Trademark Protection
How to Protect Your Brand Through Trademark Registration
The process of starting, running, and growing a business is challenging. One of the best ways to protect a brand is selecting and registering a trademark.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Trademarks In The News
Massive Wave of Fraudulent US Trademark Filings Likely Caused by Chinese Government Payments
Chinese government subsidies are fueling a surge in fraudulent U.S. trademark filings, raising concerns over abuse of the system and long-term harm to U.S. brands.
Trademark Protection
How To Protect the Brand Name of Your Engineering Firm
Learn how engineering firms can protect their names, inventions, and innovations with trademarks to safeguard their brand and business reputation.
Trademarks In The News
Philly Special Trademark Applications Filed
The Philadelphia Eagles ran a trick play in the Super Bowl called ‘THE PHILLY SPECIAL.’ Now, two different individuals have filed trademark applications seeking ownership rights in the phrase.
Trademarks In The News
Makeup Manufacturer Hard Candy drops Trademark Application for #MeToo
Hard Candy’s #MeToo trademark bid sparked public backlash—highlighting why companies must avoid claiming phrases tied to social movements or communities.
Trademarks In The News
WTR 1000 2018 Ranks Josh Gerben as #6 Trademark Filer in the United States
The World Trademark Review ranked the top United States trademark filers in its most recent WTR 1000 report. Trademark attorney Josh Gerben was ranked #6 on the list.
Trademarks In The News
Las Vegas Golden Knights Trademark Filings Opposed by US Army
The US Army is attempting to block the trademark applications for the NHL’s Golden Knights franchise.
Trademark Protection
Trademarks and Advertising: What Do You Need to Know?
Avoid legal pitfalls in advertising by analyzing your trademarks, clearing slogans, and monitoring competitors to protect your brand and campaigns.
US Trademark Registration for Foreign Entities
Information Required From a Foreign Company To File a United States Trademark Application
To file a US trademark application (as local counsel on behalf of a foreign client) we typically need the information discussed in this article.
Trademarks In The News
Breaking: Federal Circuit Holds Ban on Offensive Marks Unconstitutional
A Federal Circuit ruling strikes down the USPTO’s ban on offensive trademarks, expanding free speech rights and reshaping U.S. trademark law.
Trademark Attorneys
Should I Hire an Attorney For My Trademark Renewal?
Hiring a trademark attorney is critical to properly filing a trademark renewal and maintaining your federal trademark registration.
Proving Trademark Use In Commerce
How to Prove “Commercial Use” For a Clothing Brand Trademark
A “proof of commercial use” must be filed with the USPTO in order to finalize a trademark registration for a clothing brand.