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Dairy Queen Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Dairy Queen.

Please note: Gerben IP does not represent Dairy Queen. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
September 26, 2023

Dairy Queen services, licenses, and develops over 5,900 Dairy Queen stores in the United States, Canada, and several foreign countries, including Oman, China, Slovenia, Guam, and Austria. It is an American chain of fast food and soft-serve ice cream restaurants owned by International Dairy Queen Inc.

In 1987, Dairy Queen International bought the chain, Orange Julius, which it still operates today. Since 1998, International Dairy Queen Inc, has been a subsidiary of Berkshire Hathaway, along with Golden Skillet Fried Chicken, and at one point Karmelkorn.

Dairy Queen is famous for selling dairy desserts. However, most stores also sell chicken, hamburgers, hot dogs, and various beverages.

Let’s look at the company’s history, stores, and trademarks.

The History of Dairy Queen

John Fremont “J.F” “Grandpa” McCullough and his son Alex developed the first soft-serve ice cream formula in 1938. Before starting an independent store, they asked Sherb Noble, a friend, and loyal customer, to offer their ice cream in his ice cream store in Kankakee, Illinois.

Noble sold over 1,600 servings within two hours on that first day of sales. In 1940, McCulloughs and Noble opened the first Dairy Queen store in Joliet, Illinois. The store would close a decade later, but the 501 N Chicago Street building it resided in remains a city-designated landmark.

The chain adopted the franchise system in 1940, which it has used to expand globally. In 1941, there were only ten stores. By 1947, that number exploded to 100 and then to 1,446 by 1950. In 1953, Dairy Queen opened its first Canadian store in Melville, Saskatchewan. By 1955 there were 2,600 Dairy Queen locations.

In the U.S., Texas has enjoyed the most rapid expansion, making it the state with the most Dairy Queen stores.

In the ‘90s, investors tried to leverage the economies of scale and bought several individually-owned Dairy Queen stores. Through this effort, Vasari LLC became the biggest operator of Dairy Queen stores in the U.S., with 70 stores in Texas, New Mexico, and Oklahoma.

Unfortunately, this model did not yield a sufficient return, and the firm ended up closing the stores. On October 30, 2017, Vasari LLC filed for bankruptcy and closed 29 Dairy Queen stores, ten of which were within Texas.

By 2014, the company had over 6,400 stores in over 25 countries, with 70% of them (about 4,500) located in the U.S.

Dairy Queen first introduced its well-known red logo in 1958. And by 1962,  International Dairy Queen Inc. (IDQ) began and became the parent company of the American Dairy Queen Corporation (which owns Dairy Queen’s intellectual property) and Dairy Queen Canada Inc., as well as other entities which franchise DQ.

Dairy Queen Stores

Dairy Queen operates its stores under several brands. However, they all bear the Dairy Queen logo and carry the company’s signature soft-serve ice cream. Brazier locations are serving expanded food menus and second floors of storage. These stores are distinguishable by their red mansard roofs.

The largest U.S.-based Dairy Queen store is located in Bloomington, Illinois, while the largest store globally can be found in Riyadh, Saudi Arabia. The busiest store is in Charlottetown, Prince Edward Island.

Dairy Queen’s standard stores feature a very abbreviated menu consisting only of its frozen offerings. Therefore, they’re only open during spring and summer. However, most stores also sell hot food, which keeps them open all year.

These “Limited-Brazier” locations may also offer hot dogs, barbecue pork or beef sandwiches, and sometimes chicken and French fries. However, these locations rarely sell hamburgers.

The “Full Brazier” restaurants serve a typical fast-food menu consisting of French fries, burgers, and grilled and crispy chicken alongside hot dogs and frozen treats.

In the 1990s, some new locations prominently featured the slogan, “Hot Eats, Cool Treats,” which was typically printed on the windows or near the building’s roof.

Starting a Dairy Queen franchise is an expensive venture, which requires a liquid capital investment of $400,000. The minimum net worth of a franchise is $750,000. The total investment needed to get everything up and running lies between $1.1 million and $1.8 million, with an initial franchise fee of $45,000.

In addition to the upfront fees, Dairy Queen takes 4% in royalties with a 5% – 6% advertisement royalty fee yearly. The franchise terms of agreement last 20 years and is renewable.

Dairy Queen Trademarks

Dairy Queen has obtained or sought federal registration for over 75 trademarks. These include “BLIZZARD,” “ORANGE JULIUS,” “FLAMETHROWER,” and “SIGNATURE STACKBURGERS.”

In July 1970, Dairy Queen obtained a federal trademark registration for “BLIZZARD.” The company uses the trademark for its milkshakes, semi-frozen ice milk, and ice cream confections.

