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New England Patriots Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by the New England Patriots.
Updated:
January 20, 2021
Quick Links for New England Patriots Trademarks
  1. NO DAYS OFF
  2. DOUGH YOUR JOB
  3. PATRIOTS CHEERLEADERS
  4. AWWW YEAH
  5. AWWW YEAH
  6. UNEQUIVOCALLY THE SWEETEST
  7. NO DAYS OFF
  8. IGNORE THE NOISE
  9. IGNORE THE NOISE
  10. ONEMORE
  11. DO YOUR JOB
  12. DO YOUR JOB
  13. NEXT GAME UP
  14. DO YOUR JOB
  15. PATRIOTS
  16. THE PATRIOT WAY
  17. WE ARE ALL PATRIOTS
  18. DO YOUR JOB!
  19. Logo #1
  20. NE
  21. WE ARE ALL PATRIOTS
  22. PATS
  23. THE BELESTRATOR
  24. THE HEART INSIDE THE HUDDLE
  25. THE HEART INSIDE THE HUDDLE
  26. BOSTON PATRIOTS
  27. Logo #2
  28. PATRIOTS
  29. NEW ENGLAND PATRIOTS
  30. NEW ENGLAND PATRIOTS
  31. PATRIOTS
  32. Logo #3
  33. Logo #4
  34. 7
  35. 7
  36. PATRIOTS
  37. NEW ENGLAND PATRIOTS
  38. Logo #5
  39. 7
  40. 7
  41. Logo #6
  42. NEW ENGLAND PATRIOTS
  43. Logo #7
  44. PATRIOTS
  45. PATRIOTS

NO DAYS OFF

Serial Number:
88949356
Registration Number:
Pending Application
Word Mark:
NO DAYS OFF
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, shirts, long-sleeved or short-sleeved t-shirts, athletic shirts, sweatshirts, hooded sweatshirts, hats, caps, and knit hats. FIRST USE: 20061213. FIRST USE IN COMMERCE: 20080210.

Filling Date:
2020-06-05
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
DAVID P. SHARROW
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DOUGH YOUR JOB

Serial Number:
88598562
Registration Number:
6071103
Word Mark:
DOUGH YOUR JOB
Goods and Services:

IC 030. US 046. G & S Frozen confections, namely, ice cream. FIRST USE: 20190830. FIRST USE IN COMMERCE: 20190830.

Filling Date:
2019-08-29
Registration Date:
2020-06-02
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
David P. Sharrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PATRIOTS CHEERLEADERS

Serial Number:
88346315
Registration Number:
5883205
Word Mark:
PATRIOTS CHEERLEADERS
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, live musical, dance, and cheerleading performances at sports events, exhibitions, and other personal appearances; providing sports and entertainment information via a global computer network or via a commercial on-line service. FIRST USE: 20190307. FIRST USE IN COMMERCE: 20190307.

Filling Date:
2019-03-19
Registration Date:
2019-10-15
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
BONNIE L. JARRETT
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized words "PATRIOTS CHEERLEADERS" with a Star design over the letter "I" in the word "PATRIOTS".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

AWWW YEAH

Serial Number:
88154264
Registration Number:
Pending Application
Word Mark:
AWWW YEAH
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, shirts, long-sleeved or short-sleeved t-shirts, athletic shirts, sweatshirts, hooded sweatshirts, hats, caps, and knit hats.

Filling Date:
2018-10-14
Current Basis:
1B
Owner:
New England Patriots LLC
Attorney of Record:
David P. Sharrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

AWWW YEAH

Serial Number:
88154261
Registration Number:
Pending Application
Word Mark:
AWWW YEAH
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, providing expert commentary on sports events via the Internet.

Filling Date:
2018-10-14
Current Basis:
1B
Owner:
New England Patriots LLC
Attorney of Record:
David P. Sharrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

UNEQUIVOCALLY THE SWEETEST

Serial Number:
87413572
Registration Number:
5323738
Word Mark:
UNEQUIVOCALLY THE SWEETEST
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Pre-recorded DVDs featuring sports. FIRST USE: 20170502. FIRST USE IN COMMERCE: 20170502.

Filling Date:
2017-04-17
Registration Date:
2017-10-31
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
DAVID P. SHARROW
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NO DAYS OFF

Serial Number:
87326969
Registration Number:
6069742
Word Mark:
NO DAYS OFF
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, providing expert commentary on sports events via the Internet. FIRST USE: 20200414. FIRST USE IN COMMERCE: 20200414.

