
Chili’s & Maggiano’s Trademarks
Please note: Gerben IP does not represent Chili’s. This page is provided for informational purposes and reflects information available in public USPTO records.
September 27, 2023
Chili’s & Maggiano’s are two separate restaurant chains that are operated by the same company, Brinker International, an American multinational hospitality industry company.
Brinker International, also known as Brinker, was founded in 1975 and is based in Dallas, Texas. with 1,672 restaurants. Brinker owns, operates, and franchises these over 1,600 restaurants under Maggiano’s Little Italy Worldwide and Chili’s Grill & Bar.
Let’s look into the company’s history, menu, and trademarks.
Chili’s & Maggiano’s History
Larry Lavine opened the first Chili’s Grill & Bar restaurant in 1975 in Dallas, Texas. In 1976, he renamed the company Chili’s Inc. The restaurant proved to be successful and boasted 28 locations by the early 1980s. In 1983, Norman E. Brinker purchased Chili’s Inc. and made it a public company. In 1991, Chili’s Inc. was renamed Brinker International Inc. (Brinker).
Maggiano’s Little Italy was founded in 1991 by Rich Melman, co-founder of the restaurant group, Lettuce Entertain You Enterprises. The casual dining restaurant, which specialized in Italian-America cuisine, was located in Chicago’s River North neighborhood. Lettuce Entertain You Enterprises opened two more Illinois locations before expanding outside the state in 1994.
One year later, in August of 1995, Brinker International Inc. completed the acquisition of Maggiano’s from Lettuce Entertain You Enterprises with the goal of taking the chain national.
As the company started a new millennium, Norman Brinker stepped down as the company’s chairman. Five years later, in 2005, Brinker International announced plans to expand internationally.
In 2012, Brinker had a class action lawsuit brought against it by its hourly restaurant employees. The suit claimed that Brinker International violated state employment laws regarding employee meals and breaks. In May, the Supreme Court of California put forth its decision on the Brinker vs. Superior Court case, giving employers a rare “win” as well as providing invaluable guidance on rest periods, meal breaks, and class certification.
On February 7, 2013, Wyman Roberts was elected to Brinker’s board of directors. He currently serves as the CEO and President of Brinker International Inc. and the President of Chili’s Grill & Bar.
Prior to his election in 2013, Roberts had served as the President of Chili’s for four years. He has also served as Brinker’s Chief Marketing Officer and President of the Maggiano’s Little Italy brand.
Brinker International Inc. also owns and operates It’s Just Wings and it also holds a minority stake in Mac Acquisition LLC, the owner of Romano’s Macaroni Grill since 2008.
Chili’s & Maggiano’s Brands and Locations
The first Chili’s location was a converted postal station in Dallas, Texas, and was opened in 1975. Six years later, in 1981, the original location moved to a new building at the same location. The restaurant relocated again in 2007.
The original Chili’s concept was of an informal, full-service dining restaurant with menu offerings featuring various hamburgers at affordable prices. Both the brand and concept were quite successful. All locations featured similar Southwest décor.
As of 2017, Chili’s has over 1,500 locations globally. The restaurant can be found in countries such as India, Japan, the Philippines, Germany, Canada, Mexico, Brazil, Costa Rica, and Panama just to name a few.
Maggiano’s Little Italy specializes in Italian-American cuisine. Its brand, which was built to be reminiscent of Sunday night dinners at grandma’s house was an instant success.
As of 2021, Maggiano’s boasts 54 locations that are spread across 22 states and the District of Columbia.
Chili’s & Maggiano’s Menu
Chili’s menu is highlighted by Tex-Mex cuisine, American food, and other dishes inspired by Mexican cuisines, such as quesadillas, tacos, and fajitas.
Besides the regular menu, Chili’s also offers an allergen, a nutritional, and a vegetarian menu. The company added the “Ultimate Bacon Burger” and the “Sunrise Burger,” which includes an egg, to its menu in 2016.
Chili’s also had a long-standing breakfast menu of waffles, pancakes, toast, French toast, eggs and bacon, cereal, omelets, and scrambled eggs, introduced in 1990. In September 2018, the breakfast menu was removed with no explanation.
Maggiano’s Little Italy’s menu boasts Italian-American cuisine. Many of its dishes are authentic Italian classics, built from the recipes of Italian grandmothers, mothers, and aunts. Patrons can enjoy lunch and dinner menus or bring the whole extended family for a family-style meal with none of the prep or clean-up.