Dairy Queen first obtained a federal trademark registration for “ORANGE JULIUS” In May of 1973 and uses that trademark to aid in the establishment and operation of fast food restaurants, featuring soft drinks and other foods.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Quick Links for Dairy Queen Trademarks
  1. DQ REWARDS
  2. DQ REWARDS
  3. SIGNATURE STACKBURGERS
  4. DQ
  5. THE HAPPIEST SWEEPS EVER
  6. BLIZZARD
  7. HAPPY TASTES GOOD
  8. BRAZIER
  9. THE CONE CAPITAL OF THE WORLD
  10. IT'S UPSIDEDOWNRIGHT THICK!
  11. O
  12. O
  13. JULIUS LEAGUE
  14. ORANGE JULIUS
  15. DQ
  16. A SMILE AND A STORY
  17. PECAN MUDSLIDE
  18. TREAT CAPITAL OF THE WORLD
  19. DQ
  20. ARCTIC RUSH
  21. GRILLBURGER
  22. SCRUMPDILLYISHUS
  23. MOOLATTÉ
  24. FLAMETHROWER
  25. JULIUS
  26. STARKISS
  27. Logo #1
  28. DQ
  29. ORANGE JULIUS
  30. ORANGEJULIUS
  31. DQ
  32. DQ GRILL & CHILL
  33. DQ GRILL & CHILL
  34. GRILL & CHILL
  35. THE ORIGINAL BLIZZARD ONLY AT DQ
  36. CURLY TOP
  37. Logo #2
  38. DQ ULTIMATE
  39. TRIPLEBERRY
  40. ROYAL TREATS
  41. DQ TREATZZA PIZZA
  42. MISTY
  43. COOLTREATS
  44. HOT EATS COOL TREATS
  45. ORANGE JULIUS
  46. O
  47. DAIRY QUEEN
  48. ROYAL TREAT
  49. DAIRY QUEEN
  50. BLIZZARD
  51. DQ
  52. DAIRY QUEEN
  53. BLIZZARD
  54. Logo #3
  55. PEANUT BUSTER
  56. Logo #4
  57. Logo #5
  58. ORANGE JULIUS
  59. DQ
  60. DQ
  61. DQ RESTAURANT
  62. Logo #6
  63. DQ
  64. DQ
  65. DAIRY QUEEN
  66. ORANGE JULIUS
  67. THE CONE WITH THE CURL ON TOP
  68. DQ
  69. BLIZZARD
  70. BUSTER BAR
  71. DAIRY QUEEN
  72. BRAZIER
  73. DAIRY QUEEN
  74. MR. MISTY
  75. DAIRY QUEEN
  76. DILLY
  77. BLIZZARD

DQ REWARDS

Serial Number:
97638953
Registration Number:
7045000
Word Mark:
DQ REWARDS
Goods and Services:

IC 035. US 100 101 102. G & S Administration of a customer loyalty program which provides coupons and awards for members. FIRST USE: 20230201. FIRST USE IN COMMERCE: 20230201.

IC 043. US 100 101. G & S Restaurant services; Take-out restaurant services. FIRST USE: 20230201. FIRST USE IN COMMERCE: 20230201.

Filling Date:
2022-10-19
Registration Date:
2023-05-02
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the italicized letters "DQ" in white stylized font in a red ellipse with a gold curved arc along the top of the ellipse and a blue curved arc along the bottom of the ellipse. To the right of the ellipse is the word "REWARDS" in blue stylized font with the image of a spoon formed by the negative space inside the letter "D".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DQ REWARDS

Serial Number:
97621804
Registration Number:
7044997
Word Mark:
DQ REWARDS
Goods and Services:

IC 035. US 100 101 102. G & S Administration of a customer loyalty program which provides coupons and awards for members; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes. FIRST USE: 20230201. FIRST USE IN COMMERCE: 20230201.

IC 043. US 100 101. G & S Restaurant services; Take-out restaurant services. FIRST USE: 20230201. FIRST USE IN COMMERCE: 20230201.

Filling Date:
2022-10-06
Registration Date:
2023-05-02
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the italicized letters "DQ" in white stylized font in a red ellipse with a gold curved arc along the top of the ellipse and a blue curved arc along the bottom of the ellipse. Below the ellipse is the word "REWARDS" in blue stylized font with the image of a spoon formed by the negative space inside the letter "D".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SIGNATURE STACKBURGERS

Serial Number:
97242016
Registration Number:
Pending Application
Word Mark:
SIGNATURE STACKBURGERS
Goods and Services:

IC 030. US 046. G & S Hamburger sandwiches.

Filling Date:
2022-01-27
Current Basis:
1B
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DQ

Serial Number:
90523599
Registration Number:
6612040
Word Mark:
DQ
Goods and Services:

IC 029. US 046. G & S ice cream shakes. FIRST USE: 20011209. FIRST USE IN COMMERCE: 20011209.

IC 030. US 046. G & S Frozen confections; ice cream; ice cream sundaes; ice cream cones; ice cream drinks; ice cream bars; ice cream sandwiches; ice cream cakes; frozen flavored ice; parfaits; sandwiches; hamburger sandwiches; hot dog sandwiches; chicken sandwiches. FIRST USE: 20011209. FIRST USE IN COMMERCE: 20011209.

Filling Date:
2021-02-10
Registration Date:
2022-01-11
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letters "DQ" in an ellipse with a curved arc at the top and a curved arc at the bottom.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE HAPPIEST SWEEPS EVER

Serial Number:
88305215
Registration Number:
5893245
Word Mark:
THE HAPPIEST SWEEPS EVER
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; take-out restaurant services. FIRST USE: 20190603. FIRST USE IN COMMERCE: 20190603.

Filling Date:
2019-02-18
Registration Date:
2019-10-22
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BLIZZARD

Serial Number:
88258375
Registration Number:
5813324
Word Mark:
BLIZZARD
Goods and Services:

IC 030. US 046. G & S Frozen confections; ice cream for consumption on and off the premises consisting primarily of ice cream with one or more of the following toppings, namely, candy, cookies, syrup, nut or fruit toppings; ice cream cakes. FIRST USE: 19460721. FIRST USE IN COMMERCE: 19460721.

Filling Date:
2019-01-11
Registration Date:
2019-07-23
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HAPPY TASTES GOOD

Serial Number:
88249772
Registration Number:
5893082
Word Mark:
HAPPY TASTES GOOD
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; take-out restaurant services. FIRST USE: 20190329. FIRST USE IN COMMERCE: 20190329.

