Jersey Mike’s Subs Trademarks
Please note: Gerben IP does not represent Jersey Mike’s. This page is provided for informational purposes and reflects information available in public USPTO records.
April 12, 2024
Jersey Mike’s Subs, officially known as A Sub Above LLC, is an American fast-casual submarine sandwich franchise operating over 2,000 locations nationwide. The company is famous for its vegetarian and non-vegetarian sub sandwiches, roast beef, turkey breast and provolone, fresh grilled bacon, and swiss cheese. The company also offers catering services.
Jersey Mike’s Subs is headquartered in Manasquan, New Jersey. The company has a small international presence, operating two locations in Ontario, Canada, and one in Guadalajara, Jalisco, Mexico.
Let’s dive into the company’s history, products, and trademarks.
Jersey Mike’s Subs History
Jersey Mike’s Subs started business in 1956 at a small storefront. Initially, it was called Mike’s Subs, operating in a small shop at the seaside New Jersey town of Point Pleasant. It was one of the very few restaurants and burger chains.
Despite the market not being saturated, the competition was still cutthroat, with consumers paying close attention to the quality of each business’s products and services. Mike’s Subs’ unique selling point was the submarine sandwich, a relatively new item among consumers.
The geographic location of Mike’s Subs also benefitted the business tremendously. Point Pleasant is centrally located in New Jersey and close to the Jersey Shore. It is one hour away to the south of New York City, 3 hours north of Maryland, Delaware, and Washington, DC, and 1 hour east of Philadelphia.
Therefore, Point Pleasant served as the convergence point for residents who lived and worked in these metropolitan areas seeking to take a break surfing, sunbathing, board walking, experiencing the salt water taffy, and other gems hidden on the shores of New Jersey.
Mike capitalized on this influx of visitors, vacationers, and residents by offering submarine sandwiches with a unique experience that set him apart from the competition. He recognized every customer by name and mastered the sandwiches they loved and ordered since they would visit frequently.
This personal touch to his service made more patrons flock to his restaurant to try out the submarine sandwiches and enjoy the experience of being in his shop. He ran the business for over a decade, thriving it into a Point Pleasant landmark and making himself the pioneer of authentic subs sandwiches.
In 1971, Mike’s Subs’ future owner, Peter Cancro, began working in the sandwich shop at the age of 14. Peter was a high school student in Point Pleasant, an avid subs sandwiches fan, and in love with his job behind the counter of Mike’s Subs.
He also loved interacting with customers, learning where they came from and their summer vacation experiences. Like Mike, he loved knowing the specific authentic sub sandwich each loyal customer ordered.
When Peter became a senior in high school, he overheard Mike discussing selling the business. Being an ambitious 17-year-old kid motivated by his mother, he approached his football coach, who also happened to be a banker. Within three days, with the help of the coach backing his loan, Mike was able to string together $125,000 and become the legal owner and proprietor of Mike’s Subs.
Soon after the purchase, Cancron began expanding the business, opening more Mike’s Subs local outlets. All outlets operated under the original Mike’s Subs philosophy, teaching the crew how to interact personally with the customers and have a passion for knowing them well.
Over the next decade, Cancron built on the cult-like following Mike’s Subs already enjoyed to grow the business rapidly. Customers would line up at the door during summertime, waiting to get the authentic sub sandwiches the store was famous for.
The business started franchising in 1987 after customers started taking bulk orders at the end of summer to freeze and store during winter, and others suggested to Peter that they would love a Mike’s Sub store close to their home.
By 2014, the business had 750 locations with 650 more in development. Currently, the Jersey Mike’s Subs franchise has over 2,000 locations.
Jersey Mike’s Subs Submarine Sandwiches
Still like the original Mike’s Subs store, each Jersey Mike’s Subs serves submarine sandwiches made to order. The meats and cheeses are sliced as needed. The most popular way to top off the sandwich with condiments is by ordering it “Mike’s Way.” That comes with sliced onions, tomatoes, shredded lettuce, salt, spices, oregano, and “The Juice,” a mixture of olive oil and red wine vinegar.
Jersey Mike’s Subs Trademarks
Jersey Mike’s Subs has sought or obtained federal trademark registration for about ten trademarks. These include “A SUB ABOVE,” “JERSEYMIKESVERSE,” and “MIKESMETA.”
On June 30, 2015, Jersey Mike’s Subs obtained federal trademark registration for “A SUB ABOVE” and uses the trademark for its sandwiches and restaurant services.
Jersey Mike’s Subs sought federal trademark registration for “MIKESMETA” in July 2022. The company intends to use the trademark on downloadable virtual goods, advertising, and entertainment services.
