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Levi’s Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Levi’s.

Please note: Gerben IP does not represent Levi’s. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
April 17, 2024

Levi Strauss & Co. is a global maker of pants, famous for its blue denim jeans labeled Levi’s. The company also sells tailored slacks, hats, jackets, skirts, shirts, and belts. It also licenses the manufacture of novelty items.

Levi’s is headquartered in San Francisco, with operations in America, Europe, and Asia. It has been strongly associated with influencing U.S. culture. Levi Strauss & Co. also markets accessories and clothing under the brands Britannia, Dockers, and Slates.

Let’s look into the company’s history, cultural impact, and trademarks.

Levi’s Company History

Levi Strauss, a German-Jewish immigrant, started Levi’s as a trading business at 90 Sacramento Street in San Francisco. He later moved the business to 62 Sacramento Street.

The business was initially listed as Strauss, Levi (David Stern & Levi Strauss) importers clothing, etc. in the San Francisco Directory. Strauss served as the company’s sales manager, with his brother-in-law, David Stern, serving as the manager.

Strauss started a pivotal business relationship with Jacob Davis, a Latvian-Jewish immigrant tailor residing in Reno, Nevada.

Davis was a frequent customer of Levi Strauss & Co.’s wholesale house, buying bolts of denim cloth from the brand. He got the idea to use copper rivets to reinforce points of strain in denim pants after his customers would frequently buy extra fabric to strengthen torn areas. These points of strain included pocket corners and the base of the button fly.

Since he didn’t have the money to apply for a patent, Davis asked Strauss if they could go to business together. On May 20, 1873, the duo received U.S. Patent 139121 for improvement in fastening pocket-openings. Levi Strauss & Co. later incorporated the patented rivet into their jean design and advertisements.

The rivet patent went to the public domain in 1890, using lot number 501 to designate the famous copper-riveted waist overalls.

Modern jeans started gaining traction in the 1920s. However, sales were mostly confined to workers in the western United States. They included cowboys, railroad workers, and lumberjacks.

Levi’s jeans were reportedly introduced to the East in the 1930s during the dude ranch craze. During this period, vacationing Easterners returned home with tales and samples of hard-wearing pants with rivets worn in the West.

Levi’s got a massive sales boost during World War II when blue jeans were labeled an essential commodity for people in defense work.

Levi’s jeans enjoyed another burst of popularity between the 1950s and 1980s, gaining traction among many youth subcultures such as mods, greasers, hippies, and rockers.

The most popular pants were the shrink-to-fit 501s which the company sold in a unique sizing arrangement. The indicated size on these jeans was the size before shrinking. The shrinkage was substantial.

Levi Strauss & Co. still produces these jeans, albeit modified, contrary to popular lore. Levi’s had to remove the waist cinch and crotch rivet during World War II to conform to the requirements of the War Production Board that metal had to be conserved.

The company never replaced these copper rivets after the war. The company also wholly removed the back-pocket rivets covered in denim in the 1950s due to complaints that they scratched furniture.

Levi Strauss enjoyed one of its most significant growths between the early ’60s and mid-’70s as the “blue jeans craze” swept America. In response to a heightened need by customers for more casual looks, Levi’s expanded its clothing line, adding new fashions and models.

Some of the most notable additions included the stone-washed jeans made by the Great Western Garment Company (GWG), a Canadian clothing manufacturer. Levi’s acquired the company, introducing the modern “stone washing” technique that’s still in use today.

Levi’s Cultural Impact

People from all backgrounds, from miners to Nobel Peace Prize recipients, have worn Levi’s jeans. Albert Einstein also wore Levi’s, as his famous leather jacket was made by Levi Strauss & Co. in the ’30s. That jacket sold for £110,500 in July 2016 at the auction house Christie’s.

In 2022, there were reports that a pair of discarded Levi’s jeans from the 1880s, which were found in an abandoned mineshaft sold for $87,400 at a New Mexico auction.

Levi Strauss & Co. has protected several trademarks such as “Levi’s,” “Red Tab,” “501,” and “Dockers,” all of which have cultural and business significance. Together, they form part of what is called Levi’s experience.

Levi’s Trademarks

Levi’s has sought or obtained federal trademark registration for about 102 trademarks. They include “DOCKERS,” “501 CLUB,” and “501.”

Levi’s obtained federal trademark registration for “DOCKERS” on January 15, 2008. The company uses the trademark for its retail clothing stores.

On July 7, 2015, Levi Strauss & Co. obtained federal trademark registration for “501 CLUB” and uses the trademark to provide stadium facilities for sporting and entertainment purposes and provide information related to sporting and entertainment events via the internet.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Quick Links for Levi's Trademarks
  1. Logo #1
  2. PATENTED MAY 20 1873
  3. Logo #2
  4. LEVI'S
  5. 501
  6. LEVI'S
  7. BUY BETTER. WEAR LONGER.
  8. LEVI'S
  9. GOLD TAB
  10. ELEGENTPILLOW
  11. HFICY
  12. LEVI'S
  13. IWF CONNECT
  14. ZENKEEPER
  15. MAINTENANCE H2
  16. DENIZEN
  17. FUTURE FINISH
  18. RED TAB
  19. SIGNATURE BY LEVI STRAUSS & CO.
  20. LEVI'S
  21. LEVI'S ENGINEERED JEANS
  22. LEVI'S
  23. MIGHTY MADE
  24. SIGNATURE BY LEVI STRAUSS & CO. GOLD
  25. ORANGE TAB
  26. LEVI'S PREMIUM
  27. LEVI'S ALTERED
  28. MADE & CRAFTED
  29. THIS IS A PAIR OF LEVI'S THEY ARE THE ORIGINAL JEANS AND HAVE A REPUTATION FOR DURABILITY KNOWN THE WORLD OVER. ONLY SELECTED MATERIALS HAVE BEEN USED IN THEIR MANUFACTURE. EVERY PAIR SATISFACTION GUARANTEED FOR OVER 140 YEARS OUR CELEBRATED AND ORIGINAL XX DENIM OVERALLS HAVE BEEN BEFORE THE PUBLIC. EXCLUSIVE XX SPECIAL TOP WEIGHT ALL COTTON DENIM AND SEWED WITH THE STRONGEST THREAD. WE SHALL THANK YOU TO CAREFULLY EXAMINE THE SEWING, FINISH & FIT CAUTION: SEE THAT THIS PAIR BEARS THE...
  30. LEVI'S
  31. 501 CLUB
  32. DOCKERS 1986
  33. WELLTHREAD
  34. LEVI'S
  35. LEVI'S
  36. LEVI'S STADIUM
  37. LEVI'S CALIFORNIA
  38. PATENTED MAY 20 1873
  39. 550
  40. STA-PREST
  41. Logo #3
  42. WATER
  43. AMERICA'S ORIGINAL JEANS
  44. Logo #4
  45. DOCKERS
  46. INDIVIDUAL FIT
  47. Logo #5
  48. Logo #6
  49. STAIN DEFENDER
  50. Logo #7
  51. DENIZEN
  52. LEVI'S MADE & CRAFTED
  53. DOCKERS
  54. Logo #8
  55. LEVI'S
  56. 569
  57. DOCKERS
  58. Logo #9
  59. Logo #10
  60. LEVI'S
  61. LEVI.COM
  62. LEVI'S
  63. LEVI'S
  64. SILVERTAB
  65. DOCKERS
  66. DOCKERS
  67. ACTION SLACKS
  68. 501
  69. DOCKERS
  70. DOCKERS
  71. THIS IS A PAIR OF LEVI'S
  72. SHRINK-TO-FIT
  73. 517
  74. 505
  75. LEVI'S
  76. QUALITY NEVER GOES OUT OF STYLE
  77. BEND OVER
  78. LEVI'S
  79. LEVI STRAUSS & CO.SAN FRANSISCO,CAL. ORIGINAL RIVETED QUALITY CLOTHING. X X PATENTED MAY 20 1873
  80. Logo #11
  81. Logo #12
  82. LEVI'S
  83. LEVI STRAUSS & CO. SAN FRANCISCO, CAL. ORIGINAL RIVETED QUALITY CLOTHING. XX TRADE MARK PATENDED MAY 20, 1873
  84. Logo #13
  85. LEVI STRAUSS & CO. SAN FRANSISCO, CAL. ORIGINAL RIVETED QUALITY CLOTHING XX TRADEMARK PATENTED MAY 20, 1873
  86. LEVI STRAUSS & COS.F.CAL
  87. LITTLE LEVI'S
  88. Logo #14
  89. LEVI'S
  90. Logo #15
  91. Logo #16
  92. Logo #17
  93. Logo #18
  94. LEVI'S
  95. Logo #19
  96. LEVI'S
  97. Logo #20
  98. Logo #21
  99. Logo #22
  100. LEVI'S
  101. Logo #23

Logo #1

Serial Number:
97317936
Registration Number:
Pending Application
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, digital images featuring artwork, memes and clothing, digital clothing, and digital graphic designs authenticated by non-fungible tokens created with blockchain technology to represent a collectible item.