Filling Date:
2019-01-04
Registration Date:
2019-10-22
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BRAZIER

Serial Number:
85943572
Registration Number:
4459189
Word Mark:
BRAZIER
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; Take-out restaurant services. FIRST USE: 19580107. FIRST USE IN COMMERCE: 19600901.

Filling Date:
2013-05-28
Registration Date:
2013-12-31
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE CONE CAPITAL OF THE WORLD

Serial Number:
85743381
Registration Number:
4317228
Word Mark:
THE CONE CAPITAL OF THE WORLD
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; Take-out restaurant services. FIRST USE: 20120823. FIRST USE IN COMMERCE: 20120823.

Filling Date:
2012-10-02
Registration Date:
2013-04-09
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

IT'S UPSIDEDOWNRIGHT THICK!

Serial Number:
85713726
Registration Number:
4321180
Word Mark:
IT'S UPSIDEDOWNRIGHT THICK!
Goods and Services:

IC 030. US 046. G & S Frozen confections. FIRST USE: 19870000. FIRST USE IN COMMERCE: 19870000.

Filling Date:
2012-08-27
Registration Date:
2013-04-16
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

O

Serial Number:
85642243
Registration Number:
4370919
Word Mark:
O
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; Take-out restaurant services. FIRST USE: 20080929. FIRST USE IN COMMERCE: 20080929.

Filling Date:
2012-06-04
Registration Date:
2013-07-23
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a stylized letter "O" in orange with a green leaf extending from the top.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

O

Serial Number:
85641282
Registration Number:
4374707
Word Mark:
O
Goods and Services:

IC 032. US 045 046 048. G & S Fruit beverages; smoothies; concentrates, syrups and powders used in the preparation of fruit-based beverages; soft drinks. FIRST USE: 20090301. FIRST USE IN COMMERCE: 20090301.

Filling Date:
2012-06-01
Registration Date:
2013-07-30
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a stylized letter "O" in orange with a green leaf extending from the top, all surrounded by a white border; the gray color is merely background to show the white outline and is not claimed as a feature of the mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

JULIUS LEAGUE

Serial Number:
85524737
Registration Number:
4213264
Word Mark:
JULIUS LEAGUE
Goods and Services:

IC 035. US 100 101 102. G & S Customer loyalty services for restaurant customers for commercial, promotional and advertising purposes. FIRST USE: 20120206. FIRST USE IN COMMERCE: 20120206.

Filling Date:
2012-01-25
Registration Date:
2012-09-25
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ORANGE JULIUS

Serial Number:
78914029
Registration Number:
3247123
Word Mark:
ORANGE JULIUS
Goods and Services:

IC 032. US 045 046 048. G & S Fruit beverages; smoothies; concentrates, syrups and powders used in the preparation of beverages; soft drinks. FIRST USE: 19260901. FIRST USE IN COMMERCE: 19260901.

Filling Date:
2006-06-22
Registration Date:
2007-05-29
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DQ

Serial Number:
78908370
Registration Number:
3211469
Word Mark:
DQ
Goods and Services:

IC 043. US 100 101. G & S Carry-out restaurants; Restaurant services. FIRST USE: 19871005. FIRST USE IN COMMERCE: 19871005.

Filling Date:
2006-06-14
Registration Date:
2007-02-20
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

A SMILE AND A STORY

Serial Number:
78871843
Registration Number:
3209103
Word Mark:
A SMILE AND A STORY
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; Take-out restaurant services. FIRST USE: 20060427. FIRST USE IN COMMERCE: 20060427.

Filling Date:
2006-04-28
Registration Date:
2007-02-13
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

PECAN MUDSLIDE

Serial Number:
78731981
Registration Number:
3157675
Word Mark:
PECAN MUDSLIDE
Goods and Services:

IC 030. US 046. G & S Frozen confections. FIRST USE: 19990100. FIRST USE IN COMMERCE: 19990100.

Filling Date:
2005-10-12
Registration Date:
2006-10-17
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TREAT CAPITAL OF THE WORLD

Serial Number:
78723345
Registration Number:
3503017
Word Mark:
TREAT CAPITAL OF THE WORLD
Goods and Services:

IC 043. US 100 101. G & S Carry-out restaurants; restaurant services. FIRST USE: 20070307. FIRST USE IN COMMERCE: 20070307.

Filling Date:
2005-09-29
Registration Date:
2008-09-16
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DQ

Serial Number:
78551137
Registration Number:
3046169
Word Mark:
DQ
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; take-out restaurant services. FIRST USE: 20011209. FIRST USE IN COMMERCE: 20011209.

Filling Date:
2005-01-20
Registration Date:
2006-01-17
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the italicized letters "DQ" in an ellipse with a curved arc at the top and a curved arc at the bottom.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ARCTIC RUSH

Serial Number:
78492912
Registration Number:
3204992
Word Mark:
ARCTIC RUSH
Goods and Services:

IC 032. US 045 046 048. G & S flavored semi-frozen slush type soft drinks[; non-carbonated soft drinks]. FIRST USE: 20050424. FIRST USE IN COMMERCE: 20050424.

Filling Date:
2004-10-01
Registration Date:
2007-02-06
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GRILLBURGER

Serial Number:
78477999
Registration Number:
3081815
Word Mark:
GRILLBURGER
Goods and Services:

IC 030. US 046. G & S sandwiches, namely, hamburgers. FIRST USE: 20011209. FIRST USE IN COMMERCE: 20011209.

Filling Date:
2004-09-02
Registration Date:
2006-04-18
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The stylized mark consists of the term GRILLBURGER with a flame over the letter "I" in the mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SCRUMPDILLYISHUS

Serial Number:
78370358
Registration Number:
3432548
Word Mark:
SCRUMPDILLYISHUS
Goods and Services:

IC 043. US 100 101. G & S RESTAURANT SERVICES. FIRST USE: 20080307. FIRST USE IN COMMERCE: 20080307.

