Dallas Cowboys Trademarks
Please note: Gerben IP does not represent Dallas Cowboys. This page is provided for informational purposes and reflects information available in public USPTO records.
March 20, 2024
The football team that competes in the NFL’s National Football Conference East division and calls Arlington, Texas home, is the Dallas Cowboys. They played their first season in 1960 in the Cotton Bowl Stadium. Since then they have played in the Texas Stadium and their current home, the AT&T Stadium. For 12+ years, the Cowboys have been listed as the most valued NFL team according to Forbes. In 2014, the Cowboys made the record books for a US sports team, generating $620 million in revenue. The NFL team has been commonly referred to as ‘America’s Team’, which the team has filed trademarks for, for its overwhelming revenue as well as their continued stadium sell-outs.
The infamous star logo of the Cowboys has been a staple since the inception of the franchise. The logo has gone through little change, except for adding a white line and blue border in 1964. The team also has made little change to their uniforms. The colors and look have gone essentially unchanged, only swapping the placement of the star logo and colors on the pants and jerseys.
The first trademark filing the team made was a cartoon figure of a Cowboys player riding a horse. Since, the Dallas Cowboys have filed for a plethora of trademarks, including their name, logos, uniforms, mascot, and fan clubs. The Cowboys have also filed for some of their concession stands, including CANTINA AZUL and COWBOY’S CORRAL.
Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.
IC 025. US 022 039. G & S Men's, women's and children's clothing and footwear, namely, hats, caps, visors, headbands, ear muffs, belts, wristbands, jerseys, t-shirts, tank tops, shorts, pajamas, golf shirts, sweaters, sweatshirts, jackets, neckties, braces, cloth bibs, coats, robes, raincoats, parkas, ponchos, sneakers, gloves, scarves, mittens, aprons, sweatpants, pants, socks, underwear, bathing suits. FIRST USE: 19750101. FIRST USE IN COMMERCE: 19750100.
IC 009. US 021 023 026 036 038. G & S Football helmets; downloadable software in the nature of mobile applications for displaying information relating to football exhibitions, football schedules, media guides, audio and visual recordings relating to football exhibitions, downloadable computer game and video game software, downloadable multimedia file containing artwork, text, audio, video, games, and internet web links relating to football exhibitions; downloadable electronic publications, namely, magazines and newsletters, all in the field of football; cell phone covers; decorative magnets; magnetially encoded charge cards; pre-recorded dvds featuring the sport of football, decorative light switch plate covers, recorded computer game software and disks, and mouse pads. FIRST USE: 19750100. FIRST USE IN COMMERCE: 19750100.
IC 014. US 002 027 028 050. G & S Jewelry, watches, clocks, tie pins made of precious metal, earrings, necklaces, bracelets, jewelry charms, rings, collectible coins, collectible coins of precious metal, pendants and keys chains made of precious metal. FIRST USE: 19750100. FIRST USE IN COMMERCE: 19750100.
IC 016. US 002 005 022 023 029 037 038 050. G & S Printed posters, printed calendars, printed trading cards, other than for games, printed magazines and newsletters relating to football, printed notepads, stickers, bumper stickers, pens and pencils, paper flags and printed paper pennants, and printed greeting cards; printed tickets to sports games and events, pencil cases, rub-on decorative transfers, note paper, pictorial prints, art prints, tissue paper, wrapping paper, paper table cloths, paper napkins, printed paper party invitations, paper party decorations, paper gift bags, paper gift boxes, collectible printed trading cards; plastic pages for holding tickets; plastic collectible trading card holders, photo stands, plastic pages for holding souvenir sports event programs; souvenir printed programs for sports events; money clips of precious metals. FIRST USE: 19750100. FIRST USE IN COMMERCE: 19750100.
IC 028. US 022 023 038 050. G & S Toys and sporting goods, namely, plush toys, stuffed toy animals, play figures, golf balls, golf bags, golf club covers, footballs, toy banks, board games relating to football, Christmas tree ornaments, toy trucks, billiard balls, dart boards, playing cards and miniature toy helmets. FIRST USE: 19750100. FIRST USE IN COMMERCE: 19750100.
