
New Balance Trademarks
Please note: Gerben IP does not represent New Balance. This page is provided for informational purposes and reflects information available in public USPTO records.
September 21, 2023
New Balance is one of the largest sporting manufacturers in the world, with more than a century of corporate history. Despite intense competition from Nike and Adidas, the company has kept itself firmly in the game by producing comfortable and top-quality sneakers and clothing, some of which have been worn by iconic athletes.
New Balance operates globally, selling apparel and footwear in over 120 countries. However, it maintains a significant manufacturing presence in the U.K. and U.S. The multinational corporation is based in Boston, Massachusetts.
Let’s look into the company’s history, products, and trademarks.
New Balance Company History
New Balance was founded in 1906 by William J. Riley, an Irish immigrant. The company was incorporated as New Balance Arch Support Company, operating in the Boston area. It initially manufactured arch supports and other accessories that improve the fit of shoes.
The company’s first product was the flexible arch support, which featured three support points that provided greater shoe balance and comfort.
Reports suggest that Riley came up with the name “New Balance” after observing the chicken in his yard. He reportedly used a chicken leg in the office to demonstrate how his arch supports worked, explaining that the chicken’s three-pronged foot gave it perfect balance.
In 1927, Arthur Hall joined the company as a salesman. Seven years later, in 1934, he became a business partner. Shortly thereafter, the business was renamed “New Balance Athletic Shoe Company.” Later, in 1956, Hall sold his portion of the business to his daughter Eleanor and her husband, Paul Kidd.
Eleanor and her husband continued primarily selling arch supports until 1960 when they introduced the “Trackster.” It was the company’s first running shoe, sold in various widths. The “Trackster” quickly garnered popularity within the YMCA program, unofficially becoming the program’s official shoe.
The adoption of the “Trackster” running shoes started with college track teams at Massachusetts Institute of Technology (MIT), Boston University, and Tufts University. Other colleges and private high schools quickly followed suit, buying the New Balance Trackster for their cross-country teams.
New Balance relied on word-of-mouth marketing to drive sales, especially during sports fairs. As a result, sales were lackluster until 1972, when Jim Davis, the company’s current chairman, bought the company during that year’s Boston Marathon.
At the time of acquisition, New Balance only had six employees making thirty pairs of shoes daily, which were sold primarily through mail orders and a few U.S. retailers. The 1970s in Boston presented the opportunity for the company to expand, thanks to the cultural running boom.
In 2001, New Balance acquired P.F. Flyers, a canvas sneaker company. It would relaunch the brand in 2003. The following year, New Balance made another acquisition of Michigan-based Warrier Lacrosse, now rebranded Warrior Sports, and Warren.
In 2011, the company restructured, placing its Cobb Hill, Aravon, and Dunham brands under Drydock Footwear, its affiliate.
In 2015, New Balance’s parent partnered with Berkshire Partners to buy Rockport Shoe Company from the Adidas Group. The company combined it with its Drydock Footwear affiliate under the Rockport Group.
Rockport Group now housed Cobb Hill, Aravon, Rockport, and Dunham brands. In 2018, the Group went bankrupt and was sold.
New Balance entered the global soccer market in 2015. The company started its soccer business in 2012 through its subsidiary, Warrior Sports. It secured a $40-million-a-year sponsorship deal with Liverpool and later rebranded due to the global reach of the parent brand.
In February 2018, New Balance secured a sponsorship deal with the New York Mets. In November of the same year, the company signed an exclusive basketball shoe contract with NBA star, Kawhi Leonard.
In February 2020, New Balance struck a multi-year sponsorship deal with the NBA, launching its new line of Kawhi Leonard signature sneakers dubbed “Kawhi.”
New Balance Products
New Balance manufactures a range of apparel and shoes for athletes, runners, and non-athletes. These include:
- Running shoes – New Balance’s running shoes include its FuelCell and Fresh Foam lines. They’re named after the type of foam used on the soles.
- Basketball shoes – The company manufactures, markets, and sells a line of “Kawhi” shoes branded by NBA star Kawhi Leonard. The first version was called “Omn1s.”
- Baseball shoes – New Balance sells baseball shoes, described as runner’s shoes with spikes. The shoes feature an underfoot designed to relieve pressure from spikes.
- Skateboarding shoes – New Balance operates a skateboarding shoe brand called New Balance Numeric, whose shoes are distributed by Black Box Distribution.