Chili’s & Maggiano’s Trademarks
Brinker International Inc has sought or obtained a federal registration for over 80 trademarks for Chili’s and Maggiano’s. These include “OLDTIMER,” “LIKE NO PLACE ELSE,” “FRESH TEX,” and “TRIPLE DIPPER.”
Brinker obtained a federal trademark registration for “OLDTIMER” on December 4, 1984, and it uses the trademark for its hamburger sandwiches consumed on and off the premises.
Brinker also received registration for “LIKE NO PLACE ELSE” as a federal trademark in December 2002 and uses the trademark for its restaurant, bar, and catering services.
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- IT ALL STARTS WITH A MARG
- TRIPLE DIPPER
- M MAGGIANO'S ITALIAN CLASSICS
- MAGGIANO'S ITALIAN CLASSICS
- IT'S JUST REWARDS
- IT'S JUST BURRITOS & BOWLS
- IT'S JUST BURRITOS & BOWLS
- IT'S JUST SLIDERS & PIES
- IT'S JUST SLIDERS & PIES
- IT'S JUST WINGS
- MAR-GO-RITA
- IT'S JUST WINGS
- IT'S JUST PASTA
- TOGETHER WE CHILI'S
- MY CHILI'S REWARDS
- CRISPERS
- AWESOME BLOSSOM
- PARADISE PIE
- MAGGIANO'S LITTLE ITALY
- PRESIDENTE MARGARITA 'S
- CHILI'S
- 3 FOR ME
- S
- Logo #1
- CHILI'S
- CHILI'S
- CHILI'S
- S
- CHILI'S
- CHILI'S
- CHILI'S
- CHILI'S
- S
- S
- LIFE IS SHORT. WORK HAPPY.
- Logo #2
- S
- CHILI'S
- Logo #3
- PRESIDENTE MARGARITA
- IT TAKES SO LITTLE TO CARE SO MUCH
- CHILI'S
- S PEPPER PALS
- MAGGIANO'S LITTLE ITALY
- Logo #4
- Logo #5
- S
- Logo #6
- LIKE NO PLACE ELSE
- RIGATONI "D"
- Logo #7
- PRESIDENTE MARGARITA
- PRESIDENTE MARGARITA
- CHILI'S
- BIG MOUTH BURGERS
- MARGARITA MADNESS
- MAGGIANO'S
- CHILI'S
- CHILIS TOO
- LITTLE CHICKEN CRISPERS
- PEPPER PALS
- BIG MOUTH BURGERS
- BIG MOUTH
- WINGS OVER BUFFALO
- CHILI'S TOO
- Logo #8
- CHICKEN CRISPERS
- GUILTLESS GRILL
- MAGGIANO'S LITTLE ITALY
- BRINKER INTERNATIONAL
- BRINKER INTERNATIONAL
- CHILI'S
- OLDTIMER
- CHILI'S
IC 043. US 100 101. G & S Restaurant and bar services. FIRST USE: 20230523. FIRST USE IN COMMERCE: 20230523.
IC 029. US 046. G & S Prepared appetizers consisting primarily of meat, poultry, seafood and vegetables. FIRST USE: 20070000. FIRST USE IN COMMERCE: 20070000.
IC 043. US 100 101. G & S Preparation of food and beverage. FIRST USE: 20201020. FIRST USE IN COMMERCE: 20201020.
IC 043. US 100 101. G & S Preparation of food and beverage. FIRST USE: 20201020. FIRST USE IN COMMERCE: 20201020.
IC 035. US 100 101 102. G & S Providing incentive award programs for customers through the administration of a preferred customer reward program featuring customer incentives, rewards, gift cards, discounts and special offers associated with restaurant, bar and catering services. FIRST USE: 20210602. FIRST USE IN COMMERCE: 20210602.
IC 043. US 100 101. G & S Preparation of food and beverage.
IC 043. US 100 101. G & S Preparation of food and beverage.
IC 043. US 100 101. G & S Preparation of food and beverage. FIRST USE: 20201001. FIRST USE IN COMMERCE: 20201001.
IC 043. US 100 101. G & S Preparation of food and beverage. FIRST USE: 20201001. FIRST USE IN COMMERCE: 20201001.
IC 043. US 100 101. G & S Preparation of food and beverage. FIRST USE: 20200401. FIRST USE IN COMMERCE: 20200401.
