Jamba Juice Trademarks
Please note: Gerben IP does not represent Jamba Juice. This page is provided for informational purposes and reflects information available in public USPTO records.
April 18, 2024
Jamba Juice Company is a healthy lifestyle brand that sells freshly blended whole fruit and juices in the United States. Its offerings include squeezed juices, whole fruit smoothies, and juice blends. The company also sells various food items, including healthy edibles and baked foods.
Jamba Juice’s ethos is enabling healthy living among the masses by offering food that positively impacts the consumer’s well-being and is sustainable for the planet. It currently operates as “Jamba” in over 850 locations within 36 U.S. states and international locations in the Philippines, Japan, South Korea, Taiwan, Indonesia, and Thailand.
Jamba Juice Company History
Jamba Juice was founded in 1990 by Kirk Perron, an avid cyclist, and healthy lifestyle advocate. Kirk presented the company as a senior project at the California Polytechnic State University in San Luis Obispo.
The first store opened on March 31, 1990, in San Luis Obispo, California. Perron received help from Joe Vergara, Kevin Peters, and Liza Ozawa Olds to set up the business. The business was incorporated as Juice Club, Inc. later that same year.
The company grew rapidly, and on March 24, 1999, it was ready to make its first acquisition, Zuka Juice, Inc. Zuka Juice was founded in Salt Lake City, Utah, and ran several successful stores.
Jamba Juice would then be acquired on March 13, 2006, switching ownership to Services Acquisition Corp. International for $265 million. Services Acquisition Corp. International was a special-purpose acquisition company headed by Steven Berrard, Blockbuster Inc.’s former CEO.
After completing the transaction, Services Acquisition Corp. International changed its name to Jamba Inc. In 2006, Jamba Inc. completed a convertible preferred stock transaction of $35 million. Mistral Equity Partners, a private equity fund focusing on service companies and consumer products, led the funding with a $19.55 million investment.
The Serruya Family made the remaining $15.45 million investment. The same successful entrepreneurial Canadian family is behind Yogen Fruz, a chain selling frozen yogurt and smoothies.
Jamba began integrating sandwiches, wraps, and flatbreads into the menu in a bid to transform from just a smoothie shop into a food store.
Jamba Juice moved its corporate headquarters to Frisco, Texas, from Emeryville, California, on May 2016. The high cost of conducting business and living in the San Francisco Bay Area informed the move.
Focus Brands initiated the acquisition of Jamba Juice on August 2, 2018. The Atlanta-based company completed the transaction on September 14, 2018. Focus Brands, an affiliate of Roark Capital Group, also owns Caravel, Cinnabon, Auntie Anne’s, and Moe’s Southwest Grill, among other restaurant chains.
About two years later, on August 4, 2020, Jamba Juice opened its first Japanese location in Tokyo.
Jamba Juice Products and Innovation Bar
Jamba Juice expanded its product portfolio on December 2007 through a partnership with Nestle. Jamba Juice would lend Nestle its name to a line of pre-prepared, healthy beverages sold under the Jamba brand.
However, the deal collapsed on December 19, 2008, with Nestle USA and Jamba Juice citing an inconsistent manufacturing basis and inventory challenges.
One of Jamba Juice’s most significant menu changes came in 2014 when the company increased the offerings available on its fresh juice menu with the addition of juice blends. These new products were made to order using fresh ingredients such as beets, kale, and ginger.
Jamba Juice announced its first concept store on November 16, 2015. Dubbed the Jamba Juice Innovation Bar, the store was located at the center of Old Pasadena, replacing the chain’s nineteenth store.
The Jamba Juice Innovation Bar was roughly twice the size of a standard Jamba Juice store. Its menu consisted of the usual serving of smoothies alongside other foods such as artisan hummus toast with vegetables, quinoa bowls, homemade potato chips, and a wide selection of vegan foods.
The Innovation Bar also featured Jamba Juice’s first dining area with Wi-Fi. Customers could get to watch their beverages prepared or meet up with other customers in this area.
The Innovation Bar opened on July 14, 2016. However, on January 3, 2017, barely a year into operations, it was shut down and restructured into a standard Jamba location.