- Everyday Sneakers – New Balance runs a “Made in USA” line of everyday sneakers. It also has a “Made by Women” line of regular sneakers designed by women.
- Apparel – New Balance sells athletic apparel, including athletic socks, running caps, and water bottles.
New Balance Trademarks
New Balance has sought or obtained federal trademark registration for about 106 trademarks. These include “NBX,” “ACTEVA,” and “RUN YOUR WAY.”
In February of 1990, New Balance obtained federal trademark registration for “NBX.” The company uses the trademark for its footwear.
New Balance obtained federal trademark registration for “ACTEVA” on October 23, 2007, and uses the trademark for midsole elements consisting of ethyl vinyl acetate composition.
Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.
- Logo #1
- NUMERIC
- HEAT GRID
- SHUTTER SPEED
- SHAPE SHIELD
- Logo #2
- THOUGHTFULLY CRAFTED
- THOUGHTFULLY CRAFTED
- 550
- RUN YOUR WAY
- Logo #3
- THE TRACK AT NEW BALANCE
- THE TRACK AT NEW BALANCE
- THE TRACK AT NEW BALANCE
- BEYOND THE RUN
- NB
- N
- NEW BALANCE
- NB
- 327
- DYNASOFT
- ENERGY ARC
- N
- WE GOT NOW
- REALCHAIN
- 3 3 3 TRIPLECELL
- NEW BALANCE OMN1S
- Logo #4
- CLICK N BUY
- 990
- ALL COASTS
- FEARLESSLY INDEPENDENT
- NYC
- PACEIQ
- RUNIQ
- FUELCORE
- FUTURE OF FAST
- RUN FURTHER. RUN FASTER. RUN MORE. RUN ON. NB NEW BALANCE
- FUELCELL
- NEW BALANCE
- NB RUN HUB
- MYNB
- VAZEE
- MEMORY TOP
- NB ICE
- REVLITE
- WELL2GO
- N
- FRESH FOAM
- CUSH+
- 990
- MINIMUS
- NB MINIMUS
- ROCK STOP
- SURE-LACE
- N-FUSE
- 574
- NB PULSE
- STABILICORE
- NB
- NB
- NEW BALANCE
- ABZORB
- NBX
- N
- PF-FLYERS
- WALKING STRIKE PATH
- RAINIER
- ACTEVA
- NB
- RUN FASTER. JUMP HIGHER.
- NB
- Logo #5
- NB
- NEW BALANCE
- NB
- NLOCK
- NEW BALANCE
- NB
- AT
- AT TREAD
- Logo #6
- INSPORT
- N-ERGY
- TS2
- NEW BALANCE
- NB
- NEW BALANCE
- T-FRAME
- NB
- NEW BALANCE
- NDURANCE
- ROLLBAR
- ABZORB
- NBX
- ENCAP
- C-CAP
- N
- N
- NB
- NEW BALANCE
- POSTURE FOUNDATION
- PF
- P F FLYERS
- NB
- NEW BALANCE
- P F
IC 025. US 022 039. G & S Athletic footwear. FIRST USE: 20200418. FIRST USE IN COMMERCE: 20200418.
IC 025. US 022 039. G & S athletic footwear, shirts, sweatshirts, hats, and athletic wear. FIRST USE: 20070812. FIRST USE IN COMMERCE: 20070812.
IC 025. US 022 039. G & S Athletic apparel, namely, shirts, sweatshirts, pants, jackets, vests and hats.
IC 025. US 022 039. G & S Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, sports bras.
IC 025. US 022 039. G & S Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, sports bras.
IC 025. US 022 039. G & S Athletic apparel, namely, shirts, pants, jackets, hats and caps; Footwear. FIRST USE: 20191130. FIRST USE IN COMMERCE: 20191130.
IC 035. US 100 101 102. G & S Retail and online store services featuring athletic and lifestyle footwear, and athletic, sports, exercise, fitness clothing. FIRST USE: 20230621. FIRST USE IN COMMERCE: 20230621.
IC 025. US 022 039. G & S Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps.
IC 025. US 022 039. G & S footwear. FIRST USE: 19840000. FIRST USE IN COMMERCE: 19840000.
IC 025. US 022 039. G & S Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps.
IC 035. US 100 101 102. G & S retail and online store services featuring athletic and lifestyle footwear, and athletic, sports, exercise, fitness clothing.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20200418. FIRST USE IN COMMERCE: 20200418.