IC 033. US 047 049. G & S Alcoholic beverages, namely, margaritas. FIRST USE: 20200326. FIRST USE IN COMMERCE: 20200326.
IC 039. US 100 105. G & S Food delivery services. FIRST USE: 20200401. FIRST USE IN COMMERCE: 20200401.
IC 039. US 100 105. G & S Food delivery services. FIRST USE: 20200401. FIRST USE IN COMMERCE: 20200401.
IC 043. US 100 101. G & S Restaurant, bar and catering services. FIRST USE: 20190200. FIRST USE IN COMMERCE: 20190200.
IC 035. US 100 101 102. G & S Promoting the sale of restaurant, bar and catering services for others through the administration of a preferred customer reward program featuring customer incentives, rewards, gift cards, discounts and special offers associated with restaurant, bar and catering services. FIRST USE: 20150401. FIRST USE IN COMMERCE: 20150401.
IC 029. US 046. G & S Prepared entrees consisting primarily of poultry. FIRST USE: 19910826. FIRST USE IN COMMERCE: 19910826.
IC 029. US 046. G & S Prepared appetizers, namely, fried onions. FIRST USE: 20180205. FIRST USE IN COMMERCE: 20180205.
IC 030. US 046. G & S Pie. FIRST USE: 19960913. FIRST USE IN COMMERCE: 19960913.
IC 043. US 100 101. G & S Restaurant, bar and catering services. FIRST USE: 20050500. FIRST USE IN COMMERCE: 20050500.
IC 033. US 047 049. G & S Alcoholic beverages, namely, margaritas. FIRST USE: 20161200. FIRST USE IN COMMERCE: 20161200.
IC 029. US 046. G & S Prepared entrees consisting primarily of meat, poultry or vegetables. FIRST USE: 20140600. FIRST USE IN COMMERCE: 20140600.
IC 029. US 046. G & S Prepared entrees consisting primarily of meat, poultry, seafood or vegetables. FIRST USE: 20160705. FIRST USE IN COMMERCE: 20160705.
IC 043. US 100 101. G & S Restaurant, bar and catering services. FIRST USE: 20100818. FIRST USE IN COMMERCE: 20100818.
IC 043. US 100 101. G & S Restaurant, bar and catering services. FIRST USE: 20100818. FIRST USE IN COMMERCE: 20100818.
IC 043. US 100 101. G & S Restaurant, bar and catering services. FIRST USE: 20100818. FIRST USE IN COMMERCE: 20100818.
IC 043. US 100 101. G & S Restaurant, bar and catering services. FIRST USE: 20100818. FIRST USE IN COMMERCE: 20100818.
IC 029. US 046. G & S Prepared entrees consisting primarily of meat, poultry or vegetables. FIRST USE: 20140600. FIRST USE IN COMMERCE: 20140600.
IC 033. US 047 049. G & S Prepared wine cocktails. FIRST USE: 20140600. FIRST USE IN COMMERCE: 20140600.
IC 029. US 046. G & S Prepared entrees consisting primarily of meat, poultry or vegetables. FIRST USE: 20140600. FIRST USE IN COMMERCE: 20140600.
IC 033. US 047 049. G & S Prepared wine cocktails. FIRST USE: 20140600. FIRST USE IN COMMERCE: 20140600.
IC 033. US 047 049. G & S Prepared wine cocktails. FIRST USE: 20140600. FIRST USE IN COMMERCE: 20140600.
IC 043. US 100 101. G & S restaurant, bar and catering services. FIRST USE: 20110125. FIRST USE IN COMMERCE: 20110125.
IC 043. US 100 101. G & S restaurant, bar and catering services. FIRST USE: 20120912. FIRST USE IN COMMERCE: 20120912.
IC 043. US 100 101. G & S restaurant, bar and catering services. FIRST USE: 20100818. FIRST USE IN COMMERCE: 20100818.
IC 043. US 100 101. G & S restaurant, bar and catering services. FIRST USE: 20100818. FIRST USE IN COMMERCE: 20100818.
IC 043. US 100 101. G & S restaurant, bar and catering services. FIRST USE: 20100818. FIRST USE IN COMMERCE: 20100818.
IC 041. US 100 101 107. G & S Business training in the field of food preparation, restaurant operations and retail restaurant management. FIRST USE: 20100928. FIRST USE IN COMMERCE: 20100928.
IC 043. US 100 101. G & S restaurant, bar and catering services. FIRST USE: 20010301. FIRST USE IN COMMERCE: 20010301.
