Forever 21 Trademarks
Please note: Gerben IP does not represent Forever 21. This page is provided for informational purposes and reflects information available in public USPTO records.
April 7, 2024
Forever 21 is a multinational fashion retailer that sells accessories, home goods, beauty products, and clothing for women, men, and children. The company is headquartered in Los Angeles, California, and operates under Authentic Brands Group and Simon Property Group.
Forever 21 operates about 540 stores filled with fashionable, affordable, and trendy offerings. The company has put considerable effort into its e-commerce and digital systems to expand its brand and strengthen its position in the market.
Let’s look into the company’s history, stores, and trademarks.
Forever 21 Company History
Forever 21 initially opened as Fashion 21 in Los Angeles on April 16, 1984. Don Won Chang and Jin Sook Chang, two married immigrants from South Korea, founded the company in a 900 square feet store at 5637 N. Figueroa Street in LA’s Highland Park district.
The couple opened the first Fashion 21 store using $11,000 they’d secured in savings. The store featured a South Korean design and targeted the Los Angeles South Korean American community.
In the first year of operation, Fashion 21 brought in $700,000 in revenue. The founding couple later rebranded the company to Forever 21 and changed the company’s business model to fast fashion. The business drew from trending fashion and sold its merchandise at low prices. The company acquired merchandise at wholesale closeouts from manufacturers.
In the first decade of operation, Forever 21 enjoyed impressive sales that allowed the business to add new stores every six months, with most located in malls. In 2005, the company acquired Gadzooks for $33 million, which allowed it to double its stores to 400 over the next two years.
Between 2005 and 2006, retail analysts estimate that the company’s sales grew from $640 million to $1 billion.
Unlike its competitors, Forever 21 focused on families instead of just teenagers. The fashion company’s store footprint was also significantly larger than that of similar stores, spanning 25,000 square feet.
The company opened its biggest store yet in 2006, with a 40,000-square-foot showcase store in Pasadena, California. The store offered men’s, children’s, and women’s clothing, plus accessories and lingerie. Forever 21 also operated a website and several free-standing For Love accessories stores.
In 2007, Forever 21 continued with its aggressive expansion drive, increasing the number of store locations by 30%. In 2008, as the recession hit and other stores were scaling down operations, Forever 21 was still on an aggressive expansion drive, doubling its stores to around 400 worldwide.
By 2011, Forever 21 had assets amounting to $1.4 billion with $124 million in profits. However, the year proved rough for the company, with several controversies rocking it such as the Center for Environmental Health’s discovery that Forever 21, among other retailers and suppliers, was selling jewelry containing cadmium, a toxic metal.
Forever 21 had to pay a settlement of $1.03 million and comply with a 0.03% limit on cadmium in its jewelry.
That same year, concerns were raised about the messaging on some of the brand’s clothing, which resulted in some of the clothing being removed from the physical and online stores.
Despite the challenges, by 2013 Forever 21 operated 480 stores in the United States, with revenue of up to $3.7 billion. The number of international stores between 2005 and 2015 jumped to 262 from seven.
The company’s peak was in 2015, when, under the leadership of the Chang family, the company recorded $4.4 billion in global sales. The company continued expanding through 2016 with 31 locations in Brazil despite pulling out of some locations in Spain and Belgium.
2017 saw the company introduce its beauty line, Riley Rose, before opening its 21st store in India later that year.
Forever 21 Stores
Forever 21 operates stores in multiple countries. As of May 2022, the company had 600 stores globally, including 407 stores in the U.S. covering 43 states. The highest densities of Forever 21 stores are in Texas, California, New York, Florida, New Jersey, Georgia, Illinois, and Pennsylvania.
The original Los Angeles store remained in operation until 2020, still bearing the chain’s original name. Forever 21 has franchised most of its stores outside the U.S., with the brand running them as joint ventures in other markets.
The average Forever 21 store size is 38,000 square feet.
