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Taco Bell Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Taco Bell.
Updated:
January 14, 2021
Quick Links for Taco Bell Trademarks
  1. TACO BELL
  2. BELL STOP
  3. CANTINA
  4. GO MOBILE
  5. CRAVINGS PACK
  6. VEGGIE MODE
  7. TACO NIGHT
  8. TACO BELL
  9. TACO BELL
  10. WHIP FREEZE
  11. LIVE MÁS
  12. CRISPY TORTILLA CHEESE POPPERS
  13. TRIPLELUPA
  14. STEAK FIRECRACKER FRIES
  15. STEAL A BASE, STEAL A TACO
  16. POPPERPEÑO
  17. CRUNCHWRAP
  18. TACO BELL
  19. FOURTHMEAL
  20. S TACO BELL SUPREME
  21. TACO BELL SUPREME
  22. NACHOS BELLGRANDE
  23. TACO BELL
  24. LIVE MÁS
  25. YOUR DREAM ON OUR DIME
  26. TA.CO
  27. TACO BELL CANTINA
  28. TACO BELL
  29. QUESALUPA
  30. TACO BELL EXPLORE
  31. Logo #1
  32. TACO BELL
  33. CANTINA POWER MENU
  34. TACO BELL - WAKE UP - LIVE MÁS
  35. $1 CRAVINGS MENU
  36. HAPPIER HOUR
  37. LOADED GRILLERS
  38. TACO BELL LIVE MAS
  39. TACO BELL LIVE MAS
  40. DOLLAR CRAVINGS MENU
  41. LIVE MÁS
  42. HAPPIER HOUR
  43. WE WANT TACOS!
  44. WHO WANTS TACOS?
  45. TACO BELL
  46. Logo #2
  47. CRUNCHWRAP SUPREME
  48. CRUNCHWRAP
  49. THINK OUTSIDE THE BUN
  50. THINK OUTSIDE THE BUN TACO BELL
  51. DOUBLE DECKER
  52. Logo #3
  53. TACO BELL
  54. FEED THE BEAT
  55. Logo #4
  56. TACO BELL
  57. TACO BELL
  58. GORDITA BAJA
  59. GORDITA SUPREME
  60. YOU'LL LOVE IT OR WE'LL EAT IT
  61. Logo #5
  62. TACO BELL
  63. TACO BELL
  64. HOME ORIGINALS
  65. DOUBLE DECKER
  66. SOFT TACO SUPREME
  67. Logo #6
  68. TACO BELL
  69. TACO SUPREME
  70. TACO BELL
  71. THE BELL
  72. MEXIMELT
  73. MEXIMELT
  74. ENCHIRITO
  75. MEXIMELT
  76. SOFT TACO SUPREME
  77. Logo #7
  78. TACO BELL
  79. TACO BELL
  80. Logo #8
  81. BURRITO SUPREME
  82. TACO BELL
  83. TACO BELL
  84. TACO BELL
  85. TACO BELL

TACO BELL

Serial Number:
90281307
Registration Number:
Pending Application
Word Mark:
TACO BELL
Goods and Services:

IC 018. US 001 002 003 022 041. G & S Luggage.

IC 021. US 002 013 023 029 030 033 040 050. G & S Paper plates. FIRST USE: 20181030. FIRST USE IN COMMERCE: 20181030.

IC 025. US 022 039. G & S Socks; Halloween costumes. FIRST USE: 20190920. FIRST USE IN COMMERCE: 20190920.

IC 026. US 037 039 040 042 050. G & S Hair accessories, namely, hair scrunchies. FIRST USE: 20190820. FIRST USE IN COMMERCE: 20190820.

IC 028. US 022 023 038 050. G & S Card games.

Filling Date:
2020-10-27
Current Basis:
1A
Owner:
Taco Bell IP Holder, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BELL STOP

Serial Number:
90257847
Registration Number:
Pending Application
Word Mark:
BELL STOP
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20200821. FIRST USE IN COMMERCE: 20200821.

Filling Date:
2020-10-15
Current Basis:
1A
Owner:
Taco Bell IP Holder, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CANTINA

Serial Number:
90222457
Registration Number:
Pending Application
Word Mark:
CANTINA
Goods and Services:

IC 029. US 046. G & S Hash brown potatoes; sausage; bacon; potatoes; cheese dip; taco salad; french fries; pinto beans; refried beans; black beans; pico de gallo; guacamole; chili; prepared meat; dairy-based beverages; salads consisting primarily of fresh vegetables combined with meat or seafood and rice and beans; breakfast entrees consisting of eggs, meat, cheese and vegetables, all for consumption on or off the premises.

IC 030. US 046. G & S Tacos; burritos; tostados; enchiladas; quesadillas; nachos, taco salad; Mexican pizza; prepared fried flour confections; hot sauce; burrito bowls, consisting primarily of rice mixed with meats, cheeses, beans, and vegetables; combination enchiladas and burritos for consumption on or off the premises.

IC 043. US 100 101. G & S Restaurant services and carryout food services.

Filling Date:
2020-09-30
Current Basis:
1B
Owner:
Taco Bell IP Holder, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the wording "CANTINA" in a stylized font directly below a design of a tilted bell within a half oval.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GO MOBILE

Serial Number:
90144967
Registration Number:
Pending Application
Word Mark:
GO MOBILE
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable software in the nature of a mobile application for viewing restaurant menu and nutritional information, creating user accounts, ordering food, monitoring the status of food orders, finding restaurant locations, accessing information about restaurants and order history, receiving notifications about orders, receiving email and push notifications, and paying for orders.

IC 029. US 046. G & S Hash brown potatoes; sausage; bacon; potatoes; cheese dip; taco salad; french fries; pinto beans; refried beans; black beans; pico de gallo; guacamole; chili; prepared meat; dairy-based beverages; salads consisting primarily of fresh vegetables combined with meat or seafood and rice and beans; breakfast entrees consisting of eggs, meat, cheese and vegetables, all for consumption on or off the premises.