IC 009. US 021 023 026 036 038. G & S Football helmets; downloadable software in the nature of mobile applications for displaying information relating to football exhibitions, football schedules, media guides, audio and visual recordings relating to football exhibitions, downloadable computer game and video game software, downloadable multimedia file containing artwork, text, audio, video, games, and internet web links relating to football exhibitions; downloadable electronic publications, namely, magazines and newsletters, all in the field of football; cell phone covers; decorative magnets; magnetically encoded charge cards; pre-recorded dvds featuring the sport of football, decorative light switch plate covers, recorded computer game software and disks, and mouse pads. FIRST USE: 19750100. FIRST USE IN COMMERCE: 19750100.
IC 016. US 002 005 022 023 029 037 038 050. G & S Printed tickets; posters, photographs and murals; cardboard packaging; event programs; magazines in the field of football. FIRST USE: 20200913. FIRST USE IN COMMERCE: 20200913.
IC 025. US 022 039. G & S Men's, women's and children's clothing, namely, headwear, T-shirts, tank tops, golf shirts, sweatshirts, jerseys. FIRST USE: 20200913. FIRST USE IN COMMERCE: 20200913.
IC 026. US 037 039 040 042 050. G & S Embroidered patches for clothing. FIRST USE: 20200913. FIRST USE IN COMMERCE: 20200913.
IC 038. US 100 101 104. G & S Television broadcasting services; television transmission services; cable television broadcasting; radio broadcasting; broadcasting of programs via the Internet; broadcasting of video and audio programming over the Internet; information transmission via electronic communications networks; transmission of information through video communication systems; broadcasting services and provision of telecommunication access to video and audio content provided via video on demand; streaming of audio material on the Internet; streaming of video material and podcasts on the Internet; electronic delivery of images and photos via a global computer network; media and entertainment services in the nature of electronic transmission of entertainment media content. FIRST USE: 20200913. FIRST USE IN COMMERCE: 20200913.
IC 041. US 100 101 107. G & S Education and entertainment services in the nature of professional football games and exhibitions; distribution of television programming to cable and satellite television systems; distribution of television programs for others. FIRST USE: 20200913. FIRST USE IN COMMERCE: 20200913.
IC 021. US 002 013 023 029 030 033 040 050. G & S Insulating sleeve holders for beverage cans. FIRST USE: 20170800. FIRST USE IN COMMERCE: 20170800.
IC 022. US 001 002 007 019 022 042 050. G & S Lanyards for holding badges, tickets, keys, whistles, and the like. FIRST USE: 20170800. FIRST USE IN COMMERCE: 20170800.
IC 024. US 042 050. G & S Plastic banners, Vinyl banners and textile banners. FIRST USE: 20170800. FIRST USE IN COMMERCE: 20170800.
IC 026. US 037 039 040 042 050. G & S Novelty buttons and Ornamental novelty buttons. FIRST USE: 20170800. FIRST USE IN COMMERCE: 20170800.
IC 025. US 022 039. G & S Wearing apparel, namely, shirts. FIRST USE: 20070600. FIRST USE IN COMMERCE: 20070600.
IC 009. US 021 023 026 036 038. G & S Decorative magnets; [ downloadable software in the nature of mobile applications for displaying information relating to football exhibitions, football schedules, media guides, audio and visual recordings relating to football exhibitions; downloadable computer game and video game software; downloadable multimedia file containing artwork, text, audio, video, games, and Internet web links relating to football exhibitions; downloadable electronic publications, namely, media guides, magazines, and newsletters, all in the field of football; pre-recorded DVDs featuring the sport of football; light switch covers; video and computer game software; mouse pads; ] protective covers and cases for cell phones, laptops [, and portable media players ]. FIRST USE: 19760000. FIRST USE IN COMMERCE: 19760000.