Forever 21 Trademarks
Forever 21 has sought or obtained federal trademark registration for about 37 trademarks. These include “XXI,” “F21 RED,” and “FOREVER 21.”
On August 17, 2004, Forever 21 obtained federal trademark registration for “XXI.” The company uses the trademark for its handbags, wallets, clothing, and accessories for women, men, and children.
Forever 21 also obtained federal trademark registration for “F21 RED” on February 17, 2015. The company uses the trademark for its retail store services featuring eyewear and cosmetics.
Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.
- FOREVER 21
- FOREVER 21
- FOREVER 21
- FOREVER 21
- FOREVER 21
- FOREVER 21
- FOREVER 21 WITH PURPOSE
- R
- SOSHADEY
- SOSHADEY
- SOSHADEY
- RILEY ROSE
- RILEY ROSE
- RILEY ROSE
- 12X12
- ETA
- THE WESTWOOD
- BRANDED SHOP
- F21 RED
- F21
- F21 RED
- FOREVER 21 GIRLS
- Logo #1
- FOREVER 21
- FORLOVE21
- FOREVER 21
- FOREVER 21
- FASHION 21
- XXI FOREVER
- XXI
- XXI
- FOREVER 21
- FOREVER 21
IC 025. US 022 039. G & S Beachwear; Belts as clothing; Bottoms as clothing; Tops as clothing; Caps being headwear; Hats; Coats; Clothing jackets; Rainwear; Dresses; Footwear; Hosiery; Jeans; Pants; Shirts; Skirts; Shorts; Socks; Swimwear; Sweatshirts; Sweatpants; Sweaters; Underwear; Vests; Sleepwear; Pajamas; Jumpsuits; Jumpers in the nature of dresses; Overalls; Suits; Scarves; Gloves; Mittens; Earmuffs; Neckties; Suspenders. FIRST USE: 20200501. FIRST USE IN COMMERCE: 20200501.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, computer programs featuring clothing and accessories in the nature of jewelry, sunglasses, handbags, scarves, hats, ear muffs, tiaras, bags, backpacks, head wraps, hair bows and hair clips, for use online in online virtual worlds. FIRST USE: 20211214. FIRST USE IN COMMERCE: 20211214.
IC 035. US 100 101 102. G & S Online retail store services featuring virtual goods, namely, clothing, footwear, headwear, and accessories in the nature of jewelry, sunglasses, handbags, bags and backpacks, belts, scarves, and gloves, all for use in online virtual worlds. FIRST USE: 20211214. FIRST USE IN COMMERCE: 20211214.
IC 025. US 022 039. G & S Beachwear; Belts; Bottoms as clothing; Tops as clothing; Caps being headwear; Hats; Coats; Jackets; Rainwear; Dresses; Footwear; Hosiery; Jeans; Pants; Shirts; Skirts; Shorts; Socks; Swimwear; Sweatshirts; Sweatpants; Sweaters; Underwear; Vests; Sleepwear; Pajamas; Jumpsuits; Jumpers; Overalls; Suits; Scarves; Gloves; Mittens; Earmuffs; Ear Warmers; Neckties; Suspenders. FIRST USE: 20210601. FIRST USE IN COMMERCE: 20210601.
IC 009. US 021 023 026 036 038. G & S eyeglasses; sunglasses; spectacles; optical frames; optical lenses. FIRST USE: 20170815. FIRST USE IN COMMERCE: 20170815.
IC 018. US 001 002 003 022 041. G & S Book bags; shoulder bags; tote bags; travel bags; fanny packs; reusable shopping bags; backpacks; knapsacks; purses; handbags; cosmetic cases and bags sold empty; toiletry and vanity cases sold empty; clutches; key cases; wallets. FIRST USE: 20211130. FIRST USE IN COMMERCE: 20211130.
IC 025. US 022 039. G & S T-shirts; Graphic T-shirts; Short-sleeved or long-sleeved t-shirts. FIRST USE: 20201130. FIRST USE IN COMMERCE: 20201130.