IC 030. US 046. G & S Tacos; burritos; tostados; enchiladas; quesadillas; nachos, taco salad; Mexican pizza; prepared fried flour confections; hot sauce; burrito bowls, consisting primarily of rice mixed with meats, cheeses, beans, and vegetables; combination enchiladas and burritos for consumption on or off the premises.

IC 043. US 100 101. G & S Restaurant services and carryout food services.

Filling Date:
2020-08-28
Current Basis:
1B
Owner:
Taco Bell IP Holder, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CRAVINGS PACK

Serial Number:
90104619
Registration Number:
6245606
Word Mark:
CRAVINGS PACK
Goods and Services:

IC 030. US 046. G & S Burritos; Tacos. FIRST USE: 20200521. FIRST USE IN COMMERCE: 20200521.

Filling Date:
2020-08-10
Registration Date:
2021-01-12
Current Basis:
1A
Owner:
Taco Bell IP Holder, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

VEGGIE MODE

Serial Number:
90022512
Registration Number:
Pending Application
Word Mark:
VEGGIE MODE
Goods and Services:

IC 030. US 046. G & S Tacos, tostadas, fajitas, burritos, quesadillas, tortillas, nachos, prepared entrees consisting primarily of rice, prepared fried flour tortilla confections, cinnamon confections, tortilla chips, salsa, all for consumption on or off the premises. FIRST USE: 20200312. FIRST USE IN COMMERCE: 20200312.

Filling Date:
2020-06-26
Current Basis:
1A
Owner:
Taco Bell IP Holder, LLC
Attorney of Record:
Taco Bell IP Holder, LLC
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TACO NIGHT

Serial Number:
90020989
Registration Number:
Pending Application
Word Mark:
TACO NIGHT
Goods and Services:

IC 029. US 046. G & S Cheese. FIRST USE: 20190100. FIRST USE IN COMMERCE: 20190100.

Filling Date:
2020-06-25
Current Basis:
1A
Owner:
Taco Bell IP Holder, LLC
Attorney of Record:
Taco Bell IP Holder, LLC
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
90000049
Registration Number:
Pending Application
Word Mark:
TACO BELL
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Compacts containing make-up; Contour powder; Cosmetic body scrubs for the lip; Eyeshadow palettes; Lip gloss.

IC 009. US 021 023 026 036 038. G & S Eyeglasses; Sunglasses; Blank USB flash drives. FIRST USE: 20190820. FIRST USE IN COMMERCE: 20190820.

IC 014. US 002 027 028 050. G & S Earrings; Necklaces. FIRST USE: 20190717. FIRST USE IN COMMERCE: 20190717.

IC 016. US 002 005 022 023 029 037 038 050. G & S Pens; Stickers; Adhesive note paper; Greeting cards; Notebooks; Pencils. FIRST USE: 20190501. FIRST USE IN COMMERCE: 20190501.

IC 018. US 001 002 003 022 041. G & S (Based on Use in Commerce) Umbrellas; Back packs; Duffel bags; Fanny packs(Based on Intent to Use) Handbags; Make-up bags sold empty. FIRST USE: 20200401. FIRST USE IN COMMERCE: 20200401.

IC 020. US 002 013 022 025 032 050. G & S (Based on Use in Commerce) Pillows(Based on Intent to Use) Toilet mirrors being hand-held mirrors. FIRST USE: 20181128. FIRST USE IN COMMERCE: 20181128.

IC 021. US 002 013 023 029 030 033 040 050. G & S (Based on Use in Commerce) Cookie cutters; Cookie stamps; Drinking glasses, namely, tumblers; Insulating sleeve holders for beverage cans; Paper plates; Reusable stainless steel water bottles sold empty; Champagne flutes(Based on Intent to Use) Drinking straws. FIRST USE: 20200401. FIRST USE IN COMMERCE: 20200401.

IC 024. US 042 050. G & S Beach towels; Textile tablecloths. FIRST USE: 20190430. FIRST USE IN COMMERCE: 20190430.

IC 025. US 022 039. G & S (Based on Use in Commerce) Bikinis; Hats; Sweatshirts; Baseball caps; Bathing suits; Button down shirts; Garter belts; Hoodies; Long-sleeved shirts; Swim trunks; Ties as clothing; Bow ties(Based on Intent to Use) Shoes. FIRST USE: 20200120. FIRST USE IN COMMERCE: 20200120.

IC 026. US 037 039 040 042 050. G & S Buttons; Ornamental adhesive patches for jackets. FIRST USE: 20200324. FIRST USE IN COMMERCE: 20200324.

IC 028. US 022 023 038 050. G & S Balloons; Golf balls; Puzzles; Swimming floats. FIRST USE: 20200324. FIRST USE IN COMMERCE: 20200324.

Filling Date:
2020-06-13
Current Basis:
1A
Owner:
Taco Bell IP Holder, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
88977683
Registration Number:
6082094
Word Mark:
TACO BELL
Goods and Services:

IC 014. US 002 027 028 050. G & S Ornamental enamel lapel pins. FIRST USE: 20180420. FIRST USE IN COMMERCE: 20180420.

IC 025. US 022 039. G & S T-shirts, tank tops, fleece tops, loungewear, headwear, socks, fashion tops, shorts, sleepwear, sweaters and jackets. FIRST USE: 20190501. FIRST USE IN COMMERCE: 20190501.

Filling Date:
2018-08-06
Registration Date:
2020-06-16
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WHIP FREEZE

Serial Number:
88802962
Registration Number:
6176985
Word Mark:
WHIP FREEZE
Goods and Services:

IC 032. US 045 046 048. G & S Frozen fruit-based beverages. FIRST USE: 20200521. FIRST USE IN COMMERCE: 20200521.