IC 042. US 100 101. G & S scientific research in the fields of biomechanics, kinesiology, and athletic shoe design. FIRST USE: 20220408. FIRST USE IN COMMERCE: 20220408.
IC 035. US 100 101 102. G & S concession stands featuring food; arranging and conducting business exhibitions for business purposes; retail store services featuring apparel, sports equipment, water bottles, stickers, and event merchandise. FIRST USE: 20220408. FIRST USE IN COMMERCE: 20220408.
IC 041. US 100 101 107. G & S entertainment services, namely, providing stadium facilities for sporting events, athletic competitions, concerts, broadcast productions, cultural events, and civic events; arranging and conducting sporting events and athletic competitions; leasing stadium facilities for sporting events, sports team practices and training, concerts, broadcast productions, cultural events, and civic events; leasing facilities for musical venues; providing training services in the fields of elite running, and track and field, to professional and amateur athletes. FIRST USE: 20220408. FIRST USE IN COMMERCE: 20220408.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing podcasts in the field of running and mental wellness; Educational and entertainment services, namely, a continuing program about running and mental wellness accessible by means of video and websites on computer networks; Providing on-line non-downloadable educational articles in the field of running and mental wellness; Entertainment services, namely, an ongoing series featuring running information and mental wellness information provided through web sites, audio and video podcasts, articles, social media, and online web series; Entertainment services, namely, providing video podcasts in the field of running and mental wellness; Entertainment services, namely, providing a web site featuring photographic, video and prose presentations featuring running and mental wellness; Educational and entertainment services, namely, a continuing program about running and mental wellness accessible by radio, television, satellite, audio, video and computer networks. FIRST USE: 20210713. FIRST USE IN COMMERCE: 20210713.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, computer programs featuring footwear, apparel, sports bags, sports equipment, sunglasses, water bottles, key chains and magnets for use in online virtual worlds.
IC 035. US 100 101 102. G & S Retail store services featuring virtual merchandise, namely, footwear, apparel, sports bags, sporting equipment, sunglasses, water bottles, key chains and magnets for use in online virtual worlds; online retail store services featuring virtual merchandise, namely, footwear, apparel, sports bags, sports equipment, sunglasses, water bottles, key chains and magnets for use in online virtual worlds.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual footwear, apparel, sports bags, sports equipment, sunglasses, water bottles, key chains and magnets for use in virtual environments created for entertainment purposes.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, computer programs featuring footwear, apparel, sports bags, and sports equipment for use in online virtual worlds.
IC 035. US 100 101 102. G & S Retail store services featuring virtual merchandise, namely, footwear, apparel, sports bags, and sporting equipment for use in online virtual worlds; online retail store services featuring virtual merchandise, namely, footwear, apparel, sports bags, and sports equipment for use in online virtual worlds.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual footwear, apparel, sports bags, and sports equipment for use in online virtual environments created for entertainment purposes.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, computer programs featuring footwear, apparel, sports bags, sports equipment, sunglasses, water bottles, key chains and magnets for use in online virtual worlds.
IC 035. US 100 101 102. G & S Retail store services featuring virtual merchandise, namely, footwear, apparel, sports bags, sporting equipment, sunglasses, water bottles, key chains and magnets for use in online virtual worlds; online retail store services featuring virtual merchandise, namely, footwear, apparel, sports bags, sports equipment, sunglasses, water bottles, key chains and magnets for use in online virtual worlds.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual footwear, apparel, sports bags, sports equipment, sunglasses, water bottles, key chains and magnets for use in virtual environments created for entertainment purposes.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20160101. FIRST USE IN COMMERCE: 20160101.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20200418. FIRST USE IN COMMERCE: 20200418.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20200701. FIRST USE IN COMMERCE: 20200701.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20220601. FIRST USE IN COMMERCE: 20220601.
IC 025. US 022 039. G & S Athletic footwear. FIRST USE: 20200418. FIRST USE IN COMMERCE: 20200418.
IC 025. US 022 039. G & S Athletic footwear; athletic apparel, namely, shirts, t-shirts, pants, jackets, jerseys, shorts, sweat shirts, hats. FIRST USE: 20190214. FIRST USE IN COMMERCE: 20190214.