IC 035. US 100 101 102. G & S On-line retail store services featuring cosmetics, clothing, fashion accessories, beauty supplies, hair accessories, home goods, gift items, and bags; Retail store services featuring cosmetics, clothing, fashion accessories, beauty supplies, hair accessories, home goods, gift items, and bags. FIRST USE: 20170930. FIRST USE IN COMMERCE: 20170930.
IC 008. US 023 028 044. G & S Cuticle tweezers; Eyelash curlers; Hair-removing tweezers; Nail clippers; Nail files; Non-electric fingernail polishers; Razors; Scissors; Tweezers; Electric hair curling irons; Electric hair straightening irons; Electric irons for styling hair. FIRST USE: 20170930. FIRST USE IN COMMERCE: 20170930.
IC 021. US 002 013 023 029 030 033 040 050. G & S Applicator sticks for applying make-up; Bath sponges; Bowls; China ornaments; Cosmetic brushes; Cups; Dishes; Eyebrow brushes; Eyelash brushes; Facial sponges for applying make-up; Facial cleansing sponges; Figurines of china; Glass jars; Glass storage jars; Hair brushes; Lint rollers; Lip brushes; Make-up brushes; Mugs; Nail brushes; Napkin holders; Plates; Pots; Tooth brushes. FIRST USE: 20170930. FIRST USE IN COMMERCE: 20170930.
IC 025. US 022 039. G & S Baseball caps and hats; Bathing suits; Beanies; Bow ties; Chasubles; Clothing layettes; Coats; Dresses; Gloves; Hairdressing capes; Headbands; Hoodies; Hosiery; Jackets; Leggings; Masquerade costumes; Pants; Pantyhose; Raincoats; Sandals; Sashes for wear; Scarves; Shirts; Shoes; Shorts; Shower caps; Skirts; Sleep masks; Socks; Tank-tops; Ties as clothing; Underwear; Wedding dresses. FIRST USE: 20170930. FIRST USE IN COMMERCE: 20170930.
IC 016. US 002 005 022 023 029 037 038 050. G & S Cardboard; Drawing paper; Erasers; Napkin paper; Notebooks; Notepads; Paper; Paper clips; Pencil sharpeners; Pencils; Pens; Pictures; Posters; Stands for pen and pencil; Writing pads; Appointment books; Blank cards; Blank lesson plan books; Drawing rulers; Note books; Note cards. FIRST USE: 20170930. FIRST USE IN COMMERCE: 20170930.
IC 003. US 001 004 006 050 051 052. G & S Nail polish; Artificial fingernails; Lip glosses; Mascara; Blush; Lipstick; Blush pencils; Eye liner; Fingernail decals; Lotions for cosmetic purposes. FIRST USE: 20191102. FIRST USE IN COMMERCE: 20191102.
IC 035. US 100 101 102. G & S On-line retail store services featuring cosmetics, fashion accessories, beauty supplies, hair accessories, gift items; Retail store services featuring cosmetics, fashion accessories, beauty supplies, hair accessories, gift items. FIRST USE: 20200301. FIRST USE IN COMMERCE: 20200301.
IC 025. US 022 039. G & S Jackets; Jeans; Pants; Shirts; Shorts; T-shirts. FIRST USE: 20170801. FIRST USE IN COMMERCE: 20170801.
IC 025. US 022 039. G & S Dresses; Jackets; Pants; Shirts; Shorts. FIRST USE: 20170730. FIRST USE IN COMMERCE: 20170730.
IC 025. US 022 039. G & S Denims; Jeans; Pants. FIRST USE: 20160215. FIRST USE IN COMMERCE: 20160215.
IC 035. US 100 101 102. G & S On-line retail store services featuring clothing, jewelry, handbags, and fashion accessories. FIRST USE: 20140925. FIRST USE IN COMMERCE: 20140925.
