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Lamar Jackson Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Lamar Jackson.

Please note: Gerben IP does not represent Lamar Jackson. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
February 7, 2024

Lamar Jackson, an NFL upstart, who impressed the world with his second season, won the NFL MVP in 2019 by a unanimous vote. Jackson was born in 1997 and was drafted by the Baltimore Ravens as the 32nd overall pick of the 2018 draft.  While he began as a backup, after the starting quarterback got injured, Jackson helped the team reach the playoffs and was the team’s starter the following year.

During his first full season, Jackson set the NFL record for the most rushing yards in a season by a quarterback, and he set the league record that year with 36 touchdown passes. After his first game, and an incredible 59-10 blowout, Jackson coined the phrase “Not bad for a running back” in his postgame news conference. Since then, Jackson has made a lot of promises to Baltimore, including “You are Going to Get a Bowl Out of Me.”

What sets Jackson apart from many of the other stars in the football world, is that since he’s so new to the game, he understood the importance of building a brand early and feast. The older MVP’s, such as Tom Brady, enter into multimillion-dollar contracts with Under Armour or Nike, but Jackson started his own brand “Era 8” instead.

In addition to his brand, Jackson has begun protecting phrases related to him and his game. In the 2020 off-season, Jackson has filed for trademarks “Not Bad for a Running Back,” “You are Going to Get a Bowl Out of Me, Believe That!”, and “The Lamar Jackson Experience.” These trademarks also came right before Jackson filed a federal right of publicity and trademark lawsuit against Amazon for allowing sellers to profit from Jackson’s fame by making counterfeit tee-shirts.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

YOU'RE GONNA GET A BOWL OUT OF ME

Serial Number:
98077354
Registration Number:
Pending Application
Word Mark:
YOU'RE GONNA GET A BOWL OUT OF ME
Goods and Services:

IC 025. US 022 039. G & S Bottoms as clothing; Tops as clothing.

Filling Date:
2023-07-10
Current Basis:
1B
Owner:
Lamar Jackson
Attorney of Record:
ANDREA EVANS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PLAY ACTION SOULFOOD AND MORE YOU 8 YET?

Serial Number:
97977098
Registration Number:
Pending Application
Word Mark:
PLAY ACTION SOULFOOD AND MORE YOU 8 YET?
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20220518. FIRST USE IN COMMERCE: 20220518.

Filling Date:
2022-07-12
Current Basis:
1A
Owner:
Jackson, Lamar
Attorney of Record:
Andrea Evans
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of two single-line concentric circles with block text in between, "PLAY ACTION SOULFOOD AND MORE" arched across the top and "YOU 8 YET?" arched across the bottom. Two series of eight dots are between the text blocks, and at the center is a twice-broken incomplete circle connecting to pieces of silverware pointing inward, a design of a spoon to the lower right and a design of a fork to the upper left.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

YOU 8 YET?

Serial Number:
97977072
Registration Number:
7301096
Word Mark:
YOU 8 YET?
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20220518. FIRST USE IN COMMERCE: 20220518.

Filling Date:
2022-05-13
Registration Date:
2024-02-06
Current Basis:
1A
Owner:
Jackson, Lamar
Attorney of Record:
Andrea Evans
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

PLAY ACTION SOULFOOD AND MORE YOU 8 YET?

Serial Number:
97976828
Registration Number:
7271823
Word Mark:
PLAY ACTION SOULFOOD AND MORE YOU 8 YET?
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20220518. FIRST USE IN COMMERCE: 20220518.

Filling Date:
2022-07-12
Registration Date:
2024-01-09
Current Basis:
1A
Owner:
Jackson, Lamar
Attorney of Record:
Andrea Evans
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of two single-line concentric circles with block text in between, "SOULFOOD AND MORE" arched across the top and "YOU 8 YET?" arched across the bottom. The script "PLAY ACTION" is superimposed across the center of the circles.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

LAMAR JACKSON ENTERTAINMENT

Serial Number:
97580341
Registration Number:
7271558
Word Mark:
LAMAR JACKSON ENTERTAINMENT
Goods and Services:

IC 041. US 100 101 107. G & S Production of films; Production of music; Video production. FIRST USE: 20220211. FIRST USE IN COMMERCE: 20220211.

