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Jack in the Box

Jack In The Box Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Jack In The Box.

Please note: Gerben IP does not represent Jack In The Box. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
February 15, 2024

Jack in the Box, Inc., is an operator of a chain of restaurants specializing in hamburger and cheeseburger sandwiches. It also sells other food items such as tacos, fries, salads, shakes, drinks, desserts, quesadillas, egg rolls, cheese bites, and other side items.

The company operates in the U.S. with several Jack in the Box restaurant franchises, mostly located on the West Coast. The company’s headquartered in San Diego, California, and trades publicly in NASDAQ under the name JACK.

Let’s dive into Jack in the Box’s history, products, and trademarks.

Jack in the Box History

Robert Oscar Peterson founded Jack in the Box on February 21, 1951, in San Diego, California, where the company is still headquartered. He previously owned and operated several successful restaurants, including Topsy’s Drive-In, located at 6270 El Cajon Boulevard, San Diego.

Robert opened the first Topsy’s Drive-In location in 1941. By the late 1940s, he had opened several other locations, each now donning a circus-like décor with drawings of a starry-eyed clown.

In 1947, Peterson acquired rights to use the intercom ordering concept developed and owned by George Manos. George ran Chatterbox, located in Anchorage, Alaska, and used the intercom concept for drive-up windows.

Peterson launched the first Jack in the Box outlet in 1951 at El Cajon Boulevard by converting it from Topsy’s Drive-In location. The first Jack in the Box location operated as a dedicated hamburger stand offering drive-thru service.

While the drive-thru concept was not new, Peterson’s use of a two-way intercom system made Jack in the Box the first major restaurant chain to use an intercom while offering dedicated drive-thru services.

The use of the two-way intercom sped up service delivery for Jack in the Box compared to traditional drive-up window outlets. Using the system, as one customer was being served at the window, one or two more could be making their orders through the intercom.

The location featured a giant clown projecting from the roof, with a smaller clown head attached to the top of the intercom with a sign saying, “Pull forward, Jack will speak to you.”

Russell Forester, a celebrated master architect, designed the original Jack in the Box concept. The idea was to conceive a “food machine” that would speed up service delivery compared to traditional drive-thru chains.

Given its superior, faster service, the first Jack in the Box outlet snowballed, and soon, all Topsy Drive-In locations owned by Peterson were converted into Jack in the Box restaurants.

In 1960, Robert Peterson formed Foodmaker Inc., which became the holding company for Jack in the Box. By this time, there were over 180 Jack in the Box restaurants, primarily in California and the Southwest. All stores were company-owned.

Jack in the Box enforced strict performance standards and rigorous screening in all locations for quality control, food preparation, and the hiring and training of staff and on-site managers.

Ralston Purina Company acquired Foodmaker from Robert Oscar Peterson in 1968. In the ’70s, Foodmaker Inc. launched an aggressive expansion drive for Jack in the Box, investing heavily in television commercials featuring child actor Rodney Allen Rippy. To also facilitate faster growth, Foodmaker Inc. started franchising Jack in the Box locations.

During this period, the company started strongly resembling its competition, particularly McDonald’s. However, the company started struggling in the latter part of the decade, and expansion into the East Coast was halted.

In 1985, Ralston Purina sold Foodmaker Inc. to management. After sales ballooned to $655 million in 1987, the company went public, boasting 897 restaurants. In March 2022, Foodmaker Inc. acquired Del Taco for $12.51 per share. Del Taco has over 600 locations in 16 states.

Jack in the Box Products

Jack in the Box is best known for its hamburgers. However, its most popular product is tacos which the restaurant chain has sold since the ’50s. As of 2017, the company had sold 554 million annually in tacos manufactured at their Texas and Kansas factories.

The three factories in Texas and Kansas create the tacos with the meat and hard taco shell, then transport it frozen to the restaurants. At the restaurants, it is deep-fried and prepared with lettuce, mild taco sauce, and cheese before serving.

Jack in the Box sells other Americanized foods from ethnic cuisines, such as breakfast burritos, egg rolls, and poppers.

Jack in the Box Trademarks

Jack in the Box has sought or obtained federal trademark registration for about 17 trademarks. These include “JUMBO JACK,” “JACK,” and “PANNIDOS.”

On July 15, 1975, Jack in the Box obtained federal trademark registration for “JUMBO JACK” and uses the trademark for its hamburger sandwiches.

