NCAA Seeks Cancellation of “VASECTOMY MAYHEM” Trademark

The NCAA has filed a Petition for Cancellation against the trademark owned by a Virginia Urology practice for “VASECTOMY MAYHEM.”

The registration was issued in September 2020 for vasectomy services.

Now, what does the NCAA have to do with vasectomies?

According to the cancellation petition, the NCAA alleged Virginia Urology started off by using “Vasectomy Madness” to promote its services around the time of the NCAA tournament. The NCAA even included an exhibit showing the previous advertising used by the practice.

The NCAA and Virginia Urology settled the case and the Virginia based urologists agreed not to use “Vasectomy Madness” going forward. Instead, it appears they started using “Vasectomy Mayhem.”

However, the NCAA apparently still considers VASECTOMY MAYHEM too close to its own trademarks, especially given they own a registration for “March Mayhem,” as well as all the other “March Madness” trademarks.

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Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.