Filling Date:
2004-02-19
Registration Date:
2008-05-20
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MOOLATTÉ

Serial Number:
78319832
Registration Number:
2910892
Word Mark:
MOOLATTÉ
Goods and Services:

IC 030. US 046. G & S ice blended coffee-based beverages containing reduced-fat ice cream and flavorings. FIRST USE: 20030700. FIRST USE IN COMMERCE: 20030700.

Filling Date:
2003-10-28
Registration Date:
2004-12-14
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FLAMETHROWER

Serial Number:
78260657
Registration Number:
3010499
Word Mark:
FLAMETHROWER
Goods and Services:

IC 030. US 046. G & S speciality hamburger sandwich for consumption on or off the premises. FIRST USE: 20030526. FIRST USE IN COMMERCE: 20030526.

Filling Date:
2003-06-10
Registration Date:
2005-11-01
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

JULIUS

Serial Number:
78223003
Registration Number:
2817356
Word Mark:
JULIUS
Goods and Services:

IC 032. US 045 046 048. G & S Fruit drinks; smoothies as a beverage; fruit juices; fruit flavored soft drinks. FIRST USE: 19260901. FIRST USE IN COMMERCE: 19260901.

Filling Date:
2003-03-07
Registration Date:
2004-02-24
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

STARKISS

Serial Number:
78180610
Registration Number:
2764390
Word Mark:
STARKISS
Goods and Services:

IC 030. US 046. G & S Frozen flavored confections in molded form on a stick. FIRST USE: 19741100. FIRST USE IN COMMERCE: 19741100.

Filling Date:
2002-10-31
Registration Date:
2003-09-16
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
77664872
Registration Number:
3695181
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; Take-out restaurant services. FIRST USE: 20011209. FIRST USE IN COMMERCE: 20011209.

Filling Date:
2009-02-06
Registration Date:
2009-10-13
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of ellipse with two curved arcs.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DQ

Serial Number:
77660040
Registration Number:
3666478
Word Mark:
DQ
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, aprons, caps, jackets, shirts, sweatshirts, t-shirts and socks. FIRST USE: 20020600. FIRST USE IN COMMERCE: 20020600.

Filling Date:
2009-01-30
Registration Date:
2009-08-11
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the italicized letters "DQ" in an ellipse with a curved arc at the top and a curved arc at the bottom.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ORANGE JULIUS

Serial Number:
77503256
Registration Number:
3648647
Word Mark:
ORANGE JULIUS
Goods and Services:

IC 032. US 045 046 048. G & S Fruit beverages; smoothies; concentrates, syrups and powders used in the preparation of beverages; soft drinks. FIRST USE: 20090400. FIRST USE IN COMMERCE: 20090400.

Filling Date:
2008-06-19
Registration Date:
2009-06-30
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words "Orange Julius" with a stylized leaf at the top of the "O" forming an orange.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ORANGEJULIUS

Serial Number:
77502775
Registration Number:
3624481
Word Mark:
ORANGEJULIUS
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; Take-out restaurant services. FIRST USE: 20080924. FIRST USE IN COMMERCE: 20080924.

Filling Date:
2008-06-19
Registration Date:
2009-05-19
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words "Orange Julius" with a stylized leaf at the top of the "O" forming an orange.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DQ

Serial Number:
77193482
Registration Number:
3369016
Word Mark:
DQ
Goods and Services:

IC 030. US 046. G & S Frozen confections, ice cream, sundaes, shakes, ice cream cones, ice cream bars, ice cream cakes, frozen flavored ice, parfaits; hamburger sandwiches, hot dogs and chicken sandwiches. FIRST USE: 20011209. FIRST USE IN COMMERCE: 20011209.

Filling Date:
2007-05-30
Registration Date:
2008-01-15
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the italicized letters DQ in white in a red ellipse with a gold curved arc and blue curved arc.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DQ GRILL & CHILL

Serial Number:
76347124
Registration Number:
2618161
Word Mark:
DQ GRILL & CHILL
Goods and Services:

IC 042. US 100 101. G & S restaurant services. FIRST USE: 20011209. FIRST USE IN COMMERCE: 20011209.

Filling Date:
2001-12-10
Registration Date:
2002-09-10
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of exterior signage depicting the letters "DQ" inside a modified ellipse and the phrase "GRILL & CHILL" inside a rectangle, all against a rectangular facade projecting from the roof line of the building.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DQ GRILL & CHILL

Serial Number:
76289075
Registration Number:
2592944
Word Mark:
DQ GRILL & CHILL
Goods and Services:

IC 043. US 100 101. G & S Restaurant services and carry-out food services. FIRST USE: 20011209. FIRST USE IN COMMERCE: 20011209.

Filling Date:
2001-07-23
Registration Date:
2002-07-09
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

GRILL & CHILL

Serial Number:
76289002
Registration Number:
2592943
Word Mark:
GRILL & CHILL
Goods and Services:

IC 043. US 100 101. G & S Restaurant services and carry-out food services. FIRST USE: 20011209. FIRST USE IN COMMERCE: 20011209.

Filling Date:
2001-07-23
Registration Date:
2002-07-09
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE ORIGINAL BLIZZARD ONLY AT DQ

Serial Number:
76179783
Registration Number:
2693918
Word Mark:
THE ORIGINAL BLIZZARD ONLY AT DQ
Goods and Services:

IC 030. US 046. G & S Frozen reduced-fat ice cream soft serve for consumption on and off the premises consisting primarily of frozen reduced-fat ice cream with one or more of the following toppings, namely, candy, cookies, syrup, nut or fruit toppings. FIRST USE: 20010200. FIRST USE IN COMMERCE: 20010200.

