
Baskin-Robbins Trademarks
Please note: Gerben IP does not represent Baskin-Robbins. This page is provided for informational purposes and reflects information available in public USPTO records.
September 21, 2023
Baskin-Robbins is one of America’s most popular ice cream and cake brands. It’s a multinational chain that is now owned by Inspire Brands, with headquarters in Canton, Massachusetts.
The company was founded in California by Burt Baskin and Irv Robbins.
Baskin-Robbins has over 8,000 locations, statistically making it the largest chain of ice cream specialty stores globally. There are almost 2,500 locations within the United States and over 5,000 locations can be found in 50 countries worldwide.
Let’s dive into this company’s history, operations, and trademarks.
Baskin-Robbins Company History
Burt Baskin learned about ice cream while serving in the military during World War II. He obtained equipment and started making ice cream for soldiers during the war, even getting a little experimental and adding some tropical fruits to his mix.
After the war, he continued his ice cream business, opening Burton’s Ice Cream shop in California in 1946.
Irv Robbins had been selling ice cream his entire life. In the 1930s, when he was a teenager, Robbins managed the ice cream counter in his father’s store. He also joined the military in World War II.
After the war, he spent $6,000 opening Snowbird Ice Cream in California in 1945.
Baskin married Robbin’s sister, Shirley, while serving in the military.
The brothers-in-law merged their separate ice cream companies in 1948, calling the new company Baskin-Robbins. At the time, Snowbird Ice Cream had 21 flavor offerings. When the two companies merged, Baskin-Robbins had 31 flavors.
By 1948, Burt and Irv had six stores in operation. In May 1948, they signed their first franchising deal for a store in Glendale. In 1949, the company’s production facility opened in Burbank. Soon after, Burt and Irv decided to sell the stores to the managers.
Between 1949 and 1962, Baskin-Robbins operated under the corporate name, Huntington Ice Cream Company, before the name was changed back to Baskin-Robbins, Inc in November 1962.
The company remained under the ownership of its founders until 1967 when United Fruit acquired it. The chain went international in 1970, opening stores in Saudi Arabia, Japan, Australia, and South Korea.
During the 1970s, the company would employ two future American icons, Chris Buck, in 1976 and Barrack Obama in the summer of 1978.
Baskin-Robbins went public in 1972 after United Brands sold 17% in an IPO. One year later, J. Lyons and Co., a British food company, purchased Baskin-Robbins from United Brands, including all of the public stock. In 1978, J. Lyons merged with Allied Breweries, forming Allied-Lyons.
In 1994, Allied-Lyons merged with Pedro Domecq S.A, forming Allied Domecq. Dunkin’ Brands, which consisted of Dunkin’ Donuts and Baskin Robbins, was part of Allied Domecq until it was purchased by a group of private equity firms in 2006.
In 2008, Baskin-Robbins launched a full menu of desserts called “BRight Choices.” The featured desserts were comprised of reduced-fat ice cream, frozen yogurt, dairy-free ice cream, and no-sugar-added ice cream flavors.
The company experienced massive growth starting in 2013, opening several new stores in the U.S. before starting to sell its products in U.S. supermarkets in 2014.
Inspire Brands purchased Dunkin’ Brands, which owns Baskin-Robbins, in December 2020.
Baskin-Robbins International Operations
Baskin-Robbins has over 8,000 shop locations across the globe. These include Aruba, Bahrain, Australia, Bhutan, Bangladesh, China, Canada, Curacao, Colombia, Ecuador, Dominican Republic, Egypt, India, Honduras, Estonia, Ireland, Indonesia, Kazakhstan, Japan, Latvia, Kuwait, Oman, Malaysia, Pakistan, Nepal, Qatar, Philippines, Saudi Arabia, South Korea, Russia, Singapore, Sri Lanka, Spain, Thailand, Taiwan, United Arab Emirates, Tajikistan, United States, United Kingdom, Vietnam, Uzbekistan, and Yemen.
The company’s international locations feature popular ice cream flavors, such as Litchi Gold, Red Bean, Cantaloupe, and Blackcurrant. These international flavors aim to align with the tastes of the country it resides in.
Baskin-Robbins is popularly known as “31 ice cream” or just “31” in Japan.