IC 043. US 100 101. G & S restaurant, bar and catering services. FIRST USE: 20010301. FIRST USE IN COMMERCE: 20010301.
IC 043. US 100 101. G & S restaurant, bar and catering services. FIRST USE: 20010401. FIRST USE IN COMMERCE: 20010401.
IC 043. US 100 101. G & S Restaurant and bar services; restaurant services featuring gift cards. FIRST USE: 20020800. FIRST USE IN COMMERCE: 20020800.
IC 021. US 002 013 023 029 030 033 040 050. G & S cocktail shakers. FIRST USE: 19941000. FIRST USE IN COMMERCE: 19951000.
IC 036. US 100 101 102. G & S Charitable fund raising services, namely, administration of charitable contributions and distribution of charitable resources for philanthropic recipients. FIRST USE: 19970200. FIRST USE IN COMMERCE: 19970200.
IC 029. US 046. G & S prepared entrees consisting primarily of meat, poultry or vegetables. FIRST USE: 20070524. FIRST USE IN COMMERCE: 20070524.
IC 043. US 100 101. G & S restaurant and catering services. FIRST USE: 20070100. FIRST USE IN COMMERCE: 20070100.
IC 043. US 100 101. G & S restaurant, bar and catering services. FIRST USE: 20060101. FIRST USE IN COMMERCE: 20060101.
IC 042. US 100 101. G & S restaurant, bar, and catering services. FIRST USE: 20010301. FIRST USE IN COMMERCE: 20010301.
IC 016. US 002 005 022 023 029 037 038 050. G & S [ bookmarks, bumper stickers, paper beverage coasters, ] pens, notepads [, and notepad holders ]. FIRST USE: 20010301. FIRST USE IN COMMERCE: 20010301.
IC 018. US 001 002 003 022 041. G & S backpacks, [ business card cases, umbrellas, ] cloth tote bags [, cloth briefcases ]. FIRST USE: 20010301. FIRST USE IN COMMERCE: 20010301.
IC 025. US 022 039. G & S men's, [ women's and children's ] clothing, namely, shirts [, tee shirts, sweatshirts, jackets, hats, pants, and socks ]. FIRST USE: 20010301. FIRST USE IN COMMERCE: 20010301.
IC 042. US 100 101. G & S restaurant, bar, and catering services. FIRST USE: 20010301. FIRST USE IN COMMERCE: 20010301.
IC 042. US 100 101. G & S restaurant, bar, and catering services. FIRST USE: 20010301. FIRST USE IN COMMERCE: 20010301.
IC 042. US 100 101. G & S restaurant, bar, and catering services. FIRST USE: 19910219. FIRST USE IN COMMERCE: 19910219.
IC 030. US 046. G & S prepared entree consisting primarily of pasta, chicken and mushrooms in a Marsala wine sauce for consumption on or off the premises. FIRST USE: 19990801. FIRST USE IN COMMERCE: 19990801.
IC 042. US 100 101. G & S Restaurant and bar services. FIRST USE: 19980700. FIRST USE IN COMMERCE: 19980700.
IC 033. US 047 049. G & S alcoholic beverages, namely, margaritas for consumption on or off the premises. FIRST USE: 19970707. FIRST USE IN COMMERCE: 19970707.
IC 033. US 047 049. G & S alcoholic beverages, namely, margaritas for consumption on or off the premises. FIRST USE: 19970707. FIRST USE IN COMMERCE: 19970707.
IC 006. US 002 012 013 014 023 025 050. G & S [ Metal key chains ]. FIRST USE: 19950000. FIRST USE IN COMMERCE: 19950000.
IC 008. US 023 028 044. G & S [ Penknives ]. FIRST USE: 19950000. FIRST USE IN COMMERCE: 19950000.
IC 012. US 019 021 023 031 035 044. G & S [ Automobile windshield sunshades ]. FIRST USE: 19950000. FIRST USE IN COMMERCE: 19950000.
IC 016. US 002 005 022 023 029 037 038 050. G & S [ Bookmarks, bumper stickers, paper beverage coasters, ] pens, [ notepads and notepad holders ]. FIRST USE: 19950000. FIRST USE IN COMMERCE: 19950000.
IC 018. US 001 002 003 022 041. G & S Backpacks, [ business card cases of wood or leather, umbrellas ] cloth tote bags, and cloth briefcases. FIRST USE: 19950000. FIRST USE IN COMMERCE: 19950000.