Jack in the Box obtained federal trademark registration for “JACK” on January 15, 2013. The company uses the trademark for its chicken breast strips and sandwiches, namely hamburgers and chicken sandwiches.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

OUT OF THE BOX BRANDS

Serial Number:
97820628
Registration Number:
Pending Application
Word Mark:
OUT OF THE BOX BRANDS
Goods and Services:

IC 043. US 100 101. G & S Restaurant services.

Filling Date:
2023-03-02
Current Basis:
1B
Owner:
Jack in the Box Inc.
Attorney of Record:
Gazal Pour-Moezzi
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
88254357
Registration Number:
5917007
Goods and Services:

IC 043. US 100 101. G & S restaurant services. FIRST USE: 20170424. FIRST USE IN COMMERCE: 20180507.

Filling Date:
2019-01-08
Registration Date:
2019-11-19
Current Basis:
1A
Owner:
Jack in the Box Inc.
Attorney of Record:
Lisa M. Martens
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the configuration of purple square panels on the exterior of a building. The panels are located at the top corner of the building, on two adjoining walls of the building and are joined at the corner of the building. Evenly spaced diagonal lines appear on each panel. The panels are arranged so that the diagonal lines run in alternating directions on each adjoining panel. There are eight panels on each adjoining wall, arranged in two rows of four. The dotted lines show elements that are not part of the mark.
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

Logo #2

Serial Number:
88235923
Registration Number:
5916998
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20170424. FIRST USE IN COMMERCE: 20180507.

Filling Date:
2018-12-19
Registration Date:
2019-11-19
Current Basis:
1A
Owner:
Jack in the Box Inc.
Attorney of Record:
Lisa M. Martens
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the configuration of red square panels on the exterior of a building. The panels are located at the top corner of the building, on two adjoining walls of the building and are joined at the corner of the building. Evenly spaced diagonal lines appear on each panel. The panels are arranged so that the diagonal lines run in alternating directions on each adjoining panel. There are eight panels on each adjoining wall, arranged in two rows of four. The dotted lines show elements that are not part of the mark.
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

PANNIDOS

Serial Number:
88065008
Registration Number:
5699427
Word Mark:
PANNIDOS
Goods and Services:

IC 030. US 046. G & S Sandwiches. FIRST USE: 20181203. FIRST USE IN COMMERCE: 20181203.

Filling Date:
2018-08-03
Registration Date:
2019-03-12
Current Basis:
1A
Owner:
Jack in the Box Inc.
Attorney of Record:
LISA M. MARTENS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

JACK CA$H

Serial Number:
78758233
Registration Number:
3158307
Word Mark:
JACK CA$H
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Magnetically encoded prepaid purchasing cards for use with point of sale transactions. FIRST USE: 20041018. FIRST USE IN COMMERCE: 20041018.

Filling Date:
2005-11-21
Registration Date:
2006-10-17
Current Basis:
1A
Owner:
Jack in the Box Inc.
Attorney of Record:
Lisa M. Martens
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
78374703
Registration Number:
2979861
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20040317. FIRST USE IN COMMERCE: 20041229.

Filling Date:
2004-02-26
Registration Date:
2005-07-26
Current Basis:
1A
Owner:
Jack in the Box Inc.
Attorney of Record:
Lisa M. Martens
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of design of a Jack in the Box head.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

JACK IN THE BOX

Serial Number:
77710086
Registration Number:
3701423
Word Mark:
JACK IN THE BOX
Goods and Services:

IC 043. US 100 101. G & S restaurant services. FIRST USE: 20080219. FIRST USE IN COMMERCE: 20081227.

Filling Date:
2009-04-08
Registration Date:
2009-10-27
Current Basis:
1A
Owner:
Jack in the Box Inc.
Attorney of Record:
Lisa M. Martens
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "JACK" which wraps around two contiguous sides of a box and the words "IN THE BOX" appearing in a single line below the box, all appearing on a shaded background.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

JACK'S GEAR

Serial Number:
76169397
Registration Number:
3585063
Word Mark:
JACK'S GEAR
Goods and Services:

IC 035. US 100 101 102. G & S Electronic and mail-order catalog services featuring pens, pencils, glass mugs, plastic mugs, acrylic containers, [ photo frames, watches, clocks, calculators, pocket knives,] key rings, [ luggage tags, business card cases, bookmarks, yo-yos, briefcases, ] backpacks, sports bags, duffle bags, [ fanny packs,] coolers, [ compact disk cases, ] blankets, [ umbrellas, beach towels, ] beach chairs, beach balls, [ flying discs, ]sunglasses, antenna balls, men's women's [ and children's clothing ]. FIRST USE: 19980316. FIRST USE IN COMMERCE: 19980316.

