
Levi’s Trademarks
Please note: Gerben IP does not represent Levi’s. This page is provided for informational purposes and reflects information available in public USPTO records.
September 27, 2023
Levi Strauss & Co. is a global maker of pants, famous for its blue denim jeans labeled Levi’s. The company also sells tailored slacks, hats, jackets, skirts, shirts, and belts. It also licenses the manufacture of novelty items.
Levi’s is headquartered in San Francisco, with operations in America, Europe, and Asia. It has been strongly associated with influencing U.S. culture. Levi Strauss & Co. also markets accessories and clothing under the brands Britannia, Dockers, and Slates.
Let’s look into the company’s history, cultural impact, and trademarks.
Levi’s Company History
Levi Strauss, a German-Jewish immigrant, started Levi’s as a trading business at 90 Sacramento Street in San Francisco. He later moved the business to 62 Sacramento Street.
The business was initially listed as Strauss, Levi (David Stern & Levi Strauss) importers clothing, etc. in the San Francisco Directory. Strauss served as the company’s sales manager, with his brother-in-law, David Stern, serving as the manager.
Strauss started a pivotal business relationship with Jacob Davis, a Latvian-Jewish immigrant tailor residing in Reno, Nevada.
Davis was a frequent customer of Levi Strauss & Co.’s wholesale house, buying bolts of denim cloth from the brand. He got the idea to use copper rivets to reinforce points of strain in denim pants after his customers would frequently buy extra fabric to strengthen torn areas. These points of strain included pocket corners and the base of the button fly.
Since he didn’t have the money to apply for a patent, Davis asked Strauss if they could go to business together. On May 20, 1873, the duo received U.S. Patent 139121 for improvement in fastening pocket-openings. Levi Strauss & Co. later incorporated the patented rivet into their jean design and advertisements.
The rivet patent went to the public domain in 1890, using lot number 501 to designate the famous copper-riveted waist overalls.
Modern jeans started gaining traction in the 1920s. However, sales were mostly confined to workers in the western United States. They included cowboys, railroad workers, and lumberjacks.
Levi’s jeans were reportedly introduced to the East in the 1930s during the dude ranch craze. During this period, vacationing Easterners returned home with tales and samples of hard-wearing pants with rivets worn in the West.
Levi’s got a massive sales boost during World War II when blue jeans were labeled an essential commodity for people in defense work.
Levi’s jeans enjoyed another burst of popularity between the 1950s and 1980s, gaining traction among many youth subcultures such as mods, greasers, hippies, and rockers.
The most popular pants were the shrink-to-fit 501s which the company sold in a unique sizing arrangement. The indicated size on these jeans was the size before shrinking. The shrinkage was substantial.
Levi Strauss & Co. still produces these jeans, albeit modified, contrary to popular lore. Levi’s had to remove the waist cinch and crotch rivet during World War II to conform to the requirements of the War Production Board that metal had to be conserved.
The company never replaced these copper rivets after the war. The company also wholly removed the back-pocket rivets covered in denim in the 1950s due to complaints that they scratched furniture.
Levi Strauss enjoyed one of its most significant growths between the early ’60s and mid-’70s as the “blue jeans craze” swept America. In response to a heightened need by customers for more casual looks, Levi’s expanded its clothing line, adding new fashions and models.
Some of the most notable additions included the stone-washed jeans made by the Great Western Garment Company (GWG), a Canadian clothing manufacturer. Levi’s acquired the company, introducing the modern “stone washing” technique that’s still in use today.
Levi’s Cultural Impact
People from all backgrounds, from miners to Nobel Peace Prize recipients, have worn Levi’s jeans. Albert Einstein also wore Levi’s, as his famous leather jacket was made by Levi Strauss & Co. in the ’30s. That jacket sold for £110,500 in July 2016 at the auction house Christie’s.
In 2022, there were reports that a pair of discarded Levi’s jeans from the 1880s, which were found in an abandoned mineshaft sold for $87,400 at a New Mexico auction.
Levi Strauss & Co. has protected several trademarks such as “Levi’s,” “Red Tab,” “501,” and “Dockers,” all of which have cultural and business significance. Together, they form part of what is called Levi’s experience.
Levi’s Trademarks
Levi’s has sought or obtained federal trademark registration for about 102 trademarks. They include “DOCKERS,” “501 CLUB,” and “501.”
Levi’s obtained federal trademark registration for “DOCKERS” on January 15, 2008. The company uses the trademark for its retail clothing stores.
On July 7, 2015, Levi Strauss & Co. obtained federal trademark registration for “501 CLUB” and uses the trademark to provide stadium facilities for sporting and entertainment purposes and provide information related to sporting and entertainment events via the internet.
Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.
- Logo #1
- PATENTED MAY 20 1873
- Logo #2
- LEVI'S
- 501
- LEVI'S
- BUY BETTER. WEAR LONGER.
- LEVI'S
- GOLD TAB
- ELEGENTPILLOW
- HFICY
- PUBOO
- LEVI'S
- IWF CONNECT
- ZENKEEPER
- MAINTENANCE H2
- DENIZEN
- FUTURE FINISH
- RED TAB
- SIGNATURE BY LEVI STRAUSS & CO.
- LEVI'S
- LEVI'S ENGINEERED JEANS
- LEVI'S
- MIGHTY MADE
- SIGNATURE BY LEVI STRAUSS & CO. GOLD
- ORANGE TAB
- LEVI'S PREMIUM
- LEVI'S ALTERED
- MADE & CRAFTED
- THIS IS A PAIR OF LEVI'S THEY ARE THE ORIGINAL JEANS AND HAVE A REPUTATION FOR DURABILITY KNOWN THE WORLD OVER. ONLY SELECTED MATERIALS HAVE BEEN USED IN THEIR MANUFACTURE. EVERY PAIR SATISFACTION GUARANTEED FOR OVER 140 YEARS OUR CELEBRATED AND ORIGINAL XX DENIM OVERALLS HAVE BEEN BEFORE THE PUBLIC. EXCLUSIVE XX SPECIAL TOP WEIGHT ALL COTTON DENIM AND SEWED WITH THE STRONGEST THREAD. WE SHALL THANK YOU TO CAREFULLY EXAMINE THE SEWING, FINISH & FIT CAUTION: SEE THAT THIS PAIR BEARS THE QUALITY N
- LEVI'S
- 501 CLUB
- DOCKERS 1986
- WELLTHREAD
- LEVI'S
- LEVI'S
- LEVI'S STADIUM
- LEVI'S CALIFORNIA
- PATENTED MAY 20 1873
- 550
- STA-PREST
- Logo #3
- WATER
- AMERICA'S ORIGINAL JEANS
- Logo #4
- DOCKERS
- INDIVIDUAL FIT
- Logo #5
- Logo #6
- Logo #7
- STAIN DEFENDER
- Logo #8
- DENIZEN
- LEVI'S MADE & CRAFTED
- DOCKERS
- Logo #9
- LEVI'S
- 569
- DOCKERS
- Logo #10
- Logo #11
- Logo #12
- LEVI'S
- LEVI.COM
- LEVI'S
- LEVI'S
- SILVERTAB
- DOCKERS
- DOCKERS
- ACTION SLACKS
- 501
- DOCKERS
- DOCKERS
- THIS IS A PAIR OF LEVI'S
- SHRINK-TO-FIT
- 517
- 505
- LEVI'S
- QUALITY NEVER GOES OUT OF STYLE
- BEND OVER
- LEVI'S
- LEVI STRAUSS & CO.SAN FRANSISCO,CAL. ORIGINAL RIVETED QUALITY CLOTHING. X X PATENTED MAY 20 1873
- Logo #13
- Logo #14
- LEVI'S
- LEVI STRAUSS & CO. SAN FRANCISCO, CAL. ORIGINAL RIVETED QUALITY CLOTHING. XX TRADE MARK PATENDED MAY 20, 1873
- Logo #15
- LEVI STRAUSS & CO. SAN FRANSISCO, CAL. ORIGINAL RIVETED QUALITY CLOTHING XX TRADEMARK PATENTED MAY 20, 1873
- LEVI STRAUSS & COS.F.CAL
- LITTLE LEVI'S
- Logo #16
- LEVI'S
- Logo #17
- Logo #18
- Logo #19
- Logo #20
- LEVI'S
- Logo #21
- LEVI'S
- Logo #22
- Logo #23
- Logo #24
- LEVI'S
- Logo #25
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, digital images, digital clothing, and digital graphic designs authenticated by non-fungible tokens created with blockchain technology to represent a collectible item.
IC 035. US 100 101 102. G & S Online retail store services featuring virtual goods, namely, clothing, footwear, headwear, eyewear, bags, fashion accessories, images, and videos for use in virtual online environments and virtual online fashion shows.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual goods, in the nature of clothing, footwear, headwear, eyewear, bags, fashion accessories, images, and videos for use in virtual online environments and virtual online fashion shows.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, digital images featuring artwork, memes and clothing, digital clothing, and digital graphic designs authenticated by non-fungible tokens created with blockchain technology to represent a collectible item.
