
IHOP Trademarks
Please note: Gerben IP does not represent IHOP. This page is provided for informational purposes and reflects information available in public USPTO records.
August 24, 2023
IHOP, also known as International House of Pancakes, is an American-based multinational restaurant chain specializing in burgers and pancakes. The house/diner-style table service restaurant focuses on breakfast foods, though it offers a lunch and dinner menu as well.
The most popular selections from the restaurant’s menu include waffles, crepes, French toast, omelets, combos, steak burgers, pancakes, sandwiches, appetizers, salads, beverages, entrees, and desserts. Since its founding in 1958, critics have labeled it as a leader, innovator, and expert in breakfast menu servings with over 65 signature breakfast dishes.
Let’s dive into the company’s history, its locations, and trademarks.
IHOP Company History
International House of Pancakes (IHOP) was founded in 1958, in Los Angeles, California, by Jerry Lapin, AI Lapin, and Albert Kallis. Sherwood Rosenberg and William Kaye also helped set up the business.
The first restaurant was located at 4301 W. Riverside Drive, Burbank, California. Later, the company opened its second location in Panorama City, California, and a third location in Baldwin Hills, California. The second and third locations are still open for business today.
IHOP launched with a prototype design that featured a steep-roofed A-frame building with a unique blue roof. This prototype lasted until 1979 before most locations switched to a newer design, leaving just a few in existence today, donning the historic concept.
The restaurant chain did not start to use the acronym, IHOP, until 1973, when it was adopted for marketing purposes. IHOP also started using a cartoon kangaroo in its commercials at that same time. Since then, it has been using the acronym and full names interchangeably.
In the 1980s, IHOP expanded its menu, beyond breakfast, introducing standard lunch and dinner items. Many of the new menu items were similar to items found in similar restaurants, such as Sambo’s and Denny’s.
The IHOP Corporation grew in size and value, and eventually made moves to acquire Applebee’s Bar-and-Grill on November 29, 2007. The all-cash transaction, valued at approximately $2.1 billion, gave each Applebee’s stockholder $25.50 a share. IHOP stated its intentions to franchise most of the bar-and-grill chain’s company-owned locations, which totaled 500.
At the time of acquisition, Applebee’s operated 1,943 restaurants globally, between company-owned properties and franchises.
After the buyout closed, IHOP changed its corporate name to DineEquity on June 2, 2008. In mid-2018, a franchisee opened a hybrid IHOP/Applebee’s restaurant in downtown Detroit.
In 2011, IHOP also introduced a new concept to the chain, with IHOP Express. This version of the restaurant was opened in travel centers, school campuses, military food courts, and airports and operates as a quick-service version of the restaurant. Later that same year, in San Diego, IHOP opened a standalone IHOP Express location.
Flip’d restaurants, first announced in 2019, are the latest restaurant concept from IHOP. They’re expected to serve a breakfast-only menu comprising burgers, pancake bowls, and fried chicken.
IHOP Locations
IHOP operates 1,841 locations in the Americas, South Asia, and the Middle East.
Expansion to the Middle East caught momentum at the beginning of 2012, with M.H. Alshaya, an international restaurant-franchising firm, winning a franchising deal to open about forty IHOP locations in the region.
By the end of 2018, six years into the deal, IHOP operated stores in six Middle Eastern countries. These included Kuwait, Bahrain, Qatar, Saudi Arabia, United Arab Emirates, Lebanon, and Saudi Arabia.
IHOPs expansion into South America started in 2019 with three locations in Ecuador and one in Peru.
IHOP’s Logo and Marketing
IHOP updated its logo in June 2015, removing the decorative elements and adding a smiley face created by a curved line under the “O” and “P” letters in the original logo. The rationale behind the new logo from the company was that the previous logo looked more like a frown.
In June 2018, the company launched a marketing campaign that flipped its corporate name to “IHOb.” The campaign was intended to promote its hamburgers and was used to inform diners that the restaurant sold more than just breakfast foods. After this marketing campaign started, many consumers made it known that they thought the restaurant should stick to pancakes.
The following year the chain would continue with that marketing theme, even introducing a new hamburger with a pancake on it.
IHOP Trademarks
IHOP has sought or obtained federal trademark registration for about 52 trademarks. These include “IHOP ‘N GO,” “IHOSPITALITY,” “THE BIG IHOP,” and “INTERNATIONAL HOUSE OF PANCAKES RESTAURANT.”
