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California Fish Grill Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by California Fish Grill.

Please note: Gerben IP does not represent California Fish Grill. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
February 15, 2024

California Fish Grill is an operator of a chain of fast-casual seafood restaurants serving seafood and salads at an affordable price. It serves a broad spectrum of customers, including families.

The company is privately held and has gone through two financing rounds since its founding in 1998. California Fish Grill is estimated to have about 122 employees working in its restaurant and bars. Let’s dive into California Fish Grill’s history, operations, and trademarks.

California Fish Grill History and Operations

California Fish Grill specializes in seafood while offering other seafood-based options on its menus, such as tacos, wraps, salads, beverages, soup, and desserts. Established in 1998 in Gardena, California, the business’ sustainable seafood offerings are served in a laid-back atmosphere at very affordable prices.

On average, most items on the menu cost about $10.

California Fish Grill offers one of the simplest seafood menus to its customers. They prepare and sell about a dozen shellfish species and fish on its menu. These include scallops, which are rare to find at a fast-casual restaurant.

Most of the seafood is flame-grilled, providing a unique taste and flavor. They also offer fried seafood.

According to the CEO, Bob Holden, all fishes, shellfishes, and scallops served in the restaurants are sourced sustainably. This sustainability rule applies to every one of the company’s 38 restaurants.

The seafood is wild-caught and then farmed following the Seafood Watch advisory list. Monterey Bay Aquarium, a non-profit public aquarium in Monterey, California, offers these services to California Fish Grill.

The aquarium is run by biologists dedicated to conservation and sustainability.

Apart from offering great seafood, California Fish Grill also offers a great selection of adult beverages that suit the greater of its demographic. Coupled with its value-minded concept, the restaurant’s exciting menu offerings have helped it grow and thrive over the years.

In 2017, California Fish Grill operated in California with 21 locations across the state. However, in 2018, the company alluded to opening four more locations. In 2019, the company announced its setting foot in Nevada, Arizona, and Colorado.

According to the CEO, expanding to new locations outside California would translate to a 20% to 30% growth rate.

Its locations cover the San Francisco Bay Area, Greater Los Angeles, metropolitan areas of Sacramento, and Las Vegas. By February 2021, the company boasted 38 locations in California plus its Phoenix, Arizona, and Nevada locations.

In 2017, the company reported systemwide sales of $47 million. That represented a 39.7% year-over-year change in sales. California Fish Grill’s headquarters are located in Fullerton, California.

2017 also marked a tremendous growth in its locations, with the business boasting 21 units in the country. That marked a 23.5% year-over-year change in units. On average, each unit was raking in $2.6 million in revenue.

California Fish Grill directly operates its restaurants, unlike most other fast-casual restaurants which operate using the franchising model. The company’s slogan is “Liberating the Love of Seafood.”

The company’s founder still serves on the board of directors. The chain also promotes “healthy indulgence” of seafood through its healthy choice of salads on the menu.

New Location in Phoenix

On December 17, 2020, Dave Cheatham, Darren Pitts, and Morgan Danhoff of Velocity Retail Group represented California Fish Grill in the opening of its new location in Mesa. The new Metro Phoenix location covers 3,183 square feet. It’s located at Mesa Grand, southeast of the U.S. 60 Freeway and Stapley Drive.

Mesa Grand/Spectrum LLC, an entity controlled by Tucson’s DSW Commercial Real Estate, is the property’s Landlord. Mesa is the California Fish Grill’s first location in Arizona.

Bob Holden, the company’s President, and CEO, expressed his excitement about getting into the Arizona market, pledging to offer its new customers the same delicious, affordable seafood the restaurant chain has consistently provided its loyal customers and their families.

The Phoenix location also dons the company’s open layout kitchen, where customers can peek into vegetables and herbs being chopped, fish being hand battered, and meals being cooked on the California Fish Grill’s signature flame grill.

Dave Cheatham, the President of Velocity Retail Group, mentioned his excitement about getting California Fish Grill into Arizona and hinted several more locations are in the works.

Velocity Retail Group has a strong reputation for representing new and emerging brands as they break out into new markets.

