Alice Denenberg, Esq.

Trademark Attorney
Senior Associate

45 Rockefeller Plaza, 20th Floor
New York, New York 10111
917-890-0918 (Office)

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Alice Denenberg, Esq

Alice Denenberg, Esq. is a senior trademark attorney at Gerben IP, who offers comprehensive counsel to clients on the full spectrum of trademark law, including search and registration, as well as the nuances of legal protection and active enforcement.

As she has filed over 1,000 trademark applications in the U.S. and over 100 countries worldwide, Alice brings a wealth of expertise to the table as an attorney specializing in both U.S. and international trademark prosecution. She is highly experienced with WIPO’s Madrid International Registrations and corresponding strategies. 

Because she understands the potential pitfalls of international trademark protection, Alice is skilled at overseeing global trademark portfolios. She also possesses a wealth of knowledge in prosecuting certification marks on a global scale.

Alice’s commitment to staying abreast of developments in trademark law ensures that she delivers superior counsel to her clients, who span diverse sectors, encompassing consumer products like cosmetics, fashion, home goods, toys, and pet care, as well as emerging fields like software, technology, cryptocurrency, blockchain technology, and cannabis. 

Prior to joining Gerben IP, Alice honed her skills in all facets of intellectual property at boutique firms in New York City. She is also a registered trademark agent at the Canadian Intellectual Property Office. 

Alice’s journey to law was preceded by a career in technology, where she leveraged her education in computer science and new media. She is fluent in French and conversational Russian. 

Outside the office, Alice is an avid houseplant enthusiast, enjoys tending to her garden, and cherishes time spent with her family.


Experience

  • Successfully argued against numerous substantive USPTO refusals, including likelihood of confusion, descriptiveness, failure to function, resulting in trademark registrations.
  • Oversaw and managed a large international trademark portfolio of over 100 U.S. and international trademarks for a household name brand company
  • Successfully negotiated a settlement between a small startup and a large established beverage brand, resulting in U.S. registration
  • Led 60+ country international certification mark filing strategy for large U.S. professional association 

Professional Contributions

  • Registered Trademark Agent, Canadian Intellectual Property Office

Publications

  • An insider’s guide: top tips for international trademark attorneys when filing or designating US trademarks, Trademark Lawyer Magazine (Annual 2024)
  • From Maple Leaves to Eagles: How Descriptive Trademarks Differ in Canada and the U.S., www.altlegal.com (11 September 2023)
  • Revamping Your Trademark Strategy In China, www.law360.com (14 May 2019)
  • Protecting Your Brand Portfolio: Four Steps for a Proper Trademark Audit, www.ipwatchdog.com (25 November 2018)

Education

Benjamin N. Cardozo School of Law

Juris Doctor, cum laude (2007)

University of Toronto

Bachelor of Science (Computer Science, New Media), Double Major with Honors (2004)


Bar Memberships

Admitted to practice law in the state of New York.

Admitted to appear before the Federal District of the Southern District of New York.

Admitted to appear before the Federal District of the Eastern District of New York.

Admitted to practice law in the state of New Jersey.

Admitted to appear before the Federal District of the District of New Jersey.

Registered Canadian Trademark Agent.

From Our Clients

Berkay MollamustafaogluBerkay Mollamustafaoglu ★★★★★ Used Gerben IP for our trademark registration. Smooth experience, descent price. recommended!Aston GoldsworthyAston Goldsworthy ★★★★★ I have used these guys for 8-9 years. They do a great job of getting trade marks approved and defending your mark when others try to use it.Jason SmithJason Smith ★★★★★ Gerben Intellectual Property provided top-notch services! They did a great job on trademark and intellectual property matters. Highly recommended. Fast and reliable.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Carroll S. RichCarroll S. Rich ★★★★★ The lawyers @ Gerben Intellectual Property are the best in the business! I called them for their services which I had no clue to the process of trademarking my clothing brand. I was very informed on every step of the process and they delivered like the professionals that they are. I would recommend anybody needing trademark services to definitely let this firm represent you!Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!js_loader
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