Gerben IP’s Trademark Blog

Trademark Protection

Trademark Registration: Company Name vs. Product Name

Learn when and why to register trademarks for your company and product names to protect your brand, prevent infringement, and maintain exclusive rights.

Trademark Enforcement

Amazon Hijacking Enforcement Strategies: Sending a Enforcement/Cease-and Desist Letter to Infringing Sellers

Amazon listing hijacked? Learn how to use enforcement letters effectively—and legally—to stop counterfeiters and protect your brand.

Online Trademark Infringement

How to Protect Your Amazon Store Against Infringers and Product HiJackers

Prepare for holiday sales on Amazon by protecting your trademarks and copyrights from infringers, hijackers, and counterfeiters before it’s too late.

Copyrights

False DMCA Takedown Notices: Ninth Circuit Holds that Copyright Owners Must Consider Fair Use Before Issuing Take-Down Notices

The Ninth Circuit ruled copyright owners must consider fair use before filing DMCA takedowns—reshaping online enforcement and protecting creators.

Trademark Office Actions

How to Respond to Descriptiveness Refusal on a Trademark Application

Learn how to respond to a USPTO descriptiveness refusal. Explore your options: appeal, 2(f) claim, Supplemental Register, or re-filing your trademark.

Online Trademark Infringement

Amazon Product Listing Hijacked? 4 Ways to Go On the Offensive

Protect your Amazon brand from listing hijackers and counterfeit sellers with trademark strategies and enforcement tips from Gerben IP.

Trademark Protection

3 Reasons to Trademark the Name of Your Construction Management Company

Should you trademark the name of your construction company? Here, we break down 3 reasons to trademark your construction management company as a business owner.

Trademark Trial and Appeal Board

SWATCH and Samsung Battle Over SWA Wearable Tech Mark and More New and Noteworthy Filings with the TTAB

July TTAB filings heat up with 300+ new oppositions, including clashes between Samsung & Swatch, and Monster Energy’s latest trademark battles.

Online Trademark Infringement

Handling Trademark Infringement Claims on Facebook

Protect your Facebook Page from infringement. Learn how a U.S. trademark registration strengthens your rights and defends your brand online.

Trademarks In The News

BREAKING NEWS: Federal Judge Orders the Cancellation of Washington Redskins Federal Trademark Registrations

A federal judge canceled the Redskins’ trademarks, ruling they “may disparage” Native Americans—rejecting Pro Football’s constitutional arguments.

Trademark Applications

How to Trademark Your Financial Services Business Name

The number of people nearing retirement is growing every year, and the younger generation is more interested than ever in long-term financial security. Both segments of the population present a broad need and opportunity for financial services and advisers, which has created a boom in that industry. No longer the realm of large firms and consultancies, financial service providers are […]

Trademarks In The News

Trademark Applicants Who Appeal to District Court Must Pay USPTO Attorney Costs, Fourth Circuit holds in Shammas v. Focarino

Trademark applicants who appeal TTAB decisions to federal court must pay the USPTO’s legal fees—win or lose—per the Fourth Circuit’s Shammas ruling.