Filling Date:
2000-12-11
Registration Date:
2003-03-04
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of "THE ORIGINAL" above "BLIZZARD" above "ONLY AT DQ" within a broken oval with snow at the top of the oval and snowflakes above and below.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CURLY TOP

Serial Number:
75215492
Registration Number:
2283607
Word Mark:
CURLY TOP
Goods and Services:

IC 042. US 100 101. G & S restaurant services featuring a costume character of applicant's cone design for use by applicant's licensed franchisees. FIRST USE: 19960817. FIRST USE IN COMMERCE: 19960817.

Filling Date:
1996-12-19
Registration Date:
1999-10-05
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
75201240
Registration Number:
2183417
Goods and Services:

IC 030. US 046. G & S ice milk, reduced fat ice cream and frozen yogurt confections in cone, cup and molded form, with and without flavorings and toppings such as hot fudge, chocolate, strawberry and pineapple. FIRST USE: 19481200. FIRST USE IN COMMERCE: 19481200.

Filling Date:
1996-11-20
Registration Date:
1998-08-25
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The trademark is comprised of a three-dimensional form of ice milk, reduced fat ice cream or frozen yogurt confection molded form with a crossed over curl on top displaying the mark as indicated by the solid lines on the accompanying drawing. The portion of the goods shown in dotted lines is not being claimed as part of the mark but is only to indicate an exemplary positioning of the mark such as when served in a cone.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DQ ULTIMATE

Serial Number:
75164446
Registration Number:
2141545
Word Mark:
DQ ULTIMATE
Goods and Services:

IC 030. US 046. G & S prepared hamburger sandwiches for consumption on or off the premises. FIRST USE: 19970400. FIRST USE IN COMMERCE: 19970400.

Filling Date:
1996-09-11
Registration Date:
1998-03-03
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRIPLEBERRY

Serial Number:
75023265
Registration Number:
2086430
Word Mark:
TRIPLEBERRY
Goods and Services:

IC 032. US 045 046 048. G & S soft drinks for consumption on or off the premises. FIRST USE: 19970115. FIRST USE IN COMMERCE: 19970115.

Filling Date:
1995-11-22
Registration Date:
1997-08-05
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ROYAL TREATS

Serial Number:
75005120
Registration Number:
2003084
Word Mark:
ROYAL TREATS
Goods and Services:

IC 042. US 100 101. G & S restaurant services featuring soft serve reduced fat ice cream confectionery treats and ice cream confectionery treats. FIRST USE: 19930000. FIRST USE IN COMMERCE: 19930000.

Filling Date:
1995-10-13
Registration Date:
1996-09-24
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DQ TREATZZA PIZZA

Serial Number:
74529790
Registration Number:
1966198
Word Mark:
DQ TREATZZA PIZZA
Goods and Services:

IC 030. US 046. G & S semi-frozen ice milk soft serve in a crust consisting of cold fudge and cookie crunch, topped with various flavored toppings, together with dry toppings, such as cookies and candy, served in a frozen state, for consumption on or off the premises. FIRST USE: 19940516. FIRST USE IN COMMERCE: 19940603.

Filling Date:
1994-05-26
Registration Date:
1996-04-09
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MISTY

Serial Number:
74388352
Registration Number:
1886694
Word Mark:
MISTY
Goods and Services:

IC 032. US 045. G & S non-carbonated soft drinks for consumption on or off the premises. FIRST USE: 19930728. FIRST USE IN COMMERCE: 19940220.

Filling Date:
1993-05-05
Registration Date:
1995-03-28
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

COOLTREATS

Serial Number:
74326534
Registration Number:
1813208
Word Mark:
COOLTREATS
Goods and Services:

IC 042. US 100. G & S restaurant services. FIRST USE: 19920930. FIRST USE IN COMMERCE: 19921115.

Filling Date:
1992-10-27
Registration Date:
1993-12-21
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HOT EATS COOL TREATS

Serial Number:
74317751
Registration Number:
1818601
Word Mark:
HOT EATS COOL TREATS
Goods and Services:

IC 042. US 100. G & S restaurant services. FIRST USE: 19920812. FIRST USE IN COMMERCE: 19921115.

Filling Date:
1992-09-28
Registration Date:
1994-01-25
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ORANGE JULIUS

Serial Number:
74310400
Registration Number:
1834201
Word Mark:
ORANGE JULIUS
Goods and Services:

IC 029. US 046. G & S [ french fried potatoes; fried onion rings for consumption on or off the premises ]. FIRST USE: 19930601. FIRST USE IN COMMERCE: 19930601.

IC 030. US 046. G & S [ hamburger sandwiches, cheeseburger sandwiches, bacon cheeseburger sandwiches, hot dog sandwiches, chicken sandwiches, chicken sandwiches with cheese, turkey sandwiches, turkey sandwiches with cheese for consumption on or off the premises ]. FIRST USE: 19930601. FIRST USE IN COMMERCE: 19930601.

IC 032. US 045 046 048. G & S [ soft drinks for consumption on or off the premises ]. FIRST USE: 19930601. FIRST USE IN COMMERCE: 19930601.

IC 035. US 100 101 102. G & S [ franchising services; namely, providing technical assistance to others in the establishment and/or operation of restaurants and retail snack and carry-out food shops ]. FIRST USE: 19930601. FIRST USE IN COMMERCE: 19930601.