IC 009. US 021 023 026 036 038. G & S Downloadable computer software for managing authenticity transactions using blockchain technology. FIRST USE: 20191017. FIRST USE IN COMMERCE: 20191017.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20190628. FIRST USE IN COMMERCE: 20190628.
IC 025. US 022 039. G & S footwear. FIRST USE: 20190731. FIRST USE IN COMMERCE: 20190731.
IC 025. US 022 039. G & S Athletic apparel, namely, shirts, t-shirts, pants, jackets, jerseys, sweat shirts, hats; athletic footwear. FIRST USE: 20190730. FIRST USE IN COMMERCE: 20190730.
IC 035. US 100 101 102. G & S Online retail store services featuring an expedited checkout and payment feature for clothing, accessories and footwear. FIRST USE: 20180725. FIRST USE IN COMMERCE: 20180725.
IC 036. US 100 101 102. G & S Financial services, namely, purchase and payment services in the nature of credit card and debit card processing services. FIRST USE: 20180725. FIRST USE IN COMMERCE: 20180725.
IC 025. US 022 039. G & S Footwear; Athletic footwear. FIRST USE: 19820101. FIRST USE IN COMMERCE: 19820101.
IC 025. US 022 039. G & S Clothing, namely, shirts, T-shirts, tank tops, pants, jackets, sweat shirts, hoodies, hats, baseball caps, socks, shorts and gloves; footwear. FIRST USE: 20181215. FIRST USE IN COMMERCE: 20181215.
IC 025. US 022 039. G & S Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; athletic footwear. FIRST USE: 20180101. FIRST USE IN COMMERCE: 20180110.
IC 025. US 022 039. G & S Footwear; athletic apparel, namely, shirts, t-shirts, tank tops, singlets, pants, jackets, sweat shirts, hoodies, hats, baseball caps, socks, shorts and gloves. FIRST USE: 20170915. FIRST USE IN COMMERCE: 20170922.
IC 009. US 021 023 026 036 038. G & S earbuds, headphones, earphones. FIRST USE: 20170106. FIRST USE IN COMMERCE: 20170106.
IC 009. US 021 023 026 036 038. G & S Smart watches. FIRST USE: 20170106. FIRST USE IN COMMERCE: 20170106.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20170601. FIRST USE IN COMMERCE: 20170608.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20170701. FIRST USE IN COMMERCE: 20170708.
IC 035. US 100 101 102. G & S Advertising, marketing and promotion services in the field of athletic footwear, in-store purchases, event creation; Arranging and conducting special events for business purposes; Arranging and conducting special events for commercial, promotional or advertising purposes; Online advertising and marketing services in the field of sport's events, including, digital, social, in-store POS, public reltaions, event creation; providing marketing and promotion of special events; Organisation of exhibitions and events for commercial or advertising purposes. FIRST USE: 20160310. FIRST USE IN COMMERCE: 20160317.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20170615. FIRST USE IN COMMERCE: 20170622.
IC 009. US 021 023 026 036 038. G & S smart watches. FIRST USE: 20170106. FIRST USE IN COMMERCE: 20170106.
IC 035. US 100 101 102. G & S Retail sporting goods stores. FIRST USE: 20160131. FIRST USE IN COMMERCE: 20160207.
IC 035. US 100 101 102. G & S Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes. FIRST USE: 20150520. FIRST USE IN COMMERCE: 20150527.
IC 025. US 022 039. G & S Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Footwear. FIRST USE: 20150701. FIRST USE IN COMMERCE: 20150701.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20140401. FIRST USE IN COMMERCE: 20140401.
IC 025. US 022 039. G & S Athletic apparel, namely, shirts [, pants, jackets, footwear, hats and caps, athletic uniforms; Athletic skirts; Athletic tights; Athletic uniforms ]. FIRST USE: 20130101. FIRST USE IN COMMERCE: 20130101.
IC 025. US 022 039. G & S Athletic footwear. FIRST USE: 20110101. FIRST USE IN COMMERCE: 20110101.
IC 025. US 022 039. G & S Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Athletic footwear. FIRST USE: 20130101. FIRST USE IN COMMERCE: 20130101.
IC 025. US 022 039. G & S Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Sweatshirts. FIRST USE: 19960101. FIRST USE IN COMMERCE: 19960101.
IC 025. US 022 039. G & S Athletic footwear. FIRST USE: 20140215. FIRST USE IN COMMERCE: 20140215.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20140401. FIRST USE IN COMMERCE: 20140408.
