Trademark Protection
New Study Finds that Trademark Ownership Makes Companies More Valuable
Companies that actively file trademarks see higher value and stronger stock performance. Learn why investing in brand protection pays off.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Chinese Trademarks
Why Brands Need to Protect Metaverse Trademarks in China
Controlling your company’s brand in the metaverse will be essential for gaining advantages or fighting any potential infringement that may spring up in this new space.
Trademarks In The News
Trademark and Patent Rights are Under Threat in Russia
Learn about the risks facing trademark and patent rights in Russia, exploring how geopolitical tensions impact intellectual property protections for brands.
Trademarks In The News
Metaverse Trademarks: A Guide to Notable Filings
Major brands are filing trademarks for virtual goods and metaverse services to expand protection and fight infringement in the next digital frontier.
Patents
What is a Patent and How Can it Help Your Business?
A patent grants the right to exclude others from copying (or otherwise infringing) an invention, which may be a product, a process, or other technology.
Trademark Protection
Should I Trademark My Name? – Building Your Brand
A carefully planned trademarking strategy can protect you from competitors who may want to infringe on a name or other elements of your brand.
International Trademark Classes
What Does Class 42 Cover in a Trademark Application?
Class 42 on the trademark application covers services that deal with scientific and technical services such as service software, technical research, computer programming, chemistry services, etc.
Patents
How Long is the Patent Process (From Start to Finish)?
According to the United States Patent and Trademark Office (USPTO), it takes about 22 months to acquire a patent. Gerben IP put together a comprehensive start to finish timeline.
Trademarks In The News
How the Washington Football Team is Likely Securing a Trademark for its New Team Name
How the Washington Football Team could use the Paris Convention to hide its new name trademark filing while securing U.S. priority before the big reveal.
Australian Trademarks
What is the Cost of an Australian Trademark?
The cost of registering your trademark depends on the number of classes you wish to file. Assuming there are no objections or complications with your application, you can expect to spend between $1500-$2000 to register your trademark in Australia
Trademark Protection
How to Register a Trademark
You can register a trademark by identifying your unique name and applicable class, filing a successful application with the United States Patent and Trademark Office (USPTO), and maintaining it afterwards.
Trademarks In The News
Facebook Files Trademark Application for New “Meta” Logo
Facebook filed its first META trademark the same day as its rebrand, revealing wide-ranging plans for goods and services tied to the metaverse vision.