IC 035. US 100 101 102. G & S Online retail store services featuring virtual goods, namely, clothing, footwear, headwear, eyewear, bags, fashion accessories for use in virtual online environments and virtual online fashion shows.

IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual goods, in the nature of clothing, footwear, headwear, eyewear, bags, fashion accessories for use in virtual online environments and virtual online fashion shows.

Filling Date:
2022-03-17
Current Basis:
1B
Owner:
Levi Strauss & Co.
Attorney of Record:
Calla E. Yee
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a three-dimensional configuration, consisting of a small, rectangular marker or tab of textile material affixed to the exterior of a garment, sewn into a seam, represented by the two parallel rows of dotted lines. No claim is being made herein for the representation of a portion of the garment or seam shown in the drawing, these being shown merely to illustrate the placement of the marker or tab as applied to the garment.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PATENTED MAY 20 1873

Serial Number:
97316082
Registration Number:
Pending Application
Word Mark:
PATENTED MAY 20 1873
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, digital images featuring artwork, memes and clothing, digital clothing, and digital graphic designs authenticated by non-fungible tokens created with blockchain technology to represent a collectible item.

IC 035. US 100 101 102. G & S Online retail store services featuring virtual goods, namely, clothing, footwear, headwear, eyewear, bags, fashion accessories for use in virtual online environments and virtual online fashion shows.

IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual goods, in the nature of clothing, footwear, headwear, eyewear, bags, fashion accessories for use in virtual online environments and virtual online fashion shows.

Filling Date:
2022-03-16
Current Basis:
1B
Owner:
Levi Strauss & Co.
Attorney of Record:
Calla E. Yee
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of two horses attached to the opposite sides of a pair of trousers, and men driving the horses in opposite directions, with the phrase "Patented May 20 1873" placed in banners integrated into the bottom of the design.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
97316065
Registration Number:
Pending Application
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, digital images featuring artwork, memes and clothing, digital clothing, and digital graphic designs authenticated by non-fungible tokens created with blockchain technology to represent a collectible item.

IC 035. US 100 101 102. G & S Online retail store services featuring virtual goods, namely, clothing, footwear, headwear, eyewear, bags, fashion accessories for use in virtual online environments and virtual online fashion shows.

IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual goods, in the nature of clothing, footwear, headwear, eyewear, bags, fashion accessories for use in virtual online environments and virtual online fashion shows.

Filling Date:
2022-03-16
Current Basis:
1B
Owner:
Levi Strauss & Co.
Attorney of Record:
Calla E. Yee
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a three-dimensional configuration, consisting of a double arcuate stitching design. No claim is being made herein for the representation of a pocket or the exterior seams shown in the drawing, these being shown merely to illustrate the placement of the double stitching.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
97304009
Registration Number:
Pending Application
Word Mark:
LEVI'S
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, digital images featuring artwork, memes and clothing, digital clothing, and digital graphic designs authenticated by non-fungible tokens created with blockchain technology to represent a collectible item.

IC 035. US 100 101 102. G & S Online retail store services featuring virtual goods, namely, clothing, footwear, headwear, eyewear, bags, fashion accessories, images, and videos for use in virtual online environments and virtual online fashion shows.

IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual goods, in the nature of clothing, footwear, headwear, eyewear, bags, fashion accessories, images, and videos for use in virtual online environments and virtual online fashion shows.

Filling Date:
2022-03-09
Current Basis:
1B
Owner:
Levi Strauss & Co.
Attorney of Record:
Calla E. Yee
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a batwing design containing the "Levi's" word mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

501

Serial Number:
97303975
Registration Number:
Pending Application
Word Mark:
501
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, digital images featuring artwork, memes and clothing, digital clothing, and digital graphic designs authenticated by non-fungible tokens created with blockchain technology to represent a collectible item.

IC 035. US 100 101 102. G & S Online retail store services featuring virtual goods, namely, clothing, footwear, headwear, eyewear, bags, fashion accessories for use in virtual online environments and virtual online fashion shows.

IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual goods, in the nature of clothing, footwear, headwear, eyewear, bags, fashion accessories for use in virtual online environments and virtual online fashion shows.

Filling Date:
2022-03-09
Current Basis:
1B
Owner:
Levi Strauss & Co.
Attorney of Record:
Calla E. Yee
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
97303954
Registration Number:
Pending Application
Word Mark:
LEVI'S
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, digital images featuring artwork, memes and clothing, digital clothing, and digital graphic designs authenticated by non-fungible tokens created with blockchain technology to represent a collectible item.

IC 035. US 100 101 102. G & S Online retail store services featuring virtual goods, namely, clothing, footwear, headwear, eyewear, bags, fashion accessories, images, and videos for use in virtual online environments and virtual online fashion shows.

IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual goods, in the nature of clothing, footwear, headwear, eyewear, bags, fashion accessories, images, and videos for use in virtual online environments and virtual online fashion shows.

Filling Date:
2022-03-09
Current Basis:
1B
Owner:
Levi Strauss & Co.
Attorney of Record:
Calla E. Yee
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BUY BETTER. WEAR LONGER.

Serial Number:
97029731
Registration Number:
Pending Application
Word Mark:
BUY BETTER. WEAR LONGER.
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, jeans, shirts, and jackets. FIRST USE: 20220531. FIRST USE IN COMMERCE: 20220531.

Filling Date:
2021-09-15
Current Basis:
1B
Owner:
Levi Strauss & Co.
Attorney of Record:
Christopher Walters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
90868068
Registration Number:
6814862
Word Mark:
LEVI'S
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Eye wear, namely, sunglasses, eyeglasses and ophthalmic frames and cases therefor. FIRST USE: 20090101. FIRST USE IN COMMERCE: 20090101.

Filling Date:
2021-08-05
Registration Date:
2022-08-09
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GOLD TAB

Serial Number:
90845044
Registration Number:
7231414
Word Mark:
GOLD TAB
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, pants, shirts, and shorts. FIRST USE: 20220901. FIRST USE IN COMMERCE: 20220901.

Filling Date:
2021-07-23
Registration Date:
2023-11-28
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Christopher Walters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ELEGENTPILLOW

Serial Number:
90090174
Registration Number:
6294394
Word Mark:
ELEGENTPILLOW
Goods and Services:

IC 020. US 002 013 022 025 032 050. G & S Bolsters; Cots; Cribs; Cushions; Pillows; Air beds, not for medical purposes; Air mattresses, not for medical purposes; Air pillows, not for medical purposes; Baby head support cushions; Beds; Camping mattresses; Head positioning pillows for babies; Inflatable mattresses for use when camping; Straw mattress; Air cushions, not for medical purposes; Air mattresses for use when camping; Anti-roll cushions for babies. FIRST USE: 20200610. FIRST USE IN COMMERCE: 20200610.