Before October 2010, the Allied Brands Group acted as the Baskin-Robbins Australian subsidiary. Now, Inspire Brands wholly owns and operates the Australian subsidiary of Baskin-Robbins, supporting its Australian franchisees directly. The company’s Australia Franchise Support & Training Center is located in Brisbane.
Baskin-Robbins Trademarks
Baskin-Robbins has obtained or sought federal registration for about 50 trademarks. These include “JAMOCA,” “BASKIN 31 ROBBINS,” “MORE FLAVORS MORE FUN,” “MOM’S MAKIN’ COOKIES,” and “SMILE FUEL.”
Baskin-Robbins obtained a federal trademark registration for “JAMOCA” on December 4, 1973, and it uses the trademark for its ice cream.
In July 1993, Baskin-Robbins obtained a federal trademark registration for the logo, “BASKIN 31 ROBBINS.” The company uses this trademark for magnets, calculators, mugs, shirts, jackets, aprons, fruit toppings used on its ice cream consumed on and off the premises, ice milk, ice cream, and retail store services.
Baskin-Robbins also sought a federal trademark registration for “SMILE FUEL” on April 7, 2022. The company intends to use the trademark for milkshakes, coffee-based beverages, restaurant services, including sit-down and take-out services, and frozen fruit-based drinks.
Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.
- BASKIN-ROBBINS REWARDS
- B 31 R BASKIN ROBBINS
- BASKIN B 31 R ROBBINS
- CUP OF COCOA
- SMILE FUEL
- B 31 R
- BASKIN ROBBINS
- BASKIN B31R ROBBINS
- B 31 R BASKIN ROBBINS
- B31R BASKIN ROBBINS
- B31R
- BASKIN B31R ROBBINS
- B 31 R BASKIN ROBBINS
- B31R BASKIN ROBBINS
- B31R
- BRIGHT CHOICES
- CREATURE CREATIONS
- POLAR PIZZA
- MOM'S MAKIN' COOKIES
- BR
- BASKIN ROBBINS
- Logo #1
- MORE FLAVORS. MORE FUN.
- MAUI BROWNIE MADNESS
- BOBSLED BROWNIE
- LOVE POTION #31
- WINTER WHITE CHOCOLATE
- QUARTERBACK CRUNCH
- GOLD MEDAL RIBBON
- BASEBALL NUT
- AMERICA'S BIRTHDAY CAKE
- ICING ON THE CAKE
- BR 31 EXPRESS
- SPLISH SPLASH
- B 31 R BASKIN ROBBINS
- B 31 R
- BASKIN B 31 R ROBBINS
- B 31 R BASKIN ROBBINS
- B 31 R BASKIN ROBBINS
- BASKIN B 31 R ROBBINS
- B 31 R
- B 31 R BASKIN ROBBINS
- CAPPUCCINO BLAST
- RASPBERRY CHEESE LOUISE
- Logo #2
- BASKIN 31 ROBBINS
- 31
- WORLD CLASS
- BASKIN-ROBBINS
- CHOCOLATE MOUSSE ROYALE
- BASKIN-ROBBINS
- JAMOCA
- 31
IC 035. US 100 101 102. G & S Providing an incentive award program.
IC 029. US 046. G & S fruit, nut, seed and chocolate bars and bites.
IC 029. US 046. G & S fruit, nut, seed and chocolate bars and bites.
IC 030. US 046. G & S Ice cream.
IC 029. US 046. G & S Milk shakes. FIRST USE: 20220501. FIRST USE IN COMMERCE: 20220501.
IC 030. US 046. G & S Beverages with coffee base. FIRST USE: 20220501. FIRST USE IN COMMERCE: 20220501.
IC 032. US 045 046 048. G & S Frozen fruit-based beverages; fruit-flavored beverages. FIRST USE: 20220501. FIRST USE IN COMMERCE: 20220501.
IC 043. US 100 101. G & S Restaurant services, including sit-down service of food and take-out restaurant services; café-restaurants. FIRST USE: 20220501. FIRST USE IN COMMERCE: 20220501.