California Fish Grill Trademarks

California Fish Grill has obtained or sought federal registration for 15 trademarks. These include “CALIFORNIA FISH GRILL HAS YOU HOOKED,” “LIBERATING THE LOVE OF SEAFOOD,” “S’URGE,” and “CALIFORNIA FISH GRILL CASUAL KITCHEN.”

California Fish Grill obtained federal trademark registration for “CALIFORNIA FISH GRILL HAS YOU HOOKED” in June 2006 and it uses the trademark for its restaurant services.

On January 5, 2016, California Fish Grill obtained federal trademark registration for “LIBERATING THE LOVE OF SEAFOOD,” which it also uses for its restaurant services.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

A BETTER WAY TO SEAFOOD

Serial Number:
98248627
Registration Number:
Pending Application
Word Mark:
A BETTER WAY TO SEAFOOD
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20231023. FIRST USE IN COMMERCE: 20231023.

Filling Date:
2023-10-31
Current Basis:
1A
Owner:
CALIFORNIA FISH GRILL, LLC
Attorney of Record:
Vic Lin
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the wording A BETTER WAY TO SEAFOOD in stylized font.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CALIFORNIA FISH GRILL CASUAL KITCHEN

Serial Number:
97384750
Registration Number:
Pending Application
Word Mark:
CALIFORNIA FISH GRILL CASUAL KITCHEN
Goods and Services:

IC 035. US 100 101 102. G & S Digital retail store services featuring downloadable and non-downloadable virtual goods in the nature food items and beverages; retail store services featuring virtual goods, namely, access tokens for use in online virtual worlds; conducting an incentive program whereby individuals can earn real world and virtual rewards; administration of a rewards program featuring virtual rewards that can be redeemed in the real or virtual world.

IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line virtual restaurants in virtual environments; entertainment services, namely, providing on-line, non-downloadable virtual food items and beverages for use in virtual environments; entertainment services, namely, providing an on-line virtual restaurant wherein users can earn reward points and virtual currency which may be used to purchase food and beverages; entertainment services, namely, providing on-line, non-downloadable virtual gifts, gift certificates, rewards, points, incentives and prizes for use in virtual environments created for entertainment purposes.

Filling Date:
2022-04-27
Current Basis:
1B
Owner:
CALIFORNIA FISH GRILL, LLC
Attorney of Record:
VIC LIN
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a rectangle border with the word CALIFORNIA in stylized font which forms the center top portion of said border, the wording FISH GRILL inside the border which is above the wording CASUAL KITCHEN which forms the center bottom portion of said border.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CALIFORNIA FISH GRILL CASUAL KITCHEN

Serial Number:
97384740
Registration Number:
Pending Application
Word Mark:
CALIFORNIA FISH GRILL CASUAL KITCHEN
Goods and Services:

IC 035. US 100 101 102. G & S Digital retail store services featuring downloadable and non-downloadable virtual goods in the nature food items and beverages; retail store services featuring virtual goods, namely, access tokens for use in online virtual worlds; conducting an incentive program whereby individuals can earn real world and virtual rewards; administration of a rewards program featuring virtual rewards that can be redeemed in the real or virtual world.

IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line virtual restaurants in virtual environments; entertainment services, namely, providing on-line, non-downloadable virtual food items and beverages for use in virtual environments; entertainment services, namely, providing an on-line virtual restaurant wherein users can earn reward points and virtual currency which may be used to purchase food and beverages; entertainment services, namely, providing on-line, non-downloadable virtual gifts, gift certificates, rewards, points, incentives and prizes for use in virtual environments created for entertainment purposes.

Filling Date:
2022-04-27
Current Basis:
1B
Owner:
CALIFORNIA FISH GRILL, LLC
Attorney of Record:
VIC LIN
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word CALIFORNIA in stylized font above the word FISH with a line below the word FISH and the word GRILL is below the line with the wording CASUAL KITCHEN below the word GRILL all of which are inside left and right bracket symbols.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CALIFORNIA FISH GRILL

Serial Number:
97384734
Registration Number:
Pending Application
Word Mark:
CALIFORNIA FISH GRILL
Goods and Services:

IC 035. US 100 101 102. G & S Digital retail store services featuring downloadable and non-downloadable virtual goods in the nature food items and beverages; retail store services featuring virtual goods, namely, access tokens for use in online virtual worlds; conducting an incentive program whereby individuals can earn real world and virtual rewards; administration of a rewards program featuring virtual rewards that can be redeemed in the real or virtual world.

IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line virtual restaurants in virtual environments; entertainment services, namely, providing on-line, non-downloadable virtual food items and beverages for use in virtual environments; entertainment services, namely, providing an on-line virtual restaurant wherein users can earn reward points and virtual currency which may be used to purchase food and beverages; entertainment services, namely, providing on-line, non-downloadable virtual gifts, gift certificates, rewards, points, incentives and prizes for use in virtual environments created for entertainment purposes.

Filling Date:
2022-04-27
Current Basis:
1B
Owner:
CALIFORNIA FISH GRILL, LLC
Attorney of Record:
Vic Lin
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CALIFORNIA FISH GRILL CASUAL KITCHEN

Serial Number:
97205951
Registration Number:
7065553
Word Mark:
CALIFORNIA FISH GRILL CASUAL KITCHEN
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20170400. FIRST USE IN COMMERCE: 20170400.

Filling Date:
2022-01-06
Registration Date:
2023-05-30
Current Basis:
1A
Owner:
CALIFORNIA FISH GRILL, LLC
Attorney of Record:
Vic Lin
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "CALIFORNIA" in stylized font above the word "FISH" with a line below the word "FISH" and the word "GRILL" is below the line with the wording "CASUAL KITCHEN" below the word "GRILL" all of which are inside left and right bracket symbols.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CALIFORNIA FISH GRILL CASUAL KITCHEN

Serial Number:
97205943
Registration Number:
7045115
Word Mark:
CALIFORNIA FISH GRILL CASUAL KITCHEN
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20170400. FIRST USE IN COMMERCE: 20170400.

Filling Date:
2022-01-06
Registration Date:
2023-05-02
Current Basis:
1A
Owner:
CALIFORNIA FISH GRILL, LLC
Attorney of Record:
Vic Lin
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a rectangle border the word "CALIFORNIA" in stylized font which forms the center top portion of said border, the wording "FISH GRILL" inside the border which is above the wording "CASUAL KITCHEN" which forms the center bottom portion of said border.
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

S'URGE

Serial Number:
90505464
Registration Number:
6589405
Word Mark:
S'URGE
Goods and Services:

IC 030. US 046. G & S Sandwiches. FIRST USE: 20210129. FIRST USE IN COMMERCE: 20210129.

Filling Date:
2021-02-02
Registration Date:
2021-12-14
Current Basis:
1A
Owner:
CALIFORNIA FISH GRILL, LLC
Attorney of Record:
VIC LIN
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CALI BOWLS

Serial Number:
88933265
Registration Number:
6291386
Word Mark:
CALI BOWLS
Goods and Services:

IC 043. US 100 101. G & S restaurant services; catering services. FIRST USE: 20200500. FIRST USE IN COMMERCE: 20200500.

Filling Date:
2020-05-26
Registration Date:
2021-03-09
Current Basis:
1A
Owner:
CALIFORNIA FISH GRILL, LLC
Attorney of Record:
Vic Lin
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

SO GOOD SO RESPONSIBLE

Serial Number:
88324852
Registration Number:
6108790
Word Mark:
SO GOOD SO RESPONSIBLE
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20181100. FIRST USE IN COMMERCE: 20191100.

Filling Date:
2019-03-04
Registration Date:
2020-07-21
Current Basis:
1A
Owner:
CALIFORNIA FISH GRILL, LLC
Attorney of Record:
Vic Lin
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
86872646
Registration Number:
5152530
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20161108. FIRST USE IN COMMERCE: 20161108.