IC 042. US 100 101. G & S restaurant services, retail snack and carry-out food services. FIRST USE: 19930601. FIRST USE IN COMMERCE: 19930601.

Filling Date:
1992-09-02
Registration Date:
1994-05-03
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

O

Serial Number:
74310398
Registration Number:
1841521
Word Mark:
O
Goods and Services:

IC 042. US 100 101. G & S restaurant services, retail snack and carry-out food services. FIRST USE: 19930601. FIRST USE IN COMMERCE: 19930601.

Filling Date:
1992-09-02
Registration Date:
1994-06-21
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DAIRY QUEEN

Serial Number:
73832576
Registration Number:
1596949
Word Mark:
DAIRY QUEEN
Goods and Services:

IC 042. US 100 101. G & S RESTAURANT SERVICES; RETAIL SOFT SERVE ICE MILK CONFECTIONERY STORE SERVICES; RETAIL ICE CREAM CONFECTIONERY STORE SERVICES. FIRST USE: 19400600. FIRST USE IN COMMERCE: 19400600.

Filling Date:
1989-10-20
Registration Date:
1990-05-15
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ROYAL TREAT

Serial Number:
73797294
Registration Number:
1763411
Word Mark:
ROYAL TREAT
Goods and Services:

IC 042. US 100. G & S RESTAURANT SERVICES FEATURING SOFT SERVE ICE MILK CONFECTIONARY TREATS AND ICE CREAM CONFECTIONARY TREATS. FIRST USE: 19600000. FIRST USE IN COMMERCE: 19600000.

Filling Date:
1989-05-02
Registration Date:
1993-04-06
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DAIRY QUEEN

Serial Number:
73783476
Registration Number:
1563480
Word Mark:
DAIRY QUEEN
Goods and Services:

IC 025. US 022 039. G & S CLOTHING, NAMELY, APRONS, CAPS, [ AWARD JACKETS, WIND-RESISTANT JACKETS, BASEBALL JERSEYS, GOLF SHIRTS, ] POLO SHIRTS, [ RUGBY SHIRTS, ] SWEATSHIRTS, T-SHIRTS AND VISORS. FIRST USE: 19811101. FIRST USE IN COMMERCE: 19811201.

Filling Date:
1989-02-24
Registration Date:
1989-10-31
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BLIZZARD

Serial Number:
73694056
Registration Number:
1503396
Word Mark:
BLIZZARD
Goods and Services:

IC 042. US 100. G & S RESTAURANT SERVICES. FIRST USE: 19870909. FIRST USE IN COMMERCE: 19870909.

Filling Date:
1987-11-06
Registration Date:
1988-09-06
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DQ

Serial Number:
73691230
Registration Number:
1494685
Word Mark:
DQ
Goods and Services:

IC 042. US 100. G & S RESTAURANT SERVICES. FIRST USE: 19871005. FIRST USE IN COMMERCE: 19871005.

Filling Date:
1987-10-22
Registration Date:
1988-06-28
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DAIRY QUEEN

Serial Number:
73665899
Registration Number:
1476339
Word Mark:
DAIRY QUEEN
Goods and Services:

IC 043. US 100 101. G & S RESTAURANT SERVICES. FIRST USE: 19620000. FIRST USE IN COMMERCE: 19620000.

Filling Date:
1987-06-11
Registration Date:
1988-02-09
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BLIZZARD

Serial Number:
73645656
Registration Number:
1458987
Word Mark:
BLIZZARD
Goods and Services:

IC 007. US 023. G & S FLAVOR BLENDER MACHINE FOR FROZEN TREATS. FIRST USE: 19841029. FIRST USE IN COMMERCE: 19841029.

Filling Date:
1987-02-20
Registration Date:
1987-09-29
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
73437865
Registration Number:
1343007
Goods and Services:

IC 030. US 046. G & S ICE MILK AND ICE MILK CONFECTIONS IN CONE, CUP AND MOLDED FORM, WITH AND WITHOUT FLAVORINGS AND TOPPINGS SUCH AS HOT FUDGE, CHOCOLATE, STRAWBERRY, PINEAPPLE ETC. FIRST USE: 19820901. FIRST USE IN COMMERCE: 19820901.

Filling Date:
1983-08-04
Registration Date:
1985-06-18
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PEANUT BUSTER

Serial Number:
73240965
Registration Number:
1191280
Word Mark:
PEANUT BUSTER
Goods and Services:

IC 030. US 046. G & S Frozen Ice Cream or Ice Milk Product with Chocolate Topping and Peanuts for Consumption On or Off the Premises. FIRST USE: 19730926. FIRST USE IN COMMERCE: 19730926.

Filling Date:
1979-11-30
Registration Date:
1982-03-02
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #4

Serial Number:
73076369
Registration Number:
1115863
Goods and Services:

IC 030. US 046. G & S CHOCOLATE COVERED ICE MILK AND ICE CREAM BARS. FIRST USE: 19730620. FIRST USE IN COMMERCE: 19730620.

Filling Date:
1976-02-05
Registration Date:
1979-03-27
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

Logo #5

Serial Number:
73054313
Registration Number:
1146560
Goods and Services:

IC 030. US 046. G & S FROZEN CONFECTIONS-NAMELY, FROZEN ICE CREAM AND ICE MILK BARS, WHICH BARS ARE COATED WITH CHOCOLATE OR OTHER FLAVORS. FIRST USE: 19540717. FIRST USE IN COMMERCE: 19540717.

Filling Date:
1975-06-06
Registration Date:
1981-01-27
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

ORANGE JULIUS

Serial Number:
73010671
Registration Number:
1004962
Word Mark:
ORANGE JULIUS
Goods and Services:

IC 042. US 100. G & S RESTAURANT AND CARRY-OUT FOOD SERVICES. FIRST USE: 19260901. FIRST USE IN COMMERCE: 19260901.

