
San Jose Sharks Trademarks
Please note: Gerben IP does not represent San Jose Sharks. This page is provided for informational purposes and reflects information available in public USPTO records.
September 21, 2023
The San Jose Sharks are the professional NHL team playing in San Jose, California. The team plays in the Pacific Division of the Western Conference. The Sharks were founded in 1991, and they were the first NHL team based in the San Francisco Bay Area since 1976. The team has only managed to go to the Stanley Cup Final once, and unfortunately, they lost to the Pittsburgh Penguins, losing the chance to be crowned the 2016 Stanley Cup Champions.
The shark chomping on a stick logo has been the team’s logo since their first season and was only modified slightly before the 2007 season. The triangle behind the shark represents the Bay Area’s “Red Triangle” right beside the Pacific Ocean. The team’s original colors were teal, white, gray, and black, and the colors have not changed. In 1997 and 2001, the team added secondary and tertiary uniforms, including a predominantly black jersey with the “fin” logo and very little teal and white on the sleeves.
One of the most unique trademarks that the Sharks have registered is their decoration on their Zamboni (the machine that cleans the ice). The Sharks have added a shark fin to the top of their Zamboni and registered the image as of 1992. Another distinct trademark is the remote-controlled shark that flies around the stadium during intermissions, and this shark has been registered since 1998. Adding to their robust portfolio, the franchise filed and registered a trademark for a shark head that is the tunnel that the team skates out of before the game. Finally, as with very few other teams, the San Jose Sharks have registered their mascot as a trademark as of 2008.
The Sharks’ franchise has a very well-rounded trademark portfolio and should be an example of how a professional sports team protects their brand.
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- SJS
- Logo #1
- SJSHARKS
- SHARKS365 SEASON TICKET MEMBER
- SJ
- Logo #2
- Logo #3
- LOS TIBURONES
- #SHARKSFORLIFE
- SHARKS 365
- Logo #4
- SHARKS SPORTS & ENTERTAINMENT
- SHARKS SPORTS & ENTERTAINMENT
- SHARKS SPORTS & ENTERTAINMENT
- SHARKS SPORTS & ENTERTAINMENT
- Logo #5
- Logo #6
- Logo #7
- JR. SHARKS
- JR. SHARKS
- Logo #8
- Logo #9
- Logo #10
- Logo #11
- Logo #12
- Logo #13
- Logo #14
- Logo #15
- Logo #16
- SAN JOSE
- SAN JOSE
- SHARK BYTE
- Logo #17
- SHARKS & PARKS
- S.J. SHARKIE
- SHARKS
- SHARKS
- Logo #18
- SAN JOSE SHARKS
- Logo #19
- SAN JOSE SHARKS
- Logo #20
- SHARKS
IC 025. US 022 039. G & S Hats; Shirts.
IC 041. US 100 101 107. G & S Arranging and conducting e-sports competitions; Entertainment in the nature of e-sports competitions; Entertainment services, namely, providing online electronic games; Organization of e-sports competitions. FIRST USE: 20230131. FIRST USE IN COMMERCE: 20230131.
IC 025. US 022 039. G & S Hats; Shirts. FIRST USE: 20230131. FIRST USE IN COMMERCE: 20230131.
IC 041. US 100 101 107. G & S Arranging and conducting e-sports competitions; Entertainment in the nature of e-sports competitions; Entertainment services, namely, providing online electronic games; Organization of e-sports competitions. FIRST USE: 20230131. FIRST USE IN COMMERCE: 20230131.
IC 025. US 022 039. G & S Hats; Shirts. FIRST USE: 20230131. FIRST USE IN COMMERCE: 20230131.
IC 041. US 100 101 107. G & S Arranging and conducting e-sports competitions; Entertainment in the nature of e-sports competitions; Entertainment services, namely, providing online electronic games; Organization of e-sports competitions. FIRST USE: 20230131. FIRST USE IN COMMERCE: 20230131.
IC 041. US 100 101 107. G & S Entertainment in the nature of hockey games; Fan clubs. FIRST USE: 20191209. FIRST USE IN COMMERCE: 20191209.
IC 025. US 022 039. G & S Sports apparel and clothing, namely, shirts in the nature of hockey jerseys, polo shirts, t-shirts, sweatshirts, and hats. FIRST USE: 20160101. FIRST USE IN COMMERCE: 20160101.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing professional ice hockey exhibitions and games, sporting events featuring ice hockey, ice hockey games, youth hockey games and tournaments; ticket agency services for sporting events, namely, arranging for ticket sales for ice hockey games and events; arranging fan activities at ice hockey games and events for entertainment purposes; publishing event programs and brochures for ice hockey events, games and competitions. FIRST USE: 20160101. FIRST USE IN COMMERCE: 20160101.
