The U.S. files to trademark ‘GOLDEN DOME’ for Trump’s $175B missile defense system, signaling an ambitious—and branded—national security initiative.

Steve Madden sues Adidas, seeking a ruling that its two-stripe shoes don’t infringe. The case challenges Adidas’s aggressive trademark enforcement tactics.

Align Technology files trademark for ‘INVISAGRILLZ’ after Pharrell’s Met Gala grill reveal—hinting at a bold move into the fashion-forward dental space.

The USPTO rejected OpenAI’s bid to trademark “GPT,” calling it a generic term for AI models. OpenAI’s fight for “ChatGPT” trademark continues.

UGG maker Deckers sues Costco, claiming Kirkland slippers infringe on the iconic Tasman design. The lawsuit seeks damages and a halt to sales.

Within an hour of the Pope’s announcement, four “DA POPE” trademark filings hit the USPTO. Why they’re likely to fail—and what the Vatican could do next.

BCG’s new trademark hints at a major government tech project, possibly tied to DOGE, aimed at streamlining federal operations and employee efficiency.

Google secretly filed a trademark for “AlphaNucleo,” a genomics AI platform that could reshape DNA analysis and transform precision medicine.

Bill Belichick’s trademark filings may clash with Patriots’ rights, setting up a legal faceoff with Robert Kraft. Will “Bill’s Version” hold up? Stay tuned.

Lamar Jackson opposes Dale Earnhardt Jr.’s trademark bid for the number 8, claiming it conflicts with his ‘ERA 8’ brand and may confuse consumers.