Search, Trademark Search

Trademark Classes Needed when Registering Software Applications

Today, we are discussing one of the most important elements to consider while running a trademark search for the name of a mobile application or software program. Within each trademark application, the applicant must identify the classes in which they are providing goods and services. Overall, the USPTO, an acronym for the United States Patent and Trademark Office, breaks all […]

Apparel & Accessories, By Industry Type, How To's, Industries, The Basics, Trademark Search, Trademark Search

Performing a Trademark Search for a Brand of Clothing

Today, we are going to look at how to run a trademark search for clothing. As a reminder, the US government breaks all products and services down into 45 different classes in which a trademark can be filed. These are called “international classes”, and we will take a closer look at those applicable to clothing items. As a disclaimer, while […]

Beer, Wine & Spirits, By Industry Type, How To's, Industries, The Basics, Trademark Search, Trademark Search

Conducting a trademark search for the name of a beer or brewery

(The following is a transcript of the video above.) Hey everybody, this is Steve, chief paralegal and researcher here at Gerben IP. Today, we’re going to look at running a trademark search for beer. As a general overview, the government breaks all products and services down into 45 different classes. So what we’re going to do today is look at […]

How To's, The Basics

How to Trademark a Product Name

The name of a product that your company manufactures or sells is one of the primary things that people look to protect with a trademark registration (the other being a service offering). Developing a great name for your product is an important part of advertising your brand, and so this name should be developed with trademark protection in mind. Whether […]

In The News, Sports

California Chrome Trademark: A Racing Horse Files For a Trademark

Shortly after California Chrome won the Preakness Stakes, the second leg of horse racing’s coveted and elusive Triple Crown, news emerged that the horse’s owners had filed to register the name as a trademark with the United States Patent & Trademark Office. In fact, they had made the filing on May 15th – before California Chrome had even won the second […]

Beer, Wine & Spirits, By Industry Type, How To's, Industries

How To Trademark a Beer Name

Whether you’ve only discussed the idea over a few pints, or you’re an experienced home brewer ready to share your creations with the world, once you make the commitment to establishing your very own microbrewery, you need to start thinking about trademarking the name of your beer. Registering your beer name as a trademark is important for many reasons, not least […]

How To's, The Basics

How to Trademark a Brand Name

Thinking about how to trademark a brand name is a great idea for any business, because it means you’re concerned with two important things: building the strength of your brand in the marketplace, and protecting the hard work that you put in and the good will that you get out of your efforts. Before we get into the details of […]

The Basics, Trademark Search

Why Free Trademark Searches Don’t Work

(The following is a transcript of the video above.) If you’re thinking about running a free trademark search, check out this video first. I’ll show you why that search is not that hot of an idea and how it can cost you some money in the long run. So when someone is offering you a free trademark search, they are […]

Apparel & Accessories, By Industry Type, How To's, Industries

How Do I Register my Clothing Line Trademark?

Registering a trademark for a clothing line or brand can be confusing for many people. There are a number of different factors like your company or brand name, logo, and the design of the clothing itself that may be treated differently under trademark law, depending on usage. Let’s examine what aspects of your company and your clothing line can be […]