Filling Date:
2020-02-19
Registration Date:
2020-10-13
Current Basis:
1A
Owner:
Taco Bell IP Holder, LLC
Attorney of Record:
Taco Bell IP Holder, LLC
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "WHIP" in stylized font above "FREEZE" in block letters.
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

LIVE MÁS

Serial Number:
88802901
Registration Number:
Pending Application
Word Mark:
LIVE MÁS
Goods and Services:

IC 030. US 046. G & S Tacos, tostadas, fajitas, burritos, enchiladas, tortillas, nachos, prepared entrees consisting primarily of rice, Mexican Pizza, prepared fried flour tortilla confections, taco seasoning mix, taco shells, taco dinner kits consisting of taco shells, taco sauce and seasoning mix, tortilla chips, salsa, all for consumption on or off the premises.

IC 032. US 045 046 048. G & S Non-alcoholic fruit based beverages.

Filling Date:
2020-02-19
Current Basis:
1B
Owner:
Taco Bell IP Holder, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CRISPY TORTILLA CHEESE POPPERS

Serial Number:
88693971
Registration Number:
Pending Application
Word Mark:
CRISPY TORTILLA CHEESE POPPERS
Goods and Services:

IC 029. US 046. G & S Fried cheese curds.

Filling Date:
2019-11-15
Current Basis:
1B
Owner:
Taco Bell IP Holder, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRIPLELUPA

Serial Number:
88664132
Registration Number:
6092678
Word Mark:
TRIPLELUPA
Goods and Services:

IC 030. US 046. G & S Flatbread shell stuffed with ground beef, shredded cheese, and lettuce. FIRST USE: 20200312. FIRST USE IN COMMERCE: 20200312.

Filling Date:
2019-10-22
Registration Date:
2020-06-30
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

STEAK FIRECRACKER FRIES

Serial Number:
88656080
Registration Number:
Pending Application
Word Mark:
STEAK FIRECRACKER FRIES
Goods and Services:

IC 029. US 046. G & S French fries.

Filling Date:
2019-10-16
Current Basis:
1B
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

STEAL A BASE, STEAL A TACO

Serial Number:
88654864
Registration Number:
6029220
Word Mark:
STEAL A BASE, STEAL A TACO
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, providing entertainment-related information about giveaways and sports and entertainment-related competitions and contests; organizing and conducting sports contests and sweepstakes. FIRST USE: 20071031. FIRST USE IN COMMERCE: 20071031.

Filling Date:
2019-10-15
Registration Date:
2020-04-07
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
CATHY TANG
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

POPPERPEÑO

Serial Number:
88601870
Registration Number:
Pending Application
Word Mark:
POPPERPEÑO
Goods and Services:

IC 029. US 046. G & S French fries.

IC 030. US 046. G & S Chalupas; Tacos.

Filling Date:
2019-09-03
Current Basis:
1B
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CRUNCHWRAP

Serial Number:
88590319
Registration Number:
5961689
Word Mark:
CRUNCHWRAP
Goods and Services:

IC 030. US 046. G & S A tostada shell filled primarily with eggs and cheese inside a folded flour tortilla. FIRST USE: 20120531. FIRST USE IN COMMERCE: 20120531.

Filling Date:
2019-08-23
Registration Date:
2020-01-14
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
CATHY TANG
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
88585326
Registration Number:
6051763
Word Mark:
TACO BELL
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable software in the nature of a mobile application for viewing restaurant menu and nutritional information, creating user accounts, ordering food, monitoring the status of food orders, finding restaurant locations, accessing information about restaurants and order history, receiving notifications about orders, promotions and discounts, receiving email and push notifications, paying for orders, retrieving special offers, and administration of a customer loyalty program that provides customers with free and discounted menu items, coupons, gift certificates, prizes, and preferred access to restaurant goods and services. FIRST USE: 20141000. FIRST USE IN COMMERCE: 20141000.

Filling Date:
2019-08-20
Registration Date:
2020-05-12
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FOURTHMEAL

Serial Number:
88493414
Registration Number:
Pending Application
Word Mark:
FOURTHMEAL
Goods and Services:

IC 043. US 100 101. G & S Restaurant services.

Filling Date:
2019-06-28
Current Basis:
1B
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

S TACO BELL SUPREME

Serial Number:
88486262
Registration Number:
Pending Application
Word Mark:
S TACO BELL SUPREME
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable mobile application for administration of a customer loyalty program.

IC 035. US 100 101 102. G & S Administration of a customer loyalty program that provides customers with free and discounted menu items, coupons, gift certificates, prizes, and preferred access to restaurant goods and services.

Filling Date:
2019-06-24
Current Basis:
1B
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a tilted bell superimposed on a stylized letter "S" with the words "TACO BELL SUPREME" underneath.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL SUPREME

Serial Number:
88486142
Registration Number:
Pending Application
Word Mark:
TACO BELL SUPREME
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable mobile application for administration of a customer loyalty program.

IC 035. US 100 101 102. G & S Administration of a customer loyalty program that provides customers with free and discounted menu items, coupons, gift certificates, prizes, and preferred access to restaurant goods and services.

Filling Date:
2019-06-24
Current Basis:
1B
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NACHOS BELLGRANDE

Serial Number:
87586343
Registration Number:
5437137
Word Mark:
NACHOS BELLGRANDE
Goods and Services:

IC 030. US 046. G & S Nachos for consumption on or off the premises. FIRST USE: 19830323. FIRST USE IN COMMERCE: 19830323.

Filling Date:
2017-08-28
Registration Date:
2018-04-03
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
CATHY TANG
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
87392496
Registration Number:
5592983
Word Mark:
TACO BELL
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20161114. FIRST USE IN COMMERCE: 20161114.

Filling Date:
2017-03-30
Registration Date:
2018-10-30
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the wording "TACO BELL" in a stylized font in the color black. A design of a tilted bell in the color white with a purple interior appears above the wording "TACO BELL". The design of the bell appears within a purple half oval. The remainder of white in the drawing represents transparent background space and is not claimed as a feature of the mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

LIVE MÁS

Serial Number:
87135556
Registration Number:
5146760
Word Mark:
LIVE MÁS
Goods and Services:

IC 025. US 022 039. G & S T-shirts, jerseys, hooded sweatshirts, sweatshirts, shirts, knit shirts, polo shirts, hats, caps. FIRST USE: 20121231. FIRST USE IN COMMERCE: 20121231.