Filling Date:
2020-08-03
Registration Date:
2021-03-16
Current Basis:
1A
Owner:
WENZHOU HONMEIN CO.LED
Attorney of Record:
ADRIANO PACIFICI
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HFICY

Serial Number:
90090170
Registration Number:
6299168
Word Mark:
HFICY
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Batteries and battery chargers; Cases for mobile phones; Cell phone battery chargers for use in vehicles; Computer peripherals; Covers for smartphones; Earphones and headphones; Flip covers for smart phones;Leather protective covers specially adapted for personal electronic devices, namely,cell phones; Protective cases for smartphones; Stands adapted for mobile phones; Straps for mobile phones; Tripods; USB cables; In-car telephone handset cradles. FIRST USE: 20200701. FIRST USE IN COMMERCE: 20200701.

Filling Date:
2020-08-03
Registration Date:
2021-03-23
Current Basis:
1A
Owner:
Shenzhen Haofeng Trading Co., Ltd.
Attorney of Record:
Weibo Zhang
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the stylized wording "HFICY".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
90054988
Registration Number:
6631208
Word Mark:
LEVI'S
Goods and Services:

IC 025. US 022 039. G & S Non-medical grade face coverings in the nature of knit face mask being headwear. FIRST USE: 20200515. FIRST USE IN COMMERCE: 20200608.

Filling Date:
2020-07-15
Registration Date:
2022-02-01
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

IWF CONNECT

Serial Number:
90052312
Registration Number:
6494643
Word Mark:
IWF CONNECT
Goods and Services:

IC 035. US 100 101 102. G & S arranging, organizing and conducting trade show exhibitions in the field of woodworking machinery and supply for the furniture manufacture industry. FIRST USE: 20201026. FIRST USE IN COMMERCE: 20201026.

Filling Date:
2020-07-14
Registration Date:
2021-09-21
Current Basis:
1A
Owner:
International Woodworking Fair, LLC
Attorney of Record:
Nadya M. Sand
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ZENKEEPER

Serial Number:
90017630
Registration Number:
6250626
Word Mark:
ZENKEEPER
Goods and Services:

IC 019. US 001 012 033 050. G & S Macadam; Plaster; Artificial stone; Ceramic floor tiles; Decorative aquarium stones; Figurines of stone; Garden gnome figurines comprised of clay; Natural stones that are inscribed with a name, quotation and/or phrase; Play sand; Rock crystal; Synthetic rocks for creating landscape and waterscape settings; Wood trim; Wood, semi-worked; Works of art of clay; Works of art of stone, concrete or marble. FIRST USE: 20200619. FIRST USE IN COMMERCE: 20200619.

Filling Date:
2020-06-24
Registration Date:
2021-01-19
Current Basis:
1A
Owner:
CHEN, LICHAO
Attorney of Record:
ANGUS NI
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the wording "Zenkeeper" in stylized format below a sitting monk within a circle.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MAINTENANCE H2

Serial Number:
90002997
Registration Number:
6431351
Word Mark:
MAINTENANCE H2
Goods and Services:

IC 031. US 001 046. G & S Horse feed. FIRST USE: 20181201. FIRST USE IN COMMERCE: 20181201.

Filling Date:
2020-06-15
Registration Date:
2021-07-27
Current Basis:
1A
Owner:
JA Farms Feed, LLC
Attorney of Record:
Mark N. Scalise
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DENIZEN

Serial Number:
88847043
Registration Number:
6169021
Word Mark:
DENIZEN
Goods and Services:

IC 025. US 022 039. G & S Jackets. FIRST USE: 20181101. FIRST USE IN COMMERCE: 20181101.

Filling Date:
2020-03-25
Registration Date:
2020-10-06
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FUTURE FINISH

Serial Number:
88536810
Registration Number:
6122355
Word Mark:
FUTURE FINISH
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, pants, jeans, and shorts. FIRST USE: 20190723. FIRST USE IN COMMERCE: 20190723.

IC 035. US 100 101 102. G & S Retail and online retail store services featuring customized clothing. FIRST USE: 20190723. FIRST USE IN COMMERCE: 20190723.

Filling Date:
2019-07-25
Registration Date:
2020-08-11
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

RED TAB

Serial Number:
88438693
Registration Number:
6234580
Word Mark:
RED TAB
Goods and Services:

IC 035. US 100 101 102. G & S Customer loyalty services and customer club services for commercial, promotional and/or advertising purposes; Customer loyalty program services featuring rewards in the form of discounted shipping services, discounted retail products, and early access to retail products and other offers. FIRST USE: 20190926. FIRST USE IN COMMERCE: 20190926.

Filling Date:
2019-05-20
Registration Date:
2020-12-29
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Calla E. Yee
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SIGNATURE BY LEVI STRAUSS & CO.

Serial Number:
88176857
Registration Number:
5792632
Word Mark:
SIGNATURE BY LEVI STRAUSS & CO.
Goods and Services:

IC 025. US 022 039. G & S Jeans; Pants; Shorts. FIRST USE: 20080701. FIRST USE IN COMMERCE: 20080701.

Filling Date:
2018-10-31
Registration Date:
2019-07-02
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
88061912
Registration Number:
6598175
Word Mark:
LEVI'S
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Eyewear, namely, sunglasses, eyeglasses and ophthalmic frames and cases therefor. FIRST USE: 20090101. FIRST USE IN COMMERCE: 20090101.

Filling Date:
2018-08-01
Registration Date:
2021-12-21
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a batwing design containing the "LEVI'S" word mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S ENGINEERED JEANS

Serial Number:
88009380
Registration Number:
5915880
Word Mark:
LEVI'S ENGINEERED JEANS
Goods and Services:

IC 025. US 022 039. G & S Pants. FIRST USE: 19991201. FIRST USE IN COMMERCE: 19991201.

Filling Date:
2018-06-21
Registration Date:
2019-11-19
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
87743916
Registration Number:
5694638
Word Mark:
LEVI'S
Goods and Services:

IC 025. US 022 039. G & S Shirts; Outer jackets. FIRST USE: 19800101. FIRST USE IN COMMERCE: 19800101.

Filling Date:
2018-01-04
Registration Date:
2019-03-12
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a rectangle with a solid blue horizontal bar appearing in the upper third of the rectangle, a solid red horizontal bar appearing in the lower third of the rectangle and the word "LEVI'S" in black lettering in the middle third of the rectangle. The white in the drawing represents background or transparent areas and is not a part of the mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MIGHTY MADE

Serial Number:
87743818
Registration Number:
5535301
Word Mark:
MIGHTY MADE
Goods and Services:

IC 025. US 022 039. G & S Shirts. FIRST USE: 20170601. FIRST USE IN COMMERCE: 20170601.

Filling Date:
2018-01-04
Registration Date:
2018-08-07
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SIGNATURE BY LEVI STRAUSS & CO. GOLD

Serial Number:
87399915
Registration Number:
5476842
Word Mark:
SIGNATURE BY LEVI STRAUSS & CO. GOLD
Goods and Services:

IC 025. US 022 039. G & S Hats; Jeans; Pants; Shirts; Shoes; Shorts; Skirts. FIRST USE: 20170901. FIRST USE IN COMMERCE: 20170901.

Filling Date:
2017-04-05
Registration Date:
2018-05-22
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Chris Walters
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "SIGNATURE" in red, followed by gold laurels and a gold star below, then the words "BY LEVI STRAUSS & CO".in red at the bottom, all of which is framed by a rectangular gold and white border with gold squares on each inner corner and with the world "GOLD" in white within a gold-colored block being part of the border.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ORANGE TAB

Serial Number:
87372861
Registration Number:
5495150
Word Mark:
ORANGE TAB
Goods and Services:

IC 018. US 001 002 003 022 041. G & S [ Tote bags ]. FIRST USE: 19760000. FIRST USE IN COMMERCE: 19760000.