Filling Date:
2017-02-07
Registration Date:
2020-06-02
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
David P. Sharrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

IGNORE THE NOISE

Serial Number:
87317351
Registration Number:
6147764
Word Mark:
IGNORE THE NOISE
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, shirts, long-sleeved or short-sleeved t-shirts, athletic shirts, sweatshirts, hooded sweatshirts, hats. FIRST USE: 20200724. FIRST USE IN COMMERCE: 20200724.

Filling Date:
2017-01-30
Registration Date:
2020-09-08
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
David P. Sharrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

IGNORE THE NOISE

Serial Number:
87317350
Registration Number:
6069741
Word Mark:
IGNORE THE NOISE
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, providing expert commentary on sports events via the Internet. FIRST USE: 20200414. FIRST USE IN COMMERCE: 20200414.

Filling Date:
2017-01-30
Registration Date:
2020-06-02
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
David P. Sharrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ONEMORE

Serial Number:
87310673
Registration Number:
6147753
Word Mark:
ONEMORE
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, shirts, long-sleeved or short-sleeved t-shirts, athletic shirts, sweatshirts, hooded sweatshirts, hats. FIRST USE: 20200724. FIRST USE IN COMMERCE: 20200724.

Filling Date:
2017-01-23
Registration Date:
2020-09-08
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
David P. Sharrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DO YOUR JOB

Serial Number:
87168075
Registration Number:
5244528
Word Mark:
DO YOUR JOB
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, shirts, long-sleeved or short-sleeved t-shirts, athletic shirts, sweatshirts, hooded sweatshirts, hats, caps, and knit hats. FIRST USE: 20131217. FIRST USE IN COMMERCE: 20131217.

Filling Date:
2016-09-12
Registration Date:
2017-07-18
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
DAVID P. SHARROW
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DO YOUR JOB

Serial Number:
86822903
Registration Number:
4946338
Word Mark:
DO YOUR JOB
Goods and Services:

IC 014. US 002 027 028 050. G & S Jewelry; bracelets; rubber or silicone wristbands in the nature of a bracelets; bracelets made of rubber silicone; lapel pins; pins being jewelry; ornamental pins. FIRST USE: 20141215. FIRST USE IN COMMERCE: 20141215.

IC 016. US 002 005 022 023 029 037 038 050. G & S Printed matter and paper materials, namely, decals. FIRST USE: 20141215. FIRST USE IN COMMERCE: 20141215.

IC 021. US 002 013 023 029 030 033 040 050. G & S Drinking vessels; beverageware; coffee mugs; porcelain mugs. FIRST USE: 20141215. FIRST USE IN COMMERCE: 20141215.

IC 026. US 037 039 040 042 050. G & S Brooches for clothing; ornamental novelty pins. FIRST USE: 20141215. FIRST USE IN COMMERCE: 20141215.

Filling Date:
2015-11-17
Registration Date:
2016-04-26
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
DAVID P. SHARROW
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NEXT GAME UP

Serial Number:
86159880
Registration Number:
4579804
Word Mark:
NEXT GAME UP
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely, providing online information in the field of sports and sporting events related to football games, competitions and exhibitions; providing a website featuring photographs and other multimedia materials in the field of sports and sporting events related to football games, competitions and exhibitions. FIRST USE: 20140106. FIRST USE IN COMMERCE: 20140106.

Filling Date:
2014-01-08
Registration Date:
2014-08-05
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
DAVID P. SHARROW
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DO YOUR JOB

Serial Number:
86113914
Registration Number:
4522044
Word Mark:
DO YOUR JOB
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, providing expert commentary on sports events via the Internet. FIRST USE: 20131028. FIRST USE IN COMMERCE: 20131028.

Filling Date:
2013-11-08
Registration Date:
2014-04-29
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
DAVID P. SHARROW
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

PATRIOTS

Serial Number:
86069487
Registration Number:
4668420
Word Mark:
PATRIOTS
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, football games and exhibitions; providing sports and entertainment information accessible by means of radio, television, cable, satellite, audio, video, web-based applications, mobile phone applications, computer networks; arranging and conducting athletic competitions, namely, professional football games and exhibitions; football fan club services; entertainment services, namely, musical and dance performances provided during intervals at sports events; educational services, namely, physical education programs; production of radio and television programs; organization of sports events; producing and distributing audio, visual, and multi-media presentations regarding the sport of football accessible by means of radio, television, cable, satellite, audio, video, web-based applications, mobile phone applications, computer networks; organizing sporting and cultural events featuring football. FIRST USE: 20130600. FIRST USE IN COMMERCE: 20130600.

