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Lamar Jackson Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Lamar Jackson.
Updated:
October 28, 2020

Lamar Jackson, an NFL upstart, who impressed the world with his second season, won the NFL MVP in 2019 by a unanimous vote. Jackson was born in 1997 and was drafted by the Baltimore Ravens as the 32nd overall pick of the 2018 draft.  While he began as a backup, after the starting quarterback got injured, Jackson helped the team reach the playoffs and was the team’s starter the following year.

During his first full season, Jackson set the NFL record for the most rushing yards in a season by a quarterback, and he set the league record that year with 36 touchdown passes. After his first game, and an incredible 59-10 blowout, Jackson coined the phrase “Not bad for a running back” in his postgame news conference. Since then, Jackson has made a lot of promises to Baltimore, including “You are Going to Get a Bowl Out of Me.”

What sets Jackson apart from many of the other stars in the football world, is that since he’s so new to the game, he understood the importance of building a brand early and feast. The older MVP’s, such as Tom Brady, enter into multimillion-dollar contracts with Under Armour or Nike, but Jackson started his own brand “Era 8” instead.

In addition to his brand, Jackson has begun protecting phrases related to him and his game. In the 2020 off-season, Jackson has filed for trademarks “Not Bad for a Running Back,” “You are Going to Get a Bowl Out of Me, Believe That!”, and “The Lamar Jackson Experience.” These trademarks also came right before Jackson filed a federal right of publicity and trademark lawsuit against Amazon for allowing sellers to profit from Jackson’s fame by making counterfeit tee-shirts.

THE LAMAR JACKSON EXPERIENCE

Serial Number:
88860589
Registration Number:
Pending Application
Word Mark:
THE LAMAR JACKSON EXPERIENCE
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable computer game programs; Downloadable virtual reality computer and video game programs; Downloadable video and computer game programs for use with a virtual realty gaming platform; Downloadable augmented reality computer and video game programs; Downloadable interactive game programs; Downloadable electronic game software; Downloadable sports computer game programs; Downloadable sports virtual reality computer and video game programs; Downloadable sports augmented reality computer and video game programs.

IC 025. US 022 039. G & S Clothing, namely, shirts, t-shirts, shorts, pants, dresses, tops, sweaters, bottoms, jackets and hooded sweatshirts; athletic apparel, namely, shirts, shorts, and pants; hats; caps being headwear; socks; shoes.

IC 035. US 100 101 102. G & S Marketing services; advertising services; marketing consulting in the sports industry; marketing consulting in the gaming industry.

IC 041. US 100 101 107. G & S Sports training services; Physical fitness training services; entertainment services, namely, providing on-line computer and video games; entertainment services, namely, providing temporary use of non-downloadable Internet games; entertainment services, namely, providing temporary use of non-downloadable electronic games; provision of non-downloadable game software by means of a computer based system; gaming services in the nature of conducting e-sports tournaments and events; gaming services in the nature of conducting events in the nature of video and computer game competitions.

Filling Date:
2020-04-06
Current Basis:
1B
Owner:
Jackson, Lamar
Attorney of Record:
CHRISTEL E. HARLACHER
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ERA 8 BY LAMAR JACKSON

Serial Number:
88835266
Registration Number:
Pending Application
Word Mark:
ERA 8 BY LAMAR JACKSON
Goods and Services:

IC 018. US 001 002 003 022 041. G & S Athletic bags; Backpacks; Duffel bags; Sport bags; Carry-on bags; Travelling bags. FIRST USE: 20181001. FIRST USE IN COMMERCE: 20181001.

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Tops as clothing; Undergarments. FIRST USE: 20181001. FIRST USE IN COMMERCE: 20181001.

Filling Date:
2020-03-16
Current Basis:
1A
Owner:
Lamar Jackson
Attorney of Record:
KEESONGA GORE
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ERA 8

Serial Number:
88819965
Registration Number:
Pending Application
Word Mark:
ERA 8
Goods and Services:

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Tops as clothing; Undergarments.

Filling Date:
2020-03-04
Current Basis:
1B
Owner:
Lamar Jackson
Attorney of Record:
KEESONGA GORE
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of of the stylized text "ERA 8" superimposed on a bow on top of  the head and face of a stylized wild dog.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

YOU ARE GOING TO GET A BOWL OUT OF ME, BELIEVE THAT!

