Gerben IP’s Trademark Blog

Trademark Protection

How to Select a Legally Strong Trademark

Learn what makes a trademark legally strong, from generic to fanciful, and why unique marks give your business better protection, approval chances, and marketplace recognition.

International Trademark Registration

Obtaining International Trademark Registration and Protection: 4 Quick Facts

An international trademark filing using the Madrid Protocol can save money, however, it is not always the best legal option to international brand protection.

Trademark Protection

How to Trademark the Name of a Dietary or Nutritional Supplement

What are the proper steps to trademark your dietary supplement, nutritional supplement or vitamin? Gerben Law Firm provides insight into the steps and proper way to trademark your supplement.

Trademark Protection

Why It’s Important For Craft Brewers to Register Trademarks

Craft breweries face growing trademark challenges in a crowded market. Learn why registering your brewery or beer name protects your brand, prevents costly disputes, and preserves hard-earned recognition.

Trademark Protection

Should You Trademark (Protect) the Name of Your App?

“Yes,” for several reasons – whether or not they involve revenue. Let’s take a closer look at why trademarking & protecting your App is a good decision.

Trademark Protection

How to Trademark a Clothing Brand – 5 Things to Know

The importance of a brand name in clothing and fashion means that trademark protection is all the more important if you plan to launch a new clothing and fashion company. Here are 5 things you should know about trademarking your clothing brand.

Trademarks In The News

Facebook Files Trademark for Its Own Brand of Drone

Facebook files a trademark for consumer drones, signaling plans to enter the UAV market and highlighting key strategies for brand protection in new industries.

Trademarks In The News

Will Google Be Able to Trademark the Word Glass?

Google seeks trademark protection for the word “Glass” in its wearable tech brand, facing USPTO scrutiny over prior marks and descriptiveness concerns.

Trademark Protection

Obtaining a Trademark for a Food Product in 3 Steps

Protect your food brand with a registered trademark. Learn how to choose a unique name, conduct a thorough search, and secure legal rights for your product and logo.

Trademarks In The News

Apple’s Secret Trademark Filing in Trinidad and Tobago

Apple secured the “Apple Watch” trademark in Trinidad & Tobago months before launch, using clever trademark strategy to protect the name and maintain secrecy.

Trademarks In The News

Could the ALS Association have registered a trademark for the “Ice Bucket Challenge?”

The ALS Association filed—then withdrew—trademark applications for “Ice Bucket Challenge” amid public backlash and legal questions over protecting a viral campaign.

Trademarks In The News

USPTO Survey Reveals A Large Number of Illegitimate Trademark Registrations

A USPTO survey revealed that 50% of trademark registrants couldn’t verify claimed use, leading to cancellations and exposing risks of overreaching trademark filings.