Trademark Protection
What is Trade Dress and How Can It Protect Your Brand?
Learn about trade dress and how it protects your brand’s unique look, helping to secure your brand identity and stand out in a competitive marketplace.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Trademarks In The News
Odell Beckham Jr. Sues Nike for Breach of Contract
On November 14, 2022, Odell Beckham, Jr. (OBJ) filed a lawsuit against Nike for Breach of Contract, among other things.
Trademarks In The News
USPTO Announces New 3-Month Deadline to Respond to Trademark Office Actions
Learn about the USPTO’s new 3-month deadline for responding to trademark office actions and how this change impacts trademark applicants and brand protection.
Trademark Protection
NFTs and Trademarks: Gerben’s Complete Guide
Protecting your NFT brand with a trademark filing will ensure that you can continue to build on your brand and keep others from using names that are close or similar to yours.
Trademarks In The News
Arizona State University Files Seven Metaverse-Related Trademark Applications
Arizona State University files trademarks for NFTs, virtual goods, and metaverse classes—signaling major Web3 plans for education and branding.
Trademark Protection
Trademarks and the Metaverse: Gerben’s Complete Guide
As businesses commit to providing goods and services in the metaverse, it is increasingly important to secure legal trademark protection to discourage and defend against trademark infringement in the virtual world.
Trademark Protection
A Guide to Trademark Registration for NFT Projects
Protect your NFT project with a trademark. Learn how to search, register, and safeguard your brand in the evolving NFT marketplace.
USPTO
USPTO ‘Oversight’ Discloses 21,000+ Email Addresses
The USPTO accidentally exposed over 21,000 trademark applicants’ email addresses—putting them at risk for scams. Here’s what you need to know.
Trademarks In The News
Selecting Strong Trademarks: Breaking Down Lamar Jackson’s Recent Trademark Filings
Lamar Jackson’s restaurant trademarks—“PLAY ACTION” and “YOU 8 YET?”—offer a great lesson in choosing strong, unique, and enforceable brand names.
Trademark Protection
How to Get a Trademark for Virtual Goods
Legal trademark protection for a virtual product or service utilizes the same process as the traditional marketplace: filing a trademark application with the USPTO.
Trademark Protection
New Study Finds that Trademark Ownership Makes Companies More Valuable
Companies that actively file trademarks see higher value and stronger stock performance. Learn why investing in brand protection pays off.
Chinese Trademarks
Why Brands Need to Protect Metaverse Trademarks in China
Controlling your company’s brand in the metaverse will be essential for gaining advantages or fighting any potential infringement that may spring up in this new space.