IC 025. US 022 039. G & S Athletic footwear. FIRST USE: 19900101. FIRST USE IN COMMERCE: 19900101.
IC 025. US 022 039. G & S Athletic footwear. FIRST USE: 20110101. FIRST USE IN COMMERCE: 20110101.
IC 025. US 022 039. G & S Athletic shoes. FIRST USE: 20100625. FIRST USE IN COMMERCE: 20100625.
IC 025. US 022 039. G & S Footwear; shock distribution plate sold as an integral component of footwear. FIRST USE: 20040101. FIRST USE IN COMMERCE: 20040101.
IC 026. US 037 039 040 042 050. G & S Shoe Laces. FIRST USE: 20070707. FIRST USE IN COMMERCE: 20070707.
IC 025. US 022 039. G & S Footwear, and component parts thereof. FIRST USE: 20061001. FIRST USE IN COMMERCE: 20061001.
IC 025. US 022 039. G & S Athletic footwear; Athletic shoes. FIRST USE: 19970101. FIRST USE IN COMMERCE: 19970101.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20091201. FIRST USE IN COMMERCE: 20091201.
IC 025. US 022 039. G & S Basketball sneakers; Sneakers; Shoe soles; Athletic shoes; Baseball shoes; Football shoes; Golf shoes; Gymnastic shoes; Leather shoes; Running shoes; Shoes; Soccer shoes; Tennis shoes; Track and field shoes; Training shoes. FIRST USE: 20090407. FIRST USE IN COMMERCE: 20090407.
IC 025. US 022 039. G & S Basketball sneakers; Sneakers; Button-front aloha shirts; Camp shirts; Dress shirts; Golf shirts; Knit shirts; Long-sleeved shirts; Night shirts; Open-necked shirts; Polo shirts; Rugby shirts; Shirts; Short-sleeved or long-sleeved t-shirts; Short-sleeved shirts; Sport shirts; Sports shirts; Sports shirts with short sleeves; Sweat shirts; T-shirts; Tee shirts; Triathlon clothing, namely, triathlon tights, triathlon shorts, triathlon singlets, triathlon shirts, triathlon suits; Wind shirts; Yoga shirts; Bermuda shorts; Board shorts; Boxer shorts; Fleece shorts; Gym shorts; Panties, shorts and briefs; Rugby shorts; Short trousers; Underwear, namely, boy shorts; Walking shorts; Capri pants; Cargo pants; Jogging pants; Lounge pants; Pants; Ski pants; Snow pants; Stretch pants; Sweat pants; Track pants; Waterproof jackets and pants; Wind pants; Yoga pants; Jackets; Light-reflecting jackets; Men and women jackets, coats, trousers, vests; Rain jackets; Ski jackets; Sports jackets; Wind-jackets; Athletic shoes. FIRST USE: 20070101. FIRST USE IN COMMERCE: 20070102.
IC 009. US 021 023 026 036 038. G & S Pedometers. FIRST USE: 20070301. FIRST USE IN COMMERCE: 20070301.
IC 010. US 026 039 044. G & S Blood pressure monitors, heart monitors to be worn during exercise, sport monitors, pulse rate monitors. FIRST USE: 20070301. FIRST USE IN COMMERCE: 20070301.
IC 014. US 002 027 028 050. G & S Watches, stop watches, chronographs for use as watches, watches for outdoor use. FIRST USE: 20070301. FIRST USE IN COMMERCE: 20070301.
IC 009. US 021 023 026 036 038. G & S Pedometers. FIRST USE: 20070501. FIRST USE IN COMMERCE: 20070501.
IC 010. US 026 039 044. G & S Blood pressure monitors, heart monitors to be worn during exercise, sport monitors, pulse rate monitors. FIRST USE: 20070501. FIRST USE IN COMMERCE: 20070501.
IC 014. US 002 027 028 050. G & S Watches, stop watches, chronographs for use as watches, watches for outdoor use. FIRST USE: 20070501. FIRST USE IN COMMERCE: 20070501.
IC 025. US 022 039. G & S Cushioning midsoles sold as components of footwear. FIRST USE: 19930518. FIRST USE IN COMMERCE: 19930518.
IC 025. US 022 039. G & S Clothing, namely, t-shirts, shorts, pants, jackets; footwear; headwear. FIRST USE: 20070101. FIRST USE IN COMMERCE: 20070701.
