Snapple Files Trademark for ‘Two Hundred Fif-Tea Party’ Ahead of America’s 250th Birthday

By Josh Gerben, Esq.

Published: October 6, 2025 Published: October 6, 2025

Snapple has filed a new trademark application for the phrase ‘Two Hundred Fif-Tea Party.’ The filing, made on October 3, 2025, covers tea-based beverages and signals that Snapple is preparing a patriotic marketing push ahead of America’s 250th birthday on July 4, 2026.

It’s common practice for companies to file trademarks well in advance of new campaigns. The application’s filing date sets the starting point (known as the priority date) for the applicant’s rights in the phrase.

By submitting the trademark application, Snapple locked in the date that marks the beginning of its trademark rights for the goods and services listed. This ensures that if another beverage company tries to play on the 250th anniversary in a similar way, Snapple’s earlier filing would give it the upper hand in any trademark dispute. By filing roughly nine months ahead of the expected promotion, Snapple is securing its rights long before launch.

This is a textbook example of proactive trademark management, one that helps prevent squatters or competitors from blocking use of the slogan. Marketing teams typically work six to twelve months out on campaigns, and as new slogans are developed, they should be cleared and filed early with the USPTO. Doing so ensures that the company can safely move forward with packaging, advertising, and promotions without the risk of discovering that another brand already owns the rights.

Snapple’s early filing shows a strong internal trademark process at work, one where the legal and marketing teams are aligned to protect creative assets before they hit the shelves.

So keep an eye out next summer: you may just be sipping on a ‘Two Hundred and Fif-Tea Party’ Snapple in celebration of America’s 250th birthday.

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Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.