IC 009. US 021 023 026 036 038. G & S Virtual food and beverage products in the nature of downloadable virtual goods, namely, computer programs featuring virtual food and beverage products for use in online virtual worlds; downloadable virtual goods, namely, computer programs featuring virtual food items and beverages for use in online virtual worlds; Downloadable multimedia files containing artwork, text, audio and video files relating to food and beverage products, restaurants, and depictions of restaurant services, authenticated by non-fungible tokens (NFTs); Downloadable computer programs containing loyalty and reward cards which can be redeemed for menu items; Downloadable computer software for accessing, reading, and tracking non-fungible tokens (NFTs) for facilitating commercial transactions; downloadable software that allows users to access restaurant menus, locate restaurants, place food and beverage orders, pay for orders, and collect rewards.
IC 035. US 100 101 102. G & S Online retail store services featuring virtual goods in the nature of virtual food and beverages for use in online virtual worlds; Digital retail store services featuring downloadable and non-downloadable virtual goods in the nature of food items and beverages for use in online virtual worlds; retail store services featuring downloadable digital gift cards, reward cards, clothing, bags, and food and beverage artwork and images authenticated by non-fungible tokens (NFTs) for use in online virtual worlds; Conducting an incentive reward program to promote the sale of restaurant services and food and beverage itemswhereby individuals can earn real world and virtual rewards; Administration of a consumer rewards program featuring virtual rewards that can be redeemed in the real or virtual world to promote the sale of restaurant services and food and beverage items.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing online virtual restaurants in the nature of virtual environments in which users can interact for recreational, leisure and entertainment purposes; entertainment services, namely, providing online, non-downloadable virtual food items and beverages for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing an online virtual restaurant in the nature of a virtual environment wherein users can earn reward points and virtual currency which may be used to purchase food and beverages; Entertainment services, namely, providing online, non-downloadable virtual gifts and rewards in the nature of clothing, bags, hats, shoes, food and beverage items for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing an online non-downloadable virtual restaurant offering delivery of virtual food and beverage products for use in virtual environments created for entertainment purposes; entertainment services, namely, providing an online nondownloadable virtual restaurant featuring virtual food and beverages for use in virtual environments created for entertainment purposes.
IC 042. US 100 101. G & S Providing temporary use of online non-downloadable software that gives users the ability to upload, modify and share virtual reality content, augmented reality content, mixed reality content, information, experiences and data; Providing temporary use of online non-downloadable software featuring multimedia files containing artwork, text, audio, video files relating to food and beverage products, restaurants, and depictions of restaurant services, authenticated by non-fungible tokens (NFTs); Providing temporary use of online non-downloadable computer software for creating, accessing and viewing image and data files authenticated by non-fungible tokens (NFTs); providing temporary use of non-downloadable software that allows users to access restaurant menus, locate restaurants, place food and beverage orders, pay for orders, and collect rewards; providing temporary use of online non-downloadable software for the display, collection and exchange of virtual food and beverage products.
IC 043. US 100 101. G & S Preparation and provision of food and beverages; food preparation services for delivery or pick-up; restaurants featuring home delivery; Restaurant services, namely, operating a virtual restaurant in the nature of a delivery only restaurant offering delivery of food and beverage products.
IC 009. US 021 023 026 036 038. G & S Virtual food and beverage products in the nature of downloadable virtual goods, namely, computer programs featuring virtual food and beverage products for use in online virtual worlds; downloadable virtual goods, namely, computer programs featuring virtual food items and beverages for use in online virtual worlds; Downloadable multimedia files containing artwork, text, audio and video files relating to food and beverage products, restaurants, and depictions of restaurant services, authenticated by non-fungible tokens (NFTs); Downloadable computer programs containing loyalty and reward cards which can be redeemed for menu items; Downloadable computer software for accessing, reading, and tracking non-fungible tokens (NFTs) for facilitating commercial transactions; downloadable software that allows users to access restaurant menus, locate restaurants, place food and beverage orders, pay for orders, and collect rewards.
