Shawn Carter Files New Trademarks for JAY Z

Shawn Carter has filed two new trademark applications for his professional name, JAY Z.

While Carter already owns the JAY Z trademark registration in relation to entertainment services and musical recordings, the applications filed on February 13 cover a wide range of products.

The trademark applications indicate that Carter has an intent to sell JAY Z-branded furniture, cutlery, bed linens, and floor coverings, like rugs and carpets. Additionally, Carter filed for some more obscure items, such as JAY Z-branded fly swatters, plungers, piggy banks, and even urns.

Both of these recent trademark filings were made on a 1(b) “intent to use” basis, meaning that Carter plans to offer all these products under the JAY Z trademark in the near future. When submitting the application, his attorney signed a sworn declaration to the USPTO that states that Shawn Carter has a bona fide intent to use the mark in commerce with each of the items listed.

In order for these applications to be registered, Carter will have to submit proof of use to the USPTO that shows the trademark being used on all the goods listed.

This suggests that you can expect to see some JAY Z home goods—and potentially plungers—in the near future.

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Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.