IC 035. US 100 101 102. G & S Retail store services featuring cosmetics, [ eyewear, namely, sunglasses, ] jewelry, namely, bracelets, earrings, necklaces, rings, [ and watches, ] accessories, namely, shoes and handbags, and clothing, namely, pants, shirts, jackets, skirts, dresses, sweaters, hats, [ gowns, ] scarfs, belts, [ robes, ] pajamas, vests, hats, tube tops, tank tops, [ corsets, ] [ bras, ] underwear, and shawls. FIRST USE: 20140510. FIRST USE IN COMMERCE: 20140510.
IC 035. US 100 101 102. G & S Retail store services featuring cosmetics, eyewear, namely, sunglasses, jewelry, namely, bracelets, earrings, necklaces, rings, and watches, accessories, namely, shoes and handbags, and clothing, namely, pants, shirts, jackets, skirts, dresses, sweaters, hats, gowns, scarfs, belts, robes, pajamas, vests, tube tops, tank tops, corsets, bras, underwear, and shawls. FIRST USE: 20140510. FIRST USE IN COMMERCE: 20140510.
IC 035. US 100 101 102. G & S Retail store services featuring cosmetics, eyewear, namely, sunglasses, jewelry, namely, bracelets, earrings, necklaces, rings, and watches, accessories, namely, shoes and handbags, and clothing, namely, pants, shirts, jackets, skirts, dresses, sweaters, hats, gowns, scarfs, belts, robes, pajamas, vests, hats, tube tops, tank tops, corsets, bras, underwear, and shawls. FIRST USE: 20140510. FIRST USE IN COMMERCE: 20140510.
IC 025. US 022 039. G & S Dresses; Jackets; Pants; Shirts; Skirts; Sweaters. FIRST USE: 20101115. FIRST USE IN COMMERCE: 20101201.
IC 025. US 022 039. G & S Jackets; Leggings; Pants; Shirts; Shorts; Sports bras; Sweat shirts; Tank tops. FIRST USE: 20111214. FIRST USE IN COMMERCE: 20111214.
IC 014. US 002 027 028 050. G & S Bracelets; Charms; Earrings; Necklaces; Rings. FIRST USE: 20011001. FIRST USE IN COMMERCE: 20011001.
IC 035. US 100 101 102. G & S Retail store services featuring cosmetics; eyewear, namely, sunglasses; jewelry, namely, bracelets, earrings, necklaces, rings and watches; accessories, shoes, handbags; and clothing, namely, [ pants, shirts, jackets, skirts, dresses, gowns, ] scarfs, belts, robes, pajamas, [ vests ] and hats; [ tube tops, tank tops, ] corsets, bras, underwear and [ shawls ]. FIRST USE: 20050219. FIRST USE IN COMMERCE: 20050219.
IC 035. US 100 101 102. G & S RETAIL STORE SERVICES FEATURING COSMETICS; EYEWEAR, NAMELY, SUNGLASSES; JEWELRY, NAMELY, BRACELETS, EARRINGS, NECKLACES, RINGS AND WATCHES; ACCESSORIES, SHOES, HANDBAGS; AND CLOTHING, NAMELY, PANTS, SHIRTS, JACKETS, SKIRTS, DRESSES, SWEATERS, HATS, GOWNS, SCARFS, BELTS, ROBES, PAJAMAS, VESTS AND HATS; TUBE TOPS, TANK TOPS, CORSETS, BRAS, UNDERWEAR AND SHAWLS. FIRST USE: 19980301. FIRST USE IN COMMERCE: 19980301.
IC 003. US 001 004 006 050 051 052. G & S Cosmetics. FIRST USE: 20020619. FIRST USE IN COMMERCE: 20020619.
IC 003. US 001 004 006 050 051 052. G & S [ Cosmetics ]. FIRST USE: 19840421. FIRST USE IN COMMERCE: 19840421.
IC 009. US 021 023 026 036 038. G & S [ Eyewear, namely, sunglasses ]. FIRST USE: 19840421. FIRST USE IN COMMERCE: 19840421.
