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On The Border Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by On The Border.

Please note: Gerben IP does not represent On The Border. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
April 13, 2024

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Quick Links for On The Border Trademarks
  1. TACO RIOT
  2. ON THE BORDER
  3. ON THE BORDER
  4. BORDER STYLE MEX
  5. LIME LIFE
  6. ANY EXCUSE TO FIESTA
  7. CINCO LIKE YOU MEAN IT
  8. ON THE BORDER MEXICAN GRILL & CANTINA
  9. ENDLESS TACOS
  10. CLUB CANTINA
  11. FAJITA GRILL
  12. BORDER SMART
  13. GUACAMOLE LIVE!
  14. THE BIG BORDURRITO
  15. ENDLESS ENCHILADAS
  16. OTB MELTDOWN
  17. ON THE BORDER MEXICAN GRILL & CANTINA
  18. ON THE BORDER MEXICAN GRILL & CANTINA
  19. ON THE BORDER MEXICAN GRILL & CANTINA
  20. THE ULTIMATE FAJITA
  21. ORIGINAL MELTDOWN
  22. OTB ORIGINAL
  23. ON THE BORDER MEXICAN CAFE
  24. ON THE BORDER MEXICAN CAFE
  25. BORDERITA
  26. ON THE BORDER

TACO RIOT

Serial Number:
98219440
Registration Number:
Pending Application
Word Mark:
TACO RIOT
Goods and Services:

IC 030. US 046. G & S Tacos.

IC 043. US 100 101. G & S Restaurant, bar and catering services.

Filling Date:
2023-10-11
Current Basis:
1B
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ON THE BORDER

Serial Number:
90626179
Registration Number:
Pending Application
Word Mark:
ON THE BORDER
Goods and Services:

IC 032. US 045 046 048. G & S Non-alcoholic cocktails; Non-alcoholic mixes used in the preparation of alcoholic cocktails; Non-alcoholic powders used in the preparation of alcoholic cocktails.

IC 033. US 047 049. G & S Alcoholic cocktail mixes; Alcoholic fruit cocktail drinks; Alcoholic mixed beverages except beers; Pre-mixed alcoholic beverages, other than beer-based; Prepared alcoholic cocktail.

Filling Date:
2021-04-06
Current Basis:
1B
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ON THE BORDER

Serial Number:
88667754
Registration Number:
6019040
Word Mark:
ON THE BORDER
Goods and Services:

IC 043. US 100 101. G & S Restaurant, bar and catering services. FIRST USE: 20191016. FIRST USE IN COMMERCE: 20191016.

Filling Date:
2019-10-24
Registration Date:
2020-03-24
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the literal element "ON THE BORDER" in a stylized font with a citrus fruit wedge at the upper right corner of the literal element.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BORDER STYLE MEX

Serial Number:
88595655
Registration Number:
6031263
Word Mark:
BORDER STYLE MEX
Goods and Services:

IC 043. US 100 101. G & S Restaurant, bar and catering services. FIRST USE: 20191016. FIRST USE IN COMMERCE: 20191016.

Filling Date:
2019-08-28
Registration Date:
2020-04-07
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

LIME LIFE

Serial Number:
87827736
Registration Number:
5580675
Word Mark:
LIME LIFE
Goods and Services:

IC 042. US 100 101. G & S Computer services, namely, providing search platforms to allow users to access information pertinent to working in the restaurant industry, namely, benefits, training materials, validations and tests, social communications and connections network, recipes, standard operations procedures, forms and documents. FIRST USE: 20180207. FIRST USE IN COMMERCE: 20180207.

Filling Date:
2018-03-09
Registration Date:
2018-10-09
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the literal element "LIME LIFE" with the design element of a lime in the upper right corner about the "E" in the literal element "LIFE".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ANY EXCUSE TO FIESTA

Serial Number:
87596348
Registration Number:
5437801
Word Mark:
ANY EXCUSE TO FIESTA
Goods and Services:

IC 043. US 100 101. G & S Restaurant, bar and catering services. FIRST USE: 20161000. FIRST USE IN COMMERCE: 20161000.

Filling Date:
2017-09-05
Registration Date:
2018-04-03
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
JOSEPH V. MYERS III
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CINCO LIKE YOU MEAN IT

Serial Number:
87449615
Registration Number:
5354801
Word Mark:
CINCO LIKE YOU MEAN IT
Goods and Services:

IC 033. US 047 049. G & S Prepared alcoholic cocktail. FIRST USE: 20170400. FIRST USE IN COMMERCE: 20170400.

