Gerben IP’s Trademark Blog

Trademark Protection

Trademark the Name of a Cosmetic Brand

Protect your cosmetic brand and product names with a federal trademark. Ensure customers can identify your products and prevent infringement in a crowded market.

Trademark Trial and Appeal Board

New & Notable TTAB Opposition and Cancellation Filings: The Week of January 26, 2015

From Red Bull vs. OLD OX to SoulCycle vs. ALL SOUL, this week’s TTAB filings reveal how brands protect their marks in early-stage oppositions.

Trademark Renewal Filings

How to Renew a U.S. Trademark Registration

Stay compliant with U.S. trademark law by understanding renewal deadlines, filing requirements, and the steps to maintain your federal trademark registration.

Trademark Trial and Appeal Board

TTAB Reverses Examiner’s Refusal, Finding That Unorthodox Proof of Commercial Use Was Valid

The TTAB reversed a refusal of CELIABRATE, finding the mark created a distinct commercial impression and was properly used in commerce.

Trademarks In The News

Super Bowl Trademark Musings: The Trademarks of the Seattle Seahawks

Ahead of the Super Bowl, we explore how the Seattle Seahawks are protecting their brand through trademarks, licensing deals, and legal enforcement.

Trademark Trial and Appeal Board

Hershey v. Ferrero: Two Confectionary Giants Face Off at the TTAB

Hershey opposes Ferrero’s KÜSSCHEN trademark, claiming it could confuse consumers and dilute its famous KISSES brand. Will this chocolate clash go to trial?

Trademark Protection

Protecting the Name of Your Bar

Protect your bar’s name and brand with a federal trademark. Prevent customer confusion, secure legal rights, and safeguard your reputation and revenue.

Trademark Protection

Handling Trademark Infringement Issues on Etsy

Protect your Etsy shop with a federal trademark. Prevent infringement, defend against take-downs, and secure nationwide rights for your business and products.

Trademark Trial and Appeal Board

Rare Trademark Appeal Success at TTAB: Redneck Racegirl v. Racegirl

TTAB reverses refusal of REDNECK RACEGIRL stylized mark, finding it visually distinct from RACEGIRL despite overlapping apparel goods.

Trademark Enforcement

Filing a Notice of Opposition: How to Oppose a Trademark Application

A trademark application may be opposed by filing a Notice of Opposition during a specific 30 day window that occurs during the application process.

USPTO

Trademark Renewal and Filing Fees are Reduced by USPTO

Trademark filing and renewal fees are going down. Learn how to take advantage of lower USPTO costs through electronic filing and stay compliant.

Publication of Trademarks

Trademark Oppositions: What Should You Do If Your Trademark Application is Opposed?

Learn what it means when your trademark is “published for opposition,” how the TTAB handles oppositions, and steps to protect your mark during the process.