IC 035. US 100 101 102. G & S Online retail store services featuring virtual goods, namely, clothing, footwear, headwear, eyewear, bags, fashion accessories for use in virtual online environments and virtual online fashion shows.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual goods, in the nature of clothing, footwear, headwear, eyewear, bags, fashion accessories for use in virtual online environments and virtual online fashion shows.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, digital images, digital clothing, and digital graphic designs authenticated by non-fungible tokens created with blockchain technology to represent a collectible item.
IC 035. US 100 101 102. G & S Online retail store services featuring virtual goods, namely, clothing, footwear, headwear, eyewear, bags, fashion accessories, images, and videos for use in virtual online environments and virtual online fashion shows.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual goods, in the nature of clothing, footwear, headwear, eyewear, bags, fashion accessories, images, and videos for use in virtual online environments and virtual online fashion shows.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, digital images featuring artwork, memes and clothing, digital clothing, and digital graphic designs authenticated by non-fungible tokens created with blockchain technology to represent a collectible item.
IC 035. US 100 101 102. G & S Online retail store services featuring virtual goods, namely, clothing, footwear, headwear, eyewear, bags, fashion accessories, images, and videos for use in virtual online environments and virtual online fashion shows.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual goods, in the nature of clothing, footwear, headwear, eyewear, bags, fashion accessories, images, and videos for use in virtual online environments and virtual online fashion shows.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, digital images featuring artwork, memes and clothing, digital clothing, and digital graphic designs authenticated by non-fungible tokens created with blockchain technology to represent a collectible item.
IC 035. US 100 101 102. G & S Online retail store services featuring virtual goods, namely, clothing, footwear, headwear, eyewear, bags, fashion accessories for use in virtual online environments and virtual online fashion shows.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual goods, in the nature of clothing, footwear, headwear, eyewear, bags, fashion accessories for use in virtual online environments and virtual online fashion shows.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, digital images featuring artwork, memes and clothing, digital clothing, and digital graphic designs authenticated by non-fungible tokens created with blockchain technology to represent a collectible item.
IC 035. US 100 101 102. G & S Online retail store services featuring virtual goods, namely, clothing, footwear, headwear, eyewear, bags, fashion accessories, images, and videos for use in virtual online environments and virtual online fashion shows.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual goods, in the nature of clothing, footwear, headwear, eyewear, bags, fashion accessories, images, and videos for use in virtual online environments and virtual online fashion shows.
IC 025. US 022 039. G & S Clothing, namely, jeans, shirts, and jackets.
IC 009. US 021 023 026 036 038. G & S Eye wear, namely, sunglasses, eyeglasses and ophthalmic frames and cases therefor. FIRST USE: 20090101. FIRST USE IN COMMERCE: 20090101.
IC 025. US 022 039. G & S clothing, namely, pants, shirts, and shorts. FIRST USE: 20220901. FIRST USE IN COMMERCE: 20220901.
IC 020. US 002 013 022 025 032 050. G & S Bolsters; Cots; Cribs; Cushions; Pillows; Air beds, not for medical purposes; Air mattresses, not for medical purposes; Air pillows, not for medical purposes; Baby head support cushions; Beds; Camping mattresses; Head positioning pillows for babies; Inflatable mattresses for use when camping; Straw mattress; Air cushions, not for medical purposes; Air mattresses for use when camping; Anti-roll cushions for babies. FIRST USE: 20200610. FIRST USE IN COMMERCE: 20200610.
IC 009. US 021 023 026 036 038. G & S Batteries and battery chargers; Cases for mobile phones; Cell phone battery chargers for use in vehicles; Computer peripherals; Covers for smartphones; Earphones and headphones; Flip covers for smart phones;Leather protective covers specially adapted for personal electronic devices, namely,cell phones; Protective cases for smartphones; Stands adapted for mobile phones; Straps for mobile phones; Tripods; USB cables; In-car telephone handset cradles. FIRST USE: 20200701. FIRST USE IN COMMERCE: 20200701.