IC 025. US 022 039. G & S Clothing, namely, headwear, footwear, shirts, t-shirts, tops, tank tops, golf shirts, sweatshirts, jackets, coats, poncho, pants, sweatpants, jeans, shorts, bibs not of paper, sleepwear, underwear, swimwear, ear muffs, socks, romper, and jerseys. FIRST USE: 20130600. FIRST USE IN COMMERCE: 20130600.

IC 016. US 002 005 022 023 029 037 038 050. G & S Posters, calendars, decals, stickers, football souvenir programs, series of books in the field of football, magazines relating to football. FIRST USE: 20130600. FIRST USE IN COMMERCE: 20130600.

Filling Date:
2013-09-19
Registration Date:
2015-01-06
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE PATRIOT WAY

Serial Number:
85851287
Registration Number:
4516043
Word Mark:
THE PATRIOT WAY
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, providing online information in the field of sports and sporting events related to football games, competitions and exhibitions; providing a website featuring photographs and other multimedia materials in the field of sports and sporting events related to football games, competitions and exhibitions. FIRST USE: 20130128. FIRST USE IN COMMERCE: 20130128.

Filling Date:
2013-02-15
Registration Date:
2014-04-15
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
DAVID P. SHARROW
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

WE ARE ALL PATRIOTS

Serial Number:
85822556
Registration Number:
4764923
Word Mark:
WE ARE ALL PATRIOTS
Goods and Services:

IC 025. US 022 039. G & S Men's, women's and children's clothing, namely, T-shirts, sweatshirts, knit shirts and jerseys. FIRST USE: 20130131. FIRST USE IN COMMERCE: 20130131.

Filling Date:
2013-01-14
Registration Date:
2015-06-30
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
DAVID P. SHARROW
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DO YOUR JOB!

Serial Number:
85722457
Registration Number:
4561546
Word Mark:
DO YOUR JOB!
Goods and Services:

IC 025. US 022 039. G & S Hats; Jackets; Shirts. FIRST USE: 20120812. FIRST USE IN COMMERCE: 20130401.

Filling Date:
2012-09-06
Registration Date:
2014-07-01
Current Basis:
1A
Owner:
NEW ENGLAND PATRIOTS LLC
Attorney of Record:
David P. Sharrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

Logo #1

Serial Number:
85654731
Registration Number:
4282708
Goods and Services:

IC 025. US 022 039. G & S [fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][ Ear warmers; Gloves; ] Headwear; Jackets; Scarves; Shirts; Sweat shirts; T-shirts; Ties; Tops; [ Wristbands ]. FIRST USE: 19700200. FIRST USE IN COMMERCE: 19700200.

Filling Date:
2012-06-18
Registration Date:
2013-01-29
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a depiction of a man with a football.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NE

Serial Number:
85573117
Registration Number:
4314557
Word Mark:
NE
Goods and Services:

IC 025. US 022 039. G & S [ Shirts, t-shirts, tops, sweatshirts, ] headwear, caps. FIRST USE: 20080000. FIRST USE IN COMMERCE: 20080000.

Filling Date:
2012-03-19
Registration Date:
2013-04-02
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letters "NE" with a star and three stripes.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WE ARE ALL PATRIOTS

Serial Number:
85342443
Registration Number:
4095997
Word Mark:
WE ARE ALL PATRIOTS
Goods and Services:

IC 041. US 100 101 107. G & S Fan clubs; online fan clubs; entertainment services, namely, providing online information in the field of sports and sporting events related to football games, competitions and exhibitions; providing a website featuring photographs and other multimedia materials in the field of sports and sporting events related to football games, competitions and exhibitions; providing online newsletters and alerts in the field of sports and sporting events related to football games, competitions and exhibitions. FIRST USE: 20110527. FIRST USE IN COMMERCE: 20110527.

Filling Date:
2011-06-09
Registration Date:
2012-02-07
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
DAVID P. SHARROW
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

PATS

Serial Number:
78551033
Registration Number:
3144361
Word Mark:
PATS
Goods and Services:

IC 025. US 022 039. G & S T-shirts, sweatshirts, [ jackets, and headwear ] sold to promote an affiliation or association with a professional football team. FIRST USE: 19980901. FIRST USE IN COMMERCE: 19980930.