Serial Number:
88762692
Registration Number:
Pending Application
Word Mark:
YOU ARE GOING TO GET A BOWL OUT OF ME, BELIEVE THAT!
Goods and Services:

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Tops as clothing; Undergarments.

Filling Date:
2020-01-16
Current Basis:
1B
Owner:
Lamar Jackson
Attorney of Record:
KEESONGA GORE
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRUZZ

Serial Number:
88762527
Registration Number:
Pending Application
Word Mark:
TRUZZ
Goods and Services:

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Tops as clothing; Undergarments.

Filling Date:
2020-01-16
Current Basis:
1B
Owner:
Lamar Jackson
Attorney of Record:
KEESONGA GORE
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NOT BAD FOR A RUNNING BACK

Serial Number:
88762524
Registration Number:
Pending Application
Word Mark:
NOT BAD FOR A RUNNING BACK
Goods and Services:

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Tops as clothing; Undergarments. FIRST USE: 20191022. FIRST USE IN COMMERCE: 20191022.

Filling Date:
2020-01-16
Current Basis:
1A
Owner:
Lamar Jackson
Attorney of Record:
Keesonga Gore
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

2018 ERA 8 BY LAMAR JACKSON 2018

Serial Number:
88412674
Registration Number:
Pending Application
Word Mark:
2018 ERA 8 BY LAMAR JACKSON 2018
Goods and Services:

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Jackets; Shirts; Tops as clothing; Undergarments.

Filling Date:
2019-05-02
Current Basis:
1B
Owner:
Lamar Jackson
Attorney of Record:
KEESONGA GORE
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized text "2018 ERA 8 BY LAMAR JACKSON 2018" superimposed over a stylized shield. A stylized wild dog is superimposed over the shield.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CB COUNTY

Serial Number:
88412670
Registration Number:
6181004
Word Mark:
CB COUNTY
Goods and Services:

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Jackets; Shirts; Tops as clothing; Undergarments. FIRST USE: 20191201. FIRST USE IN COMMERCE: 20191201.

Filling Date:
2019-05-02
Registration Date:
2020-10-20
Current Basis:
1A
Owner:
Lamar Jackson
Attorney of Record:
Keesonga Gore
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of stylized, costumed dog wearing clothing and a backpack standing in front of a stylized brick wall and standing in a puddle. To the left of the costumed dog is presented the stylized wording "CB COUNTY".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
88412661
Registration Number:
6137305
Goods and Services:

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Jackets; Shirts; Tops as clothing; Undergarments. FIRST USE: 20191201. FIRST USE IN COMMERCE: 20191201.

Filling Date:
2019-05-02
Registration Date:
2020-08-25
Current Basis:
1A
Owner:
Lamar Jackson
Attorney of Record:
Keesonga Gore
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a stylized wild dog with blotchy shading behind it.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LAMAR JACKSON

Serial Number:
87796370
Registration Number:
5717355
Word Mark:
LAMAR JACKSON
Goods and Services:

IC 018. US 001 002 003 022 041. G & S Backpacks; Athletic bags; Duffel bags; Sport bags. FIRST USE: 20181001. FIRST USE IN COMMERCE: 20181001.

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Jackets; Shirts; Tops as clothing; Undergarments. FIRST USE: 20181001. FIRST USE IN COMMERCE: 20181001.

Filling Date:
2018-02-13
Registration Date:
2019-04-02
Current Basis:
1A
Owner:
Lamar Jackson
Attorney of Record:
KEESONGA GORE
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
87796367
Registration Number:
5717354
Goods and Services:

IC 018. US 001 002 003 022 041. G & S Backpacks; Athletic bags; Duffel bags; Sport bags. FIRST USE: 20181001. FIRST USE IN COMMERCE: 20181001.

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Jackets; Shirts; Tops as clothing; Undergarments. FIRST USE: 20181001. FIRST USE IN COMMERCE: 20181001.

Filling Date:
2018-02-13
Registration Date:
2019-04-02
Current Basis:
1A
Owner:
Lamar Jackson
Attorney of Record:
KEESONGA GORE
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the stylized image of a football player superimposed over a stylized circle.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE