MrBeast Applies for Trademark to Launch His Own Bank
Jimmy Donaldson, better known as YouTube megastar MrBeast, appears to be setting his sights far beyond viral videos.
On October 13th, Donaldson filed a new trademark application with the United States Patent and Trademark Office which claims that he plans to launch a bank called ‘MrBeast Financial.’
According to the filing, the ‘MrBeast Financial’ brand could cover a broad range of financial services, including:
- the operation of a bank
- investment advisory services
- a cryptocurrency exchange
- consumer lending
The trademark application signals a potentially major expansion into the world of finance, a bold leap for the internet’s most recognizable content creator.
This is not Donaldson’s only recent foray into traditionally corporate industries. Just last month, he filed another trademark application for ‘MrBeast Mobile,’ indicating plans to launch a wireless service that could compete with major carriers like Verizon, T-Mobile, and Sprint.
While it’s common for influencers to trademark names tied to product lines, such as apparel, cosmetics, or fragrances, branching into banking and telecommunications is almost unheard of. Both industries require significant regulatory compliance and sophisticated operational infrastructure, suggesting that Donaldson’s ambitions may extend well beyond typical celebrity branding.
Both of the recent filings were submitted on an intent-to-use basis. Under U.S. trademark law, applicants must declare whether a trademark is already in commercial use or if there is a bona fide intention to use it in the future. This prevents speculative “squatting” on names with no real business purpose.
In this case, Donaldson’s filings indicate a genuine plan to bring ‘MrBeast Financial’ and ‘MrBeast Mobile’ to life. Whether those ventures will materialize into functioning businesses remains to be seen. Nevertheless, the filings alone reflect a remarkable evolution of the MrBeast empire from YouTube entertainment into serious business territory.
So… the open question is:
Would you bank with MrBeast?
Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
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