IC 025. US 022 039. G & S [ Dresses; Hats; Jackets; ] Jeans; [ Overalls; Rompers; Shirts; ] Shorts [ ; Skirts; Sweatshirts; Tee-shirts ]. FIRST USE: 19690000. FIRST USE IN COMMERCE: 19690000.

Filling Date:
2017-03-15
Registration Date:
2018-06-19
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S PREMIUM

Serial Number:
87351805
Registration Number:
5602128
Word Mark:
LEVI'S PREMIUM
Goods and Services:

IC 025. US 022 039. G & S Coats; jackets; jeans; pants; shirts; shorts. FIRST USE: 20180601. FIRST USE IN COMMERCE: 20180601.

Filling Date:
2017-02-27
Registration Date:
2018-11-06
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S ALTERED

Serial Number:
87163398
Registration Number:
5371077
Word Mark:
LEVI'S ALTERED
Goods and Services:

IC 025. US 022 039. G & S Belts; Coats; Dresses; Hats; Jackets; Jeans; Pants; Shirts; Shoes; Shorts; Skirts; Socks; Sweat pants; Sweat shirts; Sweaters; T-shirts; Underwear. FIRST USE: 20170701. FIRST USE IN COMMERCE: 20170701.

Filling Date:
2016-09-07
Registration Date:
2018-01-02
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Chris Walters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MADE & CRAFTED

Serial Number:
86956454
Registration Number:
5324720
Word Mark:
MADE & CRAFTED
Goods and Services:

IC 025. US 022 039. G & S [ Blouses; Coats; Dresses;] Jackets; Jeans[; Pants; Shirts; Shorts; Skirts; Sweaters; T-shirts]. FIRST USE: 20110107. FIRST USE IN COMMERCE: 20110107.

Filling Date:
2016-03-29
Registration Date:
2017-10-31
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THIS IS A PAIR OF LEVI'S THEY ARE THE ORIGINAL JEANS AND HAVE A REPUTATION FOR DURABILITY KNOWN THE WORLD OVER. ONLY SELECTED MATERIALS HAVE BEEN USED IN THEIR MANUFACTURE. EVERY PAIR SATISFACTION GUARANTEED FOR OVER 140 YEARS OUR CELEBRATED AND ORIGINAL XX DENIM OVERALLS HAVE BEEN BEFORE THE PUBLIC. EXCLUSIVE XX SPECIAL TOP WEIGHT ALL COTTON DENIM AND SEWED WITH THE STRONGEST THREAD. WE SHALL THANK YOU TO CAREFULLY EXAMINE THE SEWING, FINISH & FIT CAUTION: SEE THAT THIS PAIR BEARS THE...

Serial Number:
86199622
Registration Number:
4969218
Word Mark:
THIS IS A PAIR OF LEVI'S THEY ARE THE ORIGINAL JEANS AND HAVE A REPUTATION FOR DURABILITY KNOWN THE WORLD OVER. ONLY SELECTED MATERIALS HAVE BEEN USED IN THEIR MANUFACTURE. EVERY PAIR SATISFACTION GUARANTEED FOR OVER 140 YEARS OUR CELEBRATED AND ORIGINAL XX DENIM OVERALLS HAVE BEEN BEFORE THE PUBLIC. EXCLUSIVE XX SPECIAL TOP WEIGHT ALL COTTON DENIM AND SEWED WITH THE STRONGEST THREAD. WE SHALL THANK YOU TO CAREFULLY EXAMINE THE SEWING, FINISH & FIT CAUTION: SEE THAT THIS PAIR BEARS THE...
Goods and Services:

IC 025. US 022 039. G & S Jeans; Pants; Shorts. FIRST USE: 18920000. FIRST USE IN COMMERCE: 18920000.

Filling Date:
2014-02-20
Registration Date:
2016-05-31
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a large horizontal rectangle containing the following: the wording "FOR OVER 140 YEARS" in a shaded rectangle with a horizontal line and four leaves on either side, above the wording "OUR CELEBRATED AND ORIGINAL XX DENIM OVERALLS HAVE BEEN BEFORE THE PUBLIC.", above the wording "THIS IS A PAIR OF LEVI'S" with curved lines above and below, above the wording "THEY ARE THE ORIGINAL JEANS AND HAVE A REPUTATION FOR DURABILITY KNOWN THE WORLD OVER. ONLY SELECTED MATERIALS HAVE BEEN USED IN THEIR MANUFACTURE. EVERY PAIR SATISFACTION GUARANTEED" above the wording "EXCLUSIVE XX SPECIAL TOP WEIGHT ALL COTTON DENIM" in a shaded rectangle with curved ends and center, above the wording "AND SEWED WITH THE STRONGEST THREAD." above the wording "WE SHALL THANK YOU TO CAREFULLY EXAMINE THE SEWING, FINISH & FIT" surrounded by curved lines, above the wording "CAUTION: SEE THAT THIS PAIR BEARS THE QUALITY NUMBER WHICH IS XX AND ALSO OUR TRADE MARK" above the wording "BY PULLING THE STAPLE THIS TICKET CAN BE REMOVED" in a rectangle with pointed ends, shading, a medallion, and geometric figures and curved forms, above the wording "LEVI STRAUSS & CO.". To the upper left is a feather design near the wording "GRAND SILVER MEDAL AWARDED BY MECHANICS INSTITUTE SILVER MEDAL AWARDED BY CAL. STATE FAIR" within a shield with shaded top and unshaded portion below, with dark and light geometric forms and stippling around the edges of the shield. To the top right is the design of a shield with leaves and diamond design on a shaded corner above the wording "LEVI STRAUSS & CO. SAN FRANCISCO CAL." above the wording "ORIGINAL RIVETED" in a curved shaded banner above the wording "QUALITY CLOTHING" above the design of two horses that are facing away from each other and pulling apart a pair of pants, and two men holding whips, above "PATENTED MAY 20 1873" in two shaded quadrilaterals above the wording "TRADE MARK" in a design consisting of curved and horizontal lines.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
86179939
Registration Number:
4660979
Word Mark:
LEVI'S
Goods and Services:

IC 025. US 022 039. G & S Underwear. FIRST USE: 20140702. FIRST USE IN COMMERCE: 20140702.

Filling Date:
2014-01-30
Registration Date:
2014-12-23
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

501 CLUB

Serial Number:
86082321
Registration Number:
4769458
Word Mark:
501 CLUB
Goods and Services:

IC 041. US 100 101 107. G & S Providing stadium facilities for sporting and entertainment events; providing information relating to sporting and entertainment events via the internet. FIRST USE: 20140717. FIRST USE IN COMMERCE: 20140717.

Filling Date:
2013-10-03
Registration Date:
2015-07-07
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DOCKERS 1986

Serial Number:
86022918
Registration Number:
5027443
Word Mark:
DOCKERS 1986
Goods and Services:

IC 025. US 022 039. G & S Pants; Shirts. FIRST USE: 20160515. FIRST USE IN COMMERCE: 20160515.

Filling Date:
2013-07-29
Registration Date:
2016-08-23
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a wings and anchor design with "DOCKERS" above and "1986" in a ribbon design below.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WELLTHREAD

Serial Number:
86005940
Registration Number:
4594210
Word Mark:
WELLTHREAD
Goods and Services:

IC 025. US 022 039. G & S Outer jackets; pants; shirts; sport coats; t-shirts. FIRST USE: 20140217. FIRST USE IN COMMERCE: 20140217.

Filling Date:
2013-07-09
Registration Date:
2014-08-26
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
85928107
Registration Number:
4653689
Word Mark:
LEVI'S
Goods and Services:

IC 041. US 100 101 107. G & S Providing stadium facilities for sporting and entertainment events; providing information relating to sporting and entertainment events via the internet. FIRST USE: 20140717. FIRST USE IN COMMERCE: 20140717.

