Jimmy Butler Files Trademarks for “BIG FACE COFFEE”
Jimmy Butler has filed three new trademark applications for the coffee business he started in the NBA Bubble. The applications were just made on September 4 for “BIG FACE COFFEE,” “NO I.O.U.’S” and a logo.
The applications protect Butler’s new brand in association with a variety of goods and services, including apparel, mugs and cups, coffee, produce, sodas and more. By filing the logo and the names separately, Jimmy Butler will be able to use the trademarks independently on products.
In total, Butler paid $4,125 to file these trademarks with the USPTO, not accounting for any attorney fees he was billed. This significant investment in the intellectual property for his coffee business suggests that he intends to take the venture seriously.
Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
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