Filling Date:
1974-01-10
Registration Date:
1975-02-18
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DQ

Serial Number:
72446170
Registration Number:
976938
Word Mark:
DQ
Goods and Services:

IC . US 046. G & S HAMBURGER SANDWICHES OF ALL TYPES, HOT DOG SANDWICHES OF ALL TYPES, MEAT BARBEQUE SANDWICHES, FISH SANDWICHES, COOKED FISH AND POTATOES, COOKED FISH, COOKED CHICKEN, FRENCH FRIED POTATOES, FRIED ONION RINGS, [ PORK TENDERLOIN SANDWICHES, ] CHICKEN SANDWICHES, [ TACOS, ENCHILADAS, CLAM SANDWICHES, COOKED CLAMS AND POTATOES, ] COOKED SHRIMP, [ COOKED STEAKS, COFFEE WHITENER, PIZZA, SOUP, MILK, ] MAYONNAISE, [ TARTAR SAUCE, SAUCE FOR MEATS, SUGAR, CHILI CON CARNE, DICED ONIONS, ] CHEESE, [ VEGETABLE SHORTENING, ] COFFEE, [ TEA, ] HOT CHOCOLATE; CONDIMENTS-NAMELY, CATSUP, MUSTARD, PICKLES, RELISH, SALT, PEPPER; ICE CREAM, ICE MILK, FROZEN CONFECTIONS, SUNDAES, STRAWBERRY SHORTCAKE, [ CHOCOLATE BARS, ] PARFAITS, [ FOOD STABILIZERS, PIES, TARTS, ] MILK SHAKES, LIQUID AND SOLID MIXES FOR MAKING ICE CREAM AND ICE MILK, [ CONDENSED MILK, EVAPORATED MILK; ] VANILLA, CHOCOLATE AND BUTTERSCOTCH TOPPINGS FOR USE WITH ICE CREAM AND ICE MILK, FRUIT FLAVORED FOOD SYRUPS, AND MALT SYRUP BASES FOR ICE CREAM AND ICE MILK DRINKS. FIRST USE: 19650100. FIRST USE IN COMMERCE: 19650100.

Filling Date:
1973-01-17
Registration Date:
1974-01-15
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DQ

Serial Number:
72436176
Registration Number:
965673
Word Mark:
DQ
Goods and Services:

IC 045. US 045. G & S LEMONADE, ROOT BEER; AND COLA, ORANGE, LEMON AND LIME FLAVORED SOFT DRINKS. FIRST USE: 19691202. FIRST USE IN COMMERCE: 19691202.

Filling Date:
1972-09-20
Registration Date:
1973-08-07
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DQ RESTAURANT

Serial Number:
72433920
Registration Number:
984155
Word Mark:
DQ RESTAURANT
Goods and Services:

IC . US 100. G & S RESTAURANT SERVICES. FIRST USE: 19711001. FIRST USE IN COMMERCE: 19711001.

Filling Date:
1972-08-28
Registration Date:
1974-05-14
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #6

Serial Number:
72410330
Registration Number:
979090
Goods and Services:

IC . US 100. G & S RESTAURANT SERVICES. FIRST USE: 19630501. FIRST USE IN COMMERCE: 19630501.

Filling Date:
1972-02-07
Registration Date:
1974-02-19
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DQ

Serial Number:
72408164
Registration Number:
960525
Word Mark:
DQ
Goods and Services:

IC . US 046. G & S FLAVOR CONCENTRATES, [NUTS], ICE CREAM, AND ICE MILK SANDWICHES. FIRST USE: 19691202. FIRST USE IN COMMERCE: 19691202.

Filling Date:
1971-11-19
Registration Date:
1973-06-05
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DQ

Serial Number:
72395334
Registration Number:
951528
Word Mark:
DQ
Goods and Services:

IC . US 101. G & S FRANCHISING SERVICES-NAMELY, RENDERING TECHNICAL ASSISTANCE IN THE ESTABLISHMENT AND/OR OPERATION OF BUSINESS FEATURING THE SALE OF FROZEN CUSTARD. FIRST USE: 19550800. FIRST USE IN COMMERCE: 19550800.

Filling Date:
1971-06-21
Registration Date:
1973-01-23
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DAIRY QUEEN

Serial Number:
72395333
Registration Number:
957999
Word Mark:
DAIRY QUEEN
Goods and Services:

IC . US 101. G & S FAST FOOD AND FRANCHISING SERVICES-NAMELY, RENDERING TECHNICAL AND PROMOTIONAL ASSISTANCE IN THE ESTABLISHMENT AND/OR OPERATION OF BUSINESSES SPECIALIZING IN THE SALE OF FAST FOODS. FIRST USE: 19550800. FIRST USE IN COMMERCE: 19550800.

Filling Date:
1971-06-21
Registration Date:
1973-04-24
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ORANGE JULIUS

Serial Number:
72389415
Registration Number:
959088
Word Mark:
ORANGE JULIUS
Goods and Services:

IC . US 101. G & S AIDING IN THE ESTABLISHMENT AND OPERATION OF FAST FOOD RESTAURANTS FEATURING SOFT DRINKS AND OTHER FOODS. FIRST USE: 19260901. FIRST USE IN COMMERCE: 19260901.

