WNBA Files Trademark Applications for “WUBBLE”

The Women’s National Basketball Association (WNBA) has filed two new trademark applications for “WUBBLE.” This is presumably the league’s interpretation of “the bubble,” in which the NBA is currently playing.

These filings were made with the USPTO on August 5, 2020. The first application covers goods and services that would normally be seen when protecting the name or slogan of a professional sports league, namely “live basketball games and basketball exhibitions.” The second application indicates that the WNBA intends to offer a brand of WUBBLE clothing.

In order for these applications to receive registration, the WNBA will be required to show proof that they are selling the goods and services included in the filings, so it is likely that the WNBA will start offering “wubble” merchandise in the near future.

Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.

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