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Jamba Juice Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Jamba Juice.

Please note: Gerben IP does not represent Jamba Juice. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
September 21, 2023

Jamba Juice Company is a healthy lifestyle brand that sells freshly blended whole fruit and juices in the United States. Its offerings include squeezed juices, whole fruit smoothies, and juice blends. The company also sells various food items, including healthy edibles and baked foods.

Jamba Juice’s ethos is enabling healthy living among the masses by offering food that positively impacts the consumer’s well-being and is sustainable for the planet. It currently operates as “Jamba” in over 850 locations within 36 U.S. states and international locations in the Philippines, Japan, South Korea, Taiwan, Indonesia, and Thailand.

Jamba Juice Company History

Jamba Juice was founded in 1990 by Kirk Perron, an avid cyclist, and healthy lifestyle advocate. Kirk presented the company as a senior project at the California Polytechnic State University in San Luis Obispo.

The first store opened on March 31, 1990, in San Luis Obispo, California. Perron received help from Joe Vergara, Kevin Peters, and Liza Ozawa Olds to set up the business. The business was incorporated as Juice Club, Inc. later that same year.

The company grew rapidly, and on March 24, 1999, it was ready to make its first acquisition, Zuka Juice, Inc. Zuka Juice was founded in Salt Lake City, Utah, and ran several successful stores.

Jamba Juice would then be acquired on March 13, 2006, switching ownership to Services Acquisition Corp. International for $265 million. Services Acquisition Corp. International was a special-purpose acquisition company headed by Steven Berrard, Blockbuster Inc.’s former CEO.

After completing the transaction, Services Acquisition Corp. International changed its name to Jamba Inc. In 2006, Jamba Inc. completed a convertible preferred stock transaction of $35 million. Mistral Equity Partners, a private equity fund focusing on service companies and consumer products, led the funding with a $19.55 million investment.

The Serruya Family made the remaining $15.45 million investment. The same successful entrepreneurial Canadian family is behind Yogen Fruz, a chain selling frozen yogurt and smoothies.

Jamba began integrating sandwiches, wraps, and flatbreads into the menu in a bid to transform from just a smoothie shop into a food store.

Jamba Juice moved its corporate headquarters to Frisco, Texas, from Emeryville, California, on May 2016. The high cost of conducting business and living in the San Francisco Bay Area informed the move.

Focus Brands initiated the acquisition of Jamba Juice on August 2, 2018. The Atlanta-based company completed the transaction on September 14, 2018. Focus Brands, an affiliate of Roark Capital Group, also owns Caravel, Cinnabon, Auntie Anne’s, and Moe’s Southwest Grill, among other restaurant chains.

About two years later, on August 4, 2020, Jamba Juice opened its first Japanese location in Tokyo.

Jamba Juice Products and Innovation Bar

Jamba Juice expanded its product portfolio on December 2007 through a partnership with Nestle. Jamba Juice would lend Nestle its name to a line of pre-prepared, healthy beverages sold under the Jamba brand.

However, the deal collapsed on December 19, 2008, with Nestle USA and Jamba Juice citing an inconsistent manufacturing basis and inventory challenges.

One of Jamba Juice’s most significant menu changes came in 2014 when the company increased the offerings available on its fresh juice menu with the addition of juice blends. These new products were made to order using fresh ingredients such as beets, kale, and ginger.

Jamba Juice announced its first concept store on November 16, 2015. Dubbed the Jamba Juice Innovation Bar, the store was located at the center of Old Pasadena, replacing the chain’s nineteenth store.

The Jamba Juice Innovation Bar was roughly twice the size of a standard Jamba Juice store. Its menu consisted of the usual serving of smoothies alongside other foods such as artisan hummus toast with vegetables, quinoa bowls, homemade potato chips, and a wide selection of vegan foods.

The Innovation Bar also featured Jamba Juice’s first dining area with Wi-Fi. Customers could get to watch their beverages prepared or meet up with other customers in this area.

The Innovation Bar opened on July 14, 2016. However, on January 3, 2017, barely a year into operations, it was shut down and restructured into a standard Jamba location.

Jamba Juice Trademarks

Jamba Juice has sought or obtained federal trademark registration for about 40 trademarks. These include “GREEN CAFFEINE,” “JAMBA CARD,” and “JUICE CLUB.”