Filling Date:
2016-01-12
Registration Date:
2017-02-28
Current Basis:
1A
Owner:
CALIFORNIA FISH GRILL, LLC
Attorney of Record:
Vic Lin
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of vertical lines resembling the image of a fish.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

LIBERATING THE LOVE OF SEAFOOD

Serial Number:
86611140
Registration Number:
4883204
Word Mark:
LIBERATING THE LOVE OF SEAFOOD
Goods and Services:

IC 043. US 100 101. G & S restaurant services. FIRST USE: 20150713. FIRST USE IN COMMERCE: 20150713.

Filling Date:
2015-04-27
Registration Date:
2016-01-05
Current Basis:
1A
Owner:
CALIFORNIA FISH GRILL, LLC
Attorney of Record:
Vic Y. Lin
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EST. 1998 CALIFORNIA FISH GRILL FRESH SEAFOOD EATERY

Serial Number:
86558862
Registration Number:
4925311
Word Mark:
EST. 1998 CALIFORNIA FISH GRILL FRESH SEAFOOD EATERY
Goods and Services:

IC 043. US 100 101. G & S restaurant services. FIRST USE: 20141200. FIRST USE IN COMMERCE: 20141200.

Filling Date:
2015-03-10
Registration Date:
2016-03-29
Current Basis:
1A
Owner:
CALIFORNIA FISH GRILL, LLC
Attorney of Record:
Vic Lin
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the wording "EST. 1998" above a graphic of a fish above the wording "CALIFORNIA FISH GRILL" each on a separate line with lines above and below "FISH", followed by the wording "FRESH SEAFOOD EATERY" underneath "GRILL", all of which are contained within a circular dark background. A light ring surrounds the circle and a dark outer ring with a dotted border surrounding the light ring.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EST. 1998 CALIFORNIA FISH GRILL FRESH SEAFOOD EATERY

Serial Number:
86557996
Registration Number:
4925310
Word Mark:
EST. 1998 CALIFORNIA FISH GRILL FRESH SEAFOOD EATERY
Goods and Services:

IC 043. US 100 101. G & S restaurant services. FIRST USE: 20141105. FIRST USE IN COMMERCE: 20141105.

Filling Date:
2015-03-09
Registration Date:
2016-03-29
Current Basis:
1A
Owner:
CALIFORNIA FISH GRILL, LLC
Attorney of Record:
Vic Lin
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the wording "EST. 1998" above a graphic of a fish above the wording "CALIFORNIA FISH GRILL" each on a separate line with lines above and below "FISH", followed by the wording "FRESH SEAFOOD EATERY" underneath "GRILL", all of which are contained within a circular background having an image of fishbones. A light ring surrounds the circle and a dark outer ring surrounding the light ring.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CALIFORNIA FISH GRILL HAS YOU HOOKED

Serial Number:
78438026
Registration Number:
3104962
Word Mark:
CALIFORNIA FISH GRILL HAS YOU HOOKED
Goods and Services:

IC 043. US 100 101. G & S restaurant services. FIRST USE: 20020801. FIRST USE IN COMMERCE: 20020801.

Filling Date:
2004-06-18
Registration Date:
2006-06-13
Current Basis:
1A
Owner:
CALIFORNIA FISH GRILL, LLC
Attorney of Record:
Vic Y. Lin
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CALIFORNIA FISH GRILL

Serial Number:
76634208
Registration Number:
3062022
Word Mark:
CALIFORNIA FISH GRILL
Goods and Services:

IC 043. US 100 101. G & S restaurant services. FIRST USE: 19981000. FIRST USE IN COMMERCE: 19981000.

Filling Date:
2005-03-17
Registration Date:
2006-02-28
Current Basis:
1A
Owner:
CALIFORNIA FISH GRILL, LLC
Attorney of Record:
Vic Y. Lin
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CALIFORNIA FISH GRILL FRESH SEAFOOD EATERY

Serial Number:
76457340
Registration Number:
2864201
Word Mark:
CALIFORNIA FISH GRILL FRESH SEAFOOD EATERY
Goods and Services:

IC 043. US 100 101. G & S restaurant services. FIRST USE: 19981000. FIRST USE IN COMMERCE: 19981000.

Filling Date:
2002-10-10
Registration Date:
2004-07-20
Current Basis:
1A
Owner:
CALIFORNIA FISH GRILL, LLC
Attorney of Record:
Vic Lin
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE
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