IC 014. US 002 027 028 050. G & S Clocks, jewelry, ornamental pins, [ bracelets, ] charms, [ earrings, jewelry box, ] key rings of precious metals, collectible coins, charms, pendants, necklaces. FIRST USE: 19760000. FIRST USE IN COMMERCE: 19760000.
IC 016. US 002 005 022 023 029 037 038 050. G & S Pencils, pens, [ clip boards, pictorial prints, art pictures, money clips,] notepads, [ paper weights, coasters of paper, flash cards, ] stickers, decals. FIRST USE: 19760000. FIRST USE IN COMMERCE: 19760000.
IC 024. US 042 050. G & S Fabric flags and banners, textile wall hangings, towels, place mats of textile material, table cloths not of paper, blanket throws, comforters, textile fabrics for use in making clothing and household furnishings. FIRST USE: 19680000. FIRST USE IN COMMERCE: 19680000.
IC 028. US 022 023 038 050. G & S Toys and sporting goods, namely, puzzles, [ wind socks, golf balls, ] balls for games, [ miniature toy helmets, ] board games, dart games, toy figurines, checkers sets, [ chess games, ] toy bank, [ beach ball, ] Christmas tree ornaments [ ; protective covers and cases for electronic and video game controllers and consoles ]. FIRST USE: 19680000. FIRST USE IN COMMERCE: 19680000.
IC 016. US 002 005 022 023 029 037 038 050. G & S [ Stationery, namely, postcards ]. FIRST USE: 20111000. FIRST USE IN COMMERCE: 20111000.
IC 025. US 022 039. G & S Headwear, namely, hats. FIRST USE: 20010000. FIRST USE IN COMMERCE: 20010000.
IC 041. US 100 101 107. G & S Providing facilities for sports exhibitions. FIRST USE: 19751123. FIRST USE IN COMMERCE: 19761107.
IC 041. US 100 101 107. G & S Providing information in the field of sports via the internet. FIRST USE: 19980000. FIRST USE IN COMMERCE: 19980000.
IC 041. US 100 101 107. G & S ENTERTAINMENT SERVICES IN THE NATURE OF SPORTS EXHIBITIONS, EXCEPT IN THE FIELD OF RACING. FIRST USE: 19780000. FIRST USE IN COMMERCE: 19780000.
IC 035. US 100 101 102. G & S On-line retail store services, and online mail order catalog services featuring clothing, athletic gear and equipment, novelty items, housewares, automotive accessories, printed material, photographs, calendars; Charitable services, namely, organizing and conducting volunteer programs and community service projects. FIRST USE: 19990000. FIRST USE IN COMMERCE: 19990000.
IC 038. US 100 101 104. G & S Providing computer bulletin boards and real-time chat sessions in the fields of athletics and athletic competitions; providing on-line electronic bulletin boards for transmission of messages among computer users concerning athletics and athletics competitions. FIRST USE: 19990000. FIRST USE IN COMMERCE: 19990000.
IC 041. US 100 101 107. G & S Education and entertainment services, namely, providing sports and entertainment information via a global computer network or a commercial on-line service; fan clubs; organization of sports and sports events in the nature of football; entertainment services provided during intervals at sporting events, namely, theatrical, musical, and multimedia performances, namely, live dance performances; arranging and organizing of football competitions, physical education programs; production of radio and video programs; on-line journals, namely, blogs featuring sports and sports events. FIRST USE: 19990000. FIRST USE IN COMMERCE: 19990000.
IC 025. US 022 039. G & S Clothing, namely, t-shirts and sweatshirts; headwear, namely, caps. FIRST USE: 20040300. FIRST USE IN COMMERCE: 20040300.
IC 041. US 100 101 107. G & S Entertainment services in the nature of personal appearances by a costumed mascot at football games and exhibitions, clinics, promotions, and other football-related events, special events, charity events and parties. FIRST USE: 19960000. FIRST USE IN COMMERCE: 19960000.
IC 041. US 100 101 107. G & S Entertainment services in the nature of personal appearances by a costumed mascot at football games and exhibitions, clinics, promotions, and other football-related events, special events, charity events and parties. FIRST USE: 19960000. FIRST USE IN COMMERCE: 19960000.