Filling Date:
2005-01-20
Registration Date:
2006-09-19
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE BELESTRATOR

Serial Number:
77722013
Registration Number:
3782594
Word Mark:
THE BELESTRATOR
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, providing expert commentary on sports events via television or the Internet. FIRST USE: 20040909. FIRST USE IN COMMERCE: 20040909.

Filling Date:
2009-04-24
Registration Date:
2010-04-27
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
David P. Sharrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE HEART INSIDE THE HUDDLE

Serial Number:
77556260
Registration Number:
3768500
Word Mark:
THE HEART INSIDE THE HUDDLE
Goods and Services:

IC 035. US 100 101 102. G & S Promoting charitable organizations, activities, services, programs and causes of others; Organizing and conducting charity auctions for charitable fundraising purposes. FIRST USE: 20090820. FIRST USE IN COMMERCE: 20090820.

IC 036. US 100 101 102. G & S Charitable foundation services, namely, organizing and conducting fundraising entertainment events and activities and fund-raising events to support and promote charitable organizations, activities, services, programs and causes of others; Charitable fundraising services; charitable fundraising services, namely, by providing individuals with the information and opportunity to make monetary donations to various charities. FIRST USE: 20090820. FIRST USE IN COMMERCE: 20090820.

IC 041. US 100 101 107. G & S Charitable foundation services, namely, organizing and conducting entertainment events and activities to support and promote charitable organizations, activities, services, programs and causes of others. FIRST USE: 20090820. FIRST USE IN COMMERCE: 20090820.

Filling Date:
2008-08-26
Registration Date:
2010-03-30
Current Basis:
1A
Owner:
The New England Patriots Charitable Foundation, Inc.
Attorney of Record:
David P. Sharrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE HEART INSIDE THE HUDDLE

Serial Number:
77556258
Registration Number:
3908431
Word Mark:
THE HEART INSIDE THE HUDDLE
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S Printed tickets to charitable activities, games and events; paper party invitations; souvenir programs for charitable activities, games and events. FIRST USE: 20100801. FIRST USE IN COMMERCE: 20100801.

IC 025. US 022 039. G & S Men's, women's and children's clothing, namely, T-shirts and sweatshirts. FIRST USE: 20100412. FIRST USE IN COMMERCE: 20100412.

IC 028. US 022 023 038 050. G & S Toys and sporting goods, namely, footballs. FIRST USE: 20101008. FIRST USE IN COMMERCE: 20101008.

Filling Date:
2008-08-26
Registration Date:
2011-01-18
Current Basis:
1A
Owner:
New England Patriots Charitable Foundation, Inc., The
Attorney of Record:
David P. Sharrow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BOSTON PATRIOTS

Serial Number:
77201160
Registration Number:
3699429
Word Mark:
BOSTON PATRIOTS
Goods and Services:

IC 025. US 022 039. G & S Men's, women's and children's clothing, namely, [ fleece tops and bottoms, ] headwear, caps, [ knit hats, ] t-shirts, [ jackets, ] and shirts. FIRST USE: 20090701. FIRST USE IN COMMERCE: 20090701.

Filling Date:
2007-06-08
Registration Date:
2009-10-20
Current Basis:
1A
Owner:
NEW ENGLAND PATRIOTS LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
77123140
Registration Number:
3429547
Goods and Services:

IC 028. US 022 023 038 050. G & S Toys and sporting goods, namely, plush toys, stuffed toy animals, play figures, golf balls, golf bags, golf club covers, footballs, toy banks, board games relating to football, Christmas tree ornaments, toy trucks, billiard balls, playing cards and miniature toy helmets. FIRST USE: 19930900. FIRST USE IN COMMERCE: 19930900.

IC 014. US 002 027 028 050. G & S Jewelry, watches, clocks, ornamental pins, earrings, necklaces, charms, collectible coins, coins of precious metal, pendants and key chains made of precious metal. FIRST USE: 19930900. FIRST USE IN COMMERCE: 19930900.

IC 009. US 021 023 026 036 038. G & S Football helmets, decorative magnets, pre-recorded DVD's featuring the sport of football, computer game software and disks, mouse pads [ and video game cartridges ]. FIRST USE: 19930900. FIRST USE IN COMMERCE: 19930900.

