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Denver Broncos Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by the Denver Broncos.

Please note: Gerben IP does not represent Denver Broncos. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
May 11, 2024

The Denver Broncos have competed in the National Football League since 1959, as a member of the AFC West division. In the beginning the team had little success, not having a winning season until 1973. Since, the team has become one of the most successful teams in the NFL and have had several members that have been inducted in the Pro Football Hall of Fame, such as, John Elway, Shannon Sharpe, and Terrell Davis.

In 1960, the team debuted with very flashy uniforms, sporting a white and mustard yellow jersey and brown helmets and pants. Two years later, they transitioned their colors to orange, blue and white. Other than transitioning from a royal blue to a navy, the team has stuck with the same color scheme. The team has called their color scheme “Orange Crush”, which they have filed a trademark for. The team’s mascot has also gone through some changes. Initially, the mascot was a ‘bucking bronco’, which has now evolved into a side head profile of the bronco. They have two mascots, Miles, and the live animal mascot, Thunder.

The Broncos have a rather conservative number of trademark filings that started in June of 1970. Like most NFL teams, they initially filed for their name, logos, and uniforms. Since they have made filings for BRONCOS and BRONCOS COUNTRY, as well as filings for their mascot name and their stadium salute, the ‘MILE HIGH SALUTE’.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Quick Links for Denver Broncos Trademarks
  1. Logo #1
  2. BRONCOS

Logo #1

Serial Number:
88839984
Registration Number:
Pending Application
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, organizing football exhibitions rendered live in a stadium and through the media of radio and television broadcasts. FIRST USE: 19970831. FIRST USE IN COMMERCE: 19970831.

Filling Date:
2020-03-19
Current Basis:
1A
Owner:
PDB Sports, Ltd.
Attorney of Record:
TIMOTHY J FEATHERS
Description of Mark:
(6) Where no drawing is possible, such as for sound. The mark is a sound. The mark consists of a sound mark featuring a crowd chanting the phrase "IN-COM-PLETE".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BRONCOS

Serial Number:
75898555
Registration Number:
2600031
Word Mark:
BRONCOS
Goods and Services:

IC 028. US 022 023 038 050. G & S TOYS AND SPORTING GOODS, NAMELY, PLUSH TOYS, STUFFED ANIMALS, PLAY FIGURES, [GOLF BALLS, GOLF BAGS, BOWLING BALLS, BOWLING BAGS, ] FOOTBALLS, BOARD GAMES RELATING TO FOOTBALL, CHRISTMAS TREE ORNAMENTS, BALLOONS, [ JIGSAW PUZZLES; ] ALL OF THE AFOREMENTIONED GOODS TO PROMOTE AN AFFILIATION OR ASSOCIATION WITH A PROFESSIONAL FOOTBALL TEAM. FIRST USE: 19700930. FIRST USE IN COMMERCE: 19700930.

Filling Date:
2000-01-19
Registration Date:
2002-07-30
Current Basis:
1A
Owner:
PDB Sports, Ltd.
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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