IC 011. US 013 021 023 031 034. G & S ELECTRIC NIGHT LIGHTS, LAMPS, AND BLINKING NOVELTY LIGHTS. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 014. US 002 027 028 050. G & S ORNAMENTAL PINS, JEWELRY, NECKLACES, CLOCKS AND WATCHES. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 025. US 022 039. G & S hats, caps, visors, headbands, gloves, shirts, t-shirts, polo shirts, shorts, pants, jackets, sweat suits, coats, sweatshirts, [ overalls,] girl cheerleader uniforms, infant apparel, namely, infant t-shirts, rompers, creepers, fleece sets comprising fleece tops and bottoms, jerseys, cheerleading sets comprising skirts, shirts and vests, infant and toddler one piece clothing, wind suits and pajamas, [masks, namely, sleep masks and ski masks, ] and ponchos. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 004. US 001 006 015. G & S CANDLES. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 016. US 002 005 022 023 029 037 038 050. G & S STICKERS, NOTE CARDS, PAPER WEIGHTS, AND PENS. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 018. US 001 002 003 022 041. G & S UMBRELLAS. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 020. US 002 013 022 025 032 050. G & S NON-METAL KEY RINGS, DECORATIVE NON-METALLIC ORNAMENTS, NAMELY, VEHICLE ANTENNA TOPPERS. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 024. US 042 050. G & S TOWELS, FABRIC FLAGS, AND COMFORTERS. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 009. US 021 023 026 036 038. G & S FOOTBALL HELMETS; TAPE RULERS. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 012. US 019 021 023 031 035 044. G & S LICENSE PLATE FRAMES; FITTED SUNSHADES FOR VEHICLES; FITTED TRAILER HITCH COVERS. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 020. US 002 013 022 025 032 050. G & S ACRYLIC DISPLAY CASES; PLASTIC NOVELTY LICENSE PLATES. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 021. US 002 013 023 029 030 033 040 050. G & S BEVERAGE GLASSWARE; NON-METAL PIGGY BANKS. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 027. US 019 020 037 042 050. G & S FLOOR MATS FOR VEHICLES. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 028. US 022 023 038 050. G & S TOY CARS, TOY BALLS, TOY HELMETS, FOOTBALLS, GOLF ACCESSORIES, NAMELY, BALLS, TEES, BALL MARKERS AND BALL REPAIR DEVICES, GOLF CLUB COVERS, DOLLS, [ SOCCER BALLS, DOMINOES ] AND TOY TRAINS. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 035. US 100 101 102. G & S Online retail store services featuring a wide variety of general merchandise products; promoting public awareness as to the need for community involvement in charities and charitable fundraising by hosting and sponsoring charity events; advertising services, namely, promoting the goods and services of others via a web site on the internet. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 036. US 100 101 102. G & S Charitable fundraising services; real estate investment, real estate mortgage brokerage and real estate brokerage services. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 038. US 100 101 104. G & S Providing multiple-user access to interactive computer databases in the fields of athletics and athletic competitions; providing computer bulletin boards and real-time chat rooms for transmission of messages among computer users in the field of athletics and athletic competitions. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 041. US 100 101 107. G & S Educational and entertainment services, namely, providing professional football games and exhibitions; providing sports and entertainment information via a global computer network or a commercial online service; fan clubs; organization of sports and sports events; entertainment services provided during intervals at sporting events, namely, theatrical, musical and multimedia performances; arranging and organizing of athletic competitions, physical educational instruction and training, production of radio and television programs; golf club services; providing entertainment in the nature of golf tournaments; sports camps; providing facilities for sports exhibitions; providing facilities for recreational activities; providing sports information via a web site on the internet. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000.