Jamba Juice Trademarks
Jamba Juice has sought or obtained federal trademark registration for about 40 trademarks. These include “GREEN CAFFEINE,” “JAMBA CARD,” and “JUICE CLUB.”
On August 26, 2008, Jamba Juice obtained federal trademark registration for “GREEN CAFFEINE,” and uses the trademark for its beverages made of tea.
Jamba Juice obtained federal trademark registration for “JUICE CLUB” on July 25, 2017. The company uses the trademark for its restaurant, snack bar, and juice bar services.
Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.
IC 030. US 046. G & S bakery goods; flatbreads; sandwiches; sandwich wraps; granola snacks and bowls. FIRST USE: 20190606. FIRST USE IN COMMERCE: 20190606.
IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20001004. FIRST USE IN COMMERCE: 20001004.
IC 032. US 045 046 048. G & S Smoothies. FIRST USE: 20050317. FIRST USE IN COMMERCE: 20050317.
IC 032. US 045 046 048. G & S Fruit and vegetable juices; nutritionally fortified fruit and vegetable drinks; and smoothies. FIRST USE: 20031001. FIRST USE IN COMMERCE: 20040101.
IC 032. US 045 046 048. G & S Fruit and vegetable juices and smoothies. FIRST USE: 19981000. FIRST USE IN COMMERCE: 19981000.
IC 035. US 100 101 102. G & S Issuing gift cards or certificates which may then be redeemed for goods or services. FIRST USE: 20021100. FIRST USE IN COMMERCE: 20021100.
IC 005. US 006 018 044 046 051 052. G & S Nutritional drink mix for use as a meal replacement and food supplements. FIRST USE: 20000300. FIRST USE IN COMMERCE: 20000300.
IC 032. US 045 046 048. G & S Fruit and vegetable juices and smoothies. FIRST USE: 19991000. FIRST USE IN COMMERCE: 19991000.
IC 005. US 006 018 044 046 051 052. G & S Nutritionally fortified fruit drinks and vegetable drinks. FIRST USE: 19990500. FIRST USE IN COMMERCE: 19990500.
IC 032. US 045 046 048. G & S Smoothies and fruit and vegetable juices. FIRST USE: 19990500. FIRST USE IN COMMERCE: 19990500.
IC 043. US 100 101. G & S Restaurant, snack and juice bar services. FIRST USE: 20000600. FIRST USE IN COMMERCE: 20000600.
IC 032. US 045 046 048. G & S Smoothies. FIRST USE: 19950928. FIRST USE IN COMMERCE: 19950928.
IC 030. US 046. G & S Beverages made of tea. FIRST USE: 20070802. FIRST USE IN COMMERCE: 20070802.
IC 029. US 046. G & S Fruit-based snack food and food bars. FIRST USE: 20041118. FIRST USE IN COMMERCE: 20041118.
IC 032. US 045 046 048. G & S non-alcoholic beverage, namely, fruit drinks and smoothies. FIRST USE: 19971030. FIRST USE IN COMMERCE: 19971030.
IC 005. US 006 018 044 046 051 052. G & S nutritional drinks and food supplements. FIRST USE: 19950930. FIRST USE IN COMMERCE: 19950930.
IC 025. US 022 039. G & S clothing, namely, hats, aprons, and T-shirts. FIRST USE: 19950930. FIRST USE IN COMMERCE: 19950930.
IC 032. US 045 046 048. G & S fruit and vegetable juices, drinks and smoothies. FIRST USE: 19950930. FIRST USE IN COMMERCE: 19950930.
IC 029. US 046. G & S milk based beverages, namely, smoothies. FIRST USE: 19951000. FIRST USE IN COMMERCE: 19951000.
IC 032. US 045 046 048. G & S "fruit and vegetable juices". FIRST USE: 19950928. FIRST USE IN COMMERCE: 19950928.
IC 032. US 045 046 048. G & S fruit and vegetable juice based smoothies made fresh to order and served in disposable containers and/or re-usable mugs on the premises of specialty stores. FIRST USE: 19950928. FIRST USE IN COMMERCE: 19950928.
IC 042. US 100 101. G & S restaurant services. FIRST USE: 19950908. FIRST USE IN COMMERCE: 19950908.