UPS Files Trademark for “UPS HEALTHCARE”

UPS has filed a new trademark application for UPS HEALTHCARE.

The application, filed with the USPTO on March 11, 2020, indicates that UPS intends to use the UPS HEALTHCARE trademark in association with the services listed in the application.

This includes:

• Management consulting in the healthcare, pharmaceutical, and medical industries relating to product distribution, operations management services, logistics, reverse logistics, supply chain, and distribution solutions
• Transportation and distribution services, namely, delivery of pharmaceuticals, medical devices and equipment, surgical, laboratory and testing supplies and equipment, as well as the delivery of these goods.

When submitting their application, UPS signed a sworn statement declaring that they have a bona fide intent to use the trademark in commerce. This suggests that the shipping giant plans to ramp up services for the logistics of healthcare supplies under the UPS HEALTHCARE brand in the near future, perhaps in response to the COVID-19 pandemic.

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Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.