IC 016. US 002 005 022 023 029 037 038 050. G & S trading cards, posters, magazines relating to football,[ postcards,] calendars, [wrapping paper, paper gift boxes,] paper stickers, paper napkins,[ paper towels,] books relating to football,[ books of detachable posters relating to football,] notepads, [paper party hats and greeting cards]. FIRST USE: 19630900. FIRST USE IN COMMERCE: 19630900.
IC 025. US 022 039. G & S men's, women's and children's clothing [and footwear]; namely, [coaches caps, wool hats, painters caps], baseball caps, [visors, headbands, ear muffs,] [knit face masks], [belts, wristbands], T-shirts,[ tank tops, pajamas, golf shirts, sweaters,] sweatshirts,[ jackets, neckties, suspenders, ]cloth bibs, [jerseys, night shirts, coats, robes, raincoats, parkas, ponchos, sneakers, gloves, scarves, snow suits, mittens, aprons, down jackets, leather jackets, shorts, sweatpants, jeans, pants, knickers, socks, underwear, bathing suits] [and leg warmers]. FIRST USE: 19630900. FIRST USE IN COMMERCE: 19630900.
IC 016. US 002 005 022 023 029 037 038 050. G & S trading cards, posters, magazines and books regarding football, postcards, calendars, wrapping paper, paper gift boxes, paper stickers, paper napkins, [paper towels,] posterbooks, notepads, paper hats and greeting cards. FIRST USE: 19630900. FIRST USE IN COMMERCE: 19630900.
IC 025. US 022 039. G & S men's, women's and children's clothing and footwear; namely, coaches caps, wool hats,[ painters caps], baseball caps, visors, headbands, ear muffs,[ knit face masks,] belts, wristbands, T-shirts, tank tops, pajamas, golf shirts, sweaters, sweatshirts, jackets, neckties, braces, cloth bibs, jerseys, night shirts, coats, robes, raincoats, parkas, ponchos, sneakers, gloves, scarves, [ snow suits, ] mittens, aprons, down jackets, leather jackets, shorts, sweatpants, jeans, pants,[ knickers], socks, underwear, bathing suits [and leg warmers]. FIRST USE: 19630900. FIRST USE IN COMMERCE: 19630900.
IC 041. US 100 101 107. G & S ENTERTAINMENT SERVICES IN THE FORM OF FOOTBALL GAMES AND EXHIBITIONS. FIRST USE: 19600415. FIRST USE IN COMMERCE: 19600415.
IC 041. US 107. G & S Entertainment Services in the Form of Professional Football Games and Exhibitions. FIRST USE: 19640815. FIRST USE IN COMMERCE: 19640815.
IC 041. US 107. G & S Entertainment Services-Namely, Organizing and Conducting Professional Football Games and Exhibitions. FIRST USE: 19640815. FIRST USE IN COMMERCE: 19640815.
IC . US 107. G & S ENTERTAINMENT SERVICES-NAMELY, FOOTBALL EXHIBITIONS RENDERED LIVE IN STADIUMS AND THROUGH THE MEDIA OF RADIO AND TELEVISION BROADCAST. FIRST USE: 19620000. FIRST USE IN COMMERCE: 19630000.
IC . US 107. G & S ENTERTAINMENT SERVICES-NAMELY, FOOTBALL EXHIBITIONS RENDERED LIVE IN STADIUM AND THROUGH THE MEDIA OF RADIO AND TELEVISION BROADCASTS. FIRST USE: 19600401. FIRST USE IN COMMERCE: 19600401.
IC . US 107. G & S ENTERTAINMENT SERVICES-NAMELY, FOOTBALL EXHIBITIONS RENDERED LIVE IN STADIA AND THROUGH THE MEDIA OF RADIO AND TELEVISION BROADCASTS. FIRST USE: 19600415. FIRST USE IN COMMERCE: 19600415.
IC . US 107. G & S ENTERTAINMENT SERVICES-NAMELY, FOOTBALL EXHIBITIONS RENDERED LIVE IN STADIA AND THROUGH THE MEDIA OF RADIO AND TELEVISION BROADCASTS. FIRST USE: 19600415. FIRST USE IN COMMERCE: 19600415.