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Michael Jordan Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Michael Jordan.

Please note: Gerben IP does not represent Michael Jordan. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
April 4, 2024

Michael Jordan, also well-known as MJ, is an ex-professional basketball player in the NBA. Since retiring from playing, he went on to be the principal owner of the Charlotte Hornets. MJ had a prolific career, playing 15 seasons, winning six NBA Championship, and each time getting named the NBA Finals MVP.

Jordan entered the NBA in 1984 as the third overall draft pick by the Chicago Bulls. He was considered a real entertainer as well as a great player, and he was quickly recognized for his slam dunks from the free throw line. This incredible skill earned him nicknames like “Air Jordan” and “His Airness.”

MJ was one of the most effectively marketed athletes, and he was featured in many product enforcements and even in the 1996 movie, Space Jam. Probably his most popular brand partnership is with Nike and his “Air Jordan” sneakers. The sneakers were introduced in 1984 and remain some of the most popular sneaker lines today. This marketing skill made Jordan the first billionaire in NBA history, and with a net worth of $2.1 billion, he is the fourth-richest African American.

Despite his amazing marketing tactics, Jordan’s trademark portfolio is relatively small. He owns the rights to his own name, and he registered his famous jersey number – 23 – for key chains, stickers, and other memorabilia. He expanded the 23 to bar and restaurant services, and registered for SolToro, his Mexican Restaurant in Connecticut, Michael Jordan’s Steak House, in Chicago, and the Michael Jordan Sports Café, also in Connecticut.

His trademark portfolio is lacking in that it doesn’t highlight his philanthropic ventures, including working with Make-A-Wish Foundation, the Michael Jordan Family Clinics, or his charitable organizations that donate to racial equality and natural disasters.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Quick Links for Michael Jordan Trademarks
  1. MJ23
  2. MICHAEL JORDAN'S STEAK HOUSE
  3. M.J MICHAEL JORDAN'S RESTAURANT
  4. MICHAEL JORDAN 23 SPORTCAFE
  5. MICHAEL JORDAN 23 SPORTCAFE
  6. MICHAEL JORDAN'S STEAK HOUSE
  7. MICHAEL JORDAN'S STEAK HOUSE
  8. 23
  9. 23
  10. MICHAEL JORDAN'S
  11. MICHAEL JORDAN

MJ23

Serial Number:
88570323
Registration Number:
6109266
Word Mark:
MJ23
Goods and Services:

IC 043. US 100 101. G & S Restaurant and bar services. FIRST USE: 20200207. FIRST USE IN COMMERCE: 20200207.

Filling Date:
2019-08-07
Registration Date:
2020-07-21
Current Basis:
1A
Owner:
JUMP 23 MANAGEMENT INCORPORATED
Attorney of Record:
Clay A. Tillack
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MICHAEL JORDAN'S STEAK HOUSE

Serial Number:
88387865
Registration Number:
5913323
Word Mark:
MICHAEL JORDAN'S STEAK HOUSE
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, t-shirts, sweatshirts, shirts, chefwear, namely, pants, hats and jackets. FIRST USE: 20060202. FIRST USE IN COMMERCE: 20060202.

Filling Date:
2019-04-16
Registration Date:
2019-11-19
Current Basis:
1A
Owner:
JUMP 23 MANAGEMENT INCORPORATED
Attorney of Record:
CLAY A. TILLACK
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a black rectangle, outlined in red, with the name "MICHAEL JORDAN'S" appearing in red letters, bordered with white. The words "STEAK HOUSE" appear in white letters below the name "MICHAEL JORDAN'S".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

M.J MICHAEL JORDAN'S RESTAURANT

Serial Number:
87321207
Registration Number:
5476507
Word Mark:
M.J MICHAEL JORDAN'S RESTAURANT
Goods and Services:

IC 043. US 100 101. G & S Restaurant, bar and catering services. FIRST USE: 20170717. FIRST USE IN COMMERCE: 20170717.

Filling Date:
2017-02-01
Registration Date:
2018-05-22
Current Basis:
1A
Owner:
JUMP 23 MANAGEMENT INCORPORATED
Attorney of Record:
CLAY A. TILLACK
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words "MICHAEL JORDAN'S RESTAURANT" underneath the stylized letters "MJ".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MICHAEL JORDAN 23 SPORTCAFE

Serial Number:
78805934
Registration Number:
3627003
Word Mark:
MICHAEL JORDAN 23 SPORTCAFE
Goods and Services:

IC 043. US 100 101. G & S Restaurant, bar and catering services. FIRST USE: 20011016. FIRST USE IN COMMERCE: 20011016.

Filling Date:
2006-02-02
Registration Date:
2009-05-26
Current Basis:
1A
Owner:
JUMP 23 MANAGEMENT INCORPORATED
Attorney of Record:
Clay A. Tillack
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a blue box with "MICHAEL JORDAN'S" signature appearing in black above the white number "23". A small black box appears in the lower right corner of the box with the word "SPORTCAFE" appearing under the box.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MICHAEL JORDAN 23 SPORTCAFE

Serial Number:
78805929
Registration Number:
3627002
Word Mark:
MICHAEL JORDAN 23 SPORTCAFE
Goods and Services:

IC 043. US 100 101. G & S Restaurant, bar and catering services. FIRST USE: 20011016. FIRST USE IN COMMERCE: 20011016.