Filling Date:
1971-04-16
Registration Date:
1973-05-15
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE CONE WITH THE CURL ON TOP

Serial Number:
72385929
Registration Number:
952201
Word Mark:
THE CONE WITH THE CURL ON TOP
Goods and Services:

IC . US 046. G & S ICE MILK AND ICE CREAM CONFECTIONS IN CONE, CUP AND MOLDED FORM, WITH AND WITHOUT FLAVORINGS AND TOPPINGS, SUCH AS HOT FUDGE, CHOCOLATE, STRAWBERRY, PINEAPPLE, ETC.,. FIRST USE: 19481200. FIRST USE IN COMMERCE: 19481200.

Filling Date:
1971-03-10
Registration Date:
1973-01-30
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DQ

Serial Number:
72369870
Registration Number:
978236
Word Mark:
DQ
Goods and Services:

IC 030. US 046. G & S ICE CREAM SANDWICHES, ICE MILK, ICE CREAM PRODUCTS-NAMELY, SODAS, SUNDAES, FLOATS, [ PARFAYS ] * PARFAITS *, CONES, AND MALTS; READY TO EAT HAMBURGERS, READY TO EAT CHEESEBURGERS, READY TO EAT HOT DOGS, READY TO EAT PORK SANDWICHES [, AND READY TO EAT FRENCH FRIES ]. FIRST USE: 19691202. FIRST USE IN COMMERCE: 19691202.

IC 032. US 045 046 048. G & S READY TO DRINK COFFEE, FLAVORED ORANGE DRINK, READY TO DRINK HOT CHOCOLATE. FIRST USE: 19691202. FIRST USE IN COMMERCE: 19691202.

Filling Date:
1970-09-04
Registration Date:
1974-02-05
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BLIZZARD

Serial Number:
72282523
Registration Number:
895139
Word Mark:
BLIZZARD
Goods and Services:

IC . US 046. G & S MILK SHAKES AND SEMI-FROZEN ICE MILK AND ICE CREAM CONFECTIONS[ WITH CARBONATED BEVERAGES]. FIRST USE: 19520100. FIRST USE IN COMMERCE: 19520100.

Filling Date:
1967-10-16
Registration Date:
1970-07-21
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BUSTER BAR

Serial Number:
72251395
Registration Number:
848260
Word Mark:
BUSTER BAR
Goods and Services:

IC . US 046. G & S ICE CREAM AND ICE MILK IN BAR FORM. FIRST USE: 19620915. FIRST USE IN COMMERCE: 19630501.

Filling Date:
1966-08-01
Registration Date:
1968-04-30
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DAIRY QUEEN

Serial Number:
72197650
Registration Number:
801849
Word Mark:
DAIRY QUEEN
Goods and Services:

IC 031. US 031. G & S SEMI-FROZEN ICE CREAM AND ICE MILK DISPENSER, WALK-IN COOLER, FREEZING CABINETS, REFRIGERATED MIX TANKS, ICE CREAM AND ICE MILK SHAKE FREEZERS, AND CONE RACKS. FIRST USE: 19640519. FIRST USE IN COMMERCE: 19640519.

Filling Date:
1964-07-13
Registration Date:
1966-01-11
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BRAZIER

Serial Number:
72174067
Registration Number:
806494
Word Mark:
BRAZIER
Goods and Services:

IC . US 100. G & S RESTAURANT SERVICES. FIRST USE: 19630531. FIRST USE IN COMMERCE: 19630531.

Filling Date:
1963-07-31
Registration Date:
1966-03-29
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DAIRY QUEEN

Serial Number:
72145996
Registration Number:
763209
Word Mark:
DAIRY QUEEN
Goods and Services:

IC . US 046. G & S Ice Cream and Frozen Confections in Cone, Cup, Bar, and Package Form. FIRST USE: 19620102. FIRST USE IN COMMERCE: 19620102.

Filling Date:
1962-06-04
Registration Date:
1964-01-14
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MR. MISTY

Serial Number:
72083604
Registration Number:
699518
Word Mark:
MR. MISTY
Goods and Services:

IC . US 046. G & S FLAVORING SYRUP; A FROZEN CONFECTION; A FRUIT OR SYRUP TOPPING FOR ICE CREAM AND ICE MILK; FLAVOR INGREDIENTS FOR THE MAKING OF ICE CREAM OR ICE MILK MIXES. FIRST USE: 19590515. FIRST USE IN COMMERCE: 19590515.

Filling Date:
1959-10-20
Registration Date:
1960-06-14
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DAIRY QUEEN

Serial Number:
72050085
Registration Number:
728894
Word Mark:
DAIRY QUEEN
Goods and Services:

IC . US 046. G & S Ice Cream and Frozen Confections in Cone, Cup, and Bar Form. FIRST USE: 19400630. FIRST USE IN COMMERCE: 19400630.

Filling Date:
1958-04-21
Registration Date:
1962-03-20
Current Basis:
1A
Owner:
American Dairy Queen Corporation
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DILLY

Serial Number:
71652510
Registration Number:
608408
Word Mark:
DILLY
Goods and Services:

IC . US 046. G & S ICE CREAM BARS AND ICE MILK BARS. FIRST USE: 19530827. FIRST USE IN COMMERCE: 19530827.

Filling Date:
1953-08-31
Registration Date:
1955-07-05
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BLIZZARD

Serial Number:
71603440
Registration Number:
559844
Word Mark:
BLIZZARD
Goods and Services:

IC . US 046. G & S HEAVY BODIED MILKSHAKES. FIRST USE: 19460721. FIRST USE IN COMMERCE: 19460721.

Filling Date:
1950-09-12
Registration Date:
1952-06-10
Current Basis:
1A
Owner:
AMERICAN DAIRY QUEEN CORPORATION
Attorney of Record:
Jennifer C. Debrow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of "BLIZZARD" within a broken oval with snow at the top of the oval and snowflakes above and below.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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