IC 016. US 002 005 022 023 029 037 038 050. G & S Printed matter and paper goods featuring hockey, namely, stationery paper, pocket schedules in the nature of a printed team schedule of upcoming hockey games, note cards, souvenir programs concerning hockey games, brochures about hockey, player trading cards other than for games, posters, and bumper stickers. FIRST USE: 20160101. FIRST USE IN COMMERCE: 20160101.
IC 025. US 022 039. G & S Sports apparel and clothing, namely, shirts in the nature of hockey jerseys, polo shirts, t-shirts, sweatshirts, and hats. FIRST USE: 20160101. FIRST USE IN COMMERCE: 20160101.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing professional ice hockey exhibitions and games, sporting events featuring ice hockey, ice hockey games, youth hockey games and tournaments; ticket agency services for sporting events, namely, arranging for ticket sales for ice hockey games and events; arranging fan activities at ice hockey games and events for entertainment purposes; publishing event programs and brochures for ice hockey events, games and competitions. FIRST USE: 20160101. FIRST USE IN COMMERCE: 20160101.
IC 025. US 022 039. G & S Sports apparel and clothing, namely, shirts, hockey jerseys, polo shirts, t-shirts, sweatshirts, and hats. FIRST USE: 20051201. FIRST USE IN COMMERCE: 20051201.
IC 041. US 100 101 107. G & S Entertainment services, namely, sporting events featuring ice hockey. FIRST USE: 20051201. FIRST USE IN COMMERCE: 20051201.
IC 025. US 022 039. G & S Clothing and sports apparel, namely, shirts, hockey jerseys, and sweatshirts. FIRST USE: 20161029. FIRST USE IN COMMERCE: 20161029.
IC 041. US 100 101 107. G & S Entertainment services, namely, arranging and presenting sporting events featuring ice hockey, ice hockey games, youth hockey games and ice hockey tournaments; ticket agency services for sporting events, namely, arranging for ticket sales for ice hockey games; arranging fan activities at ice hockey events for entertainment purposes; publishing event programs and brochures for ice hockey events, games, and competitions. FIRST USE: 20161029. FIRST USE IN COMMERCE: 20161029.
IC 041. US 100 101 107. G & S Entertainment services, namely, arranging and presenting sporting events featuring ice hockey and ice hockey games; ticket agency services for sporting events, namely, arranging for ticket sales for ice hockey games; arranging fan activities at ice hockey events for entertainment purposes; publishing event programs and brochures for ice hockey events, games and competitions. FIRST USE: 20161012. FIRST USE IN COMMERCE: 20161012.
IC 041. US 100 101 107. G & S Fan clubs; Entertainment in the nature of hockey games. FIRST USE: 20160123. FIRST USE IN COMMERCE: 20160123.
IC 028. US 022 023 038 050. G & S [ Action figures and accessories therefor; ] bean bag dolls; plush toys; [ bath toys; ] Christmas tree ornaments; dolls [ and doll clothing; crib toys; electronic action toys; decorative toy mobiles for children; crib and toy mobiles ] ; party favors in the nature of small toys; [ inflatable pool toys; wind-up toys; ] modeled plastic toy figurines [ ; puppets; toy and novelty face masks; talking toys ]. FIRST USE: 20030923. FIRST USE IN COMMERCE: 20031111.
IC 041. US 100 101 107. G & S Entertainment services, namely, ice hockey games, youth hockey games and tournaments, youth figure skating competitions, and professional tennis matches; ticket agency services for sporting events, namely, arranging for ticket sales for athletic tournaments and match events; arranging fan activities at athletic events in the nature of autograph sessions, athletic clinics, and question and answer sessions with athletes and celebrities; publishing event programs, brochures and notebooks for athletic tournaments, event matches and competitions; creating website content for others to use on the internet, namely, producing videos, editorials, articles, informational materials and interviews of sporting events, namely, hockey, tennis, gymnastics, football, basketball, mixed martial arts, boxing, and of music concerts, ice skating shows and circus events; organizing, arranging, and conducting sporting events for others, namely, professional ice hockey games, youth hockey games and tournaments, youth figure skating competitions, and professional tennis matches. FIRST USE: 20110824. FIRST USE IN COMMERCE: 20110920.