Filling Date:
2016-08-11
Registration Date:
2017-02-21
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

YOUR DREAM ON OUR DIME

Serial Number:
87080186
Registration Number:
5128967
Word Mark:
YOUR DREAM ON OUR DIME
Goods and Services:

IC 036. US 100 101 102. G & S Charitable foundation services, namely, charitable fundraising in the nature of collecting monetary donations for supporting youth-oriented organizations and inspiring young people to graduate from high school. FIRST USE: 20151105. FIRST USE IN COMMERCE: 20151105.

Filling Date:
2016-06-22
Registration Date:
2017-01-24
Current Basis:
1A
Owner:
Taco Bell Foundation, Inc.
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TA.CO

Serial Number:
86787497
Registration Number:
4964550
Word Mark:
TA.CO
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20150928. FIRST USE IN COMMERCE: 20150928.

IC 044. US 100 101. G & S Providing a website featuring information in the fields of nutrition and nutritional information about food. FIRST USE: 20150928. FIRST USE IN COMMERCE: 20150928.

Filling Date:
2015-10-14
Registration Date:
2016-05-24
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a stylized design of a tilted bell superimposed on an arced window that is partially shaded with "TA.CO" appearing below and within the border of the window. The black background is not claimed as a feature of the mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL CANTINA

Serial Number:
86743646
Registration Number:
5365441
Word Mark:
TACO BELL CANTINA
Goods and Services:

IC 043. US 100 101. G & S Restaurant and bar services. FIRST USE: 20150924. FIRST USE IN COMMERCE: 20150924.

Filling Date:
2015-09-01
Registration Date:
2017-12-26
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a stylized design of a tilted bell superimposed over a shaded design of an arced window above "TACO BELL" with "CANTINA" appearing between two ornamental brackets below.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
86479005
Registration Number:
4873041
Word Mark:
TACO BELL
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 19940228. FIRST USE IN COMMERCE: 19940228.

Filling Date:
2014-12-12
Registration Date:
2015-12-22
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a tilted magenta colored bell with dark purple shading and with a white outline and white highlighting stripe and with a yellow ball with dark purple shading in the interior of the bell, with a dark purple arch behind the bell, and the words "TACO BELL" underneath in dark purple, all against a white background.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

QUESALUPA

Serial Number:
86460192
Registration Number:
5037135
Word Mark:
QUESALUPA
Goods and Services:

IC 030. US 046. G & S Cooked foods consisting primarily of rice and containing meat, fish or poultry; chicken wrap sandwiches and chicken sandwiches; salsa, hot sauce; taco seasoning mix; taco shells; taco dinner kit consisting of taco shells, taco sauce and taco seasoning mix; tortilla chips; tacos; tostados; fajitas; burritos; enchiladas; tortillas; nachos; Mexican pizza; combination enchilada and burrito; fried flour tortilla confections; salads consisting primarily of rice combined with beans, a choice of chicken, meat or seafood and fresh vegetables; prepared entrees consisting primarily of rice; prepared fried flour tortilla confections, taco shells, cooked and prepared rice; prepared coffee and coffee based beverages, all for consumption on or off the premises. FIRST USE: 20160207. FIRST USE IN COMMERCE: 20160207.

Filling Date:
2014-11-20
Registration Date:
2016-09-06
Current Basis:
1A
Owner:
Taco Bell Corp.
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL EXPLORE

Serial Number:
86460091
Registration Number:
5073835
Word Mark:
TACO BELL EXPLORE
Goods and Services:

IC 035. US 100 101 102. G & S Administration of a customer loyalty program which provides sweepstakes, games and prizes. FIRST USE: 20151216. FIRST USE IN COMMERCE: 20151216.

Filling Date:
2014-11-20
Registration Date:
2016-11-01
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
86373850
Registration Number:
4682267
Goods and Services:

IC 043. US 100 101. G & S Restaurants, snack bars, cafes, canteens and fast-food outlets; preparing and serving food and drink for consumption on or off premises; catering services; Restaurant services, namely dine-in, and carryout services. FIRST USE: 19940228. FIRST USE IN COMMERCE: 19940228.

Filling Date:
2014-08-21
Registration Date:
2015-02-03
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of design of a tilted bell.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
86339768
Registration Number:
4780421
Word Mark:
TACO BELL
Goods and Services:

IC 029. US 046. G & S Hash brown potatoes, sausage, bacon, fried potatoes, cheese dip, taco salad, processed pinto beans, refried beans, processed black beans, guacamole, chili with and without beans, prepared meat, dairy-based beverages, salads consisting primarily of fresh vegetables combined with meat or seafood and beans, breakfast entrees consisting of eggs, meat, cheese and vegetables; prepared entrees being cooked foods, all containing primarily meats, fish or poultry; all the foregoing for consumption on and off the premises. FIRST USE: 19650101. FIRST USE IN COMMERCE: 19650101.

IC 030. US 046. G & S Chicken wraps and sandwiches; salsa, hot sauce; taco seasoning mix; taco shells; taco dinner kit consisting of taco shells, taco sauce and taco seasoning mix; tortilla chips; tacos; tostadas; fajitas; burritos; enchiladas; tortillas; nachos; Mexican pizza; combination enchilada and burrito; fried flour tortilla confections; salads consisting primarily of rice combined with beans, a choice of chicken, meat or seafood and fresh vegetables; prepared entrees consisting primarily of rice; prepared fried flour tortilla confections, cooked and prepared rice; prepared coffee and coffee based beverages; pico de gallo sauce; all for consumption on or off the premises. FIRST USE: 19650101. FIRST USE IN COMMERCE: 19650101.