Filling Date:
2013-05-09
Registration Date:
2014-12-09
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a batwing design containing the "Levi's" word mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
85928026
Registration Number:
4653687
Word Mark:
LEVI'S
Goods and Services:

IC 041. US 100 101 107. G & S Providing stadium facilities for sporting and entertainment events; providing information relating to sporting and entertainment events via the internet. FIRST USE: 20140717. FIRST USE IN COMMERCE: 20140717.

Filling Date:
2013-05-09
Registration Date:
2014-12-09
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S STADIUM

Serial Number:
85925608
Registration Number:
4653683
Word Mark:
LEVI'S STADIUM
Goods and Services:

IC 041. US 100 101 107. G & S Providing stadium facilities for sporting and entertainment events; providing information relating to sporting and entertainment events via the internet. FIRST USE: 20140717. FIRST USE IN COMMERCE: 20140717.

Filling Date:
2013-05-07
Registration Date:
2014-12-09
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S CALIFORNIA

Serial Number:
85858775
Registration Number:
4534566
Word Mark:
LEVI'S CALIFORNIA
Goods and Services:

IC 025. US 022 039. G & S Jackets; Jeans; Pants; Shirts; Shorts; T-shirts. FIRST USE: 20140118. FIRST USE IN COMMERCE: 20140118.

Filling Date:
2013-02-25
Registration Date:
2014-05-20
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PATENTED MAY 20 1873

Serial Number:
85307095
Registration Number:
4576208
Word Mark:
PATENTED MAY 20 1873
Goods and Services:

IC 025. US 022 039. G & S Jackets; jeans; pants; t-shirts; vests. FIRST USE: 20120601. FIRST USE IN COMMERCE: 20120601.

Filling Date:
2011-04-28
Registration Date:
2014-07-29
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of two horses attached to the opposite sides of a pair of trousers, and men driving the horses in opposite directions, with the wording "Patented May 20 1873", identifying an expired patent, below the design.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

550

Serial Number:
85305258
Registration Number:
4053137
Word Mark:
550
Goods and Services:

IC 025. US 022 039. G & S Jeans; Pants; Shorts. FIRST USE: 19881200. FIRST USE IN COMMERCE: 19881200.

Filling Date:
2011-04-26
Registration Date:
2011-11-08
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

STA-PREST

Serial Number:
85269633
Registration Number:
4242727
Word Mark:
STA-PREST
Goods and Services:

IC 025. US 022 039. G & S Pants. FIRST USE: 20120109. FIRST USE IN COMMERCE: 20120109.

Filling Date:
2011-03-17
Registration Date:
2012-11-13
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
85234724
Registration Number:
4002569
Goods and Services:

IC 025. US 022 039. G & S Pants. FIRST USE: 20110109. FIRST USE IN COMMERCE: 20110109.

Filling Date:
2011-02-04
Registration Date:
2011-07-26
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a partially-shaded hexagon with the shape of a drop in the center and a stylized shaded hand contained within.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WATER<LESS

Serial Number:
85234445
Registration Number:
4277963
Word Mark:
WATER
Goods and Services:

IC 025. US 022 039. G & S Pants. FIRST USE: 20110109. FIRST USE IN COMMERCE: 20110109.

Filling Date:
2011-02-04
Registration Date:
2013-01-22
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

AMERICA'S ORIGINAL JEANS

Serial Number:
85106574
Registration Number:
4025031
Word Mark:
AMERICA'S ORIGINAL JEANS
Goods and Services:

IC 025. US 022 039. G & S Jeans; Pants. FIRST USE: 19660000. FIRST USE IN COMMERCE: 19660000.

Filling Date:
2010-08-12
Registration Date:
2011-09-13
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #4

Serial Number:
78374973
Registration Number:
3066695
Goods and Services:

IC 018. US 001 002 003 022 041. G & S Luggage, carry-on bags, garment bags for travel, messenger bags, weekender bags, toiletry cases sold empty, shaving bags sold empty, backpacks, briefcases, business cases [ and umbrellas ]. FIRST USE: 20040100. FIRST USE IN COMMERCE: 20040100.

IC 027. US 019 020 037 042 050. G & S [ Rugs and textile bath mats ]. FIRST USE: 20040600. FIRST USE IN COMMERCE: 20040600.

Filling Date:
2004-02-26
Registration Date:
2006-03-07
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Chris Walters
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the stylized representation of a wing and anchor.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DOCKERS

Serial Number:
78374924
Registration Number:
3071903
Word Mark:
DOCKERS
Goods and Services:

IC 018. US 001 002 003 022 041. G & S Luggage, carry-on bags, garment bags for travel, messenger bags, weekender bags, shoe bags for travel, toiletry cases sold empty, shaving bags sold empty, backpacks, briefcases, business cases, wallets, key cases, business card cases, key fobs made of leather and [ umbrellas ]. FIRST USE: 20040100. FIRST USE IN COMMERCE: 20040100.

IC 027. US 019 020 037 042 050. G & S [ Rugs and textile bath mats ]. FIRST USE: 20040600. FIRST USE IN COMMERCE: 20040600.

Filling Date:
2004-02-26
Registration Date:
2006-03-21
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Chris Walters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

INDIVIDUAL FIT

Serial Number:
78233780
Registration Number:
2819973
Word Mark:
INDIVIDUAL FIT
Goods and Services:

IC 025. US 022 039. G & S Pants [and shorts]. FIRST USE: 20030214. FIRST USE IN COMMERCE: 20030214.

Filling Date:
2003-04-03
Registration Date:
2004-03-02
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Chris Walters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #5

Serial Number:
78144339
Registration Number:
2791156
Goods and Services:

IC 025. US 022 039. G & S Pants, jeans, shorts,[ shirts, t-shirts, blouses,] skirts and jackets. FIRST USE: 19360901. FIRST USE IN COMMERCE: 19360901.

Filling Date:
2002-07-16
Registration Date:
2003-12-09
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the combination of a double arcuate and tab design shown on the shape of a pocket, as indicated by a solid line.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #6

Serial Number:
78142765
Registration Number:
2794649
Goods and Services:

IC 025. US 022 039. G & S Pants, jeans, shorts, [ shirts, t-shirts, blouses, ] skirts and jackets. FIRST USE: 18730000. FIRST USE IN COMMERCE: 18730000.

Filling Date:
2002-07-10
Registration Date:
2003-12-16
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a double arcuate design.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

STAIN DEFENDER

Serial Number:
78106216
Registration Number:
2837221
Word Mark:
STAIN DEFENDER
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, pants [, shorts and shirts ]. FIRST USE: 20020502. FIRST USE IN COMMERCE: 20020502.

Filling Date:
2002-02-01
Registration Date:
2004-04-27
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #7

Serial Number:
77899702
Registration Number:
4071161
Goods and Services:

IC 018. US 001 002 003 022 041. G & S wallets. FIRST USE: 20111003. FIRST USE IN COMMERCE: 20111003.

IC 025. US 022 039. G & S belts; jeans; pants. FIRST USE: 20110610. FIRST USE IN COMMERCE: 20110610.

Filling Date:
2009-12-22
Registration Date:
2011-12-13
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a design of two semi-circles.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DENIZEN

Serial Number:
77862481
Registration Number:
4067812
Word Mark:
DENIZEN
Goods and Services:

IC 018. US 001 002 003 022 041. G & S Wallets. FIRST USE: 20111003. FIRST USE IN COMMERCE: 20111003.

IC 025. US 022 039. G & S belts; jeans; pants. FIRST USE: 20110610. FIRST USE IN COMMERCE: 20110610.

Filling Date:
2009-11-02
Registration Date:
2011-12-06
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S MADE & CRAFTED

Serial Number:
77775719
Registration Number:
3938541
Word Mark:
LEVI'S MADE & CRAFTED
Goods and Services:

IC 025. US 022 039. G & S Belts; blouses; coats; dresses; jackets; jeans; pants; scarves; shirts; shorts; skirts; sweaters; t-shirts. FIRST USE: 20110107. FIRST USE IN COMMERCE: 20110107.

