A look at The Coca-Cola Company’s Trademarks

By Josh Gerben, Esq.

Published: July 30, 2024
Modified: May 15, 2026 Published: July 30, 2024 | Modified: May 15, 2026

A pharmacist, John Pemberton, developed the syrup for Coca-Cola in 1886. It was created with the intention to medically replace morphine and as a “cure all” elixir, specifically targeting impotence, dyspepsia, neurasthenia, headaches, and to help those who were struggling with an addiction to morphine. Coca-Cola has transformed over the years from a health stimulant to a refreshing beverage, and has grown into one of the most successful, best-known brand names in the world. with yearly sales surpassing 1.7 billion dollars.

Coca-Cola owns the trademark to their name, as well as the graphic representation, which was constructed by Mr. Pemberton’s bookkeeper, Frank Robinson. The syrup’s formula consisted of coca leaf extract and caffeine from the kola nut, however, Mr. Robinson thought that by having two C’s in the name it would enhance the advertising. As such, kola became cola, and the brand name was born. Frank Robinson also designed the first scripted logo “Coca-Cola” which became the face of the company and was granted a trademark in January of 1893. It was comprised of Mr. Robinson’s own penmanship, flowing in spencerian script lettering with fanciful curls of the C’s.

While the logo has morphed into various iterations since 1983, it still remains similar to the original trademark, since the simplicity and classic quality of the original logo has been a timeless trait and has without a doubt helped the company build the global brand which is now recognized all over the world.  Today, Coca-Cola has expanded with multiple additional trademarks for the company’s newer products, such as “Sprite”, “Fanta” and “Mello Yello”. In 2019, Coca-Cola was reported to have a net worth of over 80 billion dollars.

Last updated on May 15, 2026. This list includes all pending trademark applications and active federal trademark registrations that are owned by The Coca-Cola Company.

Please note: Gerben IP does not represent The Coca-Cola Company. This page is provided for informational purposes and reflects information available in public USPTO records.

wdt_ID	wdt_created_by	wdt_created_at	wdt_last_edited_by	wdt_last_edited_at	Trademark	Serial Number	Registration Number
1					START AT ZERO	99823087	pending
2					CANNY PACK	99738243	pending
3					TOPO CHICO COLECCIÓN	99690949	pending
4					POWER YOUR FATE	99596532	pending
5					POWER YOUR LEGACY	99596844	pending
6						99589715	pending
7					PARADISE SUN	99550992	pending
10					MANGO PEACHEROO	99540379	pending
12					COKE	99484254	pending
13					COCA-COLA	99485163	pending
14						99294228	pending
15					IT'S THAT FRESH, SPRITE	99254610	pending
16					IT'S THAT FRESH	99254651	pending
18					BILLSON'S	99229332	pending
19					HURTS REAL GOOD WITH SPRITE	99191198	pending
21					REAL THING ORIGINALS	99107569	pending
25					BLISSFUL HIBISCUS & BERRIES	99097607	pending
26					DREAMY CREAM & LEMON	99097596	pending
27					SUNNY CINNAMON & MANGO	99097611	pending
29						99021804	pending
30					FAN WATER	98814025	pending
31					IT TAKES MORE	98749797	pending
32						98747309	8027411
36					REAL THING RECORDS	98726622	pending
37						98679497	pending
38					GRAPE SHOCKER	98622706	pending
39					LIFE HAPPENS BETWEEN SIPS	98504904	pending
40					NO FUSS NO MUSS NO DUH	98497300	pending
41					GOLD PEAK TEA LENS	98442923	7875503
42					COCA-COLA LENS	98338345	7853210
43					MINUTE MAID SPIKED	98323413	7853187
44					A FINER SERVE	98266849	pending
47						98256450	7549211
48					WANTA	98250308	pending
49					FOR ALL OF LIFE'S THIRST-WORTHY MOMENTS	98199943	7748502
50						98177851	7716957
52					PEACE HARD TEA	98067054	pending
53						98029521	7733209
54					FIVE ALIVE	98020596	7627781
55					MINUTE MAID AGUAS FRESCAS	97904226	7453889
56					PEACE HARD TEA	97892163	pending
58					PEACE TEA	97892155	pending
61					TOPO CHICO RANCH WATER	97726422	pending
63					TOPO CHICO SPIRITED	97718498	7627256
65					AYATAKA	97708661	pending
68					I LOHAS	97708659	pending
70					SPARLETTA	97708654	7977045
71						97695271	pending
72						97670261	7483098
73					WE WELCOME THE SPIRITED	97661823	7614973

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Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.