IC 025. US 022 039. G & S Athletic footwear. FIRST USE: 19770102. FIRST USE IN COMMERCE: 19770102.
IC 025. US 022 039. G & S FOOTWEAR. FIRST USE: 19570501. FIRST USE IN COMMERCE: 19570501.
IC 025. US 022 039. G & S Footwear. FIRST USE: 19951208. FIRST USE IN COMMERCE: 19951208.
IC 025. US 022 039. G & S Footwear. FIRST USE: 19810000. FIRST USE IN COMMERCE: 19810000.
IC 025. US 022 039. G & S Midsole elements comprised of ethyl vinyl acetate composition, sold as components of boots and shoes. FIRST USE: 20040101. FIRST USE IN COMMERCE: 20040101.
IC 025. US 022 039. G & S Footwear and clothing for men, women and children, namely, athletic shoes, walking shoes, boat shoes, aerobic dancing shoes, hiking shoes, climbing boots, work shoes and boots, sandals, slides, footwear, cushioning inserts for shoes, hats, caps, head bands, wrist bands, sweat bands, visors, T-shirts, tank shirts, polo shirts, crew shirts, sport shirts, singlets, sports tops, pullovers, sweaters, sweatshirts, sports bras, skirts, tennis dresses, tights, briefs, underwear, shorts, pants, jackets, vests, anoraks, running suits, all-weather suits, socks, belts and gloves. FIRST USE: 19740101. FIRST USE IN COMMERCE: 19740102.
IC 025. US 022 039. G & S Footwear. FIRST USE: 19910000. FIRST USE IN COMMERCE: 19910000.
IC 018. US 001 002 003 022 041. G & S All purpose sport bags, back packs, shoulder bags, hand bags, billfolds and wallets. FIRST USE: 20070801. FIRST USE IN COMMERCE: 20070802.
IC 025. US 022 039. G & S Hats, caps, head bands, sweat bands, wrist bands, visors, shirts, T-shirts, tank shirts, sport shirts, singlets, sports tops, sports bras, tights, briefs, shorts, pants, jackets, running suits, all-weather suits, socks, belts, gloves, footwear, and cushioning inserts for shoes. FIRST USE: 20070801. FIRST USE IN COMMERCE: 20070802.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20030400. FIRST USE IN COMMERCE: 20030400.
IC 001. US 001 005 006 010 026 046. G & S Water repellent chemical compositions for clothing, fabric protectants for clothing, fabric protectants for footwear, stain repellents for clothing, stain repellents for footwear. FIRST USE: 20031001. FIRST USE IN COMMERCE: 20031001.
IC 003. US 001 004 006 050 051 052. G & S Cleaning preparations for use on clothing, laundry detergents, fabric softeners for domestic use, shoe whitener, saddle soap, spot remover, shoe conditioner spray. FIRST USE: 20031001. FIRST USE IN COMMERCE: 20031001.
IC 005. US 006 018 044 046 051 052. G & S disinfectants for clothing. FIRST USE: 20031001. FIRST USE IN COMMERCE: 20031001.
IC 001. US 001 005 006 010 026 046. G & S Water repellent chemical compositions for clothing, fabric protectants for clothing, fabric protectants for footwear, stain repellents for clothing, stain repellents for footwear. FIRST USE: 20031001. FIRST USE IN COMMERCE: 20031001.
IC 003. US 001 004 006 050 051 052. G & S Cleaning preparations for use on clothing, laundry detergents, fabric softeners for domestic use, shoe whitener, saddle soap, spot remover, shoe conditioner spray. FIRST USE: 20031001. FIRST USE IN COMMERCE: 20031001.
IC 005. US 006 018 044 046 051 052. G & S disinfectants for clothing. FIRST USE: 20031001. FIRST USE IN COMMERCE: 20031001.
IC 026. US 037 039 040 042 050. G & S Shoe laces. FIRST USE: 20031001. FIRST USE IN COMMERCE: 20031001.
IC 035. US 100 101 102. G & S Retail store, computerized online retailing and catalog mail order services featuring athletic, sports, exercise and fitness clothing, luggage and footwear; arranging and conducting trade show exhibitions in the field of athletics, sports, exercise and fitness. FIRST USE: 19740000. FIRST USE IN COMMERCE: 19830000.