IC 035. US 100 101 102. G & S Online retail store services featuring virtual goods in the nature of virtual food and beverages for use in online virtual worlds; Digital retail store services featuring downloadable and non-downloadable virtual goods in the nature of food items and beverages for use in online virtual worlds; retail store services featuring downloadable digital gift cards, reward cards, clothing, bags, and food and beverage artwork and images authenticated by non-fungible tokens (NFTs) for use in online virtual worlds; Conducting an incentive reward program to promote the sale of restaurant services and food and beverage items whereby individuals can earn real world and virtual rewards; Administration of a consumer rewards program featuring virtual rewards that can be redeemed in the real or virtual world to promote the sale of restaurant services and food and beverage items.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing online virtual restaurants in the nature of virtual environments in which users can interact for recreational, leisure and entertainment purposes; entertainment services, namely, providing online, non-downloadable virtual food items and beverages for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing an online virtual restaurant in the nature of a virtual environment wherein users can earn reward points and virtual currency which may be used to purchase food and beverages; Entertainment services, namely, providing online, non-downloadable virtual gifts and rewards in the nature of clothing, bags, hats, shoes, food and beverage items for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing an online non-downloadable virtual restaurant offering delivery of virtual food and beverage products for use in virtual environments created for entertainment purposes; entertainment services, namely, providing an online nondownloadable virtual restaurant featuring virtual food and beverages for use in virtual environments created for entertainment purposes.
IC 042. US 100 101. G & S Providing temporary use of online non-downloadable software that gives users the ability to upload, modify and share virtual reality content, augmented reality content, mixed reality content, information, experiences and data; Providing temporary use of online non-downloadable software featuring multimedia files containing artwork, text, audio, video files relating to food and beverage products, restaurants, and depictions of restaurant services, authenticated by non-fungible tokens (NFTs); Providing temporary use of online non-downloadable computer software for creating, accessing and viewing image and data files authenticated by non-fungible tokens (NFTs); providing temporary use of non-downloadable software that allows users to access restaurant menus, locate restaurants, place food and beverage orders, pay for orders, and collect rewards; providing temporary use of online non-downloadable software for the display, collection and exchange of virtual food and beverage products.
IC 043. US 100 101. G & S Preparation and provision of food and beverages; food preparation services for delivery or pick-up; restaurants featuring home delivery; Restaurant services, namely, operating a virtual restaurant in the nature of a delivery only restaurant offering delivery of food and beverage products.
IC 030. US 046. G & S ice cream; ice cream cakes; ice cream pies; ice cream cones; ice cream sundaes; ice cream desserts; sauces and topping syrups for use on ice cream; sherbets; edible ices; sorbets; cakes; candy; coffee-based iced beverages in the nature of coffee-flavored slush-type drinks; coffee.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; fast-food restaurant services.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; fast-food restaurant services. FIRST USE: 20220731. FIRST USE IN COMMERCE: 20220731.
IC 029. US 046. G & S milkshakes.
IC 030. US 046. G & S ice cream; ice cream cakes; ice cream pies; ice cream cones; ice cream sundaes; ice cream desserts; sauces and topping syrups for use on ice cream; sherbets; edible ices; sorbets; cakes; candy; coffee-based iced beverages in the nature of coffee-flavored slush-type drinks; coffee.
IC 032. US 045 046 048. G & S fruit-flavored slush-type drinks; smoothies.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; fast-food restaurant services.
IC 029. US 046. G & S milkshakes.
IC 030. US 046. G & S ice cream; ice cream cakes; ice cream pies; ice cream cones; ice cream sundaes; ice cream desserts; sauces and topping syrups for use on ice cream; sherbets; edible ices; sorbets; cakes; candy; coffee-based iced beverages in the nature of coffee-flavored slush-type drinks; coffee.
IC 032. US 045 046 048. G & S fruit-flavored slush-type drinks; smoothies.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; fast-food restaurant services.
IC 030. US 046. G & S ice cream; ice cream cakes; ice cream pies; ice cream cones; ice cream sundaes; ice cream desserts; sauces and topping syrups for use on ice cream; sherbets; edible ices; sorbets; cakes; candy; coffee-based iced beverages in the nature of coffee-flavored slush-type drinks; coffee.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; fast-food restaurant services.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; fast-food restaurant services. FIRST USE: 20220731. FIRST USE IN COMMERCE: 20220731.
IC 029. US 046. G & S milkshakes.
IC 030. US 046. G & S ice cream; ice cream cakes; ice cream pies; ice cream cones; ice cream sundaes; ice cream desserts; sauces and topping syrups for use on ice cream; sherbets; edible ices; sorbets; cakes; candy; coffee-based iced beverages in the nature of coffee-flavored slush-type drinks; coffee.
IC 032. US 045 046 048. G & S fruit-flavored slush-type drinks; smoothies.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; fast-food restaurant services.
IC 029. US 046. G & S milkshakes.