Filling Date:
2007-03-06
Registration Date:
2008-05-20
Current Basis:
1A
Owner:
New England Patriots L.P.
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the image of a patriot's head.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PATRIOTS

Serial Number:
77123122
Registration Number:
3439067
Word Mark:
PATRIOTS
Goods and Services:

IC 025. US 022 039. G & S Men's, women's and children's clothing, namely, fleece tops and bottoms, headwear, caps, t-shirts, sweatshirts, shorts, tank tops, pants, jackets, golf shirts, knit shirts, jerseys, wristbands, gloves, ties, cloth bibs, sneakers, socks, sleepwear, namely, pajamas, headbands and underwear, not provided by or used in connection with a university. FIRST USE: 19800900. FIRST USE IN COMMERCE: 19800900.

Filling Date:
2007-03-06
Registration Date:
2008-06-03
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NEW ENGLAND PATRIOTS

Serial Number:
77123103
Registration Number:
3355250
Word Mark:
NEW ENGLAND PATRIOTS
Goods and Services:

IC 028. US 022 023 038 050. G & S toys and sporting goods, namely, plush toys, stuffed toy animals, play figures, golf balls, golf bags, [ golf clubs,] golf club covers, footballs, toy banks, board games relating to football, Christmas tree ornaments, toy cars, toy trucks, billiard balls, dart boards, playing cards, and miniature toy helmets. FIRST USE: 19800900. FIRST USE IN COMMERCE: 19800900.

IC 014. US 002 027 028 050. G & S jewelry, watches, clocks, ornamental pins, earrings, necklaces, charms, rings, collectible coins, coins of precious metal, pendants and key chains made of precious metal. FIRST USE: 19800900. FIRST USE IN COMMERCE: 19800900.

Filling Date:
2007-03-06
Registration Date:
2007-12-18
Current Basis:
1A
Owner:
New England Patriots L.P.
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NEW ENGLAND PATRIOTS

Serial Number:
76419867
Registration Number:
2766441
Word Mark:
NEW ENGLAND PATRIOTS
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Football helmets, telephones, cell phone overs, [ cell phone straps, prepaid telephone calling cards, ] magnetic coded charge cards, decorative magnets, compact discs, [ tapes, ] pre-recorded [ videotapes ] and dvd's featuring the sport of football, computer game software and disks and video game cartridges, computer mouse pads, [ camera cases, ] sunglasses, [ eyeglass cases, ] eyeglass chains, light switch covers. FIRST USE: 19800900. FIRST USE IN COMMERCE: 19800900.

Filling Date:
2002-06-12
Registration Date:
2003-09-23
Current Basis:
1A
Owner:
NEW ENGLAND PATRIOTS LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PATRIOTS

Serial Number:
76419866
Registration Number:
2711199
Word Mark:
PATRIOTS
Goods and Services:

IC 041. US 100 101 107. G & S education and entertainment services in the nature of organizing and presenting professional football games and exhibitions; providing sports and entertainment information via a global computer network or a commercial on-line service; organization of sports events; fan club services; educational services, namely, physical education programs and seminars in the field of football; entertainment services, namely, musical and dance performances provided during intervals at sports events; production of radio and television programs, football games, exhibitions, competitions and musical, comedy and dance performances performed before live audiences and broadcast via television, cable television, satellite television and radio broadcast; producing and distributing audio visual and multi-media presentations regarding the sport of football via a global communications network. FIRST USE: 19930900. FIRST USE IN COMMERCE: 19930900.

Filling Date:
2002-06-12
Registration Date:
2003-04-29
Current Basis:
1A
Owner:
NEW ENGLAND PATRIOTS LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
76419865
Registration Number:
2755546
Goods and Services:

IC 041. US 100 101 107. G & S education and entertainment services in the nature of organizing and presenting professional football games and exhibitions; providing sports and entertainment information via a global computer network or a commercial on-line service; organization of sports events; fan club services; educational services, namely, physical education programs and seminars in the field of football; entertainment services, namely, musical and dance performances provided during intervals at sports events; production of radio and television programs, football games, exhibitions, competitions and [ musical, comedy and ] dance performances performed before live audiences and broadcast via television, cable television, satellite television and radio broadcast; producing and distributing audio visual and multi-media presentations regarding the sport of football via a global communications network. FIRST USE: 19930900. FIRST USE IN COMMERCE: 19930900.

IC 028. US 022 023 038 050. G & S toys and sporting goods, namely, plush toys, stuffed animals, play figures, golf balls, golf bags, [ golf clubs, ] golf club covers, [ bowling balls, ] [ bowling bags, ] footballs, toy banks, [ hand held unit for playing electronic games; hand held unit for playing video games; ] board games relating to football, Christmas tree ornaments, balloons, jigsaw puzzles, windsocks, [ kites, ] [ toy trucks ] and replica miniature football helmets. FIRST USE: 19930900. FIRST USE IN COMMERCE: 19930900.