Filling Date:
2009-07-07
Registration Date:
2011-03-29
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DOCKERS

Serial Number:
77218244
Registration Number:
3369102
Word Mark:
DOCKERS
Goods and Services:

IC 035. US 100 101 102. G & S Retail clothing stores. FIRST USE: 20060323. FIRST USE IN COMMERCE: 20060323.

Filling Date:
2007-06-28
Registration Date:
2008-01-15
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #8

Serial Number:
77068582
Registration Number:
3636969
Goods and Services:

IC 025. US 022 039. G & S Jeans, pants, shorts and skirts. FIRST USE: 20070814. FIRST USE IN COMMERCE: 20070814.

Filling Date:
2006-12-20
Registration Date:
2009-06-09
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a pocket on which two lines emerge from the sides toward the center, one curving upward, the other downward.
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
76193799
Registration Number:
2620144
Word Mark:
LEVI'S
Goods and Services:

IC 035. US 100 101 102. G & S Retail store services in the field of clothing. FIRST USE: 19990200. FIRST USE IN COMMERCE: 19990200.

Filling Date:
2001-01-12
Registration Date:
2002-09-17
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

569

Serial Number:
76150442
Registration Number:
2503976
Word Mark:
569
Goods and Services:

IC 025. US 022 039. G & S Jeans and pants. FIRST USE: 19980500. FIRST USE IN COMMERCE: 19980500.

Filling Date:
2000-10-17
Registration Date:
2001-11-06
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DOCKERS

Serial Number:
76097126
Registration Number:
2636571
Word Mark:
DOCKERS
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Eyeglasses, eyeglass frames, sunglasses and accessories therefor, namely, eyeglass cases. FIRST USE: 20011100. FIRST USE IN COMMERCE: 20011100.

Filling Date:
2000-07-25
Registration Date:
2002-10-15
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #9

Serial Number:
75904260
Registration Number:
2726253
Goods and Services:

IC 025. US 022 039. G & S CLOTHING, NAMELY, SHIRTS. FIRST USE: 19690307. FIRST USE IN COMMERCE: 19690307.

Filling Date:
2000-01-26
Registration Date:
2003-06-17
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The trademark consists of a small marker or tab of textile material appearing on and affixed permanently to the exterior of a shirt pocket. The shirt and shirt pocket shown in broken lines on the drawing serves to show positioning of the mark and no claim is made to this matter.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #10

Serial Number:
75855801
Registration Number:
2464621
Goods and Services:

IC 018. US 001 002 003 022 041. G & S WALLETS [, KEY CASES, BUSINESS CARD CASES, ] [ SHOE BAGS FOR TRAVEL, ] [ AND KEY FOBS MADE OF LEATHER ]. FIRST USE: 20000900. FIRST USE IN COMMERCE: 20000900.

Filling Date:
1999-11-22
Registration Date:
2001-06-26
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). the mark represents a stylized wing and anchor.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
75562738
Registration Number:
2320789
Word Mark:
LEVI'S
Goods and Services:

IC 025. US 022 039. G & S CLOTHING, namely, MEN'S, WOMEN'S AND CHILDREN'S PANTS, SLACKS, TROUSERS, JEANS, SHORTS, OVERALLS, SHIRTS, T-SHIRTS, [ BLOUSES, ] VESTS, SKIRTS, JACKETS, COATS, [ SPORT COATS, ] SWEATERS, SWEATSHIRTS, [ SWEATPANTS, ] HATS AND SHOES. FIRST USE: 19961231. FIRST USE IN COMMERCE: 19961231.

Filling Date:
1998-10-01
Registration Date:
2000-02-22
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI.COM

Serial Number:
75493760
Registration Number:
2299596
Word Mark:
LEVI.COM
Goods and Services:

IC 035. US 100 101 102. G & S ELECTRONIC RETAIL SERVICES IN THE FIELD OF CLOTHING VIA A GLOBAL COMPUTER NETWORK. FIRST USE: 19951000. FIRST USE IN COMMERCE: 19951000.

Filling Date:
1998-06-01
Registration Date:
1999-12-14
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
75493759
Registration Number:
2253693
Word Mark:
LEVI'S
Goods and Services:

IC 035. US 100 101 102. G & S RETAIL STORE SERVICES IN THE FIELD OF CLOTHING. FIRST USE: 19910700. FIRST USE IN COMMERCE: 19910700.

Filling Date:
1998-06-01
Registration Date:
1999-06-15
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
75449347
Registration Number:
2259153
Word Mark:
LEVI'S
Goods and Services:

IC 035. US 100 101 102. G & S RETAIL STORE SERVICES IN THE FIELD OF CLOTHING. FIRST USE: 19901231. FIRST USE IN COMMERCE: 19901231.

Filling Date:
1998-03-12
Registration Date:
1999-07-06
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SILVERTAB

Serial Number:
75174755
Registration Number:
2132082
Word Mark:
SILVERTAB
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, men's, women's and children's pants, [ slacks, trouser, ] jeans, shorts, [ overalls, ] shirts, T-shirts, blouses, [ vests, skirts, ] jackets,[ coats, sportcoats, sweaters, ] sweatshirts [ , sweatpants, hats, ties, socks and shoes ]. FIRST USE: 19870629. FIRST USE IN COMMERCE: 19870629.

Filling Date:
1996-09-11
Registration Date:
1998-01-27
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DOCKERS

Serial Number:
74130445
Registration Number:
1728637
Word Mark:
DOCKERS
Goods and Services:

IC 025. US 039. G & S shoes. FIRST USE: 19920601. FIRST USE IN COMMERCE: 19920601.

Filling Date:
1991-01-14
Registration Date:
1992-10-27
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DOCKERS

Serial Number:
73795674
Registration Number:
1591926
Word Mark:
DOCKERS
Goods and Services:

IC 014. US 002 027 028 050. G & S [ WATCHES ]. FIRST USE: 19880915. FIRST USE IN COMMERCE: 19880915.

IC 018. US 001 002 003 022 041. G & S [TOTE BAGS]. FIRST USE: 19870930. FIRST USE IN COMMERCE: 19870930.

IC 025. US 039. G & S BELTS, SWEATERS, T-SHIRTS AND VISORS. FIRST USE: 19881001. FIRST USE IN COMMERCE: 19881001.

Filling Date:
1989-04-17
Registration Date:
1990-04-17
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ACTION SLACKS

Serial Number:
73770553
Registration Number:
2388937
Word Mark:
ACTION SLACKS
Goods and Services:

IC 025. US 039. G & S PANTS AND SHORTS FOR MEN, WOMEN, BOYS AND GIRLS. FIRST USE: 19881208. FIRST USE IN COMMERCE: 19881208.

Filling Date:
1988-12-20
Registration Date:
2000-09-26
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

501

Serial Number:
73768165
Registration Number:
1552985
Word Mark:
501
Goods and Services:

IC 025. US 022 039. G & S JEANS. FIRST USE: 18930000. FIRST USE IN COMMERCE: 18980000.

Filling Date:
1988-10-24
Registration Date:
1989-08-22
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DOCKERS

Serial Number:
73677290
Registration Number:
1485361
Word Mark:
DOCKERS
Goods and Services:

IC 025. US 039. G & S SHIRTS, BLOUSES, SKIRTS, SHORTS, SWEATSHIRTS AND JACKETS. FIRST USE: 19870622. FIRST USE IN COMMERCE: 19870622.

Filling Date:
1987-08-10
Registration Date:
1988-04-19
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DOCKERS

Serial Number:
73620320
Registration Number:
1435757
Word Mark:
DOCKERS
Goods and Services:

IC 025. US 039. G & S PANTS. FIRST USE: 19860107. FIRST USE IN COMMERCE: 19860107.