IC 035. US 100 101 102. G & S PROMOTING THE SPORTING EVENTS OF OTHERS, NAMELY, PROFESSIONAL ICE HOCKEY GAMES, YOUTH HOCKEY GAMES AND TOURNAMENTS, YOUTH FIGURE SKATING COMPETITIONS, AND PROFESSIONAL TENNIS MATCHES; RETAIL STORE SERVICES FEATURING SPORTING AND ENTERTAINMENT EVENT MEMORABILIA AND MERCHANDISE; ARRANGING OF COMMERCIAL CONTRACTS BETWEEN THIRD PARTIES, NAMELY, ARRANGING FOR TELEVISION, RADIO, AND INTERNET BROADCASTING OF PROFESSIONAL ICE HOCKEY GAMES AND PROFESSIONAL TENNIS MATCHES; PROVIDING MARKETING AND ADVERTISING SERVICES RELATED TO ATHLETIC TOURNAMENTS AND MATCH EVENTS; PROMOTING THE GOODS AND SERVICES OF OTHERS BY ARRANGING FOR SPONSORS TO AFFILIATE THEIR GOODS AND SERVICES WITH PROFESSIONAL ICE HOCKEY GAMES, PROFESSIONAL TENNIS TOURNAMENTS, AND SPORTING AND ENTERTAINMENT EVENTS; AUCTIONS OF ATHLETIC TEAM AND EVENT MEMORABILIA AND MERCHANDISE. FIRST USE: 20110824. FIRST USE IN COMMERCE: 20110920.
IC 041. US 100 101 107. G & S Entertainment services, namely, ice hockey games, youth hockey games and tournaments, youth figure skating competitions, and professional tennis matches; ticket agency services for sporting events, namely, arranging for ticket sales for athletic tournaments and match events; arranging fan activities at athletic events in the nature of autograph sessions, athletic clinics, and question and answer sessions with athletes and celebrities; publishing event programs, brochures and notebooks for athletic tournaments, event matches and competitions; creating website content for others to use on the internet, namely, producing videos, editorials, articles, informational materials and interviews of sporting events, namely, hockey, tennis, gymnastics, football, basketball, mixed martial arts, boxing, and of music concerts, ice skating shows and circus events; organizing, arranging, and conducting sporting events for others, namely, professional ice hockey games, youth hockey games and tournaments, youth figure skating competitions, and professional tennis matches. FIRST USE: 20110824. FIRST USE IN COMMERCE: 20110920.
IC 035. US 100 101 102. G & S PROMOTING THE SPORTING EVENTS OF OTHERS, NAMELY, PROFESSIONAL ICE HOCKEY GAMES, YOUTH HOCKEY GAMES AND TOURNAMENTS, YOUTH FIGURE SKATING COMPETITIONS, AND PROFESSIONAL TENNIS MATCHES; RETAIL STORE SERVICES FEATURING SPORTING AND ENTERTAINMENT EVENT MEMORABILIA AND MERCHANDISE; ARRANGING OF COMMERCIAL CONTRACTS BETWEEN THIRD PARTIES, NAMELY, ARRANGING FOR TELEVISION, RADIO, AND INTERNET BROADCASTING OF PROFESSIONAL ICE HOCKEY GAMES AND PROFESSIONAL TENNIS MATCHES; PROVIDING MARKETING AND ADVERTISING SERVICES RELATED TO ATHLETIC TOURNAMENTS AND MATCH EVENTS; PROMOTING THE GOODS AND SERVICES OF OTHERS BY ARRANGING FOR SPONSORS TO AFFILIATE THEIR GOODS AND SERVICES WITH PROFESSIONAL ICE HOCKEY GAMES, PROFESSIONAL TENNIS TOURNAMENTS, AND SPORTING AND ENTERTAINMENT EVENTS; AUCTIONS OF ATHLETIC TEAM AND EVENT MEMORABILIA AND MERCHANDISE. FIRST USE: 20110824. FIRST USE IN COMMERCE: 20110920.
IC 016. US 002 005 022 023 029 037 038 050. G & S [ Printed matter and paper goods featuring hockey, namely, envelopes, letterhead, stationery paper, pocket schedules in the nature of a printed team schedule of upcoming hockey games, note cards, business cards, souvenir programs, brochures about hockey, player trading cards, posters,and bumper stickers ]. FIRST USE: 20051201. FIRST USE IN COMMERCE: 20051201.
