A Look at the Trademarks Filed by Nike

By Josh Gerben, Esq.

Published: July 30, 2024
Modified: April 27, 2026 Published: July 30, 2024 | Modified: April 27, 2026

In the 1960s, Phil Knight was a track athlete at the University of Oregon; alongside of his coach, Bill Bowerman, he launched a company called Blue Ribbon Sports in January of 1964. Blue Ribbon Sports originally functioned as a resale company for a Japanese running shoe manufacturer called Onitsuka Tiger.

The business partners sold many shoes at the college track meets and found moderate success within their first year. By 1965, their sales had nearly doubled, and by the next year, the first physical store opened in Santa Monica, California. By the following year, their warehouse and retail operations had extended to the East Coast.

Up until 1971, Blue Ribbon Sports was still functioning as a resale business—however, following the conclusion of their relationship with Onitsuka Tiger, the company was reborn as Nike and began manufacturing its own products. The name “Nike”, taken from the Greek goddess of victory by the same alias, was introduced alongside the iconic swoosh symbol.

The swoosh was designed by a graphic design student, Carolyn Davidson, who attended Portland State University. In order to fund her painting classes, she agreed to do freelance design work for Phil Knight–and her artistry resulted in the check-like mark the public knows so well today. The infamous logo became a federally registered trademark in the United States in 1974 and remains one of the most recognizable brand logos of all time.

By 1980, Nike dominated the athletic footwear market in the United States. As the company continued to expand, multiple advertising agencies introduced taglines as marketing strategies.

The most successful of these was “Just Do It”, which was first used in a 1988 ad campaign and is still a notable catchphrase associated with the brand today. This emblematic trio–the name Nike, the swoosh, and “Just Do It”–makes up the powerhouse branding that is not just instantly recognizable, but continues to embody the modern athlete that Nike exemplifies today.

Last updated on April 27, 2026. This list includes all pending trademark applications and active federal trademark registrations that are owned by Nike.

Please note: Gerben IP does not represent Nike. This page is provided for informational purposes and reflects information available in public USPTO records.

wdt_ID	wdt_created_by	wdt_created_at	wdt_last_edited_by	wdt_last_edited_at	Trademark	Serial Number	Registration Number
1						99785269	pending
2					PHANTOM	99776480	pending
3						99719800	pending
4					HYPERJOGGER	99722287	pending
5					HYPERJACKET	99722290	pending
11					NSW	99722277	pending
12					AIR RIFT	99722241	pending
13						99685643	pending
15					NIKE GRIND	99685691	pending
16						99673726	pending
17						99673728	pending
18					AF1	99651623	pending
19					RADICAL AIRFLOW	99647635	pending
20						99645090	pending
22					SWOOSH	99607517	pending
23					NIKE	99607524	pending
24						99607538	pending
25						99607513	pending
26					JUST DO IT	99607521	pending
27						99607511	pending
28					TECH FLEECE	99587168	pending
29					BO KNOWS	99523526	pending
30					NIKE MIND	99505727	pending
31					ALL VICTORIES START WITH TRAINING	99445444	pending
32						99400695	8145454
33					FOREVER KING	99361605	pending
34						99358221	pending
35						99358155	pending
36					JORDAN VISIONEERING	99327655	pending
38						99271384	pending
39					FLYWEB	99231612	pending
40					AERONODES	99231615	pending
41						99215134	pending
42					ZEGAMA	99204259	8094156
43						98640004	8073582
44					VAPORFLY	99162016	8058741
49					AIR	99128736	pending
50					FLYPLATE	99031771	7983425
51					PROTRO	98945728	pending
52					NIKE SWIFT	98931195	pending
53					AEROSWIFT	98811847	7859017
54					STRUCTURE	98797467	pending
55						98786392	7654644
56						98786387	7654643
57						98786390	7706441
59						98786393	7849944
60						98786391	7662822
61					G.T. HUSTLE	98774074	7887349
62					UPTEMPO	98774122	7887351
63					ROSHE	98774125	7887352

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Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.