Sara Blakely’s ‘SNEEX’ trademark was refused by the USPTO. Learn why, and how her legal team could still secure registration for the high heel brand.

The NBA’s trademark filing for NBA Inside Stuff hints at a possible revival of the iconic 90s show, blending basketball, culture, and behind-the-scenes access

Saquon Barkley files a trademark for his reverse hurdle silhouette, expanding his brand with apparel and mugs while securing rights to his iconic move.

Troy Aikman moves to compel Lamar Jackson in their trademark battle over “EIGHT,” as Jackson risks default judgment for failing to comply with discovery.

The Cavaliers filed a trademark for ‘CAVALANCHE,’ raising questions about UVA’s claim. Learn why trademarks require registration and continuous use.

Neuralink filed a trademark for “TELEPATHY,” signaling plans for thought-controlled communication. The filing suggests a future where minds connect to technology.

The Trump Organization files a trademark for ‘TRUMP’ in the digital space, signaling plans for virtual goods, a metaverse marketplace, and branded experiences.

Changes at the USPTO under DOGE policies may disrupt trademark processing. Learn how reduced staffing could impact businesses and the U.S. trademark system.

Discover how Buc-ee’s enforces its trademarks. Learn about key cases, legal strategies, and what businesses can take away from their approach.