Category: Trademarks In The News

The Supreme Court ruled TTAB decisions can preclude later litigation if the usage of trademarks in both cases is materially the same.

Ahead of the Super Bowl, we explore how the Seattle Seahawks are protecting their brand through trademarks, licensing deals, and legal enforcement.

The Supreme Court weighs whether TTAB likelihood-of-confusion rulings can preclude re-litigation in federal court, with major implications for trademark law.

Facebook files a trademark for consumer drones, signaling plans to enter the UAV market and highlighting key strategies for brand protection in new industries.

Google seeks trademark protection for the word “Glass” in its wearable tech brand, facing USPTO scrutiny over prior marks and descriptiveness concerns.

Apple secured the “Apple Watch” trademark in Trinidad & Tobago months before launch, using clever trademark strategy to protect the name and maintain secrecy.

The ALS Association filed—then withdrew—trademark applications for “Ice Bucket Challenge” amid public backlash and legal questions over protecting a viral campaign.

Trademarks must be unique identifiers of origin—not viral phrases. Here’s why attempts to trademark terms like “MH 17” or “Boston Strong” usually fail.

California Chrome’s owners filed for a trademark before the Triple Crown run—protecting the name for merchandise and highlighting key nuances in trademark strategy