IC 010. US 026 039 044. G & S Condoms; Sphygmomanometers; Abdominal belts; Adult sexual stimulation aids, namely, artificial penises, penis enlargers, vibrators, benwa balls, artificial vaginas; Ambulance stretchers; Artificial breasts; Artificial limbs; Artificial teeth; Babies' bottles; Blood glucose meter; Blood oxygen monitors; Breast pumps; Contraceptive apparatus; Cooling pads for first aid purposes; Dental chairs; Disposable sanitary masks for protection against viral infection; Ear picks; Elastic bandages; Elastic stockings for medical purposes; Electric acupuncture instruments; Electric blankets for medical purposes; Electrical stimulation apparatus for nerves, muscles, skin for physical therapy purposes; Gloves for medical use; Hair prostheses; Hearing aids; Ice bags for medical purposes; Lasers for medical use; Love dolls; Manually-operated exercise equipment for physical therapy purposes; Masks for use by medical personnel; Massage apparatus; Massage apparatus and instruments; Massaging apparatus for personal use; Medical apparatus and instruments for use in surgery; Medical diagnostic apparatus, analytical apparatus for medical purposes and blood pressure measuring apparatus; Medical instruments, namely, orthopedic apparatus and instruments; Menstrual cups; Orthodontic appliances; Pacifiers for babies; Physical exercise apparatus, for medical purposes; Sanitary masks for medical purposes; Sex toys; Teething rings; Thermometers for medical purposes; Toe separators for orthopaedic purposes; Ultrasonic therapy machines and apparatus; Ultraviolet lamps for medical purposes; Vaginal syringes; Vibromassage apparatus; Nitrile gloves for medical use; Sanitary masks for medical wellness purposes; Sanitary masks for dust prevention for medical purposes. FIRST USE: 20200801. FIRST USE IN COMMERCE: 20200801.
IC 025. US 022 039. G & S Non-medical grade face coverings in the nature of knit face mask being headwear. FIRST USE: 20200515. FIRST USE IN COMMERCE: 20200608.
IC 035. US 100 101 102. G & S arranging, organizing and conducting trade show exhibitions in the field of woodworking machinery and supply for the furniture manufacture industry. FIRST USE: 20201026. FIRST USE IN COMMERCE: 20201026.
IC 019. US 001 012 033 050. G & S Macadam; Plaster; Artificial stone; Ceramic floor tiles; Decorative aquarium stones; Figurines of stone; Garden gnome figurines comprised of clay; Natural stones that are inscribed with a name, quotation and/or phrase; Play sand; Rock crystal; Synthetic rocks for creating landscape and waterscape settings; Wood trim; Wood, semi-worked; Works of art of clay; Works of art of stone, concrete or marble. FIRST USE: 20200619. FIRST USE IN COMMERCE: 20200619.
IC 031. US 001 046. G & S Horse feed. FIRST USE: 20181201. FIRST USE IN COMMERCE: 20181201.
IC 025. US 022 039. G & S Jackets. FIRST USE: 20181101. FIRST USE IN COMMERCE: 20181101.
IC 025. US 022 039. G & S clothing, namely, pants, jeans, and shorts. FIRST USE: 20190723. FIRST USE IN COMMERCE: 20190723.
IC 035. US 100 101 102. G & S Retail and online retail store services featuring customized clothing. FIRST USE: 20190723. FIRST USE IN COMMERCE: 20190723.
IC 035. US 100 101 102. G & S Customer loyalty services and customer club services for commercial, promotional and/or advertising purposes; Customer loyalty program services featuring rewards in the form of discounted shipping services, discounted retail products, and early access to retail products and other offers. FIRST USE: 20190926. FIRST USE IN COMMERCE: 20190926.
IC 025. US 022 039. G & S Jeans; Pants; Shorts. FIRST USE: 20080701. FIRST USE IN COMMERCE: 20080701.
IC 009. US 021 023 026 036 038. G & S Eyewear, namely, sunglasses, eyeglasses and ophthalmic frames and cases therefor. FIRST USE: 20090101. FIRST USE IN COMMERCE: 20090101.
IC 025. US 022 039. G & S Pants. FIRST USE: 19991201. FIRST USE IN COMMERCE: 19991201.
IC 025. US 022 039. G & S Shirts; Outer jackets. FIRST USE: 19800101. FIRST USE IN COMMERCE: 19800101.
IC 025. US 022 039. G & S Shirts. FIRST USE: 20170601. FIRST USE IN COMMERCE: 20170601.
IC 025. US 022 039. G & S Hats; Jeans; Pants; Shirts; Shoes; Shorts; Skirts. FIRST USE: 20170901. FIRST USE IN COMMERCE: 20170901.
IC 018. US 001 002 003 022 041. G & S Tote bags. FIRST USE: 19760000. FIRST USE IN COMMERCE: 19760000.
IC 025. US 022 039. G & S Dresses; Hats; Jackets; Jeans; Overalls; Rompers; Shirts; Shorts; Skirts; Sweatshirts; Tee-shirts. FIRST USE: 19690000. FIRST USE IN COMMERCE: 19690000.
IC 025. US 022 039. G & S Coats; jackets; jeans; pants; shirts; shorts. FIRST USE: 20180601. FIRST USE IN COMMERCE: 20180601.