IC 032. US 045 046 048. G & S Non-alcoholic, carbonated and non-carbonated fruit based beverages. FIRST USE: 20070802. FIRST USE IN COMMERCE: 20070802.

IC 043. US 100 101. G & S Restaurants, snack bars, cafes, canteens and fast-food outlets; preparing and serving food and drink for consumption on or off premises; catering services; Restaurant services, namely, dine-in, and carryout services. FIRST USE: 19680822. FIRST USE IN COMMERCE: 19680822.

Filling Date:
2014-07-17
Registration Date:
2015-07-28
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CANTINA POWER MENU

Serial Number:
86321359
Registration Number:
4909527
Word Mark:
CANTINA POWER MENU
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20140717. FIRST USE IN COMMERCE: 20140717.

Filling Date:
2014-06-26
Registration Date:
2016-03-01
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL - WAKE UP - LIVE MÁS

Serial Number:
86012884
Registration Number:
5068972
Word Mark:
TACO BELL - WAKE UP - LIVE MÁS
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20160810. FIRST USE IN COMMERCE: 20160810.

Filling Date:
2013-07-17
Registration Date:
2016-10-25
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words "TACO BELL WAKE UP LIVE MÁS" with a bell design and an accent on the "A".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

$1 CRAVINGS MENU

Serial Number:
85934889
Registration Number:
4465403
Word Mark:
$1 CRAVINGS MENU
Goods and Services:

IC 043. US 100 101. G & S Restaurant Services. FIRST USE: 20130418. FIRST USE IN COMMERCE: 20130418.

Filling Date:
2013-05-17
Registration Date:
2014-01-14
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HAPPIER HOUR

Serial Number:
85897539
Registration Number:
4651267
Word Mark:
HAPPIER HOUR
Goods and Services:

IC 032. US 045 046 048. G & S Non-carbonated, non-alcoholic frozen flavored beverages; flavored, non-alcoholic frozen carbonated and fruit-based beverages. FIRST USE: 20110819. FIRST USE IN COMMERCE: 20110819.

Filling Date:
2013-04-08
Registration Date:
2014-12-09
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LOADED GRILLERS

Serial Number:
85886300
Registration Number:
4468046
Word Mark:
LOADED GRILLERS
Goods and Services:

IC 030. US 046. G & S Rolled-up tortillas filled with potatoes; rolled-up tortillas filled with meat; rolled-up tortillas filled with chicken. FIRST USE: 20111117. FIRST USE IN COMMERCE: 20111117.

Filling Date:
2013-03-26
Registration Date:
2014-01-14
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

TACO BELL LIVE MAS

Serial Number:
85667020
Registration Number:
4923059
Word Mark:
TACO BELL LIVE MAS
Goods and Services:

IC 043. US 100 101. G & S Restaurant Services. FIRST USE: 20120227. FIRST USE IN COMMERCE: 20120227.

Filling Date:
2012-07-02
Registration Date:
2016-03-22
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of Bell design with the mark "TACO BELL" directly underneath and the slogan "LIVE MAS" written below "TACO BELL".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL LIVE MAS

Serial Number:
85667019
Registration Number:
4382469
Word Mark:
TACO BELL LIVE MAS
Goods and Services:

IC 043. US 100 101. G & S Restaurant Services. FIRST USE: 20120227. FIRST USE IN COMMERCE: 20120227.

Filling Date:
2012-07-02
Registration Date:
2013-08-13
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of Bell design with the mark "TACO BELL" underneath and the slogan "LIVE MAS" next to it.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DOLLAR CRAVINGS MENU

Serial Number:
85594246
Registration Number:
4764861
Word Mark:
DOLLAR CRAVINGS MENU
Goods and Services:

IC 043. US 100 101. G & S Restaurant Services. FIRST USE: 20130413. FIRST USE IN COMMERCE: 20130413.

Filling Date:
2012-04-11
Registration Date:
2015-06-30
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

LIVE MÁS

Serial Number:
85543233
Registration Number:
4243633
Word Mark:
LIVE MÁS
Goods and Services:

IC 043. US 100 101. G & S Restaurant Services. FIRST USE: 20120226. FIRST USE IN COMMERCE: 20120226.

Filling Date:
2012-02-15
Registration Date:
2012-11-13
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HAPPIER HOUR

Serial Number:
85415558
Registration Number:
4238926
Word Mark:
HAPPIER HOUR
Goods and Services:

IC 032. US 045 046 048. G & S Frozen and semi-frozen non-alcoholic fruit-based beverages. FIRST USE: 20110819. FIRST USE IN COMMERCE: 20110819.

Filling Date:
2011-09-06
Registration Date:
2012-11-06
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WE WANT TACOS!

Serial Number:
85287108
Registration Number:
4199451
Word Mark:
WE WANT TACOS!
Goods and Services:

IC 035. US 100 101 102. G & S Retail store services featuring tacos. FIRST USE: 20110101. FIRST USE IN COMMERCE: 20110401.

Filling Date:
2011-04-05
Registration Date:
2012-08-28
Current Basis:
1A
Owner:
Denver Taco Bell Restaurant AdvertisingAssociation Inc.
Attorney of Record:
JEFFREY M. QUICK
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

WHO WANTS TACOS?

Serial Number:
85166317
Registration Number:
4176380
Word Mark:
WHO WANTS TACOS?
Goods and Services:

IC 035. US 100 101 102. G & S Retail store services featuring tacos. FIRST USE: 20110101. FIRST USE IN COMMERCE: 20110101.

Filling Date:
2010-11-01
Registration Date:
2012-07-17
Current Basis:
1A
Owner:
Denver Taco Bell Restaurant AdvertisingAssociation Inc.
Attorney of Record:
JEFFREY M. QUICK
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
85063552
Registration Number:
4102936
Word Mark:
TACO BELL
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Magnetically encoded debit cards. FIRST USE: 20100408. FIRST USE IN COMMERCE: 20100408.