Filling Date:
2022-09-06
Registration Date:
2024-01-09
Current Basis:
1A
Owner:
Jackson, Lamar
Attorney of Record:
Andrea Evans
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

PLAY ACTION SOULFOOD AND MORE YOU 8 YET?

Serial Number:
97499848
Registration Number:
Pending Application
Word Mark:
PLAY ACTION SOULFOOD AND MORE YOU 8 YET?
Goods and Services:

IC 025. US 022 039. G & S Footwear; Headwear; Undergarments; Bottoms as clothing; Tops as clothing.

Filling Date:
2022-07-12
Current Basis:
1B
Owner:
Jackson, Lamar
Attorney of Record:
Andrea Evans
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of two single-line concentric circles with block text in between, "PLAY ACTION SOULFOOD AND MORE" arched across the top and "YOU 8 YET?" arched across the bottom. Two series of eight dots are between the text blocks, and at the center is a twice-broken incomplete circle connecting to pieces of silverware pointing inward, a design of a spoon to the lower right and a design of a fork to the upper left.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PLAY ACTION SOULFOOD AND MORE YOU 8 YET?

Serial Number:
97499844
Registration Number:
Pending Application
Word Mark:
PLAY ACTION SOULFOOD AND MORE YOU 8 YET?
Goods and Services:

IC 025. US 022 039. G & S Footwear; Headwear; Undergarments; Bottoms as clothing; Tops as clothing.

Filling Date:
2022-07-12
Current Basis:
1B
Owner:
Jackson, Lamar
Attorney of Record:
Andrea Evans
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of two single-line concentric circles with block text in between, "SOULFOOD AND MORE" arched across the top and "YOU 8 YET?" arched across the bottom. The script "PLAY ACTION" is superimposed across the center of the circles.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRUZZ

Serial Number:
97483494
Registration Number:
Pending Application
Word Mark:
TRUZZ
Goods and Services:

IC 041. US 100 101 107. G & S Production of films; Production of music; Video production.

Filling Date:
2022-06-30
Current Basis:
1B
Owner:
Lamar Jackson
Attorney of Record:
Andrea Evans
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

YOU 8 YET?

Serial Number:
97409761
Registration Number:
Pending Application
Word Mark:
YOU 8 YET?
Goods and Services:

IC 025. US 022 039. G & S Footwear; Headwear; Undergarments; Bottoms as clothing; Tops as clothing.

Filling Date:
2022-05-13
Current Basis:
1B
Owner:
Jackson, Lamar
Attorney of Record:
Andrea Evans
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PLAY ACTION SOULFOOD AND MORE

Serial Number:
97409751
Registration Number:
Pending Application
Word Mark:
PLAY ACTION SOULFOOD AND MORE
Goods and Services:

IC 025. US 022 039. G & S Footwear; Headwear; Undergarments; Bottoms as clothing; Tops as clothing.

IC 043. US 100 101. G & S Restaurant services.

Filling Date:
2022-05-13
Current Basis:
1B
Owner:
Jackson, Lamar
Attorney of Record:
ANDREA EVANS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE LAMAR JACKSON EXPERIENCE

Serial Number:
97358269
Registration Number:
Pending Application
Word Mark:
THE LAMAR JACKSON EXPERIENCE
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable computer game programs; Downloadable virtual reality computer and video game programs; Downloadable video and computer game programs for use with a virtual realty gaming platform; Downloadable augmented reality computer and video game programs; Downloadable interactive game programs; Downloadable electronic game software; Downloadable sports computer game programs; Downloadable sports virtual reality computer and video game programs; Downloadable sports augmented reality computer and video game programs.

IC 018. US 001 002 003 022 041. G & S Backpacks; Athletic bags; Carry-on bags; Duffel bags; Sport bags; Traveling bags.

IC 025. US 022 039. G & S Clothing, namely, shirts, t-shirts, shorts, pants, dresses, tops, sweaters, bottoms, jackets and hooded sweatshirts; athletic apparel, namely, shirts, shorts, and pants; hats; caps being headwear; socks; shoes; Footwear; Headwear; Undergarments; Bottoms as clothing; Tops as clothing.

IC 035. US 100 101 102. G & S Marketing services; advertising services; marketing consulting in the sports industry; marketing consulting in the gaming industry.

IC 041. US 100 101 107. G & S Sports training services; Physical fitness training services; entertainment services, namely, providing on-line computer and video games; gaming services in the nature of conducting e-sports tournaments and entertainment events; gaming services in the nature of conducting events in the nature of video and computer game competitions.

IC 042. US 100 101. G & S providing temporary use of non-downloadable Internet games software; providing temporary use of non-downloadable electronic games software; provision of temporary use of non-downloadable game software by means of a computer based system.

Filling Date:
2022-04-12
Current Basis:
1B
Owner:
Jackson, Lamar
Attorney of Record:
Andrea Evans
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ERA 8

Serial Number:
97357201
Registration Number:
Pending Application
Word Mark:
ERA 8
Goods and Services:

IC 018. US 001 002 003 022 041. G & S Backpacks; Athletic bags; Carry-on bags; Duffel bags; Sport bags; Travelling bags.

IC 025. US 022 039. G & S Footwear; Headwear; Undergarments; Bottoms as clothing; Tops as clothing.

Filling Date:
2022-04-11
Current Basis:
1B
Owner:
Lamar Jackson
Attorney of Record:
ANDREA EVANS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LJWRITES2

Serial Number:
97063799
Registration Number:
Pending Application
Word Mark:
LJWRITES2
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S Series of printed fiction and non-fiction books on a variety of topics.

Filling Date:
2021-10-07
Current Basis:
1B
Owner:
Lamar Jackson
Attorney of Record:
Andrea Evans
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

IN L WE TRUZZ

Serial Number:
97055836
Registration Number:
Pending Application
Word Mark:
IN L WE TRUZZ
Goods and Services:

IC 018. US 001 002 003 022 041. G & S Backpacks; athletic bags; duffel bags; sport bags.

IC 022. US 001 002 007 019 022 042 050. G & S Lanyards for holding badges and keys.

IC 025. US 022 039. G & S Footwear; headwear; pants; shirts; undergarments; hoodies; jackets; scarfs.

Filling Date:
2021-10-01
Current Basis:
1B
Owner:
Lamar Jackson
Attorney of Record:
Andrea Evans
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ERA 8 BY LAMAR JACKSON

Serial Number:
88835266
Registration Number:
Pending Application
Word Mark:
ERA 8 BY LAMAR JACKSON
Goods and Services:

IC 018. US 001 002 003 022 041. G & S Athletic bags; Backpacks; Duffel bags; Sport bags; Carry-on bags; Travelling bags. FIRST USE: 20181001. FIRST USE IN COMMERCE: 20181001.

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Tops as clothing; Undergarments. FIRST USE: 20181001. FIRST USE IN COMMERCE: 20181001.

Filling Date:
2020-03-16
Current Basis:
1A
Owner:
Lamar Jackson
Attorney of Record:
ANDREA H. EVANS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRUZZ

Serial Number:
88762527
Registration Number:
6342811
Word Mark:
TRUZZ
Goods and Services:

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Tops as clothing; Undergarments. FIRST USE: 20200901. FIRST USE IN COMMERCE: 20200901.

Filling Date:
2020-01-16
Registration Date:
2021-05-04
Current Basis:
1A
Owner:
Lamar Jackson
Attorney of Record:
Keesonga Gore
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NOT BAD FOR A RUNNING BACK

Serial Number:
88762524
Registration Number:
6367475
Word Mark:
NOT BAD FOR A RUNNING BACK
Goods and Services:

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Tops as clothing; Undergarments. FIRST USE: 20191022. FIRST USE IN COMMERCE: 20191022.

Filling Date:
2020-01-16
Registration Date:
2021-06-01
Current Basis:
1A
Owner:
Lamar Jackson
Attorney of Record:
Keesonga Gore
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

2018 ERA 8 BY LAMAR JACKSON 2018

Serial Number:
88412674
Registration Number:
7279545
Word Mark:
2018 ERA 8 BY LAMAR JACKSON 2018
Goods and Services:

IC 025. US 022 039. G & S Bottoms as clothing; headwear; jackets; shirts; tops as clothing. FIRST USE: 20180600. FIRST USE IN COMMERCE: 20180600.

Filling Date:
2019-05-02
Registration Date:
2024-01-16
Current Basis:
1A
Owner:
Lamar Jackson
Attorney of Record:
ANDREA H. EVANS
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized text "2018 ERA 8 BY LAMAR JACKSON 2018" superimposed over a stylized shield. A stylized wild dog is superimposed over the shield.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CB COUNTY

Serial Number:
88412670
Registration Number:
6181004
Word Mark:
CB COUNTY
Goods and Services:

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Jackets; Shirts; Tops as clothing; Undergarments. FIRST USE: 20191201. FIRST USE IN COMMERCE: 20191201.

Filling Date:
2019-05-02
Registration Date:
2020-10-20
Current Basis:
1A
Owner:
Lamar Jackson
Attorney of Record:
Keesonga Gore
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of stylized, costumed dog wearing clothing and a backpack standing in front of a stylized brick wall and standing in a puddle. To the left of the costumed dog is presented the stylized wording "CB COUNTY".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
88412661
Registration Number:
6137305
Goods and Services:

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Jackets; Shirts; Tops as clothing; Undergarments. FIRST USE: 20191201. FIRST USE IN COMMERCE: 20191201.

Filling Date:
2019-05-02
Registration Date:
2020-08-25
Current Basis:
1A
Owner:
Lamar Jackson
Attorney of Record:
Keesonga Gore
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a stylized wild dog with blotchy shading behind it.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LAMAR JACKSON

Serial Number:
87796370
Registration Number:
5717355
Word Mark:
LAMAR JACKSON
Goods and Services:

IC 018. US 001 002 003 022 041. G & S Backpacks; Athletic bags; Duffel bags; Sport bags. FIRST USE: 20181001. FIRST USE IN COMMERCE: 20181001.

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Jackets; Shirts; Tops as clothing; Undergarments. FIRST USE: 20181001. FIRST USE IN COMMERCE: 20181001.

Filling Date:
2018-02-13
Registration Date:
2019-04-02
Current Basis:
1A
Owner:
Lamar Jackson
Attorney of Record:
KEESONGA GORE
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
87796367
Registration Number:
5717354
Goods and Services:

IC 018. US 001 002 003 022 041. G & S Backpacks; Athletic bags; Duffel bags; Sport bags. FIRST USE: 20181001. FIRST USE IN COMMERCE: 20181001.

IC 025. US 022 039. G & S Bottoms as clothing; Footwear; Headwear; Jackets; Shirts; Tops as clothing; Undergarments. FIRST USE: 20181001. FIRST USE IN COMMERCE: 20181001.

Filling Date:
2018-02-13
Registration Date:
2019-04-02
Current Basis:
1A
Owner:
Lamar Jackson
Attorney of Record:
KEESONGA GORE
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the stylized image of a football player superimposed over a stylized circle.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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