Filling Date:
1986-09-16
Registration Date:
1987-04-07
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
Chris Walters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THIS IS A PAIR OF LEVI'S

Serial Number:
73501376
Registration Number:
1381510
Word Mark:
THIS IS A PAIR OF LEVI'S
Goods and Services:

IC 025. US 039. G & S PANTS. FIRST USE: 18920000. FIRST USE IN COMMERCE: 18920000.

Filling Date:
1984-09-27
Registration Date:
1986-02-04
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
Chris Walters
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SHRINK-TO-FIT

Serial Number:
73443997
Registration Number:
1334399
Word Mark:
SHRINK-TO-FIT
Goods and Services:

IC 025. US 039. G & S Pants. FIRST USE: 19720000. FIRST USE IN COMMERCE: 19720000.

Filling Date:
1983-09-16
Registration Date:
1985-05-07
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Chris Walters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

517

Serial Number:
73440371
Registration Number:
1319462
Word Mark:
517
Goods and Services:

IC 025. US 039. G & S Pants. FIRST USE: 19830627. FIRST USE IN COMMERCE: 19830627.

Filling Date:
1983-08-22
Registration Date:
1985-02-12
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Chris Walters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

505

Serial Number:
73440370
Registration Number:
1313554
Word Mark:
505
Goods and Services:

IC 025. US 039. G & S Pants. FIRST USE: 19830627. FIRST USE IN COMMERCE: 19830627.

Filling Date:
1983-08-22
Registration Date:
1985-01-08
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Chris Walters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
73210408
Registration Number:
1140011
Word Mark:
LEVI'S
Goods and Services:

IC 025. US 039. G & S Garments-Namely, Pants, Shirts and Shorts. FIRST USE: 19270400. FIRST USE IN COMMERCE: 19270400.

Filling Date:
1979-04-05
Registration Date:
1980-09-30
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

QUALITY NEVER GOES OUT OF STYLE

Serial Number:
73206526
Registration Number:
1137974
Word Mark:
QUALITY NEVER GOES OUT OF STYLE
Goods and Services:

IC 025. US 022 039. G & S GARMENTS-NAMELY, PANTS, SHIRTS, SKIRTS[, JACKETS, VESTS AND SOCKS]. FIRST USE: 19780407. FIRST USE IN COMMERCE: 19780407.

Filling Date:
1979-03-08
Registration Date:
1980-07-22
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BEND OVER

Serial Number:
73181320
Registration Number:
1125823
Word Mark:
BEND OVER
Goods and Services:

IC 025. US 039. G & S GARMENTS-NAMELY, TROUSERS. FIRST USE: 19760325. FIRST USE IN COMMERCE: 19760325.

Filling Date:
1978-08-07
Registration Date:
1979-10-09
Current Basis:
1A
Owner:
MERCHANDISING MANUFACTURING SOURCING, INC.
Attorney of Record:
Philip Nulud
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
73180144
Registration Number:
1130486
Word Mark:
LEVI'S
Goods and Services:

IC 025. US 022 039. G & S SOCKS. FIRST USE: 19771027. FIRST USE IN COMMERCE: 19771027.

Filling Date:
1978-07-28
Registration Date:
1980-02-05
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI STRAUSS & CO.SAN FRANSISCO,CAL.  ORIGINAL RIVETED QUALITY CLOTHING.  X X  PATENTED MAY 20 1873

Serial Number:
73176884
Registration Number:
1140853
Word Mark:
LEVI STRAUSS & CO.SAN FRANSISCO,CAL. ORIGINAL RIVETED QUALITY CLOTHING. X X PATENTED MAY 20 1873
Goods and Services:

IC 025. US 039. G & S Garments-Namely, Pants, Jackets, Overalls and Shoes. FIRST USE: 18860101. FIRST USE IN COMMERCE: 18860101.

Filling Date:
1978-07-03
Registration Date:
1980-10-28
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #11

Serial Number:
73176009
Registration Number:
1135196
Goods and Services:

IC 025. US 022 039. G & S GARMENTS-NAMELY, PANTS [ AND SHOES ]. FIRST USE: 19750415. FIRST USE IN COMMERCE: 19750415.

Filling Date:
1978-06-26
Registration Date:
1980-05-13
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #12

Serial Number:
73169399
Registration Number:
1139254
Goods and Services:

IC 025. US 039. G & S PANTS, JACKETS, SKIRTS, AND SHORTS. FIRST USE: 18730000. FIRST USE IN COMMERCE: 18730000.

Filling Date:
1978-05-08
Registration Date:
1980-09-02
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
73120559
Registration Number:
1124018
Word Mark:
LEVI'S
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S [ CLIP BOARDS, DENIM SCHOOL BAGS AND LUGGAGE TAGS ]. FIRST USE: 19750131. FIRST USE IN COMMERCE: 19750131.

IC 018. US 001 002 003 022 041. G & S PURSES, DENIM SHOPPING BAGS, BACK PACKS, DUFFLE BAGS, BRIEFCASE PORTFOLIOS, KEY CASES AND WALLETS. FIRST USE: 19730930. FIRST USE IN COMMERCE: 19730930.

IC 025. US 039. G & S BELTS, HATS, CAPS, VISORS, AND SHOES. FIRST USE: 19720229. FIRST USE IN COMMERCE: 19720229.

Filling Date:
1977-03-28
Registration Date:
1979-08-14
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI STRAUSS & CO. SAN FRANCISCO, CAL. ORIGINAL RIVETED QUALITY CLOTHING. XX TRADE MARK PATENDED MAY 20, 1873

Serial Number:
73112100
Registration Number:
1095986
Word Mark:
LEVI STRAUSS & CO. SAN FRANCISCO, CAL. ORIGINAL RIVETED QUALITY CLOTHING. XX TRADE MARK PATENDED MAY 20, 1873
Goods and Services:

IC 018. US 001 002 003 022 041. G & S LUGGAGE-NAMELY, BACK PACKS, [ BRIEF CASES, TRAVEL KITS, ] SHOULDER BAGS, AND PURSES. FIRST USE: 19730930. FIRST USE IN COMMERCE: 19730930.

IC 025. US 022 039. G & S CAPS [ AND VISORS ]. FIRST USE: 19740228. FIRST USE IN COMMERCE: 19740228.

IC 028. US 022 023 038 050. G & S [ TENNIS BAGS ]. FIRST USE: 19730930. FIRST USE IN COMMERCE: 19730930.

Filling Date:
1977-01-12
Registration Date:
1978-07-11
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #13

Serial Number:
73062249
Registration Number:
1044246
Goods and Services:

IC 025. US 039. G & S SHOES. FIRST USE: 19750415. FIRST USE IN COMMERCE: 19750415.

Filling Date:
1975-09-05
Registration Date:
1976-07-20
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
Chris Walters
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI STRAUSS & CO. SAN FRANSISCO, CAL. ORIGINAL RIVETED QUALITY CLOTHING XX TRADEMARK PATENTED MAY 20, 1873

Serial Number:
73022316
Registration Number:
1030033
Word Mark:
LEVI STRAUSS & CO. SAN FRANSISCO, CAL. ORIGINAL RIVETED QUALITY CLOTHING XX TRADEMARK PATENTED MAY 20, 1873
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S [ NOTEBOOK BINDERS, TELEPHONE DIRECTORY COVERS, PHOTO ALBUMS, SCRAP BOOKS, NOTEBOOKS AND ADDRESS BOOKS ]. FIRST USE: 19740708. FIRST USE IN COMMERCE: 19740708.

IC 018. US 001 002 003 022 041. G & S WALLETS [ AND LUGGAGE-NAMELY, TOTE BAGS AND DUFFLE BAGS ]. FIRST USE: 19700615. FIRST USE IN COMMERCE: 19700615.

IC 020. US 002 013 022 025 032 050. G & S [ MIRRORS ]. FIRST USE: 19740104. FIRST USE IN COMMERCE: 19740104.

IC 024. US 042 050. G & S [ TEXTILE HOTPADS AND TEXTILE PLACEMATS ]. FIRST USE: 19740220. FIRST USE IN COMMERCE: 19740220.

