Trademark Protection
How To Trademark A Company Name
Protect your business and brand by registering your company name as a trademark. Secure your unique identity, prevent disputes, and strengthen your long-term success.
Trademark Attorneys Trusted For Our Experience®
The Trademark Blog
Gerben IP’s Trademark Blog
Trademark Trial and Appeal Board
New & Noteworthy Trademark Oppositions and Cancellations: The Week of February 9th, 2015
This week’s TTAB filings feature immoral marks, stolen show claims, and beer battles—starring Calvin Klein, A&E, Duke, and a hoppy cast of breweries.
Trademark Trial and Appeal Board
TTAB Finds LIMITED Merely Descriptive for Sports Trading Cards
The TTAB ruled that “LIMITED” is merely descriptive for trading cards, rejecting Panini’s claim of acquired distinctiveness despite decades of use.
Trademark Protection
How to Trademark A Name
There are two basic steps to trademark a name: #1 Conduct a trademark search on the desired name; #2 file a trademark application with the USPTO.
Trademark Trial and Appeal Board
New & Notable TTAB Oppositions and Cancellation Filings: The Week of February 2nd
Staples targets e-cigarettes over the STAPLE mark, while 3M, Blue Cross, MLS, and the Johnny Cash estate highlight this week’s TTAB oppositions.
Trademark Protection
Trademark the Name of a Cosmetic Brand
Protect your cosmetic brand and product names with a federal trademark. Ensure customers can identify your products and prevent infringement in a crowded market.
Trademark Trial and Appeal Board
New & Notable TTAB Opposition and Cancellation Filings: The Week of January 26, 2015
From Red Bull vs. OLD OX to SoulCycle vs. ALL SOUL, this week’s TTAB filings reveal how brands protect their marks in early-stage oppositions.
Trademark Renewal Filings
How to Renew a U.S. Trademark Registration
Stay compliant with U.S. trademark law by understanding renewal deadlines, filing requirements, and the steps to maintain your federal trademark registration.
Trademark Trial and Appeal Board
TTAB Reverses Examiner’s Refusal, Finding That Unorthodox Proof of Commercial Use Was Valid
The TTAB reversed a refusal of CELIABRATE, finding the mark created a distinct commercial impression and was properly used in commerce.
Trademarks In The News
Super Bowl Trademark Musings: The Trademarks of the Seattle Seahawks
Ahead of the Super Bowl, we explore how the Seattle Seahawks are protecting their brand through trademarks, licensing deals, and legal enforcement.
Trademark Trial and Appeal Board
Hershey v. Ferrero: Two Confectionary Giants Face Off at the TTAB
Hershey opposes Ferrero’s KÜSSCHEN trademark, claiming it could confuse consumers and dilute its famous KISSES brand. Will this chocolate clash go to trial?
Trademark Protection
Protecting the Name of Your Bar
Protect your bar’s name and brand with a federal trademark. Prevent customer confusion, secure legal rights, and safeguard your reputation and revenue.