On August 26, 2008, Jamba Juice obtained federal trademark registration for “GREEN CAFFEINE,” and uses the trademark for its beverages made of tea.

Jamba Juice obtained federal trademark registration for “JUICE CLUB” on July 25, 2017. The company uses the trademark for its restaurant, snack bar, and juice bar services.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

JUICE CLUB

Serial Number:
87110855
Registration Number:
5252711
Word Mark:
JUICE CLUB
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; snack bar services; juice bar services. FIRST USE: 20170400. FIRST USE IN COMMERCE: 20170400.

Filling Date:
2016-07-20
Registration Date:
2017-07-25
Current Basis:
1A
Owner:
Jamba Juice Company
Attorney of Record:
ANN K. FORD
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

JAMBA

Serial Number:
86923110
Registration Number:
5908393
Word Mark:
JAMBA
Goods and Services:

IC 030. US 046. G & S bakery goods; flatbreads; sandwiches; sandwich wraps; granola snacks and bowls. FIRST USE: 20190606. FIRST USE IN COMMERCE: 20190606.

Filling Date:
2016-02-29
Registration Date:
2019-11-12
Current Basis:
1A
Owner:
JAMBA JUICE FRANCHISOR SPV LLC
Attorney of Record:
ANN K. FORD
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BLEND IN THE GOOD

Serial Number:
86520025
Registration Number:
5209793
Word Mark:
BLEND IN THE GOOD
Goods and Services:

IC 032. US 045 046 048. G & S Packaged smoothie kit consisting primarily of frozen fruit and frozen fruit and yogurt. FIRST USE: 20160804. FIRST USE IN COMMERCE: 20160804.

Filling Date:
2015-01-30
Registration Date:
2017-05-23
Current Basis:
1A
Owner:
Jamba Juice Company
Attorney of Record:
ANN K. FORD
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

JAMBA

Serial Number:
78911608
Registration Number:
3367108
Word Mark:
JAMBA
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20001004. FIRST USE IN COMMERCE: 20001004.

Filling Date:
2006-06-19
Registration Date:
2008-01-08
Current Basis:
1A
Owner:
Jamba Juice Company
Attorney of Record:
Ann K. Ford
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MATCHA GREEN TEA BLAST

Serial Number:
78639216
Registration Number:
3134411
Word Mark:
MATCHA GREEN TEA BLAST
Goods and Services:

IC 032. US 045 046 048. G & S Smoothies. FIRST USE: 20050317. FIRST USE IN COMMERCE: 20050317.

Filling Date:
2005-05-27
Registration Date:
2006-08-22
Current Basis:
1A
Owner:
Jamba Juice Company
Attorney of Record:
Ann K. Ford
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BERRY FULFILLING

Serial Number:
78357000
Registration Number:
2982186
Word Mark:
BERRY FULFILLING
Goods and Services:

IC 032. US 045 046 048. G & S Fruit and vegetable juices; nutritionally fortified fruit and vegetable drinks; and smoothies. FIRST USE: 20031001. FIRST USE IN COMMERCE: 20040101.

Filling Date:
2004-01-23
Registration Date:
2005-08-02
Current Basis:
1A
Owner:
Jamba Juice Company
Attorney of Record:
Ann K. Ford
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PUMPKIN SMASH

Serial Number:
78328357
Registration Number:
3388782
Word Mark:
PUMPKIN SMASH
Goods and Services:

IC 032. US 045 046 048. G & S Fruit and vegetable juices and smoothies. FIRST USE: 19981000. FIRST USE IN COMMERCE: 19981000.

Filling Date:
2003-11-14
Registration Date:
2008-02-26
Current Basis:
1A
Owner:
Jamba Juice Company
Attorney of Record:
Ann K. Ford
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

JAMBACARD

Serial Number:
78301748
Registration Number:
2879662
Word Mark:
JAMBACARD
Goods and Services:

IC 035. US 100 101 102. G & S Issuing gift cards or certificates which may then be redeemed for goods or services. FIRST USE: 20021100. FIRST USE IN COMMERCE: 20021100.

Filling Date:
2003-09-17
Registration Date:
2004-08-31
Current Basis:
1A
Owner:
Jamba Juice Company
Attorney of Record:
Ann K. Ford
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

PROTEIN BOOST

Serial Number:
78294947
Registration Number:
2945904
Word Mark:
PROTEIN BOOST
Goods and Services:

IC 005. US 006 018 044 046 051 052. G & S Nutritional drink mix for use as a meal replacement and food supplements. FIRST USE: 20000300. FIRST USE IN COMMERCE: 20000300.