IC 026. US 037 039 040 042 050. G & S [ BUCKLES ]. FIRST USE: 19711201. FIRST USE IN COMMERCE: 19711201.

Filling Date:
1974-05-24
Registration Date:
1976-01-13
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
Chris Walters
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI STRAUSS & COS.F.CAL

Serial Number:
72382313
Registration Number:
928351
Word Mark:
LEVI STRAUSS & COS.F.CAL
Goods and Services:

IC 039. US 039. G & S MEN'S, WOMEN'S AND CHILDREN'S PANTS, JACKETS, [ BELTS, AND SUSPENDERS ]. FIRST USE: 19371231. FIRST USE IN COMMERCE: 19371231.

Filling Date:
1971-01-28
Registration Date:
1972-02-01
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LITTLE LEVI'S

Serial Number:
72313992
Registration Number:
875680
Word Mark:
LITTLE LEVI'S
Goods and Services:

IC 039. US 039. G & S GARMENTS, PARTICULARLY TROUSERS. FIRST USE: 19630901. FIRST USE IN COMMERCE: 19630901.

Filling Date:
1968-12-09
Registration Date:
1969-08-26
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #14

Serial Number:
72263725
Registration Number:
1157769
Goods and Services:

IC 039. US 039. G & S Trousers. FIRST USE: 19360901. FIRST USE IN COMMERCE: 19360901.

Filling Date:
1967-02-01
Registration Date:
1981-06-16
Current Basis:
1A
Owner:
LEVI STRAUSS & CO
Attorney of Record:
LEVI STRAUSS & CO
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a small marker or tab affixed to the exterior of the garment at the hip pocket.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
72257497
Registration Number:
849437
Word Mark:
LEVI'S
Goods and Services:

IC 039. US 039. G & S TROUSERS, JACKETS, SHORTS, SHIRTS, SKIRTS [, AND VESTS ]. FIRST USE: 19661010. FIRST USE IN COMMERCE: 19661010.

Filling Date:
1966-10-28
Registration Date:
1968-05-21
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #15

Serial Number:
72171283
Registration Number:
774625
Goods and Services:

IC 039. US 039. G & S Garments, Particularly Trousers. FIRST USE: 19630522. FIRST USE IN COMMERCE: 19630522.

Filling Date:
1963-06-18
Registration Date:
1964-08-04
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a small marker or black tab affixed to the exterior of the garment at the hip pocket.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #16

Serial Number:
72171282
Registration Number:
775412
Goods and Services:

IC 039. US 039. G & S Garments, Particularly Trousers. FIRST USE: 19571009. FIRST USE IN COMMERCE: 19571009.

Filling Date:
1963-06-18
Registration Date:
1964-08-18
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a small marker or white tab with the name "Levi's" superposed thereon, which is affixed to the exterior of the garment at the hip pocket.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #17

Serial Number:
72074095
Registration Number:
720376
Goods and Services:

IC 039. US 039. G & S [ Juvenile Overalls ] * PANTS *. FIRST USE: 19571009. FIRST USE IN COMMERCE: 19571009.

Filling Date:
1959-05-07
Registration Date:
1961-08-22
Current Basis:
1A
Owner:
LEVI STRAUSS & CO
Attorney of Record:
LEVI STRAUSS & CO
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a small white marker or tab affixed to the exterior of the garment at the hip pocket.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #18

Serial Number:
72060992
Registration Number:
695380
Goods and Services:

IC 039. US 039. G & S MEN'S, WOMEN'S, AND BOYS' SHIRTS, [ VESTS, TROUSERS, AND JACKETS ]. FIRST USE: 19580500. FIRST USE IN COMMERCE: 19580500.

Filling Date:
1958-10-20
Registration Date:
1960-03-29
Current Basis:
1A
Owner:
STRAUSS, LEVI & CO.
Attorney of Record:
STRAUSS, LEVI & CO.
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
71638273
Registration Number:
581610
Word Mark:
LEVI'S
Goods and Services:

IC 039. US 039. G & S MEN'S, WOMEN'S AND CHILDREN'S OVERALLS, JACKETS, OUTER SHIRTS,[ COATS], SLACKS, AND PANTS; [ WOMEN'S AND CHILDREN'S BLOUSES, OUTER SHORTS, PEDAL PUSHERS, VESTS, ] SKIRTS [ AND CULOTTES; AND WOMEN'S BRAS ]. FIRST USE: 19270415. FIRST USE IN COMMERCE: 19270415.

Filling Date:
1952-11-18
Registration Date:
1953-10-27
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
Christopher Walters
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #19

Serial Number:
71578119
Registration Number:
577490
Goods and Services:

IC 039. US 039. G & S JEANS. FIRST USE: 19360901. FIRST USE IN COMMERCE: 19360901.

Filling Date:
1949-04-30
Registration Date:
1953-07-21
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
71556108
Registration Number:
516561
Word Mark:
LEVI'S
Goods and Services:

IC 039. US 039. G & S MEN'S, WOMEN'S AND CHILDREN'S JEANS AND JACKETS. FIRST USE: 19360901. FIRST USE IN COMMERCE: 19370701.

Filling Date:
1948-05-03
Registration Date:
1949-10-18
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #20

Serial Number:
71517252
Registration Number:
523665
Goods and Services:

IC 039. US 039. G & S MEN'S, WOMEN'S, BOYS', AND GIRLS' [ BLOUSES, OVERALLS, JUMPERS, ] TROUSERS, [ SHIRTS, ] [ COATS ] [, VESTS, AND WORKINGMEN'S APRONS ]. FIRST USE: 18860101. FIRST USE IN COMMERCE: 18860101.

Filling Date:
1947-02-10
Registration Date:
1950-04-11
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #21

Serial Number:
71455769
Registration Number:
404248
Goods and Services:

IC 039. US 039. G & S Waistband Type Overalls. FIRST USE: 18730000. FIRST USE IN COMMERCE: 18730000.

Filling Date:
1942-09-25
Registration Date:
1943-11-16
Current Basis:
1A
Owner:
Levi Strauss & Co.
Attorney of Record:
Levi Strauss & Co.
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The trade-mark consists of double arcuate designs of orange color displayed on the hip pockets of the overalls as shown on the drawing. The mark is applied to the overalls by stitching the double arcuate designs on the hip pockets with orange colored thread, or by painting the lines of said design on the hip pockets with orange colored paint.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #22

Serial Number:
71394734
Registration Number:
356701
Goods and Services:

IC 039. US 039. G & S [ MEN'S, WOMEN'S, AND CHILDREN'S OVERALLS OF THE PATCH-POCKET TYPE ] * PANTS OF THE PATCH-POCKET TYPE WORN BY MEN, WOMEN AND CHILDREN *. FIRST USE: 19360901. FIRST USE IN COMMERCE: 19360901.

Filling Date:
1937-06-30
Registration Date:
1938-05-10
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEVI'S

Serial Number:
71248368
Registration Number:
250265
Word Mark:
LEVI'S
Goods and Services:

IC 039. US 039. G & S [ OVERALLS ] * JEANS *. FIRST USE: 19270414. FIRST USE IN COMMERCE: 19270414.

Filling Date:
1927-05-03
Registration Date:
1928-12-04
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
LEVI STRAUSS & CO.
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #23

Serial Number:
71227374
Registration Number:
223725
Goods and Services:

IC 039. US 039. G & S OVERALLS. FIRST USE: 18920000. FIRST USE IN COMMERCE: 18920000.

Filling Date:
1926-02-16
Registration Date:
1927-02-08
Current Basis:
1A
Owner:
LEVI STRAUSS & CO.
Attorney of Record:
Chris Walters
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). THE TRADE-MARK CONSISTS OF AN OILCLOTH TICKET SECURED ACROSS A BACK POCKET OF THE OVERALLS SUBSTANTIALLY AS SHOWN ON THE ACCOMPANYING DRAWING.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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