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Sbarro Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Sbarro.

Please note: Gerben IP does not represent Sbarro. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
September 22, 2023

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Quick Links for Sbarro Trademarks
  1. SBARRO REWARDS
  2. SBARRO THE ORIGINAL NEW YORK PIZZA
  3. SBARRO NYC. 1956
  4. FOLD. EAT. REPEAT. FOR FREE.
  5. SBARRO THE ORIGINAL NEW YORK PIZZA
  6. SBARRO NEW YORK PIZZA
  7. SBARRO FREEZE
  8. SBARRO
  9. SBARRO
  10. SBARRO
  11. NYC. 1956 SBARRO
  12. SLICE SOCIETY
  13. SBARRO NYC. 1956
  14. PIZZA CUCINOVA
  15. CUCINOVA
  16. SBARRO SKINNY SLICE
  17. SBARRO FRESH ITALIAN COOKING
  18. S.H.R.O.
  19. MAMA MAKES IT BETTER
  20. MAMA SBARRO
  21. MAMA SBARRO'S PIZZERIA
  22. TONY & BRUNO'S
  23. LA CUCINA DI CAPRI
  24. SBARRO
  25. SBARRO THE ITALIAN EATERY
  26. SBARRO

SBARRO REWARDS

Serial Number:
98153531
Registration Number:
Pending Application
Word Mark:
SBARRO REWARDS
Goods and Services:

IC 009. US 021 023 026 036 038. G & S computer application software for mobile devices and mobile phones, namely, software for use with a customer loyalty program. FIRST USE: 20221130. FIRST USE IN COMMERCE: 20221130.

IC 035. US 100 101 102. G & S administration of a customer loyalty program which provides registered customers with free and discounted menu items, exclusive offerings, and exclusive access to events for registered members; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes. FIRST USE: 20221130. FIRST USE IN COMMERCE: 20221130.

Filling Date:
2023-08-28
Current Basis:
1A
Owner:
Sbarro Franchise Co. LLC
Attorney of Record:
MARC P. MISTHAL
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SBARRO THE ORIGINAL NEW YORK PIZZA

Serial Number:
97763949
Registration Number:
Pending Application
Word Mark:
SBARRO THE ORIGINAL NEW YORK PIZZA
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20190910. FIRST USE IN COMMERCE: 20190910.

Filling Date:
2023-01-23
Current Basis:
1A
Owner:
Sbarro Franchise Co. LLC
Attorney of Record:
MARC P. MISTHAL
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word SBARRO in block letters over the words THE ORIGINAL in script letters and NEW YORK PIZZA in block letters.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SBARRO NYC. 1956

Serial Number:
97750210
Registration Number:
Pending Application
Word Mark:
SBARRO NYC. 1956
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20190910. FIRST USE IN COMMERCE: 20190910.

Filling Date:
2023-01-11
Current Basis:
1A
Owner:
Sbarro Franchise Co. LLC
Attorney of Record:
MARC P. MISTHAL
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a stylized slice of pizza. The letters "NYC." and the number "1956" are inside the upper portion of the slice. The word "SBARRO" is superimposed on the slice under "NYC. 1956". All words and slice design are within a circle.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FOLD. EAT. REPEAT. FOR FREE.

Serial Number:
97728725
Registration Number:
Pending Application
Word Mark:
FOLD. EAT. REPEAT. FOR FREE.
Goods and Services:

IC 043. US 100 101. G & S Restaurant services.

Filling Date:
2022-12-22
Current Basis:
1B
Owner:
Sbarro Franchise Co. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SBARRO THE ORIGINAL NEW YORK PIZZA

Serial Number:
88058227
Registration Number:
5881174
Word Mark:
SBARRO THE ORIGINAL NEW YORK PIZZA
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20180800. FIRST USE IN COMMERCE: 20180800.

Filling Date:
2018-07-30
Registration Date:
2019-10-08
Current Basis:
1A
Owner:
Sbarro Franchise Co. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SBARRO NEW YORK PIZZA

Serial Number:
87884566
Registration Number:
5626813
Word Mark:
SBARRO NEW YORK PIZZA
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20170321. FIRST USE IN COMMERCE: 20170321.

Filling Date:
2018-04-19
Registration Date:
2018-12-11
Current Basis:
1A
Owner:
Sbarro Franchise Co. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SBARRO FREEZE

Serial Number:
87187839
Registration Number:
5186560
Word Mark:
SBARRO FREEZE
Goods and Services:

IC 032. US 045 046 048. G & S Non-carbonated, non-alcoholic frozen flavored beverages; Frozen fruit-based non-alcoholic beverages. FIRST USE: 20160926. FIRST USE IN COMMERCE: 20160926.

Filling Date:
2016-09-29
Registration Date:
2017-04-18
Current Basis:
1A
Owner:
Sbarro Franchise Co. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SBARRO

Serial Number:
87158535
Registration Number:
5185588
Word Mark:
SBARRO
Goods and Services:

IC 043. US 100 101. G & S restaurant services. FIRST USE: 20041231. FIRST USE IN COMMERCE: 20041231.

Filling Date:
2016-09-01
Registration Date:
2017-04-18
Current Basis:
1A
Owner:
Sbarro Franchise Co. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "SBARRO" in black stylized lettering depicted within a flag design that is red, white and green.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SBARRO

Serial Number:
87158500
Registration Number:
5185586
Word Mark:
SBARRO
Goods and Services:

IC 030. US 046. G & S pizza. FIRST USE: 20041231. FIRST USE IN COMMERCE: 20041231.

Filling Date:
2016-09-01
Registration Date:
2017-04-18
Current Basis:
1A
Owner:
Sbarro Franchise Co. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "SBARRO" in black stylized lettering depicted within a flag design that is red, white and green.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SBARRO

Serial Number:
86764593
Registration Number:
4982244
Word Mark:
SBARRO
Goods and Services:

IC 030. US 046. G & S Pizza. FIRST USE: 19650101. FIRST USE IN COMMERCE: 19650101.

Filling Date:
2015-09-22
Registration Date:
2016-06-21
Current Basis:
1A
Owner:
Sbarro Franchise Co. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NYC. 1956 SBARRO

Serial Number:
86585422
Registration Number:
4935193
Word Mark:
NYC. 1956 SBARRO
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20140926. FIRST USE IN COMMERCE: 20140926.

Filling Date:
2015-04-02
Registration Date:
2016-04-12
Current Basis:
1A
Owner:
Sbarro Franchise Co. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letters, period, and number "NYC. 1956" overtop a pizza slice outline; the word "SBARRO" to the right of the foregoing.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SLICE SOCIETY

Serial Number:
86582198
Registration Number:
4984761
Word Mark:
SLICE SOCIETY
Goods and Services:

IC 043. US 100 101. G & S Providing information to customers concerning specials, deals, news, and promotions at restaurants via e-mail. FIRST USE: 20150520. FIRST USE IN COMMERCE: 20150520.

Filling Date:
2015-03-31
Registration Date:
2016-06-21
Current Basis:
1A
Owner:
Sbarro Franchise Co. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SBARRO NYC. 1956

Serial Number:
86233880
Registration Number:
4762939
Word Mark:
SBARRO NYC. 1956
Goods and Services:

IC 043. US 100 101. G & S Restaurant services, including sit-down service of food and take-out restaurant services. FIRST USE: 20140700. FIRST USE IN COMMERCE: 20140700.

Filling Date:
2014-03-27
Registration Date:
2015-06-30
Current Basis:
1A
Owner:
SBARRO FRANCHISE CO. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a stylized slice of pizza. The letters "NYC." and the number "1956" are inside the upper portion of the slice. The word "SBARRO" is superimposed on the slice under "NYC. 1956".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

PIZZA CUCINOVA

Serial Number:
85968899
Registration Number:
4528330
Word Mark:
PIZZA CUCINOVA
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20131015. FIRST USE IN COMMERCE: 20131015.

Filling Date:
2013-06-25
Registration Date:
2014-05-13
Current Basis:
1A
Owner:
CHARLOTTE INVESTMENTS LLC
Attorney of Record:
Janet C. Moreira
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CUCINOVA

Serial Number:
85903135
Registration Number:
4532131
Word Mark:
CUCINOVA
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20131015. FIRST USE IN COMMERCE: 20131015.

Filling Date:
2013-04-12
Registration Date:
2014-05-20
Current Basis:
1A
Owner:
CHARLOTTE INVESTMENTS LLC
Attorney of Record:
Janet C. Moreira
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SBARRO SKINNY SLICE

Serial Number:
85772610
Registration Number:
4486142
Word Mark:
SBARRO SKINNY SLICE
Goods and Services:

IC 030. US 046. G & S Pizza. FIRST USE: 20130101. FIRST USE IN COMMERCE: 20130101.

Filling Date:
2012-11-06
Registration Date:
2014-02-18
Current Basis:
1A
Owner:
SBARRO FRANCHISE CO. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SBARRO FRESH ITALIAN COOKING

Serial Number:
85293037
Registration Number:
4147731
Word Mark:
SBARRO FRESH ITALIAN COOKING
Goods and Services:

IC 043. US 100 101. G & S Restaurant services, including sit-down service of food and take-out restaurant services. FIRST USE: 20051201. FIRST USE IN COMMERCE: 20051201.

Filling Date:
2011-04-12
Registration Date:
2012-05-22
Current Basis:
1A
Owner:
SBARRO FRANCHISE CO. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the phrase "FRESH ITALIAN COOKING" beneath the word "SBARRO". To the left of the literal elements are two parallel horizontal wavy solid rectangles.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

S.H.R.O.

Serial Number:
76564805
Registration Number:
2951085
Word Mark:
S.H.R.O.
Goods and Services:

IC 042. US 100 101. G & S scientific research in the field of oncology and cardiovascular diseases. FIRST USE: 20020300. FIRST USE IN COMMERCE: 20020300.

Filling Date:
2003-11-28
Registration Date:
2005-05-17
Current Basis:
1A
Owner:
Sbarro Health Research Organization, Inc.
Attorney of Record:
Dirk M. Simpson
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MAMA MAKES IT BETTER

Serial Number:
76196393
Registration Number:
2622141
Word Mark:
MAMA MAKES IT BETTER
Goods and Services:

IC 042. US 100 101. G & S RESTAURANT AND CATERING SERVICES. FIRST USE: 20000200. FIRST USE IN COMMERCE: 20000200.

Filling Date:
2001-01-18
Registration Date:
2002-09-17
Current Basis:
1A
Owner:
SBARRO FRANCHISE CO. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MAMA SBARRO

Serial Number:
76196392
Registration Number:
2622140
Word Mark:
MAMA SBARRO
Goods and Services:

IC 042. US 100 101. G & S RESTAURANT AND CATERING SERVICES. FIRST USE: 20000200. FIRST USE IN COMMERCE: 20000200.

Filling Date:
2001-01-18
Registration Date:
2002-09-17
Current Basis:
1A
Owner:
SBARRO FRANCHISE CO. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MAMA SBARRO'S PIZZERIA

Serial Number:
76195549
Registration Number:
2646881
Word Mark:
MAMA SBARRO'S PIZZERIA
Goods and Services:

IC 042. US 100 101. G & S RESTAURANT AND CATERING SERVICES. FIRST USE: 20000200. FIRST USE IN COMMERCE: 20000200.

Filling Date:
2001-01-18
Registration Date:
2002-11-05
Current Basis:
1A
Owner:
SBARRO FRANCHISE CO. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TONY & BRUNO'S

Serial Number:
75844445
Registration Number:
2511105
Word Mark:
TONY & BRUNO'S
Goods and Services:

IC 042. US 100 101. G & S RESTAURANT AND BAR SERVICES. FIRST USE: 20000209. FIRST USE IN COMMERCE: 20000209.

Filling Date:
1999-11-10
Registration Date:
2001-11-20
Current Basis:
1A
Owner:
SBARRO FRANCHISE CO. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

LA CUCINA DI CAPRI

Serial Number:
75147833
Registration Number:
2173621
Word Mark:
LA CUCINA DI CAPRI
Goods and Services:

IC 042. US 100 101. G & S restaurant services. FIRST USE: 19960808. FIRST USE IN COMMERCE: 19960808.

Filling Date:
1996-08-09
Registration Date:
1998-07-14
Current Basis:
1A
Owner:
SBARRO FRANCHISE CO. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SBARRO

Serial Number:
74464952
Registration Number:
1991581
Word Mark:
SBARRO
Goods and Services:

IC 029. US 046. G & S [ tomato puree, canned tomatoes, crushed tomatoes, tomato paste, and edible oils ]. FIRST USE: 19900000. FIRST USE IN COMMERCE: 19900000.

IC 030. US 046. G & S [ pasta, ] tomato sauce [, clam sauce and vinegar ]. FIRST USE: 19900000. FIRST USE IN COMMERCE: 19900000.

Filling Date:
1993-12-02
Registration Date:
1996-08-06
Current Basis:
1A
Owner:
SBARRO FRANCHISE CO. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SBARRO THE ITALIAN EATERY

Serial Number:
73244446
Registration Number:
1161472
Word Mark:
SBARRO THE ITALIAN EATERY
Goods and Services:

IC 042. US 100. G & S Restaurant and Catering Services. FIRST USE: 19650101. FIRST USE IN COMMERCE: 19650101.

Filling Date:
1979-12-31
Registration Date:
1981-07-14
Current Basis:
1A
Owner:
SBARRO FRANCHISE CO. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SBARRO

Serial Number:
72459466
Registration Number:
985647
Word Mark:
SBARRO
Goods and Services:

IC . US 100. G & S RESTAURANT AND CATERING SERVICES. FIRST USE: 19650101. FIRST USE IN COMMERCE: 19650101.

Filling Date:
1973-06-06
Registration Date:
1974-06-04
Current Basis:
1A
Owner:
SBARRO FRANCHISE CO. LLC
Attorney of Record:
Marc P. Misthal
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE
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