UFC Files 22 Trademarks for “FIGHT ISLAND” and “UFC FIGHT ISLAND”
Zuffa, LLC, the entity that owns the UFC’s intellectual property, has filed 22 new trademark applications for “FIGHT ISLAND” and “UFC FIGHT ISLAND.”
The company filed 11 applications for each version with identical goods and services. The trademark filings show that the UFC has intent-to-use the trademarks in association with several different items.
Most notably, the UFC plans to use the trademarks for “entertainment services, namely, arranging and conducting mixed martial arts competitions and events.” This is the language one would use in a trademark application to describe a UFC event.
Additionally, the UFC made filings for items that could be branded with the “FIGHT ISLAND” and “UFC FIGHT ISLAND” trademarks. This includes clothing, towels, sports bags, exercise weights, beverageware, jewelry and more.
These applications suggest that the UFC is taking the idea a fight island very seriously, filing 22 trademarks with the USPTO on April 13th.
Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
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