Nike Files Trademark for New ‘CA’ Logo, Likely Tied to Tennis Star Carlos Alcaraz

By Josh Gerben, Esq.

Published: January 22, 2026 Published: January 22, 2026

Nike has filed a new U.S. trademark application for a stylized ‘CA’ logo, a move that appears to signal the long-anticipated branding rollout for Spanish tennis star Carlos Alcaraz.

The application, filed on January 21, covers a broad range of apparel and accessories, including footwear, headwear, shirts, jackets, wristbands, sports bags, and backpacks. While neither Nike nor Alcaraz has officially confirmed the logo, the filing closely aligns with expectations for a personal mark tied to the world-class athlete, whose signature logo has yet to be publicly released.

Alcaraz previously indicated that his logo would debut late last year, but no official unveiling followed. 

The application was submitted on an “intent to use” basis, a common strategy among major brands. By filing before products hit the market, companies secure a federal priority date, which establishes presumptive nationwide rights to the mark. From that date forward, Nike would be in a strong position to challenge any third party attempting to use a confusingly similar logo on related goods.

Such pre-launch filings are standard practice for brand owners, particularly when a new trademark may be thrust into the spotlight quickly. 

For now, the filing suggests that Nike and Alcaraz have settled on a logo and taken steps to protect it. 

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Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.