IC 014. US 002 027 028 050. G & S [ Jewelry, namely, bracelets, earrings, necklaces, rings and watches ]. FIRST USE: 19840421. FIRST USE IN COMMERCE: 19840421.
IC 018. US 001 002 003 022 041. G & S [ Handbags ]. FIRST USE: 19840421. FIRST USE IN COMMERCE: 19840421.
IC 025. US 022 039. G & S [ Clothing, namely, pants, shirts, jackets, skirts, dresses, gowns, scarfs, belts, robes, pajamas, vests and hats; tube tops, tank tops, corsets, bras, underwear, shoes, and shawls ]. FIRST USE: 19840421. FIRST USE IN COMMERCE: 19840421.
IC 035. US 100 101 102. G & S Retail store services featuring cosmetics; eyewear, namely, sunglasses; jewelry, namely, bracelets, earrings, necklaces, rings and watches; accessories, shoes, handbags; and clothing, namely, pants, shirts, jackets, skirts, dresses, gowns, scarfs, belts, robes, pajamas, vests and hats; tube tops, tank tops, corsets, bras, underwear and shawls. FIRST USE: 19840421. FIRST USE IN COMMERCE: 19840421.
IC 003. US 001 004 006 050 051 052. G & S [ Cosmetics ]. FIRST USE: 20010803. FIRST USE IN COMMERCE: 20010803.
IC 009. US 021 023 026 036 038. G & S [ Eyewear, namely, sunglasses ]. FIRST USE: 20010803. FIRST USE IN COMMERCE: 20010803.
IC 014. US 002 027 028 050. G & S [ Jewelry, namely, bracelets, earrings, necklaces, rings and watches ]. FIRST USE: 20010803. FIRST USE IN COMMERCE: 20010803.
IC 018. US 001 002 003 022 041. G & S [ Handbags ]. FIRST USE: 20010803. FIRST USE IN COMMERCE: 20010803.
IC 025. US 022 039. G & S [ Clothing, namely, pants, shirts, jackets, skirts, dresses, gowns, scarfs, belts, robes, pajamas, vests and hats; tube tops, tank tops, corsets, bras, underwear, shoes, and shawls ]. FIRST USE: 20010803. FIRST USE IN COMMERCE: 20010803.
IC 035. US 100 101 102. G & S Retail store services featuring cosmetics; eyewear, namely, sunglasses; jewelry, namely, bracelets, earrings, necklaces, rings and watches; accessories, shoes, handbags; and clothing, namely, pants, shirts, jackets, skirts, dresses, gowns, scarfs, belts, robes, pajamas, vests and hats; tube tops, tank tops, corsets, bras, underwear and shawls. FIRST USE: 20010803. FIRST USE IN COMMERCE: 20010803.
IC 035. US 100 101 102. G & S Retail store services featuring women and teens clothing and accessories, jewelry, handbags and wallets, sold in applicant's stores which are located in retail shopping malls. FIRST USE: 20010803. FIRST USE IN COMMERCE: 20010803.
IC 018. US 001 002 003 022 041. G & S [ handbags and wallets sold in applicant's stores which are located in retail shopping malls ]. FIRST USE: 20010803. FIRST USE IN COMMERCE: 20010803.
IC 025. US 022 039. G & S [ Men's,] women's [ and children's] clothing [ and accessories,] namely, T-shirts, shirts, blouses, pants, shorts, skirts, dresses, vests, sweaters, jackets, coats, [ shoes, gloves and scarves ] sold in applicant's stores which are located in retail shopping malls. FIRST USE: 20010803. FIRST USE IN COMMERCE: 20010803.
IC 025. US 022 039. G & S Men's, women's and children's clothing, namely, t-shirts, shirts, blouses, pants, shorts, skirts, dresses, vests, sweaters, jackets and coats. FIRST USE: 20010104. FIRST USE IN COMMERCE: 20010104.
IC 042. US 100 101. G & S retail store services featuring clothing and accessories, jewelry, handbags, and wallets. FIRST USE: 19890301. FIRST USE IN COMMERCE: 19951011.