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IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods in the nature of image files of food items and beverages for use in online virtual environments; downloadable computer programs for creating, modifying, and sharing images files of virtual goods featuring access tokens for such goods, for use in online virtual worlds; downloadable computer software for managing and verifying financial transactions for commercial use, featuring non-fungible tokens (NFTs); downloadable software for viewing digital image files authenticated by non-fungible tokens (NFTs); downloadable software for use in electronically storing, sending, receiving, accepting and transmitting digital image files authenticated by non-fungible tokens (NFTs); downloadable software for creating digital animation and special effects of images for use in virtual environments; downloadable software for use in creating, editing and modifying avatars and virtual images that can be posted, shared and transmitted via multi-media messaging (MMS), text messaging (SMS), email, online chatrooms, global communication networks, and other communication networks; downloadable software for creating avatars to be transmitted across online social media and digital platforms; downloadable software for generating cryptographic keys for receiving and spending cryptocurrency, thereby allowing users to view, analyze, record, store, monitor, manage, trade and exchange such cryptographic keys; downloadable software for generating cryptographic keys for receiving and spending cryptocurrency; downloadable image files containing loyalty cards, incentive cards and reward cards, all authenticated by non-fungible tokens (NFTs), to be redeemed for or used towards the purchase of menu items; downloadable mobile application for ordering food; downloadable mobile applications for ordering food and drinks, for viewing menu options, for tracking orders and delivery of food and drink with GPS-enable maps; downloadable payment gateway software for linking e-commerce websites to credit card processing networks; downloadable mobile applications for creating and managing retail customer accounts.
IC 035. US 100 101 102. G & S Advertising services; retail store services featuring virtual goods, namely, food items and beverages; digital retail store services featuring downloadable and non-downloadable virtual goods in the nature food items and beverages; online retail store services rendered in a virtual environment featuring virtual goods, namely, access tokens, for use in online virtual worlds; conducting an incentive reward program to promote the sale of products and services of others featuring real world and virtual rewards; arranging and conducting incentive reward programs to promote the sale of food and beverages; providing a website featuring consumer product information in the fields of food and beverage, restaurants and food services; computerized online ordering services in the field of food and beverages for restaurant take-out and delivery; administration of a customer loyalty program which provides registered customers with free or discounted prices for ordering various amounts of food or beverages on designated menus; administration of a rewards program to promote the sale of food and beverages featuring virtual rewards that can be redeemed in the real or virtual world; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes in the field of food and beverage sales and services; charitable services, namely, organizing and conducting volunteer and community services projects; subscription-based order fulfillment services in the field of sandwiches; retail store services featuring sandwiches, promotional apparel, mugs and tumblers; computerized online ordering services in the field of food and beverages for retail and restaurant take-out and delivery.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing simulated restaurant and cafe services provided in virtual environments created for entertainment purposes; entertainment services, namely, providing on-line, non-downloadable virtual food items and beverages for use in virtual environments for entertainment purposes; entertainment services, namely, contest and incentive award programs designed to reward program participants who participate in virtual environment activities created for entertainment purposes.
IC 043. US 100 101. G & S Virtual restaurant services in the nature of ghost kitchen services featuring food and beverages; virtual restaurant services in the nature of ghost kitchen services featuring take-out and home delivery food and beverages.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods in the nature of image files of food items and beverages for use in online virtual environments; downloadable computer programs for creating, modifying, and sharing images files of virtual goods featuring access tokens for such goods, for use in online virtual worlds; downloadable computer software for managing and verifying financial transactions for commercial use, featuring non-fungible tokens (NFTs); downloadable software for viewing digital image files authenticated by non-fungible tokens (NFTs); downloadable software for use in electronically storing, sending, receiving, accepting and transmitting digital image files authenticated by non-fungible tokens (NFTs); downloadable software for creating digital animation and special effects of images for use in virtual environments; downloadable software for use in creating, editing and modifying avatars and virtual images that can be posted, shared and transmitted via multi-media messaging (MMS), text messaging (SMS), email, online chatrooms, global communication networks, and other communication networks; downloadable software for creating avatars to be transmitted across online social media and digital platforms; downloadable software for generating cryptographic keys for receiving and spending cryptocurrency, thereby allowing users to view, analyze, record, store, monitor, manage, trade and exchange such cryptographic keys; downloadable software for generating cryptographic keys for receiving and spending cryptocurrency; downloadable image files containing loyalty cards, incentive cards and reward cards, all authenticated by non-fungible tokens (NFTs), to be redeemed for or used towards the purchase of menu items; downloadable mobile application for ordering food; downloadable mobile applications for ordering food and drinks, for viewing menu options, for tracking orders and delivery of food and drink with GPS-enable maps; downloadable payment gateway software for linking e-commerce websites to credit card processing networks; downloadable mobile applications for creating and managing retail customer accounts.
IC 035. US 100 101 102. G & S Advertising services; retail store services featuring virtual goods, namely, food items and beverages; digital retail store services featuring downloadable and non-downloadable virtual goods in the nature food items and beverages; online retail store services rendered in a virtual environment featuring virtual goods, namely, access tokens, for use in online virtual worlds; conducting an incentive reward program to promote the sale of products and services of others featuring real world and virtual rewards; arranging and conducting incentive reward programs to promote the sale of food and beverages; providing a website featuring consumer product information in the fields of food and beverage, restaurants and food services; computerized online ordering services in the field of food and beverages for restaurant take-out and delivery; administration of a customer loyalty program which provides registered customers with free or discounted prices for ordering various amounts of food or beverages on designated menus; administration of a rewards program to promote the sale of food and beverages featuring virtual rewards that can be redeemed in the real or virtual world; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes in the field of food and beverage sales and services; charitable services, namely, organizing and conducting volunteer and community services projects; subscription-based order fulfillment services in the field of sandwiches; retail store services featuring sandwiches, promotional apparel, mugs and tumblers; computerized online ordering services in the field of food and beverages for retail and restaurant take-out and delivery.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing simulated restaurant and cafe services provided in virtual environments created for entertainment purposes; entertainment services, namely, providing on-line, non-downloadable virtual food items and beverages for use in virtual environments for entertainment purposes; entertainment services, namely, contest and incentive award programs designed to reward program participants who participate in virtual environment activities created for entertainment purposes.
