Gerben IP’s Trademark Blog

Trademark Protection

Am I Required By Law to Register My Trademark?

Discover why registering your trademark with the USPTO provides nationwide protection, federal enforcement rights, and proof of validity—benefits that go beyond unregistered marks.

Trademark Protection

3 Steps to Trademark Your Wine’s Name and Logo

Learn how to protect your winery brand by trademarking your wine’s name and label, ensuring exclusive rights and safeguarding your reputation in the competitive wine market.

Trademark Clearance Search

Should I Conduct A Trademark Search Before Using My Trademark?

Avoid costly mistakes by conducting a thorough trademark search before using or registering your mark. Ensure your name, logo, or tagline is unique and protect your business.

US Trademark Registration for Foreign Entities

The Advantages and Disadvantages of Using the Madrid Protocol (Foreign Companies Filing in U.S.)

Learn the pros and cons of filing US trademarks via the Madrid Protocol versus hiring a local attorney for stronger protection.

Trademarks In The News

US Trademark Application Filed for MH17: What Happens With Trademarks Pulled From the News?

Trademarks must be unique identifiers of origin—not viral phrases. Here’s why attempts to trademark terms like “MH 17” or “Boston Strong” usually fail.

Trademark Protection

What Are the Benefits of A Federal Trademark Registration?

Learn the key benefits of federal trademark registration, including national protection, legal advantages, and brand ownership, to safeguard your business and growth.

Trademark Registration

How Long Does It Take to Register A Trademark?

It used to take just about 8 months to register a trademark in the United States. However, starting in about 2020, the USPTO saw an influx in trademark applications. Now it takes between 15-18 months to register a trademark. Since it takes a long time to register a trademark, you will want to get started on the registration process as […]

Trademark Registration

How Much Does It Cost to Register a Trademark?

Get a complete breakdown of the costs to register a trademark, including the expected government and legal fees included.

Trademark Protection

5 Steps To Trademark An App

To protect the name of your app there are several critical steps. Selecting a strong name and conducting a proper trademark search are two critical steps.

Trademark Protection

5 Steps to Trademark a Jewelry Brand

Learn how to trademark your jewelry brand in five steps, from choosing a distinctive name and logo to filing with the USPTO and protecting your brand from infringement.

Trademark Protection

Your Complete Guide on How to Trademark a Logo

Learn how to trademark a logo with this complete guide, covering the steps, requirements, and tips to protect your brand’s visual identity effectively.

International Trademark Classes

Trademark Classes Needed when Registering Software Applications

Within each trademark application, the applicant must identify the classes in which they are providing goods and services.