Filling Date:
2003-09-02
Registration Date:
2005-05-03
Current Basis:
1A
Owner:
Jamba Juice Company
Attorney of Record:
Ann K. Ford
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PEANUT BUTTER MOO'D

Serial Number:
78291337
Registration Number:
2903333
Word Mark:
PEANUT BUTTER MOO'D
Goods and Services:

IC 005. US 006 018 044 046 051 052. G & S [ Nutritionally fortified fruit and vegetable drinks ]. FIRST USE: 19991000. FIRST USE IN COMMERCE: 19991000.

IC 032. US 045 046 048. G & S Fruit and vegetable juices and smoothies. FIRST USE: 19991000. FIRST USE IN COMMERCE: 19991000.

Filling Date:
2003-08-22
Registration Date:
2004-11-16
Current Basis:
1A
Owner:
Jamba Juice Company
Attorney of Record:
Ann K. Ford
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ORANGE DREAM MACHINE

Serial Number:
78291321
Registration Number:
2906506
Word Mark:
ORANGE DREAM MACHINE
Goods and Services:

IC 005. US 006 018 044 046 051 052. G & S [ Nutritionally fortified fruit and vegetable drinks ]. FIRST USE: 20000100. FIRST USE IN COMMERCE: 20000100.

IC 032. US 045 046 048. G & S [ Fruit and vegetable juices and ] smoothies. FIRST USE: 20000100. FIRST USE IN COMMERCE: 20000100.

Filling Date:
2003-08-22
Registration Date:
2004-11-30
Current Basis:
1A
Owner:
Jamba Juice Company
Attorney of Record:
Ann K. Ford
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ALOHA PINEAPPLE

Serial Number:
78291319
Registration Number:
3243490
Word Mark:
ALOHA PINEAPPLE
Goods and Services:

IC 032. US 045 046 048. G & S Fruit and vegetable juices and smoothies. FIRST USE: 19991000. FIRST USE IN COMMERCE: 19991000.

Filling Date:
2003-08-22
Registration Date:
2007-05-22
Current Basis:
1A
Owner:
Jamba Juice Company
Attorney of Record:
Ann K. Ford
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MANGO-A-GO-GO

Serial Number:
78291314
Registration Number:
3323804
Word Mark:
MANGO-A-GO-GO
Goods and Services:

IC 005. US 006 018 044 046 051 052. G & S Nutritionally fortified fruit drinks and vegetable drinks. FIRST USE: 19990500. FIRST USE IN COMMERCE: 19990500.

IC 032. US 045 046 048. G & S Smoothies and fruit and vegetable juices. FIRST USE: 19990500. FIRST USE IN COMMERCE: 19990500.

Filling Date:
2003-08-22
Registration Date:
2007-10-30
Current Basis:
1A
Owner:
Jamba Juice Company
Attorney of Record:
Ann K. Ford
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

JAMBA JUICE

Serial Number:
78289478
Registration Number:
2874887
Word Mark:
JAMBA JUICE
Goods and Services:

IC 043. US 100 101. G & S Restaurant, snack and juice bar services. FIRST USE: 20000600. FIRST USE IN COMMERCE: 20000600.

Filling Date:
2003-08-19
Registration Date:
2004-08-17
Current Basis:
1A
Owner:
Jamba Juice Company
Attorney of Record:
Ann K. Ford
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the following colors within the following location: the color green in the letters of Jamba Juice; the color dark violet in the top swirl, the color orange in two rings of the swirl, the color yellow in two rings of the swirl; and the color green in the three bottom rings of the swirl design.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
77181012
Registration Number:
3355997
Goods and Services:

IC 032. US 045 046 048. G & S Smoothies. FIRST USE: 19950928. FIRST USE IN COMMERCE: 19950928.

Filling Date:
2007-05-15
Registration Date:
2007-12-18
Current Basis:
1A
Owner:
Jamba Juice Company
Attorney of Record:
Ann K. Ford
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the design of a tornado.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GREEN CAFFEINE

Serial Number:
77179166
Registration Number:
3493485
Word Mark:
GREEN CAFFEINE
Goods and Services:

IC 030. US 046. G & S Beverages made of tea. FIRST USE: 20070802. FIRST USE IN COMMERCE: 20070802.

