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Nike has initiated quite a few trademark infringement lawsuits in recent years, as well as filing trade dress trademark applications to protect its iconic sneaker designs. Business Insider spoke to trademark attorney Josh Gerben about the brand’s trademark enforcement strategy.
Following its rebrand and subsequent trademark filings, Facebook’s parent company, Meta Platforms adopted a unique strategy in an attempt to ensure it has priority for Meta-related trademarks. Trademark attorney Josh Gerben spoke to Entrepreneur about the unusual strategy and what it may mean for the businesses suing the social media giant.
Gerben IP has been recognized in the 2023 WTR 1000 as a top firm for trademark prosecution and strategy in Washington D.C., alongside a variety of ‘big’ firms across the United States and the world. The 2023 WTR 1000 also recognized both Josh Gerben, Esq. and Eric Perrott, Esq as leading individuals for trademark prosecution and strategy.
Philadelphia 76ers star Joel Embiid has re-filed a trademark application with the USPTO for the phrase “Trust the Process.” The initial trademark application from 2018 is about to be cancelled because the basketball player has not proven that he is using the trademark yet. The Philadelphia Business Journal discusses the significance of the refiling with Josh Gerben.
Adidas recently lost a trademark dispute with Thom Browne Inc over its iconic “three-stripes” logo. The high-profile loss has many questioning if the apparel brand will make changes to its vigorous trademark enforcement strategy. Bloomberg spoke with Josh Gerben about the lawsuit and what it may mean for Adidas’ future enforcement strategies.
The number of metaverse-related trademark applications submitted to the USPTO has seen a rapid decline over the course of 2022. The number of applications filed in October were half the number filed in March. Adweek discussed what the decline in trademark applications means with Josh Gerben.
Adidas has recently severed ties with Kanye West, leaving many to wonder how the intellectual property rights developed during their partnership will be divided. Bloomberg and Josh Gerben discuss the dissolution of the partnership as well as the potential split of intellectual property rights.
Kanye West recently filed over 50 trademark applications with the United States Patent and Trademark Office, indicating that the rapper plans to build a self-sustaining mini community with its own branded products and services. Rolling Stone and Josh Gerben discussed the vast variety of goods and services covered in these federal trademark application.
The United States Patent and Trademark Office recently rejected Donald Trump’s trademark application for “TRUTH SOCIAL” because the name is too similar to other businesses’ trademarks, causing confusion to consumers. CBS News and Josh Gerben discussed what this could mean for the former president’s social media service.
The United States Patent and Trademark Office (USPTO) recently refused Donald Trump’s trademark application for “Truth Social.” Axios and Josh Gerben discuss the reason behind the refusal of the trademark application, which was to be the name of the former President’s social media company.
Usain Bolt recently filed new trademark applications with the USPTO to protect the silhouette of his victory pose. The Washington Post and Josh Gerben discuss why Bolt may be protecting his likeness now.
After the invasion of the Ukraine earlier this year, many Western companies pulled out of Russia in protest. Since then the Russian trademark office has seen many applications for the trademarks of Western brands, which have been filed by Russian entrepreneurs. Reuters spoke to Josh Gerben about the reason behind the influx of Russian trademark filings.
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