IC 030. US 046. G & S ice cream; ice cream cakes; ice cream pies; ice cream cones; ice cream sundaes; ice cream desserts; sauces and topping syrups for use on ice cream; sherbets; edible ices; sorbets; cakes; candy; coffee-based iced beverages in the nature of coffee-flavored slush-type drinks; coffee.
IC 032. US 045 046 048. G & S fruit-flavored slush-type drinks; smoothies.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; fast-food restaurant services.
IC 030. US 046. G & S Frozen yogurt; Ice cream; Sorbet. FIRST USE: 20081229. FIRST USE IN COMMERCE: 20081229.
IC 030. US 046. G & S Ice cream desserts; Ice cream sundaes. FIRST USE: 20200701. FIRST USE IN COMMERCE: 20200701.
IC 030. US 046. G & S Ice cream desserts. FIRST USE: 20160229. FIRST USE IN COMMERCE: 20160229.
IC 030. US 046. G & S Ice cream. FIRST USE: 20140501. FIRST USE IN COMMERCE: 20140501.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; carry-out food services. FIRST USE: 20050627. FIRST USE IN COMMERCE: 20050627.
IC 029. US 046. G & S milkshakes. FIRST USE: 19541231. FIRST USE IN COMMERCE: 19541231.
IC 030. US 046. G & S ice cream, ice cream cakes, ice cream sundaes, frozen yogurt, frozen custard, sauces and syrups for use on ice cream, praline topping for use on ice cream, sherbets, ices, sorbets, cakes, candy, food flavorings for use in making ice cream, coffee-flavored slush-type drinks, coffee, tea, milk shakes. FIRST USE: 19540000. FIRST USE IN COMMERCE: 19540000.
IC 032. US 045 046 048. G & S fruit flavored slush-type drinks; smoothies. FIRST USE: 20050627. FIRST USE IN COMMERCE: 20050627.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; fast-food restaurant services. FIRST USE: 19540000. FIRST USE IN COMMERCE: 19540000.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; carry-out food services. FIRST USE: 19501231. FIRST USE IN COMMERCE: 19501231.
IC 030. US 046. G & S ice cream. FIRST USE: 20121130. FIRST USE IN COMMERCE: 20121130.
IC 030. US 046. G & S Frozen yogurt. FIRST USE: 19940630. FIRST USE IN COMMERCE: 19940630.
IC 030. US 046. G & S Ice cream. FIRST USE: 20020101. FIRST USE IN COMMERCE: 20020101.
IC 030. US 046. G & S Ice cream. FIRST USE: 19951231. FIRST USE IN COMMERCE: 19951231.
IC 030. US 046. G & S Ice cream. FIRST USE: 19851231. FIRST USE IN COMMERCE: 19851231.
IC 030. US 046. G & S Ice cream. FIRST USE: 19781231. FIRST USE IN COMMERCE: 19781231.
IC 030. US 046. G & S Ice cream. FIRST USE: 19791231. FIRST USE IN COMMERCE: 19791231.
IC 030. US 046. G & S Ice cream. FIRST USE: 19571231. FIRST USE IN COMMERCE: 19571231.
IC 030. US 046. G & S Ice cream and frozen confections for consumption on or off the premises. FIRST USE: 20010731. FIRST USE IN COMMERCE: 20010731.
IC 030. US 046. G & S ice cream. FIRST USE: 20071101. FIRST USE IN COMMERCE: 20071101.
IC 043. US 100 101. G & S Restaurant services; cafe services; snack bar services; carry-out food services. FIRST USE: 20090911. FIRST USE IN COMMERCE: 20090911.
IC 030. US 046. G & S ice cream. FIRST USE: 20050530. FIRST USE IN COMMERCE: 20050530.
IC 030. US 046. G & S ice cream, ice cream sundaes, frozen yogurt, sherbets, ices, sorbets, coffee-flavored slush-type drinks, milk shakes. FIRST USE: 20050627. FIRST USE IN COMMERCE: 20050627.
IC 032. US 045 046 048. G & S fruit-flavored slush-type drinks; smoothies. FIRST USE: 20050627. FIRST USE IN COMMERCE: 20050627.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; carry-out food services. FIRST USE: 20050627. FIRST USE IN COMMERCE: 20050627.