IHOP obtained federal trademark registration for “IHOP ‘N GO” on May 5, 2009. The company uses the trademark for its take-out restaurant services.
In January 2020, IHOP obtained federal trademark registration for “IHOSPITALITY,” and uses the trademark for its restaurant franchising, namely offering business management assistance in the establishment and/or operation of restaurants.
Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.
- INTERNATIONAL HOUSE OF PANCAKES RESTAURANT
- Logo #1
- RECIPE FOR JOY
- IHOP SPLASHERS
- STACK MARKET
- PANCOINS
- INTERNATIONAL BANK OF PANCAKES
- IHOP IHOPPY HOUR
- IHOP.COM
- IHOPPY HOUR
- SPREADING HAPPINESS SINCE 1958
- THE BIG IHOP
- THE BIG IHOP PANCAKE BURGER
- IT'S NOT JUST BREAKFAST, IT'S A BREAKFEAST
- PANCIZZA
- ULTIMATE BREAKFEASTS
- BREAKFEAST
- IHOP ACADEMY LEARN GROW ACHIEVE EST. 1958
- MYHOP
- PANCAKE SQUAD
- IHOB
- PANCAKEWEAR
- IHOP PANCAKES PANCAKES PANCAKES
- IHOSPITALITY
- IHOSPITALITY
- IHOP
- IHOP
- EAT UP EVERY MOMENT
- NATIONAL PANCAKE DAY
- IHOP
- ROOTY JR.
- ROOTY TOOTY FRESH 'N FRUITY
- NEVER EMPTY COFFEE POT
- INTERNATIONAL HOUSE OF PANCAKES
- IHOP RESTAURANT
- IHOP RESTAURANT
- IHOP
- HARVEST GRAIN 'N NUT
- IHOP 'N GO
- CINN-A-STACK
IC 043. US 100 101. G & S Restaurant services.
IC 043. US 100 101. G & S Restaurant services.
IC 043. US 100 101. G & S Restaurant services.
IC 032. US 045 046 048. G & S Soft drinks, namely, soda with fruit juice. FIRST USE: 20220404. FIRST USE IN COMMERCE: 20220404.
IC 043. US 100 101. G & S Restaurant services; Providing restaurant services featuring a customer loyalty rewards program. FIRST USE: 20220403. FIRST USE IN COMMERCE: 20220403.
IC 043. US 100 101. G & S Providing restaurant services featuring a customer loyalty rewards program. FIRST USE: 20220403. FIRST USE IN COMMERCE: 20220403.
IC 043. US 100 101. G & S Restaurant services; Providing restaurant services featuring a customer loyalty rewards program. FIRST USE: 20220403. FIRST USE IN COMMERCE: 20220403.
IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20200928. FIRST USE IN COMMERCE: 20200928.
IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20200601. FIRST USE IN COMMERCE: 20200601.
IC 043. US 100 101. G & S Restaurant Services. FIRST USE: 20200928. FIRST USE IN COMMERCE: 20200928.
IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20180627. FIRST USE IN COMMERCE: 20180627.
IC 030. US 046. G & S hamburger sandwiches; turkey burger sandwiches; veggie burger sandwiches; sandwiches. FIRST USE: 20190603. FIRST USE IN COMMERCE: 20190603.
IC 030. US 046. G & S hamburger sandwiches; turkey burger sandwiches; veggie burger sandwiches; sandwiches. FIRST USE: 20190603. FIRST USE IN COMMERCE: 20190603.
IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20190415. FIRST USE IN COMMERCE: 20190415.
IC 030. US 046. G & S Pancakes. FIRST USE: 20190207. FIRST USE IN COMMERCE: 20190207.
IC 029. US 046. G & S Prepared meals consisting primarily of meat and poultry; prepared meals consisting of eggs. FIRST USE: 20190415. FIRST USE IN COMMERCE: 20190415.
IC 030. US 046. G & S Pancakes; Pancake syrup; coffee; prepared meals consisting primarily of bread, pastries, and yeast. FIRST USE: 20190415. FIRST USE IN COMMERCE: 20190415.
IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20190415. FIRST USE IN COMMERCE: 20190415.
IC 029. US 046. G & S Prepared meals consisting primarily of meat and poultry; prepared meals consisting of eggs. FIRST USE: 20190415. FIRST USE IN COMMERCE: 20190415.
IC 030. US 046. G & S Pancakes; Pancake syrup; coffee; prepared meals consisting primarily of bread, pastries, and yeast. FIRST USE: 20190415. FIRST USE IN COMMERCE: 20190415.