IC 025. US 022 039. G & S men's, women's and children's clothing, namely, fleece tops and bottoms, caps, headwear, T-shirts, sweatshirts, shorts, tank tops, jeans, sweaters, pants, jackets, [ turtlenecks, jumpsuits, ] golf shirts, woven shirts, knit shirts, jerseys, wristbands, warm up suits, swimwear, wind resistant jackets, raincoats, parkas, ponchos, gloves, ties, [ suspenders, ] cloth bibs, sleepwear, namely, robes, [ night shirts ] and pajamas, mittens, knit hats and caps, scarves, aprons, headbands, ear muffs, underwear; footwear. FIRST USE: 19930400. FIRST USE IN COMMERCE: 19930400.

IC 016. US 002 005 022 023 029 037 038 050. G & S posters, calendars, trading cards, series of books relating to football, magazines relating to football, [ newsletters relating to football, ] stickers, bumper stickers, [ credit cards without magnetic coding, ] note paper, [ paper pennants ] and greeting cards; [ non-magnetically coded prepaid phone cards, ] pens and pencils, [ pencil cases, ] rub on decorative transfers, pictorial prints, [ picture postcards, ] art pictures, stationery, [ envelopes, ] stationery-type portfolios, [ photo albums, scrapbook albums,] [ ring binders, checkbook covers, tissue paper, ] wrapping paper, playing cards, [ paper table cloths, ] paper napkins, [ paper party hats, ] paper party invitations, [ paper gift cards; ] paper gift bags, [ paper gift boxes, ] paper decorations, collectible cards; collectible card and memorabilia holders, souvenir programs for sports events. FIRST USE: 19930900. FIRST USE IN COMMERCE: 19930900.

IC 009. US 021 023 026 036 038. G & S football helmets, [ telephones, ] cell phone covers, [ cell phone straps, magnetic coded charge cards and prepaid telephone calling cards, ] decorative magnets, [ compact discs, tapes, pre-recorded videotapes ] and dvd's featuring the sport of football, computer game software [ and disks ] and [ video game cartridges, ] computer mouse pads, [ camera cases, ] sunglasses, [ eyeglass cases, eyeglass chains, ] light switch covers. FIRST USE: 19930400. FIRST USE IN COMMERCE: 19930400.

Filling Date:
2002-06-12
Registration Date:
2003-08-26
Current Basis:
1A
Owner:
NEW ENGLAND PATRIOTS LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #4

Serial Number:
74695395
Registration Number:
2029693
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services in the form of professional football games and exhibitions. FIRST USE: 19930900. FIRST USE IN COMMERCE: 19930900.

IC 025. US 022 039. G & S men's, women's and children's clothing and footwear, namely, [ coaches caps, ] wool hats, [ painters caps, ] baseball caps, visors, [ headbands ] [, ear muffs,] [ knit face masks, ] [ belts, wristbands, ] T-shirts, tank tops, pajamas, golf shirts, sweaters, sweatshirts, jackets, neckties, [ suspenders, ] cloth bibs, [ jerseys, night shirts, coats, robes, ] raincoats, parkas, ponchos, [ sneakers, gloves, ] scarves, [ snow suits ] [, mittens, ]aprons, [ down jackets, ] leather jackets, shorts, sweatpants, [ jeans, ] pants [, knickers, ] [ socks, underwear, bathing suits ][ and leg warmers ]. FIRST USE: 19930400. FIRST USE IN COMMERCE: 19930400.

IC 016. US 002 005 022 023 029 037 038 050. G & S trading cards, posters, magazines relating to football, [ postcards, ] calendars, wrapping paper, [ paper gift boxes, ] paper stickers, [ paper napkins, paper towels, ] books relating to football [ posterbooks, notepads, paper party hats and greeting cards ]. FIRST USE: 19930500. FIRST USE IN COMMERCE: 19930500.

Filling Date:
1995-06-30
Registration Date:
1997-01-14
Current Basis:
1A
Owner:
NEW ENGLAND PATRIOTS LP
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

7

Serial Number:
74403499
Registration Number:
2043974
Word Mark:
7
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services in the form of professional football games and exhibitions. FIRST USE: 19930800. FIRST USE IN COMMERCE: 19930800.