IC 025. US 022 039. G & S Belts; Coats; Dresses; Hats; Jackets; Jeans; Pants; Shirts; Shoes; Shorts; Skirts; Socks; Sweat pants; Sweat shirts; Sweaters; T-shirts; Underwear. FIRST USE: 20170701. FIRST USE IN COMMERCE: 20170701.
IC 025. US 022 039. G & S Blouses; Coats; Dresses; Jackets; Jeans; Pants; Shirts; Shorts; Skirts; Sweaters; T-shirts. FIRST USE: 20110107. FIRST USE IN COMMERCE: 20110107.
IC 025. US 022 039. G & S Jeans; Pants; Shorts. FIRST USE: 18920000. FIRST USE IN COMMERCE: 18920000.
IC 025. US 022 039. G & S Underwear. FIRST USE: 20140702. FIRST USE IN COMMERCE: 20140702.
IC 041. US 100 101 107. G & S Providing stadium facilities for sporting and entertainment events; providing information relating to sporting and entertainment events via the internet. FIRST USE: 20140717. FIRST USE IN COMMERCE: 20140717.
IC 025. US 022 039. G & S Pants; Shirts. FIRST USE: 20160515. FIRST USE IN COMMERCE: 20160515.
IC 025. US 022 039. G & S Outer jackets; pants; shirts; sport coats; t-shirts. FIRST USE: 20140217. FIRST USE IN COMMERCE: 20140217.
IC 041. US 100 101 107. G & S Providing stadium facilities for sporting and entertainment events; providing information relating to sporting and entertainment events via the internet. FIRST USE: 20140717. FIRST USE IN COMMERCE: 20140717.
IC 041. US 100 101 107. G & S Providing stadium facilities for sporting and entertainment events; providing information relating to sporting and entertainment events via the internet. FIRST USE: 20140717. FIRST USE IN COMMERCE: 20140717.
IC 041. US 100 101 107. G & S Providing stadium facilities for sporting and entertainment events; providing information relating to sporting and entertainment events via the internet. FIRST USE: 20140717. FIRST USE IN COMMERCE: 20140717.
IC 025. US 022 039. G & S Jackets; Jeans; Pants; Shirts; Shorts; T-shirts. FIRST USE: 20140118. FIRST USE IN COMMERCE: 20140118.
IC 025. US 022 039. G & S Jackets; jeans; pants; t-shirts; vests. FIRST USE: 20120601. FIRST USE IN COMMERCE: 20120601.
IC 025. US 022 039. G & S Jeans; Pants; Shorts. FIRST USE: 19881200. FIRST USE IN COMMERCE: 19881200.
IC 025. US 022 039. G & S Pants. FIRST USE: 20120109. FIRST USE IN COMMERCE: 20120109.
IC 025. US 022 039. G & S Pants. FIRST USE: 20110109. FIRST USE IN COMMERCE: 20110109.
IC 025. US 022 039. G & S Pants. FIRST USE: 20110109. FIRST USE IN COMMERCE: 20110109.
IC 025. US 022 039. G & S Jeans; Pants. FIRST USE: 19660000. FIRST USE IN COMMERCE: 19660000.
IC 018. US 001 002 003 022 041. G & S Luggage, carry-on bags, garment bags for travel, messenger bags, weekender bags, toiletry cases sold empty, shaving bags sold empty, backpacks, briefcases, business cases [ and umbrellas ]. FIRST USE: 20040100. FIRST USE IN COMMERCE: 20040100.
IC 027. US 019 020 037 042 050. G & S [ Rugs and textile bath mats ]. FIRST USE: 20040600. FIRST USE IN COMMERCE: 20040600.
IC 018. US 001 002 003 022 041. G & S Luggage, carry-on bags, garment bags for travel, messenger bags, weekender bags, shoe bags for travel, toiletry cases sold empty, shaving bags sold empty, backpacks, briefcases, business cases, wallets, key cases, business card cases, key fobs made of leather and [ umbrellas ]. FIRST USE: 20040100. FIRST USE IN COMMERCE: 20040100.
IC 027. US 019 020 037 042 050. G & S [ Rugs and textile bath mats ]. FIRST USE: 20040600. FIRST USE IN COMMERCE: 20040600.
IC 025. US 022 039. G & S Pants [and shorts]. FIRST USE: 20030214. FIRST USE IN COMMERCE: 20030214.
IC 025. US 022 039. G & S Pants, jeans, shorts,[ shirts, t-shirts, blouses,] skirts and jackets. FIRST USE: 19360901. FIRST USE IN COMMERCE: 19360901.