Filling Date:
2006-02-02
Registration Date:
2009-05-26
Current Basis:
1A
Owner:
JUMP 23 MANAGEMENT INCORPORATED
Attorney of Record:
Clay A. Tillack
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MICHAEL JORDAN'S STEAK HOUSE

Serial Number:
78805922
Registration Number:
3627001
Word Mark:
MICHAEL JORDAN'S STEAK HOUSE
Goods and Services:

IC 043. US 100 101. G & S Restaurant, bar and catering services. FIRST USE: 20010926. FIRST USE IN COMMERCE: 20010926.

Filling Date:
2006-02-02
Registration Date:
2009-05-26
Current Basis:
1A
Owner:
JUMP 23 MANAGEMENT INCORPORATED
Attorney of Record:
Clay A. Tillack
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a black rectangle, outlined in red, with the name "MICHAEL JORDAN'S" appearing in red letters, bordered with white. The words "STEAK HOUSE" appear in white letters below the name "MICHAEL JORDAN'S".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MICHAEL JORDAN'S STEAK HOUSE

Serial Number:
78805917
Registration Number:
3627000
Word Mark:
MICHAEL JORDAN'S STEAK HOUSE
Goods and Services:

IC 043. US 100 101. G & S Restaurant, bar and catering services. FIRST USE: 20010926. FIRST USE IN COMMERCE: 20010926.

Filling Date:
2006-02-02
Registration Date:
2009-05-26
Current Basis:
1A
Owner:
JUMP 23 MANAGEMENT INCORPORATED
Attorney of Record:
Clay A. Tillack
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

23

Serial Number:
75780614
Registration Number:
2547960
Word Mark:
23
Goods and Services:

IC 042. US 100 101. G & S Bar, restaurant and catering services. FIRST USE: 19991021. FIRST USE IN COMMERCE: 19991021.

Filling Date:
1999-08-18
Registration Date:
2002-03-12
Current Basis:
1A
Owner:
JUMP 23 MANAGEMENT INCORPORATED
Attorney of Record:
Christine Feller
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

23

Serial Number:
75778238
Registration Number:
2598522
Word Mark:
23
Goods and Services:

IC 006. US 002 012 013 014 023 025 050. G & S [ metal key chains, key rings ]. FIRST USE: 19991015. FIRST USE IN COMMERCE: 19991015.

IC 016. US 002 005 022 023 029 037 038 050. G & S [ decals and stickers, general purpose plastic bags, note paper ]. FIRST USE: 19991015. FIRST USE IN COMMERCE: 19991015.

IC 021. US 002 013 023 029 030 033 040 050. G & S shot glasses,beverage glassware. FIRST USE: 19991015. FIRST USE IN COMMERCE: 19991015.

IC 025. US 022 039. G & S [ clothing, namely, hats, t-shirts, sweatshirts, shirts ] [, golf shirts ]. FIRST USE: 19991015. FIRST USE IN COMMERCE: 19991015.

Filling Date:
1999-08-18
Registration Date:
2002-07-23
Current Basis:
1A
Owner:
JUMP 23 MANAGEMENT INCORPORATED
Attorney of Record:
Christine Feller
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MICHAEL JORDAN'S

Serial Number:
74383606
Registration Number:
1997261
Word Mark:
MICHAEL JORDAN'S
Goods and Services:

IC 042. US 100 101. G & S restaurant services. FIRST USE: 19930500. FIRST USE IN COMMERCE: 19930500.

Filling Date:
1993-04-22
Registration Date:
1996-08-27
Current Basis:
1A
Owner:
JUMP 23 MANAGEMENT INCORPORATED
Attorney of Record:
Clay A. Tillack
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MICHAEL JORDAN

Serial Number:
73607729
Registration Number:
1487719
Word Mark:
MICHAEL JORDAN
Goods and Services:

IC 035. US 101. G & S PROMOTING THE GOODS AND/OR SERVICES OF OTHERS THROUGH THE ISSUANCE OF PRODUCT ENDORSEMENTS. FIRST USE: 19840901. FIRST USE IN COMMERCE: 19840901.

IC 041. US 100 101 107. G & S [CONDUCTING SPORTS CLINICS AND SPORTS CAMPS FOR OTHERS; ENTERTAINMENT SERVICES - NAMELY, STAGING ACTING PERFORMANCES FOR OTHERS; EDUCATIONAL SERVICES IN THE NATURE OF LECTURES]. FIRST USE: 19840901. FIRST USE IN COMMERCE: 19840901.

IC 042. US 100 101. G & S [COUNSELING SERVICES IN THE FIELDS OF CONTROLLED SUBSTANCE ABUSE AND ALCOHOL ABUSE; CAREER AND STAY-IN SCHOOL COUNSELING SERVICES]. FIRST USE: 19840901. FIRST USE IN COMMERCE: 19840901.

Filling Date:
1986-07-03
Registration Date:
1988-05-10
Current Basis:
1A
Owner:
JUMP 23 MANAGEMENT INCORPORATED
Attorney of Record:
Clay A. Tillack
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE
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