Filling Date:
2010-06-15
Registration Date:
2012-02-21
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a stylized bell design above the words "TACO BELL".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
85019885
Registration Number:
4295975
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20100518. FIRST USE IN COMMERCE: 20100518.

Filling Date:
2010-04-21
Registration Date:
2013-02-26
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a Bell design surrounded by a Mission window.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CRUNCHWRAP SUPREME

Serial Number:
78556132
Registration Number:
3102200
Word Mark:
CRUNCHWRAP SUPREME
Goods and Services:

IC 030. US 046. G & S tostada shell, beef, cheese, lettuce, tomato and sour cream inside a folded flour tortilla. FIRST USE: 20050302. FIRST USE IN COMMERCE: 20050302.

Filling Date:
2005-01-28
Registration Date:
2006-06-06
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CRUNCHWRAP

Serial Number:
78556098
Registration Number:
3108135
Word Mark:
CRUNCHWRAP
Goods and Services:

IC 030. US 046. G & S tostada shell, beef, cheese, lettuce, tomato and sour cream inside a folded flour tortilla. FIRST USE: 20050302. FIRST USE IN COMMERCE: 20050302.

Filling Date:
2005-01-28
Registration Date:
2006-06-20
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THINK OUTSIDE THE BUN

Serial Number:
78438355
Registration Number:
3020149
Word Mark:
THINK OUTSIDE THE BUN
Goods and Services:

IC 030. US 046. G & S Tacos, tostadas, fajitas, burritos, enchiladas, tortillas, nachos, taco salads, prepared entrees consisting primarily of rice, Mexican pizza, prepared fried flour tortilla confections, taco seasoning mix, taco shells, taco dinner kits consisting of taco shells, taco sauce and seasoning mix, tortilla chips, picante sauce, salsa, all for consumption on or off the premises. FIRST USE: 20011001. FIRST USE IN COMMERCE: 20011001.

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20011001. FIRST USE IN COMMERCE: 20011001.

Filling Date:
2004-06-21
Registration Date:
2005-11-29
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THINK OUTSIDE THE BUN TACO BELL

Serial Number:
78428509
Registration Number:
3020103
Word Mark:
THINK OUTSIDE THE BUN TACO BELL
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20011001. FIRST USE IN COMMERCE: 20011001.

IC 030. US 046. G & S [ Tacos, tostadas, fajitas, burritos, enchiladas, tortillas, nachos, taco salads, prepared entrees consisting primarily of rice, Mexican pizza, prepared fried flour tortilla confections, taco seasoning mix, taco shells, taco dinner kits consisting of taco shells, taco sauce and seasoning mix, tortilla chips, picante sauce, salsa, all for consumption on or off the premises ]. FIRST USE: 20011001. FIRST USE IN COMMERCE: 20011001.

Filling Date:
2004-06-02
Registration Date:
2005-11-29
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of The words THINK OUTSIDE THE BUN and the words TACO BELL along with a stylized bell design.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DOUBLE DECKER

Serial Number:
78190971
Registration Number:
2860026
Word Mark:
DOUBLE DECKER
Goods and Services:

IC 030. US 046. G & S Tacos for consumption on or off the premises. FIRST USE: 19950710. FIRST USE IN COMMERCE: 19950710.

Filling Date:
2002-12-04
Registration Date:
2004-07-06
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
77805701
Registration Number:
3736968
Goods and Services:

IC 043. US 100 101. G & S restaurant services and carry-out restaurant services. FIRST USE: 19770000. FIRST USE IN COMMERCE: 19770000.

Filling Date:
2009-08-17
Registration Date:
2010-01-12
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(6) Where no drawing is possible, such as for sound. The mark consists of the "bong" sound produced by striking a large bell once, with a fundamental pitch of approximately "e" below middle "c".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
77684266
Registration Number:
3676436
Word Mark:
TACO BELL
Goods and Services:

IC 036. US 100 101 102. G & S Charitable foundation services, namely, charitable fundraising in the nature of collecting donations in support of youth-oriented organizations and inspiring young people to graduate from high school. FIRST USE: 20080630. FIRST USE IN COMMERCE: 20080630.

Filling Date:
2009-03-05
Registration Date:
2009-09-01
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FEED THE BEAT

Serial Number:
77579341
Registration Number:
3735825
Word Mark:
FEED THE BEAT
Goods and Services:

IC 035. US 100 101 102. G & S Entertainment marketing services, namely, marketing, promotion and advertising for independent recording artists; promoting the sale of goods and services of others through promotional contests. FIRST USE: 20090421. FIRST USE IN COMMERCE: 20090421.

IC 041. US 100 101 107. G & S Entertainment services, namely, conducting contests; Providing links to websites of others featuring music and entertainment, performing artists and musical tours; Entertainment services, namely, providing a website featuring music, musical artists, and an online musical festival; Providing online information in the field of music and entertainment, performing artists and musical tours via the internet. FIRST USE: 20080900. FIRST USE IN COMMERCE: 20080900.

Filling Date:
2008-09-26
Registration Date:
2010-01-12
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #4

Serial Number:
77476663
Registration Number:
3629938
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20041031. FIRST USE IN COMMERCE: 20041031.

Filling Date:
2008-05-16
Registration Date:
2009-06-02
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a pink bell with purple shading and white highlights; the ringer inside the bell is yellow with purple shading; the background of the entire mark is translucent.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
77385078
Registration Number:
3501311
Word Mark:
TACO BELL
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 19951219. FIRST USE IN COMMERCE: 19951219.

Filling Date:
2008-01-31
Registration Date:
2008-09-16
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the words "TACO BELL" in purple.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
76474274
Registration Number:
2816454
Word Mark:
TACO BELL
Goods and Services:

IC 030. US 046. G & S Tacos, [ tostadas, fajitas, ] burritos, [ enchiladas, ] tortillas, nachos, taco salad, Mexican pizza, prepared fried flour tortilla confections, taco seasoning mix, taco shells, taco dinner kit consisting of taco shells, taco sauce and seasoning mix, tortilla chips, picanta sauce, salsa, all for consumption on or off the premises. FIRST USE: 19940228. FIRST USE IN COMMERCE: 19940228.