Filling Date:
2000-11-21
Registration Date:
2009-03-10
Current Basis:
1A
Owner:
Jack in the Box Inc.
Attorney of Record:
Lisa M. Martens
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

JACK'S SPICY CHICKEN

Serial Number:
75538644
Registration Number:
2294341
Word Mark:
JACK'S SPICY CHICKEN
Goods and Services:

IC 030. US 046. G & S Chicken Sandwiches. FIRST USE: 19980915. FIRST USE IN COMMERCE: 19980915.

Filling Date:
1998-08-18
Registration Date:
1999-11-23
Current Basis:
1A
Owner:
Jack in the Box Inc.
Attorney of Record:
Lisa M. Martens
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SOURDOUGH JACK

Serial Number:
75225126
Registration Number:
2202037
Word Mark:
SOURDOUGH JACK
Goods and Services:

IC 030. US 046. G & S hamburger sandwiches. FIRST USE: 19970303. FIRST USE IN COMMERCE: 19970303.

Filling Date:
1997-01-13
Registration Date:
1998-11-03
Current Basis:
1A
Owner:
JACK IN THE BOX INC.
Attorney of Record:
Lisa M. Martens
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #4

Serial Number:
74651928
Registration Number:
2099851
Goods and Services:

IC 009. US 021 023 026 036 038. G & S antenna ball decorations. FIRST USE: 19950417. FIRST USE IN COMMERCE: 19950417.

Filling Date:
1995-03-27
Registration Date:
1997-09-23
Current Basis:
1A
Owner:
JACK IN THE BOX INC.
Attorney of Record:
Lisa M. Martens
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The 2-dimensional drawing is representative of applicant's mark which consists of a 3-dimensional clown head with a smiling face, a pointed nose and peaked hat cocked to the side.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

JACK IN THE BOX

Serial Number:
74352406
Registration Number:
1806576
Word Mark:
JACK IN THE BOX
Goods and Services:

IC 042. US 100. G & S restaurant services. FIRST USE: 19850825. FIRST USE IN COMMERCE: 19850825.

Filling Date:
1993-01-25
Registration Date:
1993-11-23
Current Basis:
1A
Owner:
JACK IN THE BOX INC.
Attorney of Record:
Lisa M. Martens
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BREAKFAST JACK

Serial Number:
73030067
Registration Number:
1024777
Word Mark:
BREAKFAST JACK
Goods and Services:

IC 029. US 046. G & S HAM, EGG AND CHEESE SANDWICHES. FIRST USE: 19720100. FIRST USE IN COMMERCE: 19720100.

Filling Date:
1974-08-20
Registration Date:
1975-11-11
Current Basis:
1A
Owner:
Jack in the Box Inc.
Attorney of Record:
Lisa M. Martens
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

JUMBO JACK

Serial Number:
72408512
Registration Number:
1016137
Word Mark:
JUMBO JACK
Goods and Services:

IC . US 046. G & S HAMBURGER SANDWICHES. FIRST USE: 19711020. FIRST USE IN COMMERCE: 19711020.

Filling Date:
1971-11-23
Registration Date:
1975-07-15
Current Basis:
1A
Owner:
Jack in the Box Inc.
Attorney of Record:
Lisa M. Martens
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

JACK IN THE BOX

Serial Number:
72268652
Registration Number:
841334
Word Mark:
JACK IN THE BOX
Goods and Services:

IC . US 046. G & S FROZEN FOOD PRODUCTS-NAMELY, HAMBURGER PATTIES, TACOS, CHICKEN, [ SHRIMP, ] ONION RINGS [, AND APPLE TURNOVERS ]; [ AND ] HAMBURGER SAUCE [, SHRIMP SAUCE, ] AND TACO SAUCE. FIRST USE: 19600000. FIRST USE IN COMMERCE: 19600000.

Filling Date:
1967-04-10
Registration Date:
1967-12-26
Current Basis:
1A
Owner:
JACK IN THE BOX INC.
Attorney of Record:
Lisa M. Martens
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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