IC 025. US 022 039. G & S Pants, jeans, shorts, [ shirts, t-shirts, blouses, ] skirts and jackets. FIRST USE: 18730000. FIRST USE IN COMMERCE: 18730000.
IC 009. US 021 023 026 036 038. G & S Eyeglasses, eyeglass frames, sunglasses and accessories therefor, namely, eyeglass cases. FIRST USE: 20011100. FIRST USE IN COMMERCE: 20011100.
IC 025. US 022 039. G & S Clothing, namely, pants [, shorts and shirts ]. FIRST USE: 20020502. FIRST USE IN COMMERCE: 20020502.
IC 018. US 001 002 003 022 041. G & S wallets. FIRST USE: 20111003. FIRST USE IN COMMERCE: 20111003.
IC 025. US 022 039. G & S belts; jeans; pants. FIRST USE: 20110610. FIRST USE IN COMMERCE: 20110610.
IC 018. US 001 002 003 022 041. G & S Wallets. FIRST USE: 20111003. FIRST USE IN COMMERCE: 20111003.
IC 025. US 022 039. G & S belts; jeans; pants. FIRST USE: 20110610. FIRST USE IN COMMERCE: 20110610.
IC 025. US 022 039. G & S Belts; blouses; coats; dresses; jackets; jeans; pants; scarves; shirts; shorts; skirts; sweaters; t-shirts. FIRST USE: 20110107. FIRST USE IN COMMERCE: 20110107.
IC 035. US 100 101 102. G & S Retail clothing stores. FIRST USE: 20060323. FIRST USE IN COMMERCE: 20060323.
IC 025. US 022 039. G & S Jeans, pants, shorts and skirts. FIRST USE: 20070814. FIRST USE IN COMMERCE: 20070814.
IC 035. US 100 101 102. G & S Retail store services in the field of clothing. FIRST USE: 19990200. FIRST USE IN COMMERCE: 19990200.
IC 025. US 022 039. G & S Jeans and pants. FIRST USE: 19980500. FIRST USE IN COMMERCE: 19980500.
IC 009. US 021 023 026 036 038. G & S Eyeglasses, eyeglass frames, sunglasses and accessories therefor, namely, eyeglass cases. FIRST USE: 20011100. FIRST USE IN COMMERCE: 20011100.
IC 025. US 022 039. G & S CLOTHING, NAMELY, SHIRTS. FIRST USE: 19690307. FIRST USE IN COMMERCE: 19690307.
IC 018. US 001 002 003 022 041. G & S WALLETS [, KEY CASES, BUSINESS CARD CASES, ] [ SHOE BAGS FOR TRAVEL, ] [ AND KEY FOBS MADE OF LEATHER ]. FIRST USE: 20000900. FIRST USE IN COMMERCE: 20000900.
IC 025. US 022 039. G & S CLOTHING, namely, PANTS, SHORTS, SHIRTS, [ SKIRTS, T-SHIRTS, ] VESTS, JACKETS, SWEATERS, HATS, TIES, BELTS, SOCKS AND SHOES. FIRST USE: 19990700. FIRST USE IN COMMERCE: 19990700.
IC 025. US 022 039. G & S CLOTHING, namely, MEN'S, WOMEN'S AND CHILDREN'S PANTS, SLACKS, TROUSERS, JEANS, SHORTS, OVERALLS, SHIRTS, T-SHIRTS, [ BLOUSES, ] VESTS, SKIRTS, JACKETS, COATS, [ SPORT COATS, ] SWEATERS, SWEATSHIRTS, [ SWEATPANTS, ] HATS AND SHOES. FIRST USE: 19961231. FIRST USE IN COMMERCE: 19961231.
IC 035. US 100 101 102. G & S ELECTRONIC RETAIL SERVICES IN THE FIELD OF CLOTHING VIA A GLOBAL COMPUTER NETWORK. FIRST USE: 19951000. FIRST USE IN COMMERCE: 19951000.
IC 035. US 100 101 102. G & S RETAIL STORE SERVICES IN THE FIELD OF CLOTHING. FIRST USE: 19910700. FIRST USE IN COMMERCE: 19910700.
IC 035. US 100 101 102. G & S RETAIL STORE SERVICES IN THE FIELD OF CLOTHING. FIRST USE: 19901231. FIRST USE IN COMMERCE: 19901231.
IC 025. US 022 039. G & S clothing, namely, men's, women's and children's pants, [ slacks, trouser, ] jeans, shorts, [ overalls, ] shirts, T-shirts, blouses, [ vests, skirts, ] jackets,[ coats, sportcoats, sweaters, ] sweatshirts [ , sweatpants, hats, ties, socks and shoes ]. FIRST USE: 19870629. FIRST USE IN COMMERCE: 19870629.