IC 030. US 046. G & S ice cream, ice cream cakes, ice cream sundaes, frozen yogurt, frozen custard, sherbets, ices, sorbets, candy, coffee-flavored slush-type drinks, milk shakes. FIRST USE: 20040831. FIRST USE IN COMMERCE: 20050627.
IC 032. US 045 046 048. G & S fruit-flavored slush-type drinks; smoothies. FIRST USE: 20050627. FIRST USE IN COMMERCE: 20050627.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; carry-out food services. FIRST USE: 20050627. FIRST USE IN COMMERCE: 20050627.
IC 025. US 022 039. G & S [aprons, shirts, t-shirts, visors]. FIRST USE: 20040930. FIRST USE IN COMMERCE: 20050627.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; carry-out food services. FIRST USE: 20040831. FIRST USE IN COMMERCE: 20040831.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; carry-out food services. FIRST USE: 20050630. FIRST USE IN COMMERCE: 20050630.
IC 030. US 046. G & S ice cream, ice cream sundaes, frozen yogurt, sherbets, ices, sorbets, coffee-flavored slush-type drinks, milk shakes. FIRST USE: 20050627. FIRST USE IN COMMERCE: 20050627.
IC 032. US 045 046 048. G & S fruit-flavored slush-type drinks; smoothies. FIRST USE: 20050627. FIRST USE IN COMMERCE: 20050627.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; carry-out food services. FIRST USE: 20050627. FIRST USE IN COMMERCE: 20050627.
IC 025. US 022 039. G & S [ aprons, shirts, t-shirts, visors ]. FIRST USE: 20040930. FIRST USE IN COMMERCE: 20050627.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; carry-out food services. FIRST USE: 20040831. FIRST USE IN COMMERCE: 20040831.
IC 030. US 046. G & S ice cream, ice cream cakes, ice cream sundaes, frozen yogurt, frozen custard, sherbets, ices, sorbets, candy, coffee-flavored slush-type drinks, milk shakes. FIRST USE: 20040817. FIRST USE IN COMMERCE: 20050627.
IC 032. US 045 046 048. G & S fruit-flavored slush-type drinks; smoothies. FIRST USE: 20050627. FIRST USE IN COMMERCE: 20050627.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; carry-out food services. FIRST USE: 20050627. FIRST USE IN COMMERCE: 20050627.
IC 043. US 100 101. G & S restaurant services; cafe services; snack bar services; carry-out food services. FIRST USE: 20050630. FIRST USE IN COMMERCE: 20050630.
IC 032. US 045 046 048. G & S Non-alcoholic beverages containing ice cream for consumption on or off the premises. FIRST USE: 19931231. FIRST USE IN COMMERCE: 19931231.
IC 030. US 046. G & S ice cream and frozen yogurt for consumption on or off the premises. FIRST USE: 19940600. FIRST USE IN COMMERCE: 19940600.
IC 042. US 101. G & S retail ice cream fountain and store services. FIRST USE: 19540000. FIRST USE IN COMMERCE: 19540000.
IC 009. US 021 023 026 036 038. G & S [ magnets and calculators ]. FIRST USE: 19910101. FIRST USE IN COMMERCE: 19910101.
IC 021. US 002 013 023 029 030 033 040 050. G & S [ mugs ]. FIRST USE: 19910101. FIRST USE IN COMMERCE: 19910101.
IC 025. US 022 039. G & S [ shirts, jackets, and aprons ]. FIRST USE: 19910101. FIRST USE IN COMMERCE: 19910101.
IC 029. US 046. G & S [ fruit toppings for use on ice cream for consumption on or off the premises ]. FIRST USE: 19910101. FIRST USE IN COMMERCE: 19910101.
IC 030. US 046. G & S [ice cream, ice milk, low fat frozen dairy desserts, frozen yogurt, flavored topping syrups for use on ice cream; coffee, cocoa, cakes, pies, cookies, popper popcorn; candy, sherbets, sorbets for consumption on or off the premises; and food flavorings for use in making ice cream]. FIRST USE: 19910101. FIRST USE IN COMMERCE: 19910101.
IC 035. US 100 101 102. G & S [ aiding others in the establishment and/or operation of ice cream stores or other food establishments and/or restaurants; and promoting the goods and services of others by conducting a recipe contest ]. FIRST USE: 19910101. FIRST USE IN COMMERCE: 19910101.