IC 043. US 100 101. G & S Restaurant Services. FIRST USE: 19940228. FIRST USE IN COMMERCE: 19940228.

Filling Date:
2002-12-04
Registration Date:
2004-02-24
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GORDITA BAJA

Serial Number:
75587119
Registration Number:
2470151
Word Mark:
GORDITA BAJA
Goods and Services:

IC 030. US 046. G & S Prepared Mexican "sandwich" filled with meat, various vegetables, cheese and salsa/sauce for consumption on and off the premises and sold exclusively through applicant's restaurant. FIRST USE: 19990122. FIRST USE IN COMMERCE: 19990122.

Filling Date:
1998-11-12
Registration Date:
2001-07-17
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GORDITA SUPREME

Serial Number:
75516818
Registration Number:
2323258
Word Mark:
GORDITA SUPREME
Goods and Services:

IC 030. US 046. G & S Prepared Mexican food consisting primarily of a flatbread filled with meat, various vegetables, cheese and salsa/sauces for consumption on and off the premises. FIRST USE: 19971229. FIRST USE IN COMMERCE: 19971229.

Filling Date:
1998-07-10
Registration Date:
2000-02-29
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

YOU'LL LOVE IT OR WE'LL EAT IT

Serial Number:
75276072
Registration Number:
2202207
Word Mark:
YOU'LL LOVE IT OR WE'LL EAT IT
Goods and Services:

IC 042. US 100 101. G & S restaurant services. FIRST USE: 19970720. FIRST USE IN COMMERCE: 19970720.

Filling Date:
1997-04-16
Registration Date:
1998-11-03
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #5

Serial Number:
75190609
Registration Number:
2105502
Goods and Services:

IC 029. US 046. G & S refried beans. FIRST USE: 19941100. FIRST USE IN COMMERCE: 19941100.

Filling Date:
1996-10-31
Registration Date:
1997-10-14
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
75190608
Registration Number:
2114014
Word Mark:
TACO BELL
Goods and Services:

IC 030. US 046. G & S tacos; burritos; tostadas; enchiladas; nachos, taco salads; Mexican pizza; prepared fried flour confections; combination enchiladas and burritos for consumption on or off the premises. FIRST USE: 19650000. FIRST USE IN COMMERCE: 19650000.

Filling Date:
1996-10-31
Registration Date:
1997-11-18
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
75190607
Registration Number:
2105501
Word Mark:
TACO BELL
Goods and Services:

IC 042. US 100 101. G & S restaurant services. FIRST USE: 19940228. FIRST USE IN COMMERCE: 19940228.

Filling Date:
1996-10-31
Registration Date:
1997-10-14
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HOME ORIGINALS

Serial Number:
75182288
Registration Number:
2191334
Word Mark:
HOME ORIGINALS
Goods and Services:

IC 029. US 046. G & S refried beans,[ black bean dip ]. FIRST USE: 19970601. FIRST USE IN COMMERCE: 19970601.

IC 030. US 046. G & S taco seasoning mix; taco shells; taco dinner kit consisting of taco shells, [ taco sauce and ] seasoning mix; soft taco dinner consisting of flour tortillas, [ taco sauce,] seasoning mix, [ hot sauce; bean burrito kit consisting of flour tortillas, refried beans, cheese sauce, salsa and hot sauce; ] nachos kit consisting of tortilla chips, salsa, cheese sauce and refried beans; tortilla chips, [ picante sauce, taco sauce, salsa con queso,] salsa and seasoning. FIRST USE: 19970601. FIRST USE IN COMMERCE: 19970601.

Filling Date:
1996-10-16
Registration Date:
1998-09-22
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DOUBLE DECKER

Serial Number:
75033357
Registration Number:
2090212
Word Mark:
DOUBLE DECKER
Goods and Services:

IC 030. US 046. G & S tacos for consumption on or off the premises. FIRST USE: 19950710. FIRST USE IN COMMERCE: 19950710.

Filling Date:
1995-12-15
Registration Date:
1997-08-19
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

SOFT TACO SUPREME

Serial Number:
75028599
Registration Number:
2031945
Word Mark:
SOFT TACO SUPREME
Goods and Services:

IC 030. US 046. G & S taco for consumption on or off the premises. FIRST USE: 19870522. FIRST USE IN COMMERCE: 19870522.

Filling Date:
1995-12-06
Registration Date:
1997-01-21
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #6

Serial Number:
75007805
Registration Number:
2006124
Goods and Services:

IC 042. US 100 101. G & S restaurant services. FIRST USE: 19940228. FIRST USE IN COMMERCE: 19940228.

Filling Date:
1995-10-18
Registration Date:
1996-10-08
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
74595903
Registration Number:
1924335
Word Mark:
TACO BELL
Goods and Services:

IC 042. US 100 101. G & S restaurant services and carryout food services. FIRST USE: 19651000. FIRST USE IN COMMERCE: 19651000.

Filling Date:
1994-11-07
Registration Date:
1995-10-03
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TACO SUPREME

Serial Number:
74475962
Registration Number:
1920011
Word Mark:
TACO SUPREME
Goods and Services:

IC 030. US 046. G & S tacos for consumption on or off the premises. FIRST USE: 19781012. FIRST USE IN COMMERCE: 19781012.

Filling Date:
1994-01-03
Registration Date:
1995-09-19
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
74383935
Registration Number:
1874786
Word Mark:
TACO BELL
Goods and Services:

IC 030. US 046. G & S taco seasoning mix, taco shells, taco dinner kit (consisting of taco shells, taco sauce and seasoning mix), tortilla chips, picante sauce and salsa. FIRST USE: 19930400. FIRST USE IN COMMERCE: 19930400.