IC 025. US 022 039. G & S Sports apparel and clothing, namely, shirts hockey jerseys, polo shirts, t-shirts, sweatshirts, and hats. FIRST USE: 20051201. FIRST USE IN COMMERCE: 20051201.
IC 041. US 100 101 107. G & S Entertainment services, namely, sporting events featuring ice hockey. FIRST USE: 20051201. FIRST USE IN COMMERCE: 20051201.
IC 016. US 002 005 022 023 029 037 038 050. G & S Printed matter and paper goods featuring hockey, namely, [ envelopes, letterhead, stationery paper, ] pocket schedules in the nature of a printed team schedule of upcoming hockey games, [ note cards, business cards, souvenir programs, brochures about hockey, player trading cards, ] posters [, and bumper stickers ]. FIRST USE: 20051201. FIRST USE IN COMMERCE: 20051201.
IC 036. US 100 101 102. G & S Charitable foundation services, namely, accepting and administering monetary charitable contributions. FIRST USE: 19940512. FIRST USE IN COMMERCE: 19940512.
IC 016. US 002 005 022 023 029 037 038 050. G & S Printed matter and paper goods featuring hockey, namely, envelopes, letterhead, stationery, pocket schedules, note cards, business cards, souvenir programs, player cards, posters, and bumper stickers. FIRST USE: 20080211. FIRST USE IN COMMERCE: 20080211.
IC 025. US 022 039. G & S Clothing, namely, shirts, t-shirts, tank tops, sweatshirts, jerseys, sweaters, jackets, pants, sweatpants, warm-up suits, shorts, caps, hats, headbands, pajamas, boxers, briefs, socks, scarves, gloves, mittens, children's cloth bibs and footwear. FIRST USE: 20080211. FIRST USE IN COMMERCE: 20080211.
IC 016. US 002 005 022 023 029 037 038 050. G & S Printed matter and paper goods featuring hockey, namely, envelopes, letterhead, stationery, pocket schedules, note cards, business cards, souvenir programs, player cards, posters, and bumper stickers. FIRST USE: 20080211. FIRST USE IN COMMERCE: 20080211.
IC 025. US 022 039. G & S Clothing, namely, shirts, t-shirts, tank tops, sweatshirts, jerseys, sweaters, jackets, pants, sweatpants, warm-up suits, shorts, caps, hats, headbands, pajamas, boxers, briefs, socks, scarves, gloves, mittens, children's cloth bibs and footwear. FIRST USE: 20080211. FIRST USE IN COMMERCE: 20080211.
IC 041. US 100 101 107. G & S Entertainment services, namely, arranging, conducting and providing ice hockey exhibitions, games, performances by costumed mascot characters, and fan club services. FIRST USE: 20070724. FIRST USE IN COMMERCE: 20070900.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing professional ice hockey exhibitions. FIRST USE: 20070724. FIRST USE IN COMMERCE: 20070900.
IC 025. US 022 039. G & S Clothing, namely, bandannas, beach cover-ups, boxer shorts, caps, cloth bibs, footwear, ear muff, gloves, hats, headbands, jackets, jerseys, mittens, pajamas, pants, robes, scarves, shirts, shorts, socks, sun visors, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, t-shirts, toques, underwear, wristbands. FIRST USE: 20070724. FIRST USE IN COMMERCE: 20070724.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing professional ice hockey exhibitions. FIRST USE: 20070724. FIRST USE IN COMMERCE: 20070900.
IC 025. US 022 039. G & S Clothing, namely, bandannas, beach cover-ups, boxer shorts, caps, cloth bibs, footwear, ear muff, gloves, hats, headbands, jackets, jerseys, mittens, pajamas, pants, robes, scarves, shirts, shorts, socks, sun visors, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, t-shirts, toques, underwear, wristbands. FIRST USE: 20070724. FIRST USE IN COMMERCE: 20070724.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing professional ice hockey exhibitions. FIRST USE: 20070724. FIRST USE IN COMMERCE: 20070900.
IC 025. US 022 039. G & S Clothing, namely, bandannas, beach cover-ups, boxer shorts, caps, cloth bibs, footwear, ear muff, gloves, hats, headbands, jackets, jerseys, mittens, pajamas, pants, robes, scarves, shirts, shorts, socks, sun visors, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, t-shirts, toques, underwear, wristbands. FIRST USE: 20070724. FIRST USE IN COMMERCE: 20070724.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing professional ice hockey exhibitions. FIRST USE: 20070724. FIRST USE IN COMMERCE: 20070900.
