Trademarks In The News
Grubhub Sues Home Chef in Trademark Dispute
Grubhub sues Home Chef for declaratory judgment after a logo dispute, seeking court approval that both brands can coexist in the marketplace.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
International Trademark Classes
What Does Class 35 Cover in Trademark Applications?
Trademark Class 35 covers a variety of business services, but is it right for your company? Here’s an overview of this frequently used trademark class.
International Trademark Classes
What Does Class 30 Cover in a Trademark Application?
Trademark Class 30 is one of a handful of classes related to food products, though not all foods fall under Class 30. Is it the right class for your business?
International Trademark Classes
What Does Class 9 Cover in Trademark Applications?
Trademark Class 9 for Electrical and Scientific Apparatus is commonly used by business owners and includes a wide variety of products. Is Class 9 right for your business? Read on to learn more.
Trademark Infringement
Another Business is Using Our Name – What Should We Do?
If another business is using your name, learn how to protect your trademark rights and take legal steps to safeguard your brand and reputation.
USPTO
The USPTO Trademarks Its Name and Logo
To fight rising trademark scams, the USPTO is finally registering its own trademarks—more than 200 years after its founding. Here’s why it matters.
Trademarks In The News
Cleveland Baseball Trademarks “CLEVELAND GUARDIANS”
Before announcing the Cleveland Guardians name, the MLB team filed a hidden trademark in Mauritius—using a Paris Convention strategy to stay secret.
Trademarks In The News
Milwaukee Bucks File for “BUCKS IN 6” Before Winning Game 6 of 2021 NBA Finals
The Bucks filed “BUCKS IN 6” just 24 hours before winning the NBA Finals—highlighting a bold trademark move and the value of smart filing strategy.
Trademarks In The News
Trademark Registration is Required for GMAIL Authenticated Brand Logos
To display your logo in Gmail and boost email trust, you’ll need trademark registration and DMARC setup. Learn how to authenticate your brand email.
International Trademark Classes
What Does Class 41 Cover in a Trademark Application?
One frequently used trademark class is Class 41, for Education and Entertainment Services. Class 41 represents a wide variety of services that, at first, may not seem like they fall under the education or entertainment umbrellas.
International Trademark Classes
What are the Most Common Trademark Classes?
What exactly is a trademark class, and which classes are most common? Josh Gerben explains!
United Kingdom Trademarks
How to Conduct a UK Trademark Search
One of the most critical tasks to complete before finalizing the selection of a new trademark is to conduct a trademark search, especially in the UK. Learn more about how to conduct a trademark search in the United Kingdom.