Saquon Barkley Files Trademark for Iconic Reverse Hurdle Move

By Josh Gerben, Esq.

Published: March 14, 2025
Modified: July 3, 2025 Published: March 14, 2025 | Modified: July 3, 2025

Philadelphia Eagles running back Saquon Barkley has taken a significant step in securing his brand off the field.

On March 13, Barkley filed a trademark application for a silhouette of his now-famous reverse hurdle move from a game against the Jacksonville Jaguars on November 3, 2024. The application signals Barkley’s intent to use the trademark for a line of clothing and mugs, further expanding his growing business portfolio.

Under US law, trademark applicants must declare whether their mark is already in commercial use or if they have a bona fide intent to use it in commerce. Barkley’s filing falls under the intent-to-use category, meaning he must demonstrate actual sales using the mark before securing final registration. However, by filing now, Barkley establishes priority rights to the image, ensuring that he remains the sole beneficiary of what has become one of the most memorable moments of the 2024 NFL season.

Saquon also owns other trademarks

This latest move is part of a broader strategy by Barkley to build a comprehensive personal brand. Earlier this year, he filed trademarks for “2KSA” and “Shayshawn Barkley.” The “2KSA” trademark came just days after he surpassed 2,000 total yards for the season in a matchup against the Dallas Cowboys. The “Shayshawn Barkley” filing was inspired by a viral street interview in which a fan mispronounced his name.

These filings add to an already impressive trademark portfolio for the star running back. Before 2024, Barkley had secured trademarks for his name as well as the nicknames “Little Squatty” and “SaQuads.” In total, he now holds 9 active trademark registrations or applications, demonstrating a sharp awareness of the power of personal branding in modern professional sports.

Saquon Barkley’s trademark filings as of March 14, 2025.

• 2K SA
• 2KSA
• LITTLE SQUATTY
• “Reverse Hurdle” Silhouette
• SAQUADS
• SAQUON BARKLEY
• SAQUON BARKLEY
• SAQUON BARKLEY
• SHAYSHAWN BARKLEY

The trademark filings show us that Saquon is thinking about business

Barkley’s approach aligns with a broader trend among superstar athletes who are increasingly focused on protecting and monetizing their likenesses and signature moments. Trademarks ensure that they retain control over their personal brands, allowing them to sell merchandise, license rights, and build long-term business ventures that extend well beyond their playing careers.

By trademarking his reverse hurdle silhouette, Barkley is protecting a defining moment of his career and ensuring that his legacy remains a valuable asset for years to come.

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Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.