IC 020. US 002 013 022 025 032 050. G & S [ Plastic novelty license plate holders/brackets ]. FIRST USE: 19960000. FIRST USE IN COMMERCE: 19960000.
IC 021. US 002 013 023 029 030 033 040 050. G & S Drinking glasses, insulated beverage can holders and mugs, insulated plastic water bottles, [ and plastic mugs ]. FIRST USE: 19950000. FIRST USE IN COMMERCE: 19950000.
IC 024. US 042 050. G & S [ Golf towels ]. FIRST USE: 19960000. FIRST USE IN COMMERCE: 19960000.
IC 025. US 022 039. G & S men's, women's and children's clothing, namely shirts, tee shirts, [ sweatshirts, jackets, ] hats, [ pants and socks, ] sold only in registrant's restaurants. FIRST USE: 19780000. FIRST USE IN COMMERCE: 19780000.
IC 026. US 037 039 040 042 050. G & S [ hair bands and hair ornaments ]. FIRST USE: 19950000. FIRST USE IN COMMERCE: 19950000.
IC 028. US 022 023 038 050. G & S [ golf bags, ] golf balls, [ and golf tees ]. FIRST USE: 19960000. FIRST USE IN COMMERCE: 19960000.
IC 042. US 100 101. G & S Restaurant Services. FIRST USE: 19950915. FIRST USE IN COMMERCE: 19950915.
IC 042. US 100 101. G & S Restaurant and Bar Services. FIRST USE: 19980310. FIRST USE IN COMMERCE: 19980310.
IC 042. US 100 101. G & S restaurant services. FIRST USE: 19921121. FIRST USE IN COMMERCE: 19921121.
IC 021. US 002 013 023 029 030 033 040 050. G & S glassware, namely, drinking glasses [ and shot glasses ]; thermal insulated beverage containers, insulated mugs, water bottles sold empty, sports bottles sold empty, insulated containers for beverages, [ and portable coolers ]. FIRST USE: 19850200. FIRST USE IN COMMERCE: 19850200.
IC 042. US 100 101. G & S restaurant services. FIRST USE: 19951204. FIRST USE IN COMMERCE: 19951204.
IC 029. US 046. G & S battered, fried chicken product for consumption on and off the premises. FIRST USE: 19960715. FIRST USE IN COMMERCE: 19960715.
IC 042. US 100 101. G & S restaurant services. FIRST USE: 19960715. FIRST USE IN COMMERCE: 19960715.
IC 042. US 100 101. G & S restaurant services. FIRST USE: 19950915. FIRST USE IN COMMERCE: 19950915.
IC 030. US 046. G & S sandwiches [ ; cookies; sauces]. FIRST USE: 19960814. FIRST USE IN COMMERCE: 19960901.
IC 029. US 046. G & S food products, namely a spicy chicken product for consumption on and off the premises and not packaged and sold in interstate commerce. FIRST USE: 19950113. FIRST USE IN COMMERCE: 19950113.
IC 042. US 100 101. G & S restaurant services. FIRST USE: 19951204. FIRST USE IN COMMERCE: 19951204.
IC 035. US 101. G & S restaurant management services. FIRST USE: 19910509. FIRST USE IN COMMERCE: 19910509.
IC 029. US 046. G & S foods products; namely, a battered, fried chicken product for consumption on or off the premises and not packaged and sold in interstate commerce. FIRST USE: 19910826. FIRST USE IN COMMERCE: 19910826.
IC 042. US 100 101. G & S restaurant services. FIRST USE: 19930910. FIRST USE IN COMMERCE: 19930910.
IC 042. US 100. G & S restaurant services. FIRST USE: 19921121. FIRST USE IN COMMERCE: 19921121.
IC 035. US 101. G & S restaurant management services. FIRST USE: 19910509. FIRST USE IN COMMERCE: 19910509.
IC 042. US 100. G & S restaurant management services. FIRST USE: 19910509. FIRST USE IN COMMERCE: 19910509.
IC 042. US 100. G & S RESTAURANT SERVICES. FIRST USE: 19740925. FIRST USE IN COMMERCE: 19740925.
IC 030. US 046. G & S Hamburger Sandwiches for Consumption On or Off the Premises. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19790500.
IC 042. US 100. G & S RESTAURANT SERVICES. FIRST USE: 19740925. FIRST USE IN COMMERCE: 19740925.