A Look at the Trademarks Filed by Nike

By Josh Gerben, Esq.

Published: July 30, 2024
Modified: September 10, 2026 Published: July 30, 2024 | Modified: September 10, 2026

In the 1960s, Phil Knight was a track athlete at the University of Oregon; alongside of his coach, Bill Bowerman, he launched a company called Blue Ribbon Sports in January of 1964. Blue Ribbon Sports originally functioned as a resale company for a Japanese running shoe manufacturer called Onitsuka Tiger.

The business partners sold many shoes at the college track meets and found moderate success within their first year. By 1965, their sales had nearly doubled, and by the next year, the first physical store opened in Santa Monica, California. By the following year, their warehouse and retail operations had extended to the East Coast.

Up until 1971, Blue Ribbon Sports was still functioning as a resale business—however, following the conclusion of their relationship with Onitsuka Tiger, the company was reborn as Nike and began manufacturing its own products. The name “Nike”, taken from the Greek goddess of victory by the same alias, was introduced alongside the iconic swoosh symbol.

The swoosh was designed by a graphic design student, Carolyn Davidson, who attended Portland State University. In order to fund her painting classes, she agreed to do freelance design work for Phil Knight–and her artistry resulted in the check-like mark the public knows so well today. The infamous logo became a federally registered trademark in the United States in 1974 and remains one of the most recognizable brand logos of all time.

By 1980, Nike dominated the athletic footwear market in the United States. As the company continued to expand, multiple advertising agencies introduced taglines as marketing strategies.

The most successful of these was “Just Do It”, which was first used in a 1988 ad campaign and is still a notable catchphrase associated with the brand today. This emblematic trio–the name Nike, the swoosh, and “Just Do It”–makes up the powerhouse branding that is not just instantly recognizable, but continues to embody the modern athlete that Nike exemplifies today.

Last updated on September 10, 2026. This list includes all pending trademark applications and active federal trademark registrations that are owned by Nike.

Please note: Gerben IP does not represent Nike. This page is provided for informational purposes and reflects information available in public USPTO records.

wdt_ID	wdt_created_by	wdt_created_at	wdt_last_edited_by	wdt_last_edited_at	Trademark	Serial Number	Registration Number
1					FLIGHTKNIT	50099296	pending
2					JUST DO IT	50086105	pending
3					SWOOSH	50086134	pending
4						50086918	pending
5					NIKE	50086128	pending
11					ACG PICKLEJUS	50068483	pending
12						50044550	pending
13						50028793	pending
15					GOATEK	50010343	pending
16					S.T. CHARGE	50004486	pending
17					1OFONE	99931912	pending
18					S.T. DYNAMITE	99859691	pending
19					HYBRID FLY	99863140	pending
20					NIKE PRO	99863142	pending
22					HYBRID RN	99863134	pending
23					SWOOSHFLY	99826570	pending
24					JUMPMAN	99826189	pending
25					TOMA	99821759	pending
26					ACG	99811641	pending
27					HYPERVENOM	99803315	pending
28						99785269	pending
29					PHANTOM	99776480	pending
30						99719800	pending
31					HYPERJOGGER	99722287	pending
32					HYPERJACKET	99722290	pending
33					NSW	99722277	pending
34					AIR RIFT	99722241	pending
35						99685643	pending
36					NIKE GRIND	99685691	pending
38						99673726	pending
39						99673728	pending
40					AF1	99651623	pending
41					RADICAL AIRFLOW	99647635	pending
42						99645090	pending
44					SWOOSH	99607517	pending
49					NIKE	99607524	pending
50						99607538	pending
51						99607513	pending
52					JUST DO IT	99607521	pending
53						99607511	pending
54					TECH FLEECE	99587168	pending
55					BO KNOWS	99523526	pending
56					NIKE MIND	99505727	pending
57					ALL VICTORIES START WITH TRAINING	99445444	pending
59						99400695	8145454
60						99358221	pending
61						99358155	pending
62					JORDAN VISIONEERING	99327655	pending
63						99271384	pending
64					FLYWEB	99231612	pending

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Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.