Filling Date:
2007-05-11
Registration Date:
2008-08-26
Current Basis:
1A
Owner:
Jamba Juice Company
Attorney of Record:
Ann K. Ford, Esq.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

JAMBA

Serial Number:
77044812
Registration Number:
3296446
Word Mark:
JAMBA
Goods and Services:

IC 029. US 046. G & S Fruit-based snack food and food bars. FIRST USE: 20041118. FIRST USE IN COMMERCE: 20041118.

Filling Date:
2006-11-15
Registration Date:
2007-09-25
Current Basis:
1A
Owner:
Jamba Juice Company
Attorney of Record:
Ann K. Ford
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CARIBBEAN PASSION

Serial Number:
75296604
Registration Number:
2243494
Word Mark:
CARIBBEAN PASSION
Goods and Services:

IC 032. US 045 046 048. G & S non-alcoholic beverage, namely, fruit drinks and smoothies. FIRST USE: 19971030. FIRST USE IN COMMERCE: 19971030.

Filling Date:
1997-05-22
Registration Date:
1999-05-04
Current Basis:
1A
Owner:
JAMBA JUICE COMPANY
Attorney of Record:
Ann K. Ford
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

JAMBA JUICE

Serial Number:
75211733
Registration Number:
2097875
Word Mark:
JAMBA JUICE
Goods and Services:

IC 005. US 006 018 044 046 051 052. G & S nutritional drinks and food supplements. FIRST USE: 19950930. FIRST USE IN COMMERCE: 19950930.

IC 025. US 022 039. G & S clothing, namely, hats, aprons, and T-shirts. FIRST USE: 19950930. FIRST USE IN COMMERCE: 19950930.

IC 032. US 045 046 048. G & S fruit and vegetable juices, drinks and smoothies. FIRST USE: 19950930. FIRST USE IN COMMERCE: 19950930.

Filling Date:
1996-12-11
Registration Date:
1997-09-16
Current Basis:
1A
Owner:
JAMBA JUICE COMPANY
Attorney of Record:
Ann K. Ford
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CHOCOLATE MOO'D

Serial Number:
75189895
Registration Number:
2174345
Word Mark:
CHOCOLATE MOO'D
Goods and Services:

IC 029. US 046. G & S milk based beverages, namely, smoothies. FIRST USE: 19951000. FIRST USE IN COMMERCE: 19951000.

Filling Date:
1996-10-30
Registration Date:
1998-07-21
Current Basis:
1A
Owner:
JAMBA JUICE COMPANY
Attorney of Record:
Ann K. Ford
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PEACH PLEASURE

Serial Number:
75148358
Registration Number:
2126829
Word Mark:
PEACH PLEASURE
Goods and Services:

IC 032. US 045 046 048. G & S "fruit and vegetable juices". FIRST USE: 19950928. FIRST USE IN COMMERCE: 19950928.

Filling Date:
1996-08-12
Registration Date:
1998-01-06
Current Basis:
1A
Owner:
JAMBA JUICE COMPANY
Attorney of Record:
Ann K. Ford
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

STRAWBERRIES WILD

Serial Number:
75148336
Registration Number:
2275124
Word Mark:
STRAWBERRIES WILD
Goods and Services:

IC 032. US 045 046 048. G & S fruit and vegetable juice based smoothies made fresh to order and served in disposable containers and/or re-usable mugs on the premises of specialty stores. FIRST USE: 19950928. FIRST USE IN COMMERCE: 19950928.

Filling Date:
1996-08-12
Registration Date:
1999-09-07
Current Basis:
1A
Owner:
JAMBA JUICE FRANCHISOR SPV LLC
Attorney of Record:
Ann K. Ford
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

JAMBA JUICE

Serial Number:
74683110
Registration Number:
2014541
Word Mark:
JAMBA JUICE
Goods and Services:

IC 042. US 100 101. G & S restaurant services. FIRST USE: 19950908. FIRST USE IN COMMERCE: 19950908.

Filling Date:
1995-06-01
Registration Date:
1996-11-05
Current Basis:
1A
Owner:
JAMBA JUICE COMPANY
Attorney of Record:
Ann K. Ford
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE
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