IC 025. US 022 039. G & S Clothing, namely, bandannas, beach cover-ups, boxer shorts, caps, cloth bibs, footwear, ear muff, gloves, hats, headbands, jackets, jerseys, mittens, pajamas, pants, robes, scarves, shirts, shorts, socks, sun visors, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, t-shirts, toques, underwear, wristbands. FIRST USE: 20070724. FIRST USE IN COMMERCE: 20070724.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing professional ice hockey exhibitions. FIRST USE: 20070724. FIRST USE IN COMMERCE: 20070900.
IC 025. US 022 039. G & S Clothing, namely, bandannas, beach cover-ups, boxer shorts, caps, cloth bibs, footwear, ear muff, gloves, hats, headbands, jackets, jerseys, mittens, pajamas, pants, robes, scarves, shirts, shorts, socks, sun visors, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, t-shirts, toques, underwear, wristbands. FIRST USE: 20070724. FIRST USE IN COMMERCE: 20070724.
IC 041. US 100 101 107. G & S ENTERTAINMENT SERVICES IN THE NATURE OF RADIO AND TELEVISION SHOWS FEATURING TEAM AND PLAYER INFORMATION, STORIES AND NEWS. FIRST USE: 20010924. FIRST USE IN COMMERCE: 20010924.
IC 041. US 100 101 107. G & S entertainment in the nature of a floor show involving a tunnel in the shape of a shark's head used to entertain fans prior, during intermission and subsequent to hockey games. FIRST USE: 19931014. FIRST USE IN COMMERCE: 19931014.
IC 041. US 100 101 107. G & S organizing community based street hockey programs and competitions for youths. FIRST USE: 19911130. FIRST USE IN COMMERCE: 19911130.
IC 041. US 100 101 107. G & S entertainment services; namely, arranging, conducting and providing ice hockey exhibitions, games, mascot entertainment and fan events, and fan club services. FIRST USE: 19920801. FIRST USE IN COMMERCE: 19920801.
IC 041. US 107. G & S entertainment services; namely, professional ice hockey exhibitions. FIRST USE: 19910919. FIRST USE IN COMMERCE: 19910919.
IC 028. US 022 023 038 050. G & S hockey gear; namely, ice and street hockey sticks and pucks, [ hockey gloves, ] hockey masks and goalie masks; golf accessories; namely, golf club head covers, golf balls and golf bags; in-line roller skating gear; namely, [ in-line roller skates, elbow pads, shin pads, knee pads, ] protective head gear; [ and protective gloves; ] and toys and games; namely, rod hockey games, toy hockey banks and jigsaw puzzles. FIRST USE: 19910213. FIRST USE IN COMMERCE: 19910213.
IC 041. US 107. G & S arranging and conducting ice hockey exhibitions and games. FIRST USE: 19910914. FIRST USE IN COMMERCE: 19910914.
IC 025. US 022 039. G & S clothing;, namely, shirts, (( jerseys)), sweaters, sweatshirts, T-shirts, jackets, ((pants)), sweatpants, warm-up suits, shorts, caps, hats, socks, ((nightshirts)), scarves [, mittens ] and cloth bibs. FIRST USE: 19910212. FIRST USE IN COMMERCE: 19910212.
IC 041. US 100 101 107. G & S entertainment services; namely, providing professional ice hockey exhibitions. FIRST USE: 19910507. FIRST USE IN COMMERCE: 19911004.
IC 041. US 107. G & S entertainment services; namely, providing professional ice hockey exhibitions. FIRST USE: 19910913. FIRST USE IN COMMERCE: 19911005.
IC 025. US 022 039. G & S clothing, namely, shirts, jerseys, sweaters, sweatshirts, T-shirts, jackets, pants, sweatpants, [warm-up suits, ] shorts, caps, hats, socks, scarves, mittens [and cloth bibs]. FIRST USE: 19910212. FIRST USE IN COMMERCE: 19910212.
IC 025. US 022 039. G & S clothing; namely, shirts, (( jerseys )) , sweaters, sweatshirts, T-shirts, jackets,(( pants)) , sweatpants, warm-up suits, shorts, caps, hats, socks,(( nightshirts , scarves )), mittens, cloth bibs, ((golf gloves and wetsuits)). FIRST USE: 19910200. FIRST USE IN COMMERCE: 19910200.