IC 036. US 100 101 102. G & S Financial sponsorship of athletic teams, footrace marathons, athletic events, athletic matches and athletic tournaments. FIRST USE: 19820000. FIRST USE IN COMMERCE: 19820000.
IC 041. US 100 101 107. G & S Providing information in the field of athletics, sports, exercise and fitness via the Internet; Educational services, namely, providing incentives to amateur athletes to demonstrate excellence in the field of athletic competition through the issuance of monetary awards. FIRST USE: 19950913. FIRST USE IN COMMERCE: 19950913.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20020200. FIRST USE IN COMMERCE: 20020200.
IC 028. US 022 023 038 050. G & S Exercise equipment, namely, treadmills, elliptical trainers, and stationary pedal operated training apparatus to promote health and fitness. FIRST USE: 20040301. FIRST USE IN COMMERCE: 20040301.
IC 028. US 022 023 038 050. G & S Exercise equipment, namely, treadmills, elliptical trainers, and stationary pedal operated training apparatus to promote health and fitness. FIRST USE: 20040501. FIRST USE IN COMMERCE: 20040501.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20030100. FIRST USE IN COMMERCE: 20030100.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20030100. FIRST USE IN COMMERCE: 20030100.
IC 025. US 022 039. G & S ACTIVEWEAR, NAMELY, SHIRTS, SHORTS, PANTS, JACKETS, BRAS, AND RUNNING TIGHTS. FIRST USE: 20030600. FIRST USE IN COMMERCE: 20030600.
IC 025. US 022 039. G & S ACTIVEWEAR, NAMELY, SHIRTS, SHORTS, PANTS, JACKETS, BRAS, AND RUNNING TIGHTS. FIRST USE: 19860423. FIRST USE IN COMMERCE: 19860423.
IC 025. US 022 039. G & S Footwear. FIRST USE: 19980415. FIRST USE IN COMMERCE: 19980415.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20030901. FIRST USE IN COMMERCE: 20030901.
IC 001. US 001 005 006 010 026 046. G & S SHOE WATER REPELLENTS, NAMELY, WATERPROOFING CHEMICAL COMPOUNDS FOR SHOES MADE OF LEATHER. FIRST USE: 20031001. FIRST USE IN COMMERCE: 20031001.
IC 003. US 001 004 006 050 051 052. G & S CLEANER FOR USE ON SHOES, SHOE CONDITIONER CREAM, AND SHOE POLISH. FIRST USE: 20031001. FIRST USE IN COMMERCE: 20031001.
IC 005. US 006 018 044 046 051 052. G & S SHOE DEODORIZERS. FIRST USE: 20031001. FIRST USE IN COMMERCE: 20031001.
IC 001. US 001 005 006 010 026 046. G & S Shoe water repellents, namely, waterproofing chemical compounds for shoes made of leather. FIRST USE: 20031001. FIRST USE IN COMMERCE: 20031001.
IC 003. US 001 004 006 050 051 052. G & S Cleaner for use on shoes, shoe conditioner cream, and shoe polish. FIRST USE: 20031001. FIRST USE IN COMMERCE: 20031001.
IC 005. US 006 018 044 046 051 052. G & S Shoe deodorizers. FIRST USE: 20031001. FIRST USE IN COMMERCE: 20031001.
IC 026. US 037 039 040 042 050. G & S Shoe laces. FIRST USE: 20031001. FIRST USE IN COMMERCE: 20031001.
IC 035. US 100 101 102. G & S Retail store, computerized online retailing and catalog mail order services featuring athletic, sports, exercise and fitness clothing, luggage and footwear; arranging and conducting trade show exhibitions in the field of athletics, sports, exercise and fitness. FIRST USE: 19720000. FIRST USE IN COMMERCE: 19830000.
IC 036. US 100 101 102. G & S Financial sponsorship of athletic teams, footrace marathons, athletic events, athletic matches and athletic tournaments. FIRST USE: 19820000. FIRST USE IN COMMERCE: 19820000.
IC 041. US 100 101 107. G & S [ Providing information in the field of athletics, sports, exercise and fitness via the Internet; educational services, namely, providing incentives to amateur athletes to demonstrate excellence in the field of athletic competition through the issuance of monetary awards ]. FIRST USE: 19950913. FIRST USE IN COMMERCE: 19950913.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20031101. FIRST USE IN COMMERCE: 20031101.