IC 041. US 100 101 107. G & S Educational services, namely, providing classes, seminars, and workshops in the field of restaurant management and restaurant services; Vocational education in the field of restaurant management and restaurant services; Business education and training services, namely, providing business education programs to employees and executives. FIRST USE: 20181200. FIRST USE IN COMMERCE: 20181200.
IC 043. US 100 101. G & S Restaurant services; Providing restaurant services featuring a customer loyalty rewards program. FIRST USE: 20190112. FIRST USE IN COMMERCE: 20190112.
IC 009. US 021 023 026 036 038. G & S Kids program inside and outside the restaurant featuring games and interactive media, namely, a downloadable mobile application for accessing online games and taking and accessing photos. FIRST USE: 20180100. FIRST USE IN COMMERCE: 20180100.
IC 043. US 100 101. G & S Restaurant services; Carry out food services, namely, carry out restaurant services and take-out restaurant services. FIRST USE: 20180611. FIRST USE IN COMMERCE: 20180611.
IC 025. US 022 039. G & S Pajamas for women, men and children; socks for women, men and children. FIRST USE: 20180326. FIRST USE IN COMMERCE: 20180326.
IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20180102. FIRST USE IN COMMERCE: 20180102.
IC 035. US 100 101 102. G & S Restaurant franchising, namely, offering business management assistance in the establishment and/or operation of restaurants. FIRST USE: 20181200. FIRST USE IN COMMERCE: 20181200.
IC 035. US 100 101 102. G & S Restaurant franchising, namely, offering business management assistance in the establishment and/or operation of restaurants. FIRST USE: 20181200. FIRST USE IN COMMERCE: 20181200.
IC 035. US 100 101 102. G & S Restaurant franchising, namely, offering business management assistance in the establishment and operation of restaurants. FIRST USE: 19680217. FIRST USE IN COMMERCE: 19680217.
IC 035. US 100 101 102. G & S Restaurant franchising, namely, offering business management assistance in the establishment and operation of restaurants. FIRST USE: 19680217. FIRST USE IN COMMERCE: 19680217.
IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20160926. FIRST USE IN COMMERCE: 20160926.
IC 036. US 100 101 102. G & S Charitable fundraising services. FIRST USE: 20060201. FIRST USE IN COMMERCE: 20060201.
IC 043. US 100 101. G & S RESTAURANT SERVICES; CARRY OUT FOOD SERVICES. FIRST USE: 20140306. FIRST USE IN COMMERCE: 20140306.
IC 030. US 046. G & S Prepared meals consisting primarily of pancakes. FIRST USE: 19970707. FIRST USE IN COMMERCE: 19970707.
IC 030. US 046. G & S Prepared meals consisting primarily of pancakes. FIRST USE: 19841231. FIRST USE IN COMMERCE: 19841231.
IC 043. US 100 101. G & S Restaurant services. FIRST USE: 19841231. FIRST USE IN COMMERCE: 19841231.
IC 030. US 046. G & S Coffee. FIRST USE: 19580707. FIRST USE IN COMMERCE: 19580707.
IC 043. US 100 101. G & S Restaurant services; carry out food services. FIRST USE: 19580707. FIRST USE IN COMMERCE: 19580707.
IC 043. US 100 101. G & S Restaurant services. FIRST USE: 19951100. FIRST USE IN COMMERCE: 19951100.
IC 043. US 100 101. G & S Restaurant services. FIRST USE: 19951100. FIRST USE IN COMMERCE: 19951100.
IC 043. US 100 101. G & S Restaurant services. FIRST USE: 19910904. FIRST USE IN COMMERCE: 19910904.
IC 030. US 046. G & S Prepared meals consisting primarily of pancakes. FIRST USE: 19880915. FIRST USE IN COMMERCE: 19880915.
IC 043. US 100 101. G & S Restaurant services, namely, take-out restaurant services. FIRST USE: 20080301. FIRST USE IN COMMERCE: 20080301.
IC 030. US 046. G & S BREAKFAST ITEMS, namely, PANCAKES [, FRENCH TOAST AND A SPECIALLY PREPARED CINNAMON ROLL ]. FIRST USE: 20101115. FIRST USE IN COMMERCE: 20101115.
IC 043. US 100 101. G & S RESTAURANT SERVICES. FIRST USE: 20101115. FIRST USE IN COMMERCE: 20101115.