Filling Date:
1993-06-18
Registration Date:
1997-03-11
Current Basis:
1A
Owner:
NEW ENGLAND PATRIOTS LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

7

Serial Number:
74403498
Registration Number:
2043973
Word Mark:
7
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services in the form of professional football games and exhibitions. FIRST USE: 19930800. FIRST USE IN COMMERCE: 19930800.

Filling Date:
1993-06-18
Registration Date:
1997-03-11
Current Basis:
1A
Owner:
NEW ENGLAND PATRIOTS L.P.
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

PATRIOTS

Serial Number:
74374928
Registration Number:
2035889
Word Mark:
PATRIOTS
Goods and Services:

IC 025. US 022 039. G & S men's, women's and children's clothing and footwear; namely, [ coaches caps, ] wool hats, [ painters caps, ] baseball caps, [ visors, headbands, ] [ear muffs,] [ knit face masks, ] [ belts, ] wristbands, T-shirts, tank tops, pajamas, golf shirts, sweaters, sweatshirts, jackets, neckties, [ suspenders,] bibs, jerseys, night shirts, coats, robes, raincoats, parkas, ponchos, [ sneakers, ] gloves, scarves, [ snow suits ] [, mittens], aprons, down jackets, [ leather jackets, ] shorts, sweatpants, [ jeans, ] pants, [ knickers, ] [ socks, ] underwear, bathing suits [ and leg warmers ]. FIRST USE: 19930400. FIRST USE IN COMMERCE: 19930400.

IC 016. US 002 005 022 023 029 037 038 050. G & S trading cards, posters, magazines relating to football, [ postcards, ] calendars, wrapping paper, [ paper gift boxes, ] paper stickers, paper napkins, [ paper towels, ] books relating to football, [ posterbooks,] notepads, and greeting cards. FIRST USE: 19930500. FIRST USE IN COMMERCE: 19930500.

Filling Date:
1993-04-02
Registration Date:
1997-02-04
Current Basis:
1A
Owner:
NEW ENGLAND PATRIOTS L.P.
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NEW ENGLAND PATRIOTS

Serial Number:
74322506
Registration Number:
1884852
Word Mark:
NEW ENGLAND PATRIOTS
Goods and Services:

IC 025. US 022 039. G & S men's, women's and children's clothing and footwear; namely, [ coaches caps, ] wool hats, [painters caps,] baseball caps, visors, headbands, [ ear muffs, knit ski masks, ] belts, [wristbands,] T-shirts, tank tops, pajamas, golf shirts, sweaters, sweatshirts, jackets, neckties, [ braces, ] cloth bibs, jerseys, night shirts, coats, robes, raincoats, parkas, ponchos, sneakers, gloves, scarves, [ snow suits, ] mittens, aprons, down jackets, leather jackets, shorts, sweatpants, jeans, pants, [knickers,] socks, underwear, bathing suits [and leg warmers]. FIRST USE: 19710500. FIRST USE IN COMMERCE: 19710500.

IC 016. US 002 005 022 023 029 037 038 050. G & S trading cards, posters, magazines and books regarding football, postcards, calendars, wrapping paper, [ paper gift boxes, ] paper stickers, paper napkins, [ paper towels, ] [ posterbooks, ] notepads, paper plates, paper cups, [paper hats] and greeting cards. FIRST USE: 19710900. FIRST USE IN COMMERCE: 19710900.

Filling Date:
1992-10-15
Registration Date:
1995-03-21
Current Basis:
1A
Owner:
NEW ENGLAND PATRIOTS LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #5

Serial Number:
74322505
Registration Number:
1850666
Goods and Services:

IC 025. US 022 039. G & S men's, women's and children's clothing [ and footwear; ] namely, [ clothing sports caps, wool hats, painters caps], baseball caps, [ visors, headbands, ear muffs, knit face masks, belts, wristbands, ] T-shirts, [tank tops, pajamas, golf shirts, sweaters], sweatshirts, jackets, [ neckties, braces, bibs, jerseys, night shirts, coats, robes, raincoats, parkas, ponchos, sneakers, gloves, scarves, snow suits, mittens, aprons, down jackets, leather jackets, shorts, sweatpants, jeans, pants, knickers, socks, underwear, bathing suits and leg warmers ]. FIRST USE: 19700200. FIRST USE IN COMMERCE: 19700200.

