Britney Spears Trademarks
March 23, 2021
In the world of 2000’s pop music, few artists are as beloved or well known as Britney Spears. Having sold over 100 million albums worldwide with 70 million albums sold in the United States alone, Spears finds herself amongst an elite group of artists that helped define the music of that era. She also owns several registered trademarks with the United States Patent and Trademark Office.
Spears first got her start in show business at the age of 12 when she was cast as a Mouseketeer in the revival of The Mickey Mouse Club, acting alongside future stars Christina Aguilera, Justin Timberlake and Ryan Gosling. When the show was cancelled in 1996, Spears returned to her hometown of McComb, Mississippi where she quickly realized that her time in the spotlight wasn’t over and began sending demos to various record companies in hopes of landing a record deal. Spears eventually signed with Jive Records and began working on her debut.
At the age of 19, Spears’ breakout album “…Baby One More Time” was released to massive worldwide acclaim, selling over 17 million albums in 1999 alone. To date, Spears still holds the Guinness Book of World Records entry for best selling teen artist.
Throughout the 2000’s, Spears enjoyed continued success subsequent to the release of her debut, with hit albums, television & movie appearances, licensing deals, and more. In 2004, Spears collaborated with Elizabeth Arden to release her first perfume under the trademark “Curious” which has exceeded $1.5 billion in sales as of 2012. To date, Spears has released 19 fragrances, available in 90 countries the world over.
Spears has also allowed her trademarks and likeness to be used in collaborations with Pepsi, Skechers, and the dating app PlentyOfFish, where she is shown using the app’s website in her music video for the song “Hold It Against Me.”
In 2007, Spears’ trademark and image began to suffer after a series of highly publicized incidents began to dominate the American media landscape. These included several stints rehab, Spears shaving her head, multiple short-lived relationships, and physical attacks on paparazzi. Fearing for her safety, Spears’ father negotiated a conservatorship over her estate in 2008, which Spears has contested ever since.
The topic of Spears’ conservatorship is explored in depth in the wildly popular 2021 documentary “Framing Britney Spears.” In the film, we learn that Spears’ parents were determined to make her as big of a star as possible, with her father allegedly saying “My daughter’s going to be so rich, she’s gonna buy me a boat.” The film also focuses on the mistreatment of Spears by tabloid media, her romantic relationships, and the precarious nature of the conservatorship agreement for Spears, where she is shown to be competent and responsible enough to take care of her own affairs.
“Framing Britney Spears” enjoyed an outpour of support from Miley Cyrus, Kim Kardashian, Paris Hilton, Josh Gad, and Charlie Puth. Shortly after it aired, the hashtag #FreeBritney began to trend on Twitter and fans the world over voiced their support for Spears.
While Britney Spears hasn’t held on to the musical success of her past, there is no doubt that she still holds considerable public appeal and is ripe for a comeback.
IC 003. US 001 004 006 050 051 052. G & S Cosmetics; [ facial makeup, blushers, facial powders, eye makeup, face and body glitter, cosmetic compacts, lipstick, ] lip gloss, [ lotions and scrubs; skin moisturizers, skin conditioners, ] bath gels, [ skin highlighter, ] body fragrance sprays, body and hand lotions, body gels, shower gels, [ body powders, ] perfume, cologne, eau de toilette, eau de perfume, eau de cologne and toilette water. FIRST USE: 20050905. FIRST USE IN COMMERCE: 20050905.
IC 003. US 001 004 006 050 051 052. G & S Cosmetics; [ cosmetic and make up products, namely, makeup, facial makeup, blushers, facial powders, eye makeup, lip gloss; ] fragrance products, namely, perfume, eau de perfume; skin care products, namely, skin moisturizers [, skin conditioners, hand creams ] ; body and beauty care products, namely, body and beauty care preparations, bath gels, [ bath powders, body scrubs, body fragrances, ] body [ and hand ] lotions, shower gels [, body powders, body mask creams and lotions ]. FIRST USE: 20040900. FIRST USE IN COMMERCE: 20040900.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing a web site featuring musical performances, musical videos, related film clips, photographs, and other multimedia materials featuring music; entertainment services, namely, providing prerecorded music, information in the field of music, and commentary and articles about music, all on-line via a global computer network; on-line journals, namely, blogs featuring information in the fields of music, entertainment, comedy, fashion, beauty and modeling. FIRST USE: 20011231. FIRST USE IN COMMERCE: 20011231.
IC 038. US 100 101 104. G & S Streaming of audio, visual and audiovisual material via a global computer network. FIRST USE: 20011231. FIRST USE IN COMMERCE: 20011231.
IC 035. US 100 101 102. G & S On-line retail store services featuring music, apparel, general consumer merchandise, memorabilia, paper products, [ tour books, baby items, patches, temporary tattoos, ornamental and novelty buttons, magnets, posters, writing utensils, plush toys, mouse pads, photos, ] key rings, charm necklaces, bags, and mugs. FIRST USE: 20011231. FIRST USE IN COMMERCE: 20011231.
IC 009. US 021 023 026 036 038. G & S Phonograph records featuring music; [pre-recorded audio cassettes and] compact disc featuring music;[ pre-corded video tapes featuring music performances]. FIRST USE: 20011019. FIRST USE IN COMMERCE: 20011019.
IC 016. US 002 005 022 023 029 037 038 050. G & S posters. FIRST USE: 20011019. FIRST USE IN COMMERCE: 20011019.
IC 025. US 022 039. G & S Headwear; shirts; and T-shirts, sweatshirts. FIRST USE: 20011019. FIRST USE IN COMMERCE: 20011019.
IC 041. US 100 101 107. G & S [Entertainment services in the nature of live performances by a musical artist]. FIRST USE: 20011101. FIRST USE IN COMMERCE: 20011101.
IC 014. US 002 027 028 050. G & S jewelry, watches, and clocks. FIRST USE: 19990900. FIRST USE IN COMMERCE: 19990900.
IC 018. US 001 002 003 022 041. G & S backpacks, daypacks, handbags, purses, cosmetic and hair accessory pouches sold empty, and wallets. FIRST USE: 19990900. FIRST USE IN COMMERCE: 19990900.
IC 020. US 002 013 022 025 032 050. G & S [ inflatable furniture and ] photo plaques. FIRST USE: 19990900. FIRST USE IN COMMERCE: 19990900.
IC 026. US 037 039 040 042 050. G & S hair ornaments and accessory kits containing hair ornaments; ornamental novelty pins and ornamental novelty buttons. FIRST USE: 19991200. FIRST USE IN COMMERCE: 19991200.
IC 028. US 022 023 038 050. G & S bean dolls, dolls, doll playsets, toy stuffed animals, toy slide viewers; educational toys, namely, activity kits utilizing interchangeable design stickers, pre-cut materials of plastic and cardboard, and other materials. FIRST USE: 19991000. FIRST USE IN COMMERCE: 19991000.
IC 009. US 021 023 026 036 038. G & S phonograph records featuring music; pre-recorded audio cassettes and compact discs featuring music; pre-recorded video tapes featuring music performances. FIRST USE: 19981030. FIRST USE IN COMMERCE: 19981030.
IC 041. US 100 101 107. G & S entertainment services in the nature of live performances by a musical artist. FIRST USE: 19981030. FIRST USE IN COMMERCE: 19981030.