Gerben IP’s Trademark Blog

Trademark Protection

Companies Developing Virtual Reality Technology Should Also Develop Their Brands

Virtual reality companies must protect their brands. Registering strong trademarks ensures market edge, investor confidence, and legal protection.

Trademarks In The News

DUDES FOR DONALD? Trademark Filers Waste Filing Fees on Trump Trademarks

Trademarking a political name like “TRUMP” or “OBAMA”? Without written consent, your application will likely be denied under Section 2(c) of the Lanham Act.

Trademark Maintenance

Correctable and Incorrectable Errors in Trademark Ownership

Discover which trademark ownership errors can be corrected—and which ones could void your application entirely. Learn how to protect your trademark rights.

Publication of Trademarks

Trademark Oppositions: Extensions of Time to Oppose Explained

A guide to analyzing and determining how to respond if an extension of time to oppose is filed against your trademark application.

Trademark Office Actions

USPTO Trademark Office Actions: Section 2(d) Likelihood of Confusion Refusal

Learn how to navigate a Section 2(d) Likelihood of Confusion refusal from the USPTO with our detailed guide, including analysis, strategies, and expert legal advice.

General

On-line Copyright and Trademark Enforcement: Why Registration of Your Intellectual Property is Critical

Selling on Etsy, eBay, or Amazon? Learn how copyright and trademark registrations can protect your designs and fight back against online copycats.

Trademarks In The News

Kardashians File to Stop Blaq Chyna from Registering “Kardashian” Trademark

Blac Chyna’s trademark bid for “Angela Renée Kardashian” was denied after the Kardashians filed an opposition—and she failed to respond to the TTAB.

Trademarks In The News

New Las Vegas NHL Team’s Trademark Denied by the USPTO

The Las Vegas Golden Knights’ trademark applications were denied due to conflicts with existing “Golden Knights” trademarks—highlighting key branding risks.

International Trademark Registration

3 Tips for International Trademark and Brand Protection

Learn More about protecting your international brand, including protecting your international trademarks.

Trademarks In The News

Supreme Court To Decide if Law Preventing Registration of Disparaging Trademarks is Unconstitutional

The Supreme Court will decide if banning ‘disparaging’ trademarks violates free speech, in a case that could impact the Redskins’ trademark rights.

Online Trademark Infringement

Private-Labeled Goods on Amazon.com: Protecting Your Trademarks and Defending Against Listing Hijacking

Learn how to build and protect a private-label brand on Amazon, from trademark use to combating counterfeiters and hijacked listings.

Trademark Protection

Trademark Registration: Company Name vs. Product Name

Learn when and why to register trademarks for your company and product names to protect your brand, prevent infringement, and maintain exclusive rights.