IC 025. US 039. G & S shoes. FIRST USE: 19920601. FIRST USE IN COMMERCE: 19920601.
IC 014. US 002 027 028 050. G & S [ WATCHES ]. FIRST USE: 19880915. FIRST USE IN COMMERCE: 19880915.
IC 018. US 001 002 003 022 041. G & S [TOTE BAGS]. FIRST USE: 19870930. FIRST USE IN COMMERCE: 19870930.
IC 025. US 039. G & S BELTS, SWEATERS, T-SHIRTS AND VISORS. FIRST USE: 19881001. FIRST USE IN COMMERCE: 19881001.
IC 025. US 039. G & S PANTS AND SHORTS FOR MEN, WOMEN, BOYS AND GIRLS. FIRST USE: 19881208. FIRST USE IN COMMERCE: 19881208.
IC 025. US 022 039. G & S JEANS. FIRST USE: 18930000. FIRST USE IN COMMERCE: 18980000.
IC 025. US 039. G & S SHIRTS, BLOUSES, SKIRTS, SHORTS, SWEATSHIRTS AND JACKETS. FIRST USE: 19870622. FIRST USE IN COMMERCE: 19870622.
IC 025. US 039. G & S PANTS. FIRST USE: 19860107. FIRST USE IN COMMERCE: 19860107.
IC 025. US 039. G & S PANTS. FIRST USE: 18920000. FIRST USE IN COMMERCE: 18920000.
IC 025. US 039. G & S Pants. FIRST USE: 19720000. FIRST USE IN COMMERCE: 19720000.
IC 025. US 039. G & S Pants. FIRST USE: 19830627. FIRST USE IN COMMERCE: 19830627.
IC 025. US 039. G & S Pants. FIRST USE: 19830627. FIRST USE IN COMMERCE: 19830627.
IC 025. US 039. G & S Garments-Namely, Pants, Shirts and Shorts. FIRST USE: 19270400. FIRST USE IN COMMERCE: 19270400.
IC 025. US 022 039. G & S GARMENTS-NAMELY, PANTS, SHIRTS, SKIRTS[, JACKETS, VESTS AND SOCKS]. FIRST USE: 19780407. FIRST USE IN COMMERCE: 19780407.
IC 025. US 039. G & S GARMENTS-NAMELY, TROUSERS. FIRST USE: 19760325. FIRST USE IN COMMERCE: 19760325.
IC 025. US 022 039. G & S SOCKS. FIRST USE: 19771027. FIRST USE IN COMMERCE: 19771027.
IC 025. US 039. G & S Garments-Namely, Pants, Jackets, Overalls and Shoes. FIRST USE: 18860101. FIRST USE IN COMMERCE: 18860101.
IC 025. US 022 039. G & S GARMENTS-NAMELY, PANTS [ AND SHOES ]. FIRST USE: 19750415. FIRST USE IN COMMERCE: 19750415.
IC 025. US 039. G & S PANTS, JACKETS, SKIRTS, AND SHORTS. FIRST USE: 18730000. FIRST USE IN COMMERCE: 18730000.
IC 016. US 002 005 022 023 029 037 038 050. G & S [ CLIP BOARDS, DENIM SCHOOL BAGS AND LUGGAGE TAGS ]. FIRST USE: 19750131. FIRST USE IN COMMERCE: 19750131.
IC 018. US 001 002 003 022 041. G & S PURSES, DENIM SHOPPING BAGS, BACK PACKS, DUFFLE BAGS, BRIEFCASE PORTFOLIOS, KEY CASES AND WALLETS. FIRST USE: 19730930. FIRST USE IN COMMERCE: 19730930.
IC 025. US 039. G & S BELTS, HATS, CAPS, VISORS, AND SHOES. FIRST USE: 19720229. FIRST USE IN COMMERCE: 19720229.
IC 018. US 001 002 003 022 041. G & S LUGGAGE-NAMELY, BACK PACKS, [ BRIEF CASES, TRAVEL KITS, ] SHOULDER BAGS, AND PURSES. FIRST USE: 19730930. FIRST USE IN COMMERCE: 19730930.
IC 025. US 022 039. G & S CAPS [ AND VISORS ]. FIRST USE: 19740228. FIRST USE IN COMMERCE: 19740228.
IC 028. US 022 023 038 050. G & S [ TENNIS BAGS ]. FIRST USE: 19730930. FIRST USE IN COMMERCE: 19730930.
IC 025. US 039. G & S SHOES. FIRST USE: 19750415. FIRST USE IN COMMERCE: 19750415.