IC 009. US 021 023 026 036 038. G & S Sunglasses, eyeglasses and eyeglass cases. FIRST USE: 20040101. FIRST USE IN COMMERCE: 20040101.
IC 009. US 021 023 026 036 038. G & S Sunglasses, eyeglasses and eyeglass cases. FIRST USE: 20040101. FIRST USE IN COMMERCE: 20040101.
IC 025. US 022 039. G & S Outsoles Sold as a [Components] * Component * Part of Footwear. FIRST USE: 19970901. FIRST USE IN COMMERCE: 19970901.
IC 025. US 022 039. G & S insole structures sold as components of footwear. FIRST USE: 19930730. FIRST USE IN COMMERCE: 19930730.
IC 025. US 039. G & S cushioning midsoles sold as components of footwear. FIRST USE: 19930518. FIRST USE IN COMMERCE: 19930518.
IC 025. US 022 039. G & S FOOTWEAR. FIRST USE: 19890306. FIRST USE IN COMMERCE: 19890306.
IC 025. US 039. G & S SOLES SOLD AS A COMPONENT OF SHOES. FIRST USE: 19840630. FIRST USE IN COMMERCE: 19840630.
IC 025. US 039. G & S SOLES SOLD AS A COMPONENT OF SHOES. FIRST USE: 19851101. FIRST USE IN COMMERCE: 19851101.
IC 025. US 039. G & S ATHLETIC FOOTWEAR. FIRST USE: 19790201. FIRST USE IN COMMERCE: 19790201.
IC 025. US 022 039. G & S Athletic Footwear. FIRST USE: 19770102. FIRST USE IN COMMERCE: 19770102.
IC 018. US 003. G & S Tote Bags. FIRST USE: 19770700. FIRST USE IN COMMERCE: 19770700.
IC 025. US 039. G & S Hats, Sweat Bands, Visors, Sport Shirts, Singlets, Running Shorts, Running Suits, All-Weather Suits, Recreational Tops and Shorts, Socks, Walking Shoes, Boat Shoes, Aerobic Dancing Shoes and Hiking Boots. FIRST USE: 19770300. FIRST USE IN COMMERCE: 19770300.
IC 018. US 003. G & S Tote Bags. FIRST USE: 19770700. FIRST USE IN COMMERCE: 19770700.
IC 025. US 039. G & S Hats, Sweat Bands, Visors, Sport Shirts, Singlets, Running Shorts, Running Suits, All-Weather Suits, Recreational Tops and Shorts, Socks, Walking Shoes, Boat Shoes, Aerobic Dancing Shoes and Hiking Boots. FIRST USE: 19770300. FIRST USE IN COMMERCE: 19770300.
IC 025. US 039. G & S Components of Footwear-Namely, Insoles and Parts Thereof. FIRST USE: 19330200. FIRST USE IN COMMERCE: 19820601.
IC 025. US 039. G & S Footwear. FIRST USE: 19820211. FIRST USE IN COMMERCE: 19820211.
IC 028. US 022. G & S Sporting Articles-Namely, Skates and Athletic Shoes. FIRST USE: 19820211. FIRST USE IN COMMERCE: 19820211.
IC 025. US 039. G & S Footwear, Athletic Shoes. FIRST USE: 19820211. FIRST USE IN COMMERCE: 19820211.
IC 028. US 022 023 038 050. G & S [ Sporting Articles-Namely, Skates ]. FIRST USE: 19820211. FIRST USE IN COMMERCE: 19820211.
IC 010. US 026 039 044. G & S [ ARCH SUPPORTS ]. FIRST USE: 19730000. FIRST USE IN COMMERCE: 19730000.
IC 025. US 022 039. G & S ATHLETIC SHOES, INSOLES, [ HEEL PADS, ] AND T-SHIRTS. FIRST USE: 19740000. FIRST USE IN COMMERCE: 19740000.
IC 010. US 026 039 044. G & S [ARCH SUPPORTS]. FIRST USE: 19720000. FIRST USE IN COMMERCE: 19720000.
IC 025. US 039. G & S ATHLETIC SHOES, INSOLES, [ HEEL PADS, ] AND T-SHIRTS. FIRST USE: 19510000. FIRST USE IN COMMERCE: 19510000.
IC 039. US 039. G & S FOOTWEAR, SPECIFICALLY RUBBER-SOLED CANVAS FOOTWEAR. FIRST USE: 19410515. FIRST USE IN COMMERCE: 19410515.