IC 042. US 101. G & S retail store services featuring fruit toppings for use on ice cream; ice cream, ice milk, low fat frozen dairy desserts, yogurt, flavored topping syrups for use on ice cream; coffee, cocoa, cakes, pies, cookies, popper popcorn; candy, sherbets, sorbets. FIRST USE: 19910101. FIRST USE IN COMMERCE: 19910101.
IC 014. US 002 027 028 050. G & S [ jewelry ]. FIRST USE: 19910101. FIRST USE IN COMMERCE: 19910101.
IC 016. US 002 005 022 023 029 037 038 050. G & S [ paper goods; namely, napkins and tablecloths; recipe booklets; pencils and pens; desk top business card holders ]. FIRST USE: 19910101. FIRST USE IN COMMERCE: 19910101.
IC 021. US 002 013 023 029 030 033 040 050. G & S [ mugs ]. FIRST USE: 19910101. FIRST USE IN COMMERCE: 19910101.
IC 025. US 022 039. G & S [ shirts, jackets, and aprons ]. FIRST USE: 19910101. FIRST USE IN COMMERCE: 19910101.
IC 028. US 022 023 038 050. G & S [ stuffed animals, dolls, toy ice cream shops, toy ice cream sandwiches, jigsaw puzzles, balloons ]. FIRST USE: 19910101. FIRST USE IN COMMERCE: 19910101.
IC 030. US 046. G & S [ice cream,] [ ice milk, low fat frozen dairy desserts, frozen yogurt, ] [ flavored topping syrups for use on ice cream] [ coffee, cocoa, cakes, pies, cookies, popper popcorn; candy, sherbets, sorbets for consumption on or off the premises; and food flavorings for use in making ice cream ]. FIRST USE: 19910101. FIRST USE IN COMMERCE: 19910101.
IC 035. US 100 101 102. G & S [ aiding others in the establishment and/or operation of ice cream stores or other food establishments and/or restaurants; and promoting the goods and services of others by conducting a recipe contest ]. FIRST USE: 19910101. FIRST USE IN COMMERCE: 19910101.
IC 042. US 100 101. G & S retail store services featuring fruit toppings for use on ice cream; ice cream, ice milk, low fat frozen dairy desserts, yogurt, flavored topping syrups for use on ice cream; coffee, cocoa, cakes, pies, cookies, [ popper popcorn; ] candy, sherbets, sorbets. FIRST USE: 19910101. FIRST USE IN COMMERCE: 19910101.
IC 030. US 046. G & S ICE CREAM FOR CONSUMPTION ON OR OFF THE PREMISES. FIRST USE: 19840700. FIRST USE IN COMMERCE: 19840700.
IC 035. US 101. G & S RENDERING TECHNICAL ADVICE AND ASSISTANCE IN THE ESTABLISHMENT AND OPERATION OF RETAIL ICE CREAM STORES. FIRST USE: 19540000. FIRST USE IN COMMERCE: 19540000.
IC 042. US 101. G & S RETAIL ICE CREAM STORE SERVICES. FIRST USE: 19540000. FIRST USE IN COMMERCE: 19540000.
IC 030. US 046. G & S Ice Cream for Consumption On or Off the Premises. FIRST USE: 19810401. FIRST USE IN COMMERCE: 19810401.
IC 030. US 046. G & S Ice Cream for Consumption On or Off the Premises. FIRST USE: 19540000. FIRST USE IN COMMERCE: 19540000.
IC . US 046. G & S ICE CREAM. FIRST USE: 19550901. FIRST USE IN COMMERCE: 19591100.
IC . US 100. G & S RETAIL ICE CREAM FOUNTAIN AND STORE SERVICE. FIRST USE: 19531000. FIRST USE IN COMMERCE: 19591111.
IC . US 101. G & S RENDERING TECHNICAL ADVICE AND ASSISTANCE IN THE LEASING OF DESIRABLE LOCATIONS FOR RETAIL ICE CREAM OUTLETS, IN THE ADVERTISING AND PROMOTING OF THE SERVICES OF RETAIL ICE CREAM OUTLETS, AND IN THE ESTABLISHMENT AND OPERATION OF ICE CREAM MANUFACTURING PLANTS AND RETAIL ICE CREAM OUTLETS. FIRST USE: 19531000. FIRST USE IN COMMERCE: 19591111.