Who Owns the CITY OF CHAMPIONS Trademark?
On October 27, the Los Angeles Dodgers brought home the second championship to the city of Los Angeles in a matter of weeks.
Los Angeles Lakers superstar Lebron James went to social media to share that he would love to celebrate what has become “a city of champions.” In response, Mark Cuban chimed in on Twitter to point out that he still owns the “CITY OF CHAMPIONS” trademark registration (which USPTO records confirm).
In fact, ESPN did a story about the “CITY OF CHAMPIONS” trademark back in 2016, stating that Cuban paid nearly $40,000 for the rights. An assignment agreement on the USPTO website shows the transfer of the trademark from OrthoSkins, LLC to Mark Cuban in 2012.
Cuban also still sells CITY OF CHAMPIONS merchandise on his Three Commas website, so if another entity wanted to create merchandise using the phrase, they would likely need to acquire a licensing agreement from Mark Cuban.
Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
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