IC 016. US 002 005 022 023 029 037 038 050. G & S [ NOTEBOOK BINDERS, TELEPHONE DIRECTORY COVERS, PHOTO ALBUMS, SCRAP BOOKS, NOTEBOOKS AND ADDRESS BOOKS ]. FIRST USE: 19740708. FIRST USE IN COMMERCE: 19740708.
IC 018. US 001 002 003 022 041. G & S WALLETS [ AND LUGGAGE-NAMELY, TOTE BAGS AND DUFFLE BAGS ]. FIRST USE: 19700615. FIRST USE IN COMMERCE: 19700615.
IC 020. US 002 013 022 025 032 050. G & S [ MIRRORS ]. FIRST USE: 19740104. FIRST USE IN COMMERCE: 19740104.
IC 024. US 042 050. G & S [ TEXTILE HOTPADS AND TEXTILE PLACEMATS ]. FIRST USE: 19740220. FIRST USE IN COMMERCE: 19740220.
IC 026. US 037 039 040 042 050. G & S [ BUCKLES ]. FIRST USE: 19711201. FIRST USE IN COMMERCE: 19711201.
IC 039. US 039. G & S MEN'S, WOMEN'S AND CHILDREN'S PANTS, JACKETS, [ BELTS, AND SUSPENDERS ]. FIRST USE: 19371231. FIRST USE IN COMMERCE: 19371231.
IC 039. US 039. G & S GARMENTS, PARTICULARLY TROUSERS. FIRST USE: 19630901. FIRST USE IN COMMERCE: 19630901.
IC 039. US 039. G & S Trousers. FIRST USE: 19360901. FIRST USE IN COMMERCE: 19360901.
IC 039. US 039. G & S TROUSERS, JACKETS, SHORTS, SHIRTS, SKIRTS [, AND VESTS ]. FIRST USE: 19661010. FIRST USE IN COMMERCE: 19661010.
IC 039. US 039. G & S Garments, Particularly Trousers. FIRST USE: 19630522. FIRST USE IN COMMERCE: 19630522.
IC 039. US 039. G & S Garments, Particularly Trousers. FIRST USE: 19571009. FIRST USE IN COMMERCE: 19571009.
IC 039. US 039. G & S [ Juvenile Overalls ] * PANTS *. FIRST USE: 19571009. FIRST USE IN COMMERCE: 19571009.
IC 039. US 039. G & S MEN'S, WOMEN'S, AND BOYS' SHIRTS, [ VESTS, TROUSERS, AND JACKETS ]. FIRST USE: 19580500. FIRST USE IN COMMERCE: 19580500.
IC 039. US 039. G & S MEN'S, WOMEN'S AND CHILDREN'S OVERALLS, JACKETS, OUTER SHIRTS,[ COATS], SLACKS, AND PANTS; [ WOMEN'S AND CHILDREN'S BLOUSES, OUTER SHORTS, PEDAL PUSHERS, VESTS, ] SKIRTS [ AND CULOTTES; AND WOMEN'S BRAS ]. FIRST USE: 19270415. FIRST USE IN COMMERCE: 19270415.
IC 039. US 039. G & S JEANS. FIRST USE: 19360901. FIRST USE IN COMMERCE: 19360901.
IC 039. US 039. G & S MEN'S, WOMEN'S AND CHILDREN'S JEANS AND JACKETS. FIRST USE: 19360901. FIRST USE IN COMMERCE: 19370701.
IC 039. US 039. G & S MEN'S, WOMEN'S, BOYS', AND GIRLS' [ BLOUSES, OVERALLS, JUMPERS, ] TROUSERS, [ SHIRTS, ] [ COATS ] [, VESTS, AND WORKINGMEN'S APRONS ]. FIRST USE: 18860101. FIRST USE IN COMMERCE: 18860101.
IC 039. US 039. G & S Waistband Type Overalls. FIRST USE: 18730000. FIRST USE IN COMMERCE: 18730000.
IC 039. US 039. G & S [ MEN'S, WOMEN'S, AND CHILDREN'S OVERALLS OF THE PATCH-POCKET TYPE ] * PANTS OF THE PATCH-POCKET TYPE WORN BY MEN, WOMEN AND CHILDREN *. FIRST USE: 19360901. FIRST USE IN COMMERCE: 19360901.
IC 039. US 039. G & S [ OVERALLS ] * JEANS *. FIRST USE: 19270414. FIRST USE IN COMMERCE: 19270414.
IC 039. US 039. G & S OVERALLS. FIRST USE: 18920000. FIRST USE IN COMMERCE: 18920000.