Filling Date:
1993-04-29
Registration Date:
1995-01-17
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE BELL

Serial Number:
74213058
Registration Number:
1765386
Word Mark:
THE BELL
Goods and Services:

IC 042. US 100. G & S restaurant services. FIRST USE: 19910909. FIRST USE IN COMMERCE: 19910909.

Filling Date:
1991-10-17
Registration Date:
1993-04-13
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MEXIMELT

Serial Number:
74190785
Registration Number:
1691822
Word Mark:
MEXIMELT
Goods and Services:

IC 030. US 046. G & S tortilla filled with beef or chicken; melted cheeses; and Mexican style sauce for consumption on or off the premises. FIRST USE: 19880217. FIRST USE IN COMMERCE: 19880217.

Filling Date:
1991-08-01
Registration Date:
1992-06-09
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MEXIMELT

Serial Number:
74008826
Registration Number:
1615940
Word Mark:
MEXIMELT
Goods and Services:

IC 030. US 046. G & S TORTILLA FILLED WITH GROUND BEEF, MELTED CHEESES AND MEXICAN STYLE SAUCE FOR CONSUMPTION ON OR OFF THE PREMISES. FIRST USE: 19880217. FIRST USE IN COMMERCE: 19880217.

Filling Date:
1989-12-08
Registration Date:
1990-10-02
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ENCHIRITO

Serial Number:
73831363
Registration Number:
1597700
Word Mark:
ENCHIRITO
Goods and Services:

IC 030. US 046. G & S COMBINATION ENCHILADA AND BURRITO FOR CONSUMPTION ON OR OFF THE PREMISES. FIRST USE: 19700408. FIRST USE IN COMMERCE: 19700409.

Filling Date:
1989-10-16
Registration Date:
1990-05-22
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MEXIMELT

Serial Number:
73731582
Registration Number:
1528496
Word Mark:
MEXIMELT
Goods and Services:

IC 030. US 046. G & S TORTILLA FOR CONSUMPTION ON OR OFF THE PREMISES. FIRST USE: 19880217. FIRST USE IN COMMERCE: 19880217.

Filling Date:
1988-05-31
Registration Date:
1989-03-07
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SOFT TACO SUPREME

Serial Number:
73698650
Registration Number:
1551516
Word Mark:
SOFT TACO SUPREME
Goods and Services:

IC 030. US 046. G & S TACOS FOR CONSUMPTION ON OR OFF THE PREMISES. FIRST USE: 19870522. FIRST USE IN COMMERCE: 19870522.

Filling Date:
1987-12-02
Registration Date:
1989-08-08
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

Logo #7

Serial Number:
73490186
Registration Number:
1330236
Goods and Services:

IC 042. US 100. G & S Restaurant Services. FIRST USE: 19840206. FIRST USE IN COMMERCE: 19840206.

Filling Date:
1984-07-16
Registration Date:
1985-04-09
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
73483936
Registration Number:
1322739
Word Mark:
TACO BELL
Goods and Services:

IC 042. US 100. G & S Restaurant Services. FIRST USE: 19840206. FIRST USE IN COMMERCE: 19840206.

Filling Date:
1984-06-06
Registration Date:
1985-02-26
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
73483935
Registration Number:
1322738
Word Mark:
TACO BELL
Goods and Services:

IC 042. US 100. G & S Restaurant Services. FIRST USE: 19840206. FIRST USE IN COMMERCE: 19840206.

Filling Date:
1984-06-06
Registration Date:
1985-02-26
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #8

Serial Number:
73483934
Registration Number:
1322737
Goods and Services:

IC 042. US 100. G & S Restaurant Services. FIRST USE: 19840206. FIRST USE IN COMMERCE: 19840206.

Filling Date:
1984-06-06
Registration Date:
1985-02-26
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BURRITO SUPREME

Serial Number:
73069855
Registration Number:
1050189
Word Mark:
BURRITO SUPREME
Goods and Services:

IC 029. US 046. G & S PREPARED MEXICAN FOOD PRODUCT KNOWN AS A "BURRITO" CONTAINING MEAT, VEGETABLES AND DAIRY INGREDIENTS FOR CONSUMPTION ON OR OFF THE PREMISES. FIRST USE: 19750324. FIRST USE IN COMMERCE: 19750324.

IC 042. US 100 101. G & S [ RESTAURANT SERVICES ]. FIRST USE: 19750501. FIRST USE IN COMMERCE: 19750501.

Filling Date:
1975-11-24
Registration Date:
1976-10-12
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
72305764
Registration Number:
879582
Word Mark:
TACO BELL
Goods and Services:

IC . US 046. G & S FOOD INGREDIENTS AND SPECIFICALLY A TACO MIX. FIRST USE: 19651013. FIRST USE IN COMMERCE: 19651029.

Filling Date:
1968-08-22
Registration Date:
1969-10-28
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
72279691
Registration Number:
856207
Word Mark:
TACO BELL
Goods and Services:

IC . US 100. G & S RESTAURANT SERVICES. FIRST USE: 19640729. FIRST USE IN COMMERCE: 19660415.

Filling Date:
1967-09-05
Registration Date:
1968-09-03
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
TACO BELL IP HOLDER, LLC
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
72275965
Registration Number:
846432
Word Mark:
TACO BELL
Goods and Services:

IC . US 100. G & S RESTAURANT SERVICES. FIRST USE: 19640729. FIRST USE IN COMMERCE: 19660415.

Filling Date:
1967-07-13
Registration Date:
1968-03-19
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TACO BELL

Serial Number:
72223746
Registration Number:
820073
Word Mark:
TACO BELL
Goods and Services:

IC . US 100. G & S SERVICES RENDERED IN TRAINING, CONSULTING AND ADVISING RESTAURANT OPERATORS. FIRST USE: 19640615. FIRST USE IN COMMERCE: 19650430.

Filling Date:
1965-07-19
Registration Date:
1966-12-06
Current Basis:
1A
Owner:
TACO BELL IP HOLDER, LLC
Attorney of Record:
Cathy Tang
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE