Trader Joe’s Trademarks
Please note: Gerben IP does not represent Trader Joe’s. This page is provided for informational purposes and reflects information available in public USPTO records.
April 19, 2024
Trader’s Joe is a chain of neighborhood grocery stores in the United States. The company is committed to providing customers with high-quality products at compelling prices.
The first Trader Joe’s store was opened in 1967 by the company’s founder Joe Coulombe. The company has grown from its first location in Pasadena, California, to over 530 stores nationwide.
Let’s look at the company’s history, products, and trademarks.
Trader Joe’s History
Trader Joe’s is named after the company’s founder, Joe Coulombe. The company started its operations in 1958, as a chain of convenience stores in the Los Angeles area. Its first name was Pronto Market.
Coulombe, however, felt that Pronto Market was too similar to the convenience store, 7-Eleven. Sensing that the competition might be too much, he rebranded and developed the idea of Trader Joe’s while on vacation in the Caribbean, drawing inspiration for his new store from two sources: the ongoing Tiki culture craze in the U.S. and the famous tiki-themed restaurant “Trader Vic’s.”
The first Trader Joe’s store opened in 1967 and the Pasadena location remains open to this day. In the first few decades it was operational, some Trader Joe’s stores offered fresh meat from butchers who’d leased space in-store, as well as sandwiches and freshly-cut cheese.
German entrepreneur Theo Albrecht bought Trader Joe’s in 1979 as a personal investment for his family. Albrecht was also the owner and CEO of Aldi Nord, another discount grocery chain more commonly known as Aldi.
John V. Shields succeeded Coulombe as CEO in 1987. Between 1990 and 2001, Trader Joe’s quintupled its stores and increased profits tenfold.
During his leadership, Trader Joe’s expanded its operations first into Arizona in 1993, then into the Pacific Northwest in 1995. Then, in 1996, the company opened its first stores on the East Coast, just outside of Boston.
In 2001, Dan Bane succeeded Shields as CEO, after Shields’ retirement.
Dan Bane continued to grow the company, with BusinessWeek reporting in February 2008, that the company had the highest sales of any grocer in the United States per square foot. Two years later, estimates showed the company made $1,750 in sales per square foot, double what Whole Foods, a rival company, could make.
Trader Joe’s Products
Trader Joe’s sells several products under its private labels. These products are often at a significant discount than brand-name equivalents. Brand-name suppliers are required not to publicize this business relationship.
Trader Joe’s private labels are often named according to the ethnicity of the food. For instance, the company has “Trader Jose’s” for Mexican food, “Baker Josef’s” for flours and bagels, “Trader Giotto’s” for Italian food, “Trader Joe-San’s” for Japanese food, “Trader Ming’s” for Asian food, “JosephsBrau” for beer, and “Traders Jacques” for French food and soaps.
Selling under private labels allows Trader Joe’s to skip the middle man and buy directly from local and international small-time vendors.
Unlike a typical grocery store that may stock up to 50,000 items, Trader Joe’s stores only stock about 4,000 items, with 80% of those items comprised of Trader Joe’s private label brands. Some of these products include gourmet foods, vegetarian foods, organic foods, unusual frozen foods, domestic and imported wine and beer as per local laws, imported foods, and “alternative” food items such as vegetarian and vegan options.
Another way that Trader Joe’s operating strategy differs from other larger grocery chains, is through its process of discontinuing products. The company typically adds new products weekly, so it must always make room for new items. Some of the reasons a product may be discontinued include the seasonality of the item, increased production costs, or poor sales.
Product selection and prices may also differ from store to store. Trader Joe’s often seeks to source ingredients for freshly-prepared items as close to the store as possible. This practice is often the reason for price fluctuations across stores, especially for freshly-prepared items.
Taxes, state laws, distribution costs, and deposit requirements also influence pricing across locations.
Trader Joe’s Trademarks
Trader Joe’s has obtained or sought federal registration for about 90 trademarks. Some of the most notable ones include “POUND PLUS,” “REDUCED GUILT,” “CHIPS IN A PICKLE,” “JUST THE LOBSTERS,” and “SOCIAL SNACKERS.”
Trader Joe’s obtained federal trademark registration for “POUND PLUS” on April 14, 1998. The company uses the trademark for its chocolate products.
The company also obtained a federal trademark registration for “REDUCED GUILT” on June 24, 2008. Trader Joe’s uses the trademark for its potato and wheat-based snack foods.
Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.
- TRADER JOE'S PRONTO
- NUTS ABOUT ELOTE MIX
- UNEXPECTED CHEDDAR
- TRADER JOE'S CONTEMPLATES INNER PEAS
- TINY FRUITY CUTIES
- TREK MIX
- REAR ADMIRAL JOSEPH'S ORIGINAL LONDON DRY GIN
- THE SHELL HOUSE
- RUM OF THE GODS
- SOCIAL SNACKERS
- JUST THE LOBSTERS
- S'MASHING S'MORES
- THESE SPRINKLES WALK INTO A SANDWICH COOKIE
- A MIDSUMMER NIGHT'S CREAM
- 12 MINI MINT ICE CREAM MOUTHFULS
- CHICKEN DRUMMELLAS
- BAMBINO PIZZA
- PARMESAN PASTRY PUPS
- GARDEN PATCH
- TO THE POWER OF SEVEN
- CHOCOLATE PASSPORT
- SIMPLY NUTTY
- RAISES THE BAR
- ABC
- EVERYTHING AND THE ELOTE
- THIS COCONUT BRINGS CHOCOLATE ON A DATE BARS
- THESE PEANUTS GO ON A DATE BARS
- SOME ENCHANTED CRACKER
- WINE COUNTRY CHICKEN SALAD
- PATIO POTATO CHIPS
- CHIPS IN A PICKLE
- POPCORN IN A PICKLE
- AVOCADO'S NUMBER GUACAMOLE
- SCANDINAVIAN SWIMMERS
- JOE'S DINER
- VERSATILE SPIRIT
- CATS COOKIES FOR PEOPLE
- SUBLIME ICE CREAM SANDWICHES
- TEA TREE TINGLE
- HANDSOME CUT POTATO FRIES
- CRUCIFEROUS CRUNCH COLLECTION
- SYNERGISTICALLY SEASONED POPCORN
- MUSHROOM & COMPANY MULTIPURPOSE UMAMI SEASONING BLEND
- DUNKERS
- EVERYTHING BUT THE ELOTE
- THIS STRAWBERRY WALKS INTO A BAR
- THIS PUMPKIN WALKS INTO A BAR
- THIS MANGO WALKS INTO A BAR
- THIS FIG WALKS INTO A BAR
- THIS CRANBERRY WALKS INTO A BAR
- THIS BLUEBERRY WALKS INTO A BAR
- THIS APPLE WALKS INTO A BAR
- THIS PEACH WALKS INTO A BAR
- UNEXPECTED CHEDDAR
- EVERYTHING BUT THE BAGEL
- HOLD THE CONE
- EVERYTHING BUT THE BAGEL
- TRADER JOE'S
- TRADER JOE'S
- TRADER JOE'S SPECULOOS COOKIE BUTTER
- VODKA OF THE GODS
- VODKA OF THE GODS
- TRADER JOE'S
- TRADER JOE'S
- BLOCK WHITE
- BLOCK RED
- MISSION STREET
- GUMMY TUMMIES
- YOGURT SQUISHERS
- POWERBERRIES
- TRADER JOE'S CULINARY COMPENDIUM
- SIMPLER TIMES
- TRADER JOSE
- REDUCED GUILT
- JOE'S KIDS
- TRADER JOE'S FRENCH MARKET
- TRADER JOE'S
- TRADER JOE'S
- TRADER JOE'S
- POUND PLUS
- TRADER JOE'S
- TRADER JOE'S
- TRADER JOE'S
- TRADER JOE'S
- TRADER JOE'S
- TRADER JOE'S
- TRADER JOE'S
- FEARLESS FLYER
IC 035. US 100 101 102. G & S Retail grocery services.
IC 042. US 100 101. G & S Specialty grocery store services.
IC 029. US 046. G & S Snack mix consisting primarily of toasted corn, processed nuts, and processed pumpkin seeds, and also including pretzels.
IC 029. US 046. G & S Chicken sausages containing cheddar cheese; cheddar cheese spreads. FIRST USE: 20220509. FIRST USE IN COMMERCE: 20220509.
IC 029. US 046. G & S Vegetable based snack foods. FIRST USE: 20130400. FIRST USE IN COMMERCE: 20130400.
IC 030. US 046. G & S Ready-to-eat cereals. FIRST USE: 20230718. FIRST USE IN COMMERCE: 20230718.
IC 029. US 046. G & S Trail mix consisting primarily of processed nuts; Trail mix consisting primarily of processed nuts and dried fruit; Trail mix consisting primarily of processed nuts, seeds and dried fruit; Trail mix consisting primarily of processed nuts, dried fruit and chocolate; Trail mix consisting primarily of processed nuts and chocolate; Trail mix consisting primarily of processed nuts, wasabi coated nuts and wasabi peas; Trail mix consisting primarily of processed nuts, dried fruit, chocolate and peanut butter chips; Trail mix consisting primarily of processed nuts, dried fruit and chocolate covered fruit snacks; Trail mix consisting primarily of organic processed nuts and organic dried fruit; Trail mix consisting primarily of raw nuts and dried fruit; Trail mix consisting primarily of processed seasoned nuts and seasoned dried fruit; Trail mix consisting primarily of processed nuts, dried fruit, granola, and yogurt chips. FIRST USE: 20050500. FIRST USE IN COMMERCE: 20050500.
IC 033. US 047 049. G & S Gin. FIRST USE: 19930500. FIRST USE IN COMMERCE: 19930500.
IC 033. US 047 049. G & S Hard seltzer. FIRST USE: 20170700. FIRST USE IN COMMERCE: 20170700.
IC 033. US 047 049. G & S Rum. FIRST USE: 20120100. FIRST USE IN COMMERCE: 20120100.
IC 030. US 046. G & S Crackers. FIRST USE: 20100600. FIRST USE IN COMMERCE: 20100600.
IC 030. US 046. G & S Candy. FIRST USE: 20200600. FIRST USE IN COMMERCE: 20200600.
IC 030. US 046. G & S Chocolates, namely, chocolate based ready to eat candies. FIRST USE: 20100900. FIRST USE IN COMMERCE: 20100900.
IC 030. US 046. G & S Cookies. FIRST USE: 20200400. FIRST USE IN COMMERCE: 20200400.
IC 003. US 001 004 006 050 051 052. G & S Body lotion; hand lotion; skin lotion. FIRST USE: 19970900. FIRST USE IN COMMERCE: 19970900.
IC 030. US 046. G & S Ice cream sandwiches. FIRST USE: 20080400. FIRST USE IN COMMERCE: 20080400.
IC 029. US 046. G & S Frozen chicken, namely, breaded chicken. FIRST USE: 20131000. FIRST USE IN COMMERCE: 20131000.
IC 030. US 046. G & S Frozen pizza. FIRST USE: 19970900. FIRST USE IN COMMERCE: 19970900.
IC 030. US 046. G & S Frozen food, namely, beef franks wrapped in puff pastry. FIRST USE: 20170300. FIRST USE IN COMMERCE: 20170300.
IC 032. US 045 046 048. G & S Vegetable juice. FIRST USE: 20110600. FIRST USE IN COMMERCE: 20110600.
IC 032. US 045 046 048. G & S Fruit and vegetable juice. FIRST USE: 20141000. FIRST USE IN COMMERCE: 20141000.
IC 030. US 046. G & S Chocolate. FIRST USE: 20141200. FIRST USE IN COMMERCE: 20141200.
IC 029. US 046. G & S Nut-based snack bars featuring a chocolate coating. FIRST USE: 20160100. FIRST USE IN COMMERCE: 20160100.
IC 030. US 046. G & S Grain-based food bars also containing seeds. FIRST USE: 20160900. FIRST USE IN COMMERCE: 20160900.
IC 030. US 046. G & S Cocoa and nut butter based ready-to-eat food bars. FIRST USE: 20180800. FIRST USE IN COMMERCE: 20180800.
IC 029. US 046. G & S Yogurt dip. FIRST USE: 20210700. FIRST USE IN COMMERCE: 20210700.
IC 029. US 046. G & S Processed fruit and nut based food bars. FIRST USE: 20200900. FIRST USE IN COMMERCE: 20200900.
IC 029. US 046. G & S Processed fruit and nut based food bars. FIRST USE: 20180500. FIRST USE IN COMMERCE: 20180500.
IC 030. US 046. G & S Crackers. FIRST USE: 20070300. FIRST USE IN COMMERCE: 20070300.
IC 029. US 046. G & S Chicken salad. FIRST USE: 20160900. FIRST USE IN COMMERCE: 20160900.
IC 029. US 046. G & S Potato chips. FIRST USE: 20190600. FIRST USE IN COMMERCE: 20190600.
IC 029. US 046. G & S Potato chips. FIRST USE: 20210400. FIRST USE IN COMMERCE: 20210400.
IC 030. US 046. G & S Popcorn. FIRST USE: 20150900. FIRST USE IN COMMERCE: 20150900.
IC 029. US 046. G & S Guacamole. FIRST USE: 20031000. FIRST USE IN COMMERCE: 20031000.
IC 030. US 046. G & S Candy. FIRST USE: 20160100. FIRST USE IN COMMERCE: 20160100.
IC 030. US 046. G & S Frozen food, namely, macaroni and cheese. FIRST USE: 20060900. FIRST USE IN COMMERCE: 20060900.
IC 033. US 047 049. G & S Vodka. FIRST USE: 20150300. FIRST USE IN COMMERCE: 20150300.
IC 030. US 046. G & S Cookies. FIRST USE: 19971200. FIRST USE IN COMMERCE: 19971200.
IC 030. US 046. G & S Ice cream sandwiches. FIRST USE: 20071200. FIRST USE IN COMMERCE: 20071200.
IC 003. US 001 004 006 050 051 052. G & S Body wash, shampoo, and hair conditioner, all made of or in significant part of tea tree oil. FIRST USE: 20080800. FIRST USE IN COMMERCE: 20080800.
IC 029. US 046. G & S Frozen french fries. FIRST USE: 20110600. FIRST USE IN COMMERCE: 20110600.
IC 029. US 046. G & S Processed vegetables. FIRST USE: 20140200. FIRST USE IN COMMERCE: 20140200.
IC 030. US 046. G & S Popcorn. FIRST USE: 20200400. FIRST USE IN COMMERCE: 20200400.
IC 030. US 046. G & S Seasonings. FIRST USE: 20181200. FIRST USE IN COMMERCE: 20181200.
IC 030. US 046. G & S Cookies. FIRST USE: 20000312. FIRST USE IN COMMERCE: 20000312.
IC 030. US 046. G & S Seasonings. FIRST USE: 20200200. FIRST USE IN COMMERCE: 20200200.
IC 030. US 046. G & S Cereal bars. FIRST USE: 20021104. FIRST USE IN COMMERCE: 20021104.
IC 030. US 046. G & S Cereal bars. FIRST USE: 20120924. FIRST USE IN COMMERCE: 20120924.
IC 030. US 046. G & S Cereal bars. FIRST USE: 20160530. FIRST USE IN COMMERCE: 20160530.
IC 030. US 046. G & S Cereal bars. FIRST USE: 20030929. FIRST USE IN COMMERCE: 20030929.
IC 030. US 046. G & S Cereal bars. FIRST USE: 20131028. FIRST USE IN COMMERCE: 20131028.
IC 030. US 046. G & S Cereal bars. FIRST USE: 20030929. FIRST USE IN COMMERCE: 20030929.
IC 030. US 046. G & S Cereal bars. FIRST USE: 20021104. FIRST USE IN COMMERCE: 20021104.
IC 030. US 046. G & S Cereal bars. FIRST USE: 20210517. FIRST USE IN COMMERCE: 20210517.
IC 029. US 046. G & S Cheddar cheese. FIRST USE: 20110831. FIRST USE IN COMMERCE: 20110831.
IC 029. US 046. G & S Snack dips; Lox. FIRST USE: 20190520. FIRST USE IN COMMERCE: 20190520.
IC 030. US 046. G & S Ice cream. FIRST USE: 20110400. FIRST USE IN COMMERCE: 20110400.
IC 030. US 046. G & S Seasonings. FIRST USE: 20170100. FIRST USE IN COMMERCE: 20170100.
IC 033. US 047 049. G & S Distilled blue agave liquor. FIRST USE: 20181000. FIRST USE IN COMMERCE: 20181000.
IC 016. US 002 005 022 023 029 037 038 050. G & S General purpose paper and plastic bags, merchandise bags, grocery bags for use in food wrapping and packaging. FIRST USE: 19960101. FIRST USE IN COMMERCE: 19960101.
IC 018. US 001 002 003 022 041. G & S Food carrying bags, namely, reusable bags made from cloth or other textiles to carry products from grocery stores; All-purpose reusable carrying bags. FIRST USE: 19960101. FIRST USE IN COMMERCE: 19960101.
IC 035. US 100 101 102. G & S Retail grocery services. FIRST USE: 19960101. FIRST USE IN COMMERCE: 19960101.
IC 030. US 046. G & S spreads consisting primarily of biscuits or cookies. FIRST USE: 20111100. FIRST USE IN COMMERCE: 20111100.
IC 033. US 047 049. G & S Vodka. FIRST USE: 19670700. FIRST USE IN COMMERCE: 19670700.
IC 033. US 047 049. G & S Vodka. FIRST USE: 19670700. FIRST USE IN COMMERCE: 19670700.
IC 035. US 100 101 102. G & S Retail grocery services. FIRST USE: 19670101. FIRST USE IN COMMERCE: 19670101.
IC 035. US 100 101 102. G & S Retail grocery services. FIRST USE: 19670101. FIRST USE IN COMMERCE: 19670101.
IC 033. US 047 049. G & S Wine. FIRST USE: 20110418. FIRST USE IN COMMERCE: 20110418.
IC 033. US 047 049. G & S Wine. FIRST USE: 20110418. FIRST USE IN COMMERCE: 20110418.
IC 032. US 045 046 048. G & S Beer. FIRST USE: 20031202. FIRST USE IN COMMERCE: 20031202.
IC 030. US 046. G & S Candy. FIRST USE: 20081101. FIRST USE IN COMMERCE: 20081101.
IC 029. US 046. G & S Yogurts. FIRST USE: 20110118. FIRST USE IN COMMERCE: 20110118.
IC 030. US 046. G & S Chocolate covered fruit snacks. FIRST USE: 20091228. FIRST USE IN COMMERCE: 20091228.
IC 016. US 002 005 022 023 029 037 038 050. G & S Quick reference guides in the field of food and grocery items. FIRST USE: 20080324. FIRST USE IN COMMERCE: 20080324.
IC 032. US 045 046 048. G & S Beer. FIRST USE: 20080401. FIRST USE IN COMMERCE: 20080401.
IC 032. US 045 046 048. G & S Beer. FIRST USE: 20070529. FIRST USE IN COMMERCE: 20070529.
IC 029. US 046. G & S Potato-based snack foods, namely, potato chips. FIRST USE: 20070124. FIRST USE IN COMMERCE: 20070124.
IC 030. US 046. G & S Wheat-based snack foods, namely, crackers; pita chips. FIRST USE: 20070124. FIRST USE IN COMMERCE: 20070124.
IC 032. US 045 046 048. G & S Fruit juices. FIRST USE: 20030900. FIRST USE IN COMMERCE: 20030900.
IC 032. US 045 046 048. G & S FRUIT DRINKS AND FRUIT JUICES. FIRST USE: 20030801. FIRST USE IN COMMERCE: 20030801.
IC 032. US 045 046 048. G & S ale, beer, [ nonalcoholic malt beverage, non-alcoholic punch, ] non-alcoholic cocktail mixes, carbonated and non-carbonated soft drinks, colas, ginger ale, ginger beer, fruit flavored soft drinks, soft drinks flavored with tea, fruit juices, fruit juice concentrates, aerated fruit juices, fruit drinks, fruit nectars, [ fruit punch, ] sweet cider, lemonade, [ syrup for making lemonade, ] syrups and essences for use in making soft drinks, tomato juice, vegetable juices, aloe vera juice, sports drinks, mineral water, [ seltzer water, ] soda water, spring water, aerated water, drinking water, [ lithia water, ] mineral water, quinine water and table water. FIRST USE: 19781100. FIRST USE IN COMMERCE: 19930200.
IC 030. US 046. G & S artichoke sauce, bagels, bakery goods, baking powder, baking soda, barbecue sauce, biscuits, bran, bread, bread rolls, bread sticks, breakfast cereals, brioches, buns, burritos, cake mixes, cakes, candy, candy cake decorations, candy coated popcorn, candy mints, capers, caramel popcorn, caramels, cereal-based snack food, [ chalupas, ] cheese flavored puffed corn snacks, cheese sauce, cheesecake, chili powders, chili sauce, chocolate, chocolate chips, chocolate covered nuts, chocolate fondue, chocolate food beverages not being dairy-based or vegetable-based, chocolate powder, chocolate syrup, chocolate topping, chocolate truffles, chocolate-based filings for cakes and pies, chow mein noodles, chutney, cinnamon, cloves, cocoa, cocoa mixes, coffee, cones for ice cream, confectionery chips for baking, cookies, corn chips, corn curls, corn flakes, corn meal, corn syrup, couscous, cracker and cheese combinations, crackers, crepes, crumpets, crystallized ginger, curry, custard-based filings for cakes and pies, custards, danish pastries, dessert souffles, doughnuts, dried chili peppers, dumplings, eclairs, egg rolls, empanadas, enchiladas, fajitas, farina, flavored ices, flavoring syrup, flour, flour-based chips, food starch, frozen confections, frozen custards, frozen entrees consisting primarily of pasta or rice, frozen yogurt, fruit ice, fruit pies, gingerbread, glazed popcorn, gnocchi, grain or chicory based coffee substitutes, grain-based chips, grain-based food beverages, granola, granola-based snack bars, halvah, ham glaze, herb tea, herbal food beverages, honey, horseradish, hot chocolate, hot sauce, ice cream substitute, ice cream, kasha, ketchup, lasagna, licorice, macaroni, macaroni and cheese, macaroni salad, maple syrup, marinades, mayonnaise, meat pies, minced garlic, mincemeat pies, mixes for making bakery goods, molasses, muffins, mustard, non-medicated lozenges, noodles, nutmeg, oatmeal, pancake mixes, pancake syrup, pancakes, parfaits, pasta, pasta salad, pasta shells, pastries, peanut butter confectionery chips, pepper, pickle relish, pies, pizza, pizza sauce, popped popcorn, pot pies, powdered garlic, powdered ginger, preserved ginger, pretzels, processed cereals, processed grains, processed oats, processed popcorn, puddings, puffed corn snacks, quiche, ravioli, ready-to-eat cereal derived food bars, relish, rice, rice salad, rice-based snack foods, rolled oats, rusks, salad dressings, salsa, salt, sandwiches, sauces, seasonings, sherbet, snack mix consisting primarily of crackers and/or pretzels and/or candied nuts and/or popped popcorn, sorbet, soy sauce, soy-based ice cream substitute, spaghetti, spaghetti and meatballs, spaghetti sauce, spices, sugar, taco chips, taco shells, tamales, tartar sauce, tea, tea-based beverages with fruit flavoring, tomato sauce, tortilla chips, tortillas, vanilla, vinegar, wafers, waffles and wheat-based snack foods. FIRST USE: 19760200. FIRST USE IN COMMERCE: 19930200.
IC 029. US 046. G & S processed fruits, canned fruits, bottled fruits, dried fruits, preserved fruits frozen fruits, fruit chips, fruit paste, [ fruit pectin, fruit peels, fruit pulps, ] fruit rinds, fruit salads, fruit sauces, fruit topping, fruit-based snack food, fruit preserves and conserves, [ fruit-based filings for cakes and pies, ] fruit-based spreads, cut or sliced fresh fruits, applesauce, processed apples, processed apricots, banana chips, processed blueberries, processed cherries, [ maraschino cherries, processed lemons, processed oranges, processed peaches, processed peels, ] raisins, cranberry sauce, crystallized fruit, jams, jellies, lemon curd, marmalade, processed dates, processed artichokes, processed asparagus, processed avocados, processed beans, baked beans, dried beans, processed beets, processed olives, processed mushrooms, processed onions, processed peppers, processed pimientos, processed potatoes, processed tomatoes, canned soybeans, potato chips, yucca chips, cole slaw, dried soybeans, french fried potatoes, gherkins, guacamole, instant potatoes, lentils, [ onion rings, ] pickled vegetables, pickles, potato crisps, potato pancakes, [ preserved truffles, ] processed corn, salads (except macaroni, rice and pasta salad), sauerkraut, vegetable salads, processed vegetables, tomato paste, tomato puree, textured vegetable protein for use as a meat extender, tofu, processed pumpkin seeds, processed almonds, processed coconut, edible oils, peanut butter, nut butter, butter, butter substitutes, [ chocolate nut butter, ] cooking oil, processed edible seeds, [ rennet, ] candied fruit and candied fruit snacks and candied nuts, salad oil, processed nuts, tahini, vegetable oil, processed anchovies, processed clams, caviar, bacon, beef, corned beef, roast beef, bologna, chicken, [ chicken and dumplings, ] seafood, soups, bouillon, soup broth, soup mixes, chowder, clam juice, chili, chop suey, chow mein, [ processed crayfish, vegetable croquettes, ] fish, fish and chips, fish fillets, ham, hamburger meat, hot dogs, jerky, [ liver paste, ] luncheon meats, meat, meat substitutes, pate, pork, pork rinds, poultry, poultry substitutes, processed prawns, processed lamb, salami, salmon, mayonnaise-based sandwich spread, sardines, sausages, shellfish, processed shrimp, smoked salmon, lox, tunafish, turkey, veal, cream cheese, cheese, cheese spreads, cheese substitutes, cheese and cracker combinations, milk, half and half milk and cream mixture, non-dairy creamer, acidophilus milk, chocolate milk, cream, whey-based food beverages, soy-based food beverages used as a milk substitute, dairy-based food beverages, dairy-based chocolate food beverages, vegetable-based food beverages, vegetable-based chocolate food beverages, cottage cheese, dairy products (excluding ice cream, ice milk and frozen yogurt), dairy-based dips, dips (excluding salsa and other sauces used as dips), egg nog, egg substitute, eggs, margarine, margarine substitutes, sour cream substitutes, sour cream, whipping cream and yogurt, processed garlic. FIRST USE: 19770200. FIRST USE IN COMMERCE: 19930200.
IC 030. US 046. G & S chocolate. FIRST USE: 19881100. FIRST USE IN COMMERCE: 19930226.
IC 042. US 100 101. G & S retail store services in the field of specialty foods and beverages. FIRST USE: 19670800. FIRST USE IN COMMERCE: 19670800.
IC 031. US 046. G & S RAW NUTS, CAT FOOD AND DOG FOOD. FIRST USE: 19780400. FIRST USE IN COMMERCE: 19780400.
IC 033. US 047 049. G & S WINES, VODKA AND GIN. FIRST USE: 19670800. FIRST USE IN COMMERCE: 19670800.
IC 042. US 101. G & S SPECIALTY GROCERY STORE SERVICES. FIRST USE: 19670800. FIRST USE IN COMMERCE: 19670800.
IC 032. US 045 046 048. G & S FRUIT JUICES, VEGETABLE JUICES [ AND PAPAYA NECTAR ]. FIRST USE: 19801000. FIRST USE IN COMMERCE: 19801000.
IC 029. US 046. G & S [ SAFFLOWER OIL, ] DILL PICKLES, PINEAPPLE CHUNKS, FROZEN AND CANNED FISH, CHILI, BEEF SAUSAGE IN STICK FORM, SOUPS, CHOCOLATE MILK, PEANUT BUTTER AND POTATO CHIPS. FIRST USE: 19780200. FIRST USE IN COMMERCE: 19780200.
IC 030. US 046. G & S COFFEE, COFFEE BEANS, TEA, HONEY, CHOCOLATE, FLOUR, [ WHEAT BRAN, ] PASTRY AND MOLASSES. FIRST USE: 19800200. FIRST USE IN COMMERCE: 19800200.
IC 016. US 038. G & S FOOD AND WINE MAGAZINE. FIRST USE: 19850802. FIRST USE IN COMMERCE: 19851002.