IC 043. US 100 101. G & S Virtual restaurant services in the nature of ghost kitchen services featuring food and beverages; virtual restaurant services in the nature of ghost kitchen services featuring take-out and home delivery food and beverages.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods in the nature of image files of food items and beverages for use in online virtual environments; downloadable computer programs for creating, modifying, and sharing images files of virtual goods featuring access tokens for such goods, for use in online virtual worlds; downloadable computer software for managing and verifying financial transactions for commercial use, featuring non-fungible tokens (NFTs); downloadable software for viewing digital image files authenticated by non-fungible tokens (NFTs); downloadable software for use in electronically storing, sending, receiving, accepting and transmitting digital image files authenticated by non-fungible tokens (NFTs); downloadable software for creating digital animation and special effects of images for use in virtual environments; downloadable software for use in creating, editing and modifying avatars and virtual images that can be posted, shared and transmitted via multi-media messaging (MMS), text messaging (SMS), email, online chatrooms, global communication networks, and other communication networks; downloadable software for creating avatars to be transmitted across online social media and digital platforms; downloadable software for generating cryptographic keys for receiving and spending cryptocurrency, thereby allowing users to view, analyze, record, store, monitor, manage, trade and exchange such cryptographic keys; downloadable software for generating cryptographic keys for receiving and spending cryptocurrency; downloadable image files containing loyalty cards, incentive cards and reward cards, all authenticated by non-fungible tokens (NFTs), to be redeemed for or used towards the purchase of menu items; downloadable mobile application for ordering food; downloadable mobile applications for ordering food and drinks, for viewing menu options, for tracking orders and delivery of food and drink with GPS-enable maps; downloadable payment gateway software for linking e-commerce websites to credit card processing networks; downloadable mobile applications for creating and managing retail customer accounts.
IC 035. US 100 101 102. G & S Advertising services; retail store services featuring virtual goods, namely, food items and beverages; digital retail store services featuring downloadable and non-downloadable virtual goods in the nature food items and beverages; online retail store services rendered in a virtual environment featuring virtual goods, namely, access tokens, for use in online virtual worlds; conducting an incentive reward program to promote the sale of products and services of others featuring real world and virtual rewards; arranging and conducting incentive reward programs to promote the sale of food and beverages; providing a website featuring consumer product information in the fields of food and beverage, restaurants and food services; computerized online ordering services in the field of food and beverages for restaurant take-out and delivery; administration of a customer loyalty program which provides registered customers with free or discounted prices for ordering various amounts of food or beverages on designated menus; administration of a rewards program to promote the sale of food and beverages featuring virtual rewards that can be redeemed in the real or virtual world; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes in the field of food and beverage sales and services; charitable services, namely, organizing and conducting volunteer and community services projects; subscription-based order fulfillment services in the field of sandwiches; retail store services featuring sandwiches, promotional apparel, mugs and tumblers; computerized online ordering services in the field of food and beverages for retail and restaurant take-out and delivery.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing simulated restaurant and cafe services provided in virtual environments created for entertainment purposes; entertainment services, namely, providing on-line, non-downloadable virtual food items and beverages for use in virtual environments for entertainment purposes; entertainment services, namely, contest and incentive award programs designed to reward program participants who participate in virtual environment activities created for entertainment purposes.
IC 043. US 100 101. G & S Virtual restaurant services in the nature of ghost kitchen services featuring food and beverages; virtual restaurant services in the nature of ghost kitchen services featuring take-out and home delivery food and beverages.
IC 039. US 100 105. G & S the transportation and delivery by drone of a variety of prepared food products purchased by the end user or delivery recipient from a retail restaurant outlet.
IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20200600. FIRST USE IN COMMERCE: 20200600.
IC 041. US 100 101 107. G & S Providing online non-downloadable videos in the field of sports analysis and commentary. FIRST USE: 20200615. FIRST USE IN COMMERCE: 20200615.
IC 041. US 100 101 107. G & S Business training. FIRST USE: 20200130. FIRST USE IN COMMERCE: 20200130.
IC 030. US 046. G & S Sandwiches. FIRST USE: 20150320. FIRST USE IN COMMERCE: 20150320.
IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20150320. FIRST USE IN COMMERCE: 20150320.
IC 029. US 046. G & S [ salads ]. FIRST USE: 20010000. FIRST USE IN COMMERCE: 20010000.
IC 030. US 046. G & S sandwiches. FIRST USE: 20010000. FIRST USE IN COMMERCE: 20010000.