IC 016. US 002 005 022 023 029 037 038 050. G & S [trading cards, posters, postcards, calendars, wrapping paper, paper gift boxes, paper stickers, paper napkins, paper towels, notepads, paper hats and greeting cards, books, posterbooks and magazines relating to football]. FIRST USE: 19700900. FIRST USE IN COMMERCE: 19700900.

Filling Date:
1992-10-15
Registration Date:
1994-08-23
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

7

Serial Number:
73336708
Registration Number:
1295023
Word Mark:
7
Goods and Services:

IC 041. US 107. G & S ENTERTAINMENT SERVICES IN THE FORM OF PROFESSIONAL FOOTBALL GAMES AND EXHIBITIONS. FIRST USE: 19730818. FIRST USE IN COMMERCE: 19730818.

Filling Date:
1981-11-12
Registration Date:
1984-09-11
Current Basis:
1A
Owner:
New England Patriots LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). THE DRAWING IS A TWO-DIMENSIONAL REPRESENTATION OF THE MARK, WHICH CONSISTS OF THE DESIGN ELEMENTS AND COLOR COMBINATIONS APPEARING ON A THREE-DIMENSIONAL FOOTBALL UNIFORM WORN BY PLAYERS IN APPLICANT'S GAMES AND EXHIBITIONS.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

7

Serial Number:
73336707
Registration Number:
1230456
Word Mark:
7
Goods and Services:

IC 041. US 107. G & S Entertainment Services in the Form of Professional Football Games and Exhibitions. FIRST USE: 19730805. FIRST USE IN COMMERCE: 19730805.

Filling Date:
1981-11-12
Registration Date:
1983-03-08
Current Basis:
1A
Owner:
NEW ENGLAND PATRIOTS L.P.
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). THE DRAWING IS A TWO-DIMENSIONAL REPRESENTATION OF THE MARK, WHICH CONSISTS OF THE DESIGN ELEMENTS AND COLOR COMBINATIONS APPEARING ON A THREE-DIMENSIONAL FOOTBALL UNIFORM WORN BY PLAYERS IN APPLICANT'S GAMES AND EXHIBITIONS.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #6

Serial Number:
73002189
Registration Number:
995096
Goods and Services:

IC 041. US 107. G & S ENTERTAINMENT SERVICES IN THE FORM OF PROFESSIONAL FOOTBALL GAMES AND EXHIBITIONS. FIRST USE: 19700816. FIRST USE IN COMMERCE: 19700816.

Filling Date:
1973-09-27
Registration Date:
1974-10-08
Current Basis:
1A
Owner:
NEW ENGLAND PATRIOTS L.P.
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NEW ENGLAND PATRIOTS

Serial Number:
73002188
Registration Number:
995095
Word Mark:
NEW ENGLAND PATRIOTS
Goods and Services:

IC 041. US 107. G & S ENTERTAINMENT SERVICES IN THE FORM OF PROFESSIONAL FOOTBALL GAMES AND EXHIBITIONS. FIRST USE: 19710505. FIRST USE IN COMMERCE: 19710505.

Filling Date:
1973-09-27
Registration Date:
1974-10-08
Current Basis:
1A
Owner:
NEW ENGLAND PATRIOTS LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #7

Serial Number:
72400612
Registration Number:
948384
Goods and Services:

IC . US 107. G & S ENTERTAINMENT SERVICES-NAMELY, FOOTBALL EXHIBITIONS. FIRST USE: 19610909. FIRST USE IN COMMERCE: 19610909.

Filling Date:
1971-08-19
Registration Date:
1972-12-05
Current Basis:
1A
Owner:
NEW ENGLAND PATRIOTS LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

PATRIOTS

Serial Number:
72400611
Registration Number:
949536
Word Mark:
PATRIOTS
Goods and Services:

IC . US 107. G & S ENTERTAINMENT SERVICES-NAMELY, FOOTBALL EXHIBITIONS. FIRST USE: 19600205. FIRST USE IN COMMERCE: 19600205.

Filling Date:
1971-08-19
Registration Date:
1972-12-26
Current Basis:
1A
Owner:
NEW ENGLAND PATRIOTS LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

PATRIOTS

Serial Number:
72400609
Registration Number:
948574
Word Mark:
PATRIOTS
Goods and Services:

IC 038. US 038. G & S PUBLICATIONS-NAMELY, FOOTBALL PROGRAMS. FIRST USE: 19600713. FIRST USE IN COMMERCE: 19600713.

Filling Date:
1971-08-19
Registration Date:
1972-12-12
Current Basis:
1A
Owner:
NEW ENGLAND PATRIOTS LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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