Filling Date:
2017-05-15
Registration Date:
2017-12-12
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ON THE BORDER MEXICAN GRILL & CANTINA

Serial Number:
86314797
Registration Number:
4687934
Word Mark:
ON THE BORDER MEXICAN GRILL & CANTINA
Goods and Services:

IC 043. US 100 101. G & S Restaurant, bar and catering services. FIRST USE: 20130606. FIRST USE IN COMMERCE: 20130606.

Filling Date:
2014-06-19
Registration Date:
2015-02-17
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words "ON THE BORDER" in large font with a weathered appearance above the words "MEXICAN GRILL & CANTINA" in script font above a round cross-section of a line with pointed lines on either side.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ENDLESS TACOS

Serial Number:
86040536
Registration Number:
4517609
Word Mark:
ENDLESS TACOS
Goods and Services:

IC 029. US 046. G & S Prepared entrees consisting primarily of beef, poultry, beans, cheese and/or vegetables for consumption on or off the premises. FIRST USE: 20130204. FIRST USE IN COMMERCE: 20130204.

Filling Date:
2013-08-16
Registration Date:
2014-04-22
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLUB CANTINA

Serial Number:
85811095
Registration Number:
4417407
Word Mark:
CLUB CANTINA
Goods and Services:

IC 035. US 100 101 102. G & S Promoting the sale of restaurant, bar and catering services through the administration of a preferred customer reward program featuring customer incentives, rewards, gift cards, discounts and special offers associated with restaurant, bar and catering services. FIRST USE: 20031117. FIRST USE IN COMMERCE: 20031117.

Filling Date:
2012-12-27
Registration Date:
2013-10-15
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FAJITA GRILL

Serial Number:
78841586
Registration Number:
3181007
Word Mark:
FAJITA GRILL
Goods and Services:

IC 043. US 100 101. G & S restaurant and catering services. FIRST USE: 20060206. FIRST USE IN COMMERCE: 20060206.

Filling Date:
2006-03-20
Registration Date:
2006-12-05
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BORDER SMART

Serial Number:
78802307
Registration Number:
3362356
Word Mark:
BORDER SMART
Goods and Services:

IC 043. US 100 101. G & S restaurant and catering services. FIRST USE: 20051114. FIRST USE IN COMMERCE: 20051114.

Filling Date:
2006-01-30
Registration Date:
2008-01-01
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

GUACAMOLE LIVE!

Serial Number:
78386304
Registration Number:
2940021
Word Mark:
GUACAMOLE LIVE!
Goods and Services:

IC 029. US 046. G & S Fresh guacamole dip. FIRST USE: 20030718. FIRST USE IN COMMERCE: 20030718.

Filling Date:
2004-03-17
Registration Date:
2005-04-12
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE BIG BORDURRITO

Serial Number:
78247715
Registration Number:
2820041
Word Mark:
THE BIG BORDURRITO
Goods and Services:

IC 029. US 046. G & S Prepared entree consisting primarily of meat, poultry and vegetables for consumption on or off the premises. FIRST USE: 20021115. FIRST USE IN COMMERCE: 20021115.

Filling Date:
2003-05-09
Registration Date:
2004-03-02
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ENDLESS ENCHILADAS

Serial Number:
77372155
Registration Number:
3578852
Word Mark:
ENDLESS ENCHILADAS
Goods and Services:

IC 029. US 046. G & S prepared entrees consisting primarily of beef, poultry, beans, cheese and/or vegetables for consumption on or off the premises. FIRST USE: 20070709. FIRST USE IN COMMERCE: 20070709.

Filling Date:
2008-01-15
Registration Date:
2009-02-24
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

OTB MELTDOWN

Serial Number:
77215970
Registration Number:
3381522
Word Mark:
OTB MELTDOWN
Goods and Services:

IC 033. US 047 049. G & S prepared alcoholic cocktails. FIRST USE: 20041031. FIRST USE IN COMMERCE: 20041031.

Filling Date:
2007-06-26
Registration Date:
2008-02-12
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ON THE BORDER MEXICAN GRILL & CANTINA

Serial Number:
76314282
Registration Number:
2878246
Word Mark:
ON THE BORDER MEXICAN GRILL & CANTINA
Goods and Services:

IC 042. US 100 101. G & S restaurant, bar and catering services. FIRST USE: 20000800. FIRST USE IN COMMERCE: 20000800.

Filling Date:
2001-09-19
Registration Date:
2004-08-31
Current Basis:
1A
Owner:
OTB ACQUISITION LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consist of the literal element "ON THE BORDER" and "MEXICAN GRILL & CANTINA" separated by a decorative underline; and a citrus fruit wedge at the upper right corner of the literal element "THE."
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ON THE BORDER MEXICAN GRILL & CANTINA

Serial Number:
76112165
Registration Number:
2482291
Word Mark:
ON THE BORDER MEXICAN GRILL & CANTINA
Goods and Services:

IC 042. US 100 101. G & S restaurant, bar, and catering services. FIRST USE: 19990501. FIRST USE IN COMMERCE: 19990501.

Filling Date:
2000-08-18
Registration Date:
2001-08-28
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ON THE BORDER MEXICAN GRILL & CANTINA

Serial Number:
76108094
Registration Number:
2506151
Word Mark:
ON THE BORDER MEXICAN GRILL & CANTINA
Goods and Services:

IC 042. US 100 101. G & S Restaurant, bar and catering services. FIRST USE: 19990500. FIRST USE IN COMMERCE: 19990500.

Filling Date:
2000-08-08
Registration Date:
2001-11-13
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE ULTIMATE FAJITA

Serial Number:
75500605
Registration Number:
2240856
Word Mark:
THE ULTIMATE FAJITA
Goods and Services:

IC 029. US 046. G & S prepared entree consisting primarily of beef, chicken, shrimp [and rib ]for consumption on and off the premises. FIRST USE: 19920200. FIRST USE IN COMMERCE: 19920200.

Filling Date:
1998-06-11
Registration Date:
1999-04-20
Current Basis:
1A
Owner:
OTB ACQUISITION LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ORIGINAL MELTDOWN

Serial Number:
75054890
Registration Number:
2027131
Word Mark:
ORIGINAL MELTDOWN
Goods and Services:

IC 033. US 047 049. G & S prepared alcoholic cocktails. FIRST USE: 19931017. FIRST USE IN COMMERCE: 19931017.

Filling Date:
1996-02-08
Registration Date:
1996-12-31
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

OTB ORIGINAL

Serial Number:
74660755
Registration Number:
1958891
Word Mark:
OTB ORIGINAL
Goods and Services:

IC 030. US 046. G & S prepared fajitas for consumption on and off the premises. FIRST USE: 19941017. FIRST USE IN COMMERCE: 19941017.

Filling Date:
1995-04-14
Registration Date:
1996-02-27
Current Basis:
1A
Owner:
OTB ACQUISITION LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
The word in the mark "OTB" stands for "on the border".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ON THE BORDER MEXICAN CAFE

Serial Number:
74628279
Registration Number:
1954703
Word Mark:
ON THE BORDER MEXICAN CAFE
Goods and Services:

IC 042. US 100 101. G & S restaurant and bar services. FIRST USE: 19940519. FIRST USE IN COMMERCE: 19940519.

Filling Date:
1995-02-01
Registration Date:
1996-02-06
Current Basis:
1A
Owner:
OTB ACQUISITION LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ON THE BORDER MEXICAN CAFE

Serial Number:
74628278
Registration Number:
1954702
Word Mark:
ON THE BORDER MEXICAN CAFE
Goods and Services:

IC 042. US 100 101. G & S restaurant and bar services. FIRST USE: 19940519. FIRST USE IN COMMERCE: 19940519.

Filling Date:
1995-02-01
Registration Date:
1996-02-06
Current Basis:
1A
Owner:
OTB ACQUISITION LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BORDERITA

Serial Number:
74564069
Registration Number:
1935079
Word Mark:
BORDERITA
Goods and Services:

IC 033. US 047 049. G & S prepared alcoholic cocktails. FIRST USE: 19920609. FIRST USE IN COMMERCE: 19920609.

Filling Date:
1994-08-22
Registration Date:
1995-11-14
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ON THE BORDER

Serial Number:
73402761
Registration Number:
1271174
Word Mark:
ON THE BORDER
Goods and Services:

IC 042. US 100. G & S Restaurant and Bar Services. FIRST USE: 19821029. FIRST USE IN COMMERCE: 19821029.

Filling Date:
1982-11-15
Registration Date:
1984-03-20
Current Basis:
1A
Owner:
